“The cultural shift is the hard part. Not the tooling.”
Identity · the part that drifts when nobody’s watching
Your show, on-brand. Every render, every time
Upload your kit once. Mato locks every clip, caption, thumbnail, and end-card to your colors, fonts, and logo treatment. Drift gets blocked at render. Not noticed three weeks later.
- 1
- Upload · applies forever after
- 100%
- Of renders pass brand audit at export
- 5
- Locked tokens · colors, fonts, logo, ratios, captions

Backed by
Your brand kit
One place. One source of truth
Upload a Figma file, a brand PDF, or pick from a few presets. Mato reads it, fills in your tokens, and the next render uses them. Without you opening a single template.
- #1A1A1A
- #FAF7F2
- #E9654A
- #2C7A4F
- #F1E8D8
- Ribbon · default
- Karaoke
- Mono
Set up in 30 seconds
Three ways in
Mato meets your brand wherever it already lives.
- Connect FigmaReads tokens, components, type styles automatically
- Upload brand PDFMato extracts colors, fonts, logo from your guidelines doc
- Set by handPick colors, upload a logo, choose two fonts. Done.
Time to first on-brand render≈ 30 seconds
Caption presets
Three styles. Each a distinct voice
Pick one as your default, override per clip if you need to. Every preset uses your brand colors and fonts.
Scheduling is one click. Writing a doc is ten.
→ Defaults eat decisions. Always.
→ Pick the right defaults.
Drift detection
Off-brand renders never ship
Every export runs a brand audit. Off-palette colors, wrong fonts, missing logo treatment, illegal aspect ratios. Mato catches it at the render stage, fixes when it can, blocks when it can’t.
- Token enforcementCaptions can only use approved brand colors. The picker shows nothing else.
- Pre-export auditFinal pass checks every frame against your kit. Surface drift before push.
- Override with reasonA producer can break a rule on purpose. It gets logged and surfaced.
- Caption color · coral on dark, all 5 clipsPass
- Font usage · DM Sans + Instrument Serif onlyPass
- Logo placement · corner-pinned, 8% marginPass
- Aspect ratios · 9:16, 1:1, 16:9 per platform specPass
- Clip 4 cover frame · slight contrast issue, auto-fixedFixed
- End-card · show name + handle presentPass
- Sponsor lower-third · non-brand color usedBlock
For networks
One workspace. Many shows. No bleed
Networks and studios run dozens of shows with their own identities. Each gets its own kit, its own caption preset, its own approved palette. Producers can switch between them in one click and never accidentally publish Show A’s clip in Show B’s colors.
- Per-show brand kits · no cross-contamination
- Network-level guardrails · house rules above show rules
- Producer roles · edit, approve, publish · separated by permission
- Late StagesInstrument Serif · DM Sans
- Tech UnboxedSpace Grotesk · Inter
- Culture HourPlayfair · Lato
- Green RoomSora · Work Sans
Pairs with
Brand applied everywhere it lands
Set the kit once.
Never think about it again
Brand drift is a producer tax. Mato pays it for you, on every export, in every language, on every platform.