Social Media NZ Podcast

Recent episodes

1. Your Website Is Becoming a Brochure. Your Livestream Is Becoming Your Storefront. from Social Media NZ Podcast

   Aug 3, 20267 min

   Traditional e-commerce is evolving. Your website is no longer your sole competitive advantage. Live commerce is changing how customers discover and buy, turning shopping into entertainment.

2. OpenAI Rolls Out Major ChatGPT Ads Updates Focused on Better Performance and Measurement from Social Media NZ Podcast

   Jul 30, 20267 min

   OpenAI rolls out significant updates to ChatGPT Ads, introducing conversion optimization, smarter daily budgets, and improved measurement tools. Discover how these features can transform your digital

3. Social Media Is the New SEO: Why Your Posts Are Teaching AI About Your Brand from Social Media NZ Podcast

   Jul 27, 20267 min

   Forget traditional SEO! AI is blurring the lines, using social media content as a crucial source to understand your brand. Learn how your posts are teaching AI and impacting your online presence.

4. Marketing No Longer Belongs to the Marketing Department from Social Media NZ Podcast

   Jul 21, 20266 min

   Marketing has evolved beyond ad campaigns. Today, every customer interaction, from support calls to online reviews, becomes public evidence shaping your brand's perception. Learn why your entire organ

5. AI Doesn't Read Your Advertising. It Reads Your Evidence. from Social Media NZ Podcast

   Jul 19, 20268 min

   In the age of AI, your advertising takes a backseat to your evidence. Modern AI assistants analyze a vast array of digital fingerprints to recommend businesses. Discover why a consistent, trustworthy

6. Every Department Is Now in Marketing from Social Media NZ Podcast

   Jul 12, 20265 min

   The old marketing department is dead. In today's customer-centric world, every single department is a marketing department. Learn how your entire organization now shapes your brand narrative.

7. People Don't Buy Products. They Buy Belonging. from Social Media NZ Podcast

   Jul 9, 20264 min

   Uncover the profound truth: people don't just buy products, they buy belonging. This post explores the deep psychological drivers behind purchasing decisions, revealing how connection and identity sha

8. Daddy Chill, AI isn't coming for your job. It's levelling you up. from Social Media NZ Podcast

   Jul 7, 20265 min

   Worried about AI taking jobs? This post dives into why AI is actually elevating the standard for human skills like critical thinking, innovation, and trust.

9. Meta Business Agent has arrived. Customer engagement is about to change. from Social Media NZ Podcast

   Jul 6, 20266 min

   Meta's new AI-powered Business Agent is set to revolutionize customer interactions, moving beyond traditional chatbots to offer personalized, real-time support directly within messaging apps. This sig

10. GEO: Why Marketing Managers Need to Start Thinking Beyond SEO from Social Media NZ Podcast

    Jul 6, 20266 min

    Traditional SEO focused on ranking; now, it's about becoming part of the answer. Explore GEO, the new strategy to get your brand referenced by AI systems during critical decision-making moments.

11. AI Is Incredible. But Don't Trust the First Draft. from Social Media NZ Podcast

    Jun 30, 20264 min

    AI-generated visuals are strikingly impressive, but beneath the polished surface lies a crucial challenge: accuracy. Discover why verifying AI's 'first drafts' is essential to avoid spreading misinfor

12. Why B2B Decision-Makers Need More Than a Lead Form from Social Media NZ Podcast

    Jun 29, 20264 min

    B2B lead generation is evolving beyond simple lead forms. Learn how Meta's sophisticated advertising ecosystem empowers marketers to build trust and nurture prospects through narrative-driven campaign

13. The Creator Economy in 2026: Why Creators Are Becoming Businesses from Social Media NZ Podcast

    Jun 22, 20265 min

    The creator economy is rapidly transforming, with successful creators moving beyond traditional social media influence to build sustainable businesses.

14. AI Marketing Implementation: A Practical Guide for New Zealand Businesses from Social Media NZ Podcast

    Jun 16, 20267 min

    Discover how New Zealand businesses can effectively implement AI marketing. This guide provides practical steps to leverage AI for content, creative, and advertising, transforming your marketing strat

15. Ford vs Chevrolet: The Birth of Lifestyle Marketing from Social Media NZ Podcast

    Jun 15, 20264 min

    Uncover the fascinating history of how Ford and Chevrolet revolutionized marketing, shifting the focus from features to lifestyle and identity. Their iconic rivalry shaped modern brand-building.

16. Red Bull: The Brand That Stopped Advertising and Started Creating Culture from Social Media NZ Podcast

    Jun 8, 20264 min

    Red Bull transformed marketing by creating culture & possibility, not just promoting a drink. Discover how this iconic brand built an empire by focusing on adventure & extraordinary experiences, not j

17. Supreme: How Scarcity Became One of the Most Powerful Marketing Strategies in the World from Social Media NZ Podcast

    Jun 1, 20265 min

    Supreme flipped the traditional retail model on its head, proving that scarcity isn't a problem—it's a potent marketing tool. Explore how limited drops and strategic exclusivity created a global pheno

18. From Cola Wars to Content Wars from Social Media NZ Podcast

    May 31, 20265 min

    Discover how the "Cola Wars" between Coca-Cola and Pepsi laid the groundwork for today's social media marketing. Explore their pioneering strategies in emotional storytelling and challenger branding t

19. How To Monetise Social Media Content in 2026 from Social Media NZ Podcast

    May 25, 20267 min

    Discover how top creators and businesses are transforming social media content into significant revenue streams in 2026. This guide offers a complete roadmap for monetizing your presence on YouTube an

20. The Problem With “More Ads, Faster” Marketing from Social Media NZ Podcast

    May 24, 20264 min

    Somewhere along the way, marketing confused speed with strategy. This post explores why endless AI-generated ad variations might be hindering, not helping, your brand's true connection with customers.