Logos, photos, boilerplate.
And the right human to call.
Everything you need to write about mato, the only AI that interviews real humans live. Brand assets, founder photos, the sanctioned wordings, key facts, and direct contact for press inquiries. Use any of it freely. Tell us where it ran.
The official boilerplate.
One-line, short, and long versions. Click any block to copy. Please don’t paraphrase the long version too aggressively. These wordings are the result of a lot of arguments.
The wordmark.
Set in Instrument Serif. The lowercase m is essential. So is the coral blob, which functions as the dot of the i that isn’t there.
It’s mato. Not Mato. Not MATO. Not even at the start of a sentence. The lowercase is the brand.
Coral is #E9654A. Don’t lighten it for “tone.” Don’t swap it for orange. The blob and the wordmark always agree.
Clear space on every side equals the height of the lowercase m. No surrounding logos closer than that.
Not a circle. The blob.
The mark is a single hand-drawn organic form with a slight asymmetry. Never substitute a perfect circle. The blob carries the warmth that a CSS border-radius: 50% can’t. When in doubt, use the SVG provided in this kit.
The brand blob from circle.svg. Always.
A perfect circle. Loses the warmth.
Brand palette.
Cream and coral lead. Ink does the heavy lifting on text. Everything else is a supporting role.
Type system.
Three Google Fonts. Italic serif emphasis on one word per headline is the signature typographic move.
The people behind it.
Husbands. Co-founders. Co-CEOs. They started mato because they wanted to interview people they couldn’t otherwise afford to put in front of a microphone.
Previously founded Blikket, a marketing agency working with technology brands. Started building mato in 2024 to promote the agency, and accidentally built the platform instead. Leads product, design, and the show network.
Co-founded mato with Alexander. Leads engineering, AI infrastructure, and the live interview architecture. Spent the last decade shipping software for brand and creator workflows.
The numbers we cite.
When you write about mato, these are the stats that explain the category. Sources at the bottom of every fact.
Listeners who finish the episode. Compare to 12% for video, 20-30% for blog posts.
Source: Casted / Omniscient Digital.
Bought a product they heard about on a podcast.
Adopter Media, 2026.
Higher close rates on podcast-influenced deals.
Fame.so B2B Trends.
Higher brand awareness for companies with branded podcasts.
Omniscient Digital.
Traditional per-episode production vs. mato's workflow.
Apple Podcasts, Spotify, Amazon, plus passive indexing across the long tail.
Launch tier. No free plan, no consumer pricing. Enterprise floor is by design.
Of listeners trust the host like they trust a friend.
Acast / Nielsen.
Grab everything.
Logos, founder photos, boilerplate, palette, type. Everything on this page in one bundle.
Wordmark in cream, ink, and coral. The blob in isolation. SVG, PNG (1x/2x/3x).
Alexander and Edward, headshots and environmental shots. High-res, web, social crops.
mato Studio, the embedded player, the show network homepage. Light and dark.
Working on a story?
Press desk replies within four business hours. Tell us your outlet, your angle, and your deadline. We’ll line up the right founder, customer, or operator for the conversation.