One number, not one hundred dashboards.
Mato pulls performance from every destination. Apple, Spotify, YouTube, TikTok, Reels, the long tail. Rolled up into the metrics that move shows. Listens, completion, retention, what to do next.
Live · 14 sourcesThe numbers that mean something.
Podcast analytics across all directories, IAB-compliant.
Social media analyticsCOMING SOON
IAB-compliant, deduplicated across all 14 destinations. Not a sum of platform numbers. A true count.
Listened past 90% of runtime. The single best signal of “this episode actually worked.”
Net subscribers added across podcast directories and YouTube channel.
The moment most listeners stop. Mato shows you the transcript at that timestamp.
Listens · last 30 days
By platform
Mato writes the summary for you.
Charts are great, once you know what to look at. Mato spots it for you and explains, in a sentence, what to do next.
See the moment they leave.
Drop-off, mapped to the transcript. Hover any second. Mato shows you what was being said. It turns retention from a vanity number into a list of edits to make.
Retention · Episode 47
The numbers, explained.
IAB (Interactive Advertising Bureau) sets the standard for how podcast downloads and listens are counted. IAB-compliant analytics filter out bots, crawlers, and duplicate requests so every number you see reflects a real human listener. Mato follows the IAB Podcast Measurement Technical Guidelines v2.2, the same standard used by Spotify, Apple, and every major ad buyer.
When the same episode lives on Apple, Spotify, YouTube, and eleven other destinations, a naive total would just sum every platform. Mato pulls verified download data from each directory API and reconciles them into a single deduplicated count. The number you see is closer to unique listens — not inflated platform totals.
All major podcast directories: Apple Podcasts, Spotify, YouTube Music, Amazon Music, Overcast, Pocket Casts, Castbox, and 140+ others via RSS. Social media analytics for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn are on the roadmap and coming soon.
Social media clip performance tracking is coming soon. When it launches, Mato will pull views, engagement, and completion data from TikTok, Instagram Reels, YouTube Shorts, and LinkedIn — rolled into the same dashboard alongside your podcast metrics. One view, not fourteen tabs.
Yes. Every metric, chart, and breakdown in Mato can be exported as CSV or connected via API. Bring it into your CRM, reporting deck, or data warehouse. Your data, your format.
Make the numbers do something.
Numbers and the next move.
Stop staring at fourteen dashboards. Read the morning summary; act on it; go make the show.