Mato collects listening data from every platform your podcast reaches and brings it into one place. This article explains where that data comes from, what counts as a download, and how often the numbers update.
For the dashboards themselves, the tabs, KPIs, charts and tables, see Show analytics for downloads, episodes, audience and link clicks, and Revenue for ad income. Each episode also has its own Analytics tab, scoped to that one episode.
Where analytics live
Open a show, then click Analytics or Revenue under Monitor in the left sidebar. Analytics only appear once your show is connected to Mato Distribution. If you see a message that analytics start once Mato hosts your show, open Settings › Distribution and sync the show first.
A period control (7D, 30D, 90D, All) sits at the top of every analytics and revenue tab. Changing it on one tab carries the choice to the others, including each episode's own Analytics tab.
What counts as a "download"
Mato aggregates download data from your distribution platform. A download is counted each time a listener's app or browser requests the episode audio file. Most podcast hosting platforms follow the IAB Podcast Measurement guidelines, which filter out bots, duplicate requests from the same IP within a rolling window, and partial byte-range requests below a threshold.
Mato currently stores counted downloads in daily, episode-level rollups. Those rollups are based on IP and user agent and are filtered for bots, probes, and very small partial requests before aggregation. The current podcast-level dashboard does not expose a true unique-listener count across a selected window; calculating that requires deduplicating raw events across the whole show and period.
How often analytics update
Mato aggregates downloads once a day, at 2:00 AM UTC (each episode's Analytics tab notes "Updated daily at 2:00 AM UTC"). Analytics and Revenue pull from this aggregated data, so numbers reflect activity up to the previous day. A separate daily snapshot at 6:00 AM UTC feeds downstream features like weekly digest emails and milestone notifications.
Every Analytics tab spells out how current the numbers are, in a line under the page title such as "Downloads and listening for <show>. Data through <date>." There is no manual refresh action: reload the page to check whether a newer daily snapshot has landed.