Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode
Published by Jay Myers
Entrepreneurship
Business
The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business! The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify. Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever. Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast. Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!
I clicked the subscribe option on a coffee brand's Shopify store and found exactly one sentence underneath it. Not a benefit, not a reason to commit, just the legal disclaimer, ending in the words "if permitted." That's the most common subscription setup on Shopify by a mile: somebody installs an app, switches on a 10% discount, and waits for recurring revenue that never shows up. In this episode I walk through the five places on your store where a subscription should be sold and probably isn't, why a credit beats a discount every time, and the fifteen-minute fix you can ship before dinner tonight. KEY TAKEAWAYS Why does paid commitment change how much a customer spends with you? Can anyone actually find the subscription on your Shopify store? Is 10% off enough, and what should sit alongside it? What five lines belong under your subscribe button? Why does a use-it-or-lose-it credit outperform a straight discount? How do you sell a subscription to someone who already said no? ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend
How do I recover abandoned carts on Shopify? Ask anyone at a trade show and they'll tell you the answer is AI. My guest built a company doing the exact opposite. Steve Lequerica is the COO of LiveRecover, where real humans text the customers who bail at your checkout. Baymard says just over 70% of carts get abandoned. Steve's agents convert 21% of the conversations they start, roughly triple what a good automated Shopify SMS flow pulls on its best day. One brand recovered $147,000 in a single week. Real people, apparently, still work. So if you're asking yourself "Do abandoned cart text messages actually work on Shopify?" or "Should I use AI or real humans to recover abandoned carts on Shopify?", this episode is for you! KEY TAKE-AWAYS: The legal distinction almost no Shopify merchant knows about: why a real person can text someone who abandoned checkout without opting in, but your automated flow legally cannot For every 1 customer who redeems a discount code, 3.7 buy without one. So why is everyone still leading with 10% off? What happened when a shopper asked a competitor's AI agent "are you really a human?" The answer is why this episode is called what it is The abandoned cart is almost never about price. So what is it actually about? The brand that rebuilt its entire shipping program into three tiers using nothing but text message transcripts Why 21% recovery beats the 6% you get from automation, and what's actually happening inside those conversations The post-purchase play: turning one-time buyers into subscribers with a text from an actual person What the best brands do differently in their first 30 days (it takes about 10 minutes and a Slack channel) The black box between TikTok Shop and Shopify that's swallowing your customer phone numbers 🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW: * LiveRecover: https://www.liverecover.com/ * LiveRecover on the Shopify App Store: https://apps.shopify.com/liverecover * LiveRecover pricing: https://www.liverecover.com/pricing * Steve Lequerica on LinkedIn: https://www.linkedin.com/in/steve-lequerica-589b207a/ * Human vs AI SMS, LiveRecover's data breakdown: https://www.liverecover.com/knowledge/human-vs-ai-sms-cart-recovery * Your Customers Hate Chatbots: https://www.liverecover.com/knowledge/your-customers-hate-chatbots-heres-the-proof * Baymard Institute cart abandonment research: https://baymard.com/lists/cart-abandonment-rate * Klaviyo: https://www.klaviyo.com/ * Postscript: https://postscript.io/ * Attentive: https://www.attentive.com/ * SubSummit: https://subsummit.com/ * Bold Commerce: https://boldcommerce.com/ 🎁 SPECIAL OFFER FOR LISTENERS: Steve is giving Shopify1Percent listeners what he's calling "Free Summer." Sign up through this show and you get LiveRecover free through the end of the summer. No charge, no catch. Mention you heard about it here, or reach out to Steve directly. Support our amazing sponsors that make this show possible 👇 ⭐️ SATHI ⭐️ This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend
🌟 EPISODE 4 OF OUR 20 PART REPEAT COMMERCE SERIES 🌟 Most Shopify stores run the same reorder strategy: one reminder, 30 days after purchase, sent to everyone identically forever. So the customer who bought one bag of coffee and the customer who bought six both get pinged on day 30, when one is out and the other has five months in the cupboard. In this episode I break down why the second order is the most important order in your entire customer relationship, and why almost nobody works on it. You'll get the four plays that actually earn it, starting with the big one: timing the nudge to each customer's real behaviour instead of a fixed day. Plus how to build it yourself in Shopify Flow (now free on every plan), and a new number to start tracking that most merchants have never measured. This is episode four of the Repeat Commerce series, and it adds two lines to your Repeat Commerce Scorecard. GET YOUR SCORECARD Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store! - https://www.shopify1percent.com/downloads/repeat-scorecard/ 🌟 In the episode I mentioned an exclusive offer for rePete with $10,000 in free reorders. You can access that directly here: https://repete.me/jay KEY TAKEAWAYS Why is the second order the hinge your whole business swings on? What three things does a static 30-day reorder timer completely ignore? How do you find your real reorder window and build a trigger around it? Why can a perfectly timed nudge still fail at the checkout step? When should you use a discount to win a reorder, and when does it backfire? How many second orders does your store actually get each month, and how do you find out? ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend
Your Shopify dashboard says forty percent of your customers come back, but that number is quietly answering a different question than the one you think you asked. In this episode I pull apart the three behaviours Shopify blends into one returning customer rate, and I show you how to build the honest number underneath it: your elective second-purchase rate, the share of customers who chose to come back without a subscription doing the work. We build a proper cohort on the whiteboard where a proud 40% becomes a 25% that tells the truth, I show you how to pull yours with Sidekick in about ten minutes, and I give you a simple four-profile grid to know exactly what to do next. This is episode three of the Repeat Commerce series, and it adds two more lines to your Repeat Commerce Scorecard. GET YOUR SCORECARD Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store! - https://www.shopify1percent.com/downloads/repeat-scorecard/ KEY TAKEAWAYS Why isn't revenue or ROAS enough to tell you if your store is actually healthy? Is Shopify's returning customer rate wrong, or is it just answering a different question? How do subscriptions quietly inflate your repeat rate and hide a leak? How do you build a proper cohort to find your true elective second-purchase rate? What's the fastest way to pull this number using Sidekick on any Shopify plan? Which of the four repeat-commerce profiles is your store, and what should you do about it? ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend
Episode two of the Repeat Commerce series, and this is the one where retention stops being a vibe and becomes a dollar amount. Last episode you pulled two numbers from your Shopify admin; today those numbers earn their keep. I build a fictional coffee brand on the whiteboard and run the experiment everyone quotes but nobody calculates: what a five point lift in repeat purchase rate is actually worth, and what buying that exact same growth through ads would cost instead. Same top line, opposite sign. Plus, your sticky note from episode one officially graduates into the Repeat Commerce Scorecard, a running retention audit of your own store that we'll add to every episode. It's a free download so you can follow along for the rest of the series. GET YOUR SCORECARD - https://www.shopify1percent.com/downloads/repeat-scorecard/ Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store! KEY TAKEAWAYS What did the famous "5% retention = 25 to 95% more profit" stat actually study, and does it apply to Shopify stores? What's the difference between a five percent lift and a five percentage point lift (and why do merchants mix them up)? How do you calculate what a five point repeat rate improvement is worth to your store in ninety seconds? Why can two strategies produce identical revenue and do opposite things to your bank account? What does investing in retention actually look like beyond sending more newsletters? What's the Repeat Commerce Scorecard, and how do you start yours today? ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend
What's the one thing AI can't copy about your Shopify store? Everything else is up for grabs. AI can clone your site in a weekend, rewrite your product pages, and undercut your ads before lunch. Matt Edmundson has built, sold, and failed at 20+ Shopify and eCommerce brands since 1998, generating over £75 million in sales, and he's convinced the only real moat left is you. With 61% of Google searches now ending without a click and ad costs climbing every year, the brands winning on Shopify aren't the ones spending more. They're the ones nobody can be. This one gets tactical fast. So if you're asking yourself "How do I compete with AI on Shopify?" or "How do I build a Shopify business worth selling?", this episode is for you! 💡 KEY TAKE-AWAYS: Why the same Shopify business at the exact same revenue can sell for a 3x multiple or a 9x multiple, and the one factor that decides it The acquisition strategy Matt uses to buy brands without actually paying for them What happens to your store's value the day you can disappear for three months and nothing breaks Why "AI slop" product pages are quietly turning your Shopify store beige, and how to spot if yours is one of them The six channels you need for organic traffic now that Google, YouTube, and social search are all at parity The llms.txt trick (and the little footer link) Jay's testing to get AI to actually recommend his brand correctly Why your repeat purchase rate, not your ad spend, is the number that builds a business worth wanting 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: Aurion (Matt's company): https://www.auriondigital.com/ The eCommerce Podcast (Matt's show): https://www.ecommerce-podcast.com/ Matt Edmundson (personal site, STORY-SEO framework, 90-day Instagram challenge): https://www.mattedmundson.com/ Matt on LinkedIn: https://www.linkedin.com/in/mattedmundson/ Vegetology (Matt's vegan supplement brand): https://www.vegetology.com/ Profit First by Mike Michalowicz: https://mikemichalowicz.com/ Naked Nutrition: https://nakednutrition.com/ Descript (transcription and editing): https://www.descript.com/ Aqua Voice (voice dictation): https://withaqua.com/ llms.txt spec (just Google "llms.txt" if the link changes): https://llmstxt.org/ ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend
This is episode one of my new Repeat Commerce series, a run of about 20 episodes all about the business of the second order, the third order, and the tenth. I'm starting with the argument the whole series is built on: repeat commerce should be the default way you build a Shopify store, not the thing you get to later. The average new customer now costs merchants around $29 in losses while the average repeat sale makes about $39 in profit, so the second order isn't a bonus, it's the actual business. In this one I break down the three lies that got ecommerce hooked on acquisition, and I walk you through pulling two numbers in your Shopify admin that most merchants have never looked at. Grab those numbers before the next episode, because we're going to spend this series moving them. KEY TAKEAWAYS Why does the average new customer now lose you money on the very first order? What are the three lies that got ecommerce addicted to acquisition? Is retention really an email problem, or is it a design decision you're skipping? Why does waiting until you scale to fix repeat make it harder, not easier? Where do you find your true repeat purchase rate in Shopify (and how is the default number fooling you)? What counts as a healthy repeat rate for your specific category? Support our amazing sponsors that make this show possible ⭐️ SATHI ⭐️ This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend
⭐️ Try SATHI , the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io 20% off with code: JAY ⭐️ Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search now, and more than half trust what they see over whatever you typed into the product description. Bridger and Carson Hart built Hoppn to fix exactly that, and Shopify brands using their color wheel are seeing 1.6x bigger carts. Your "denim" tag never stood a chance. So if you're asking yourself "how do I add a shop by color feature to my Shopify store?" or "why don't my Shopify color filters actually work?", this episode of Shopify1Percent is for you! 💡 KEY TAKE-AWAYS: Why is "blue" the most useless filter on your entire Shopify store? How a Body Glove wetsuit on Stranger Things turned into real-time color searches the night the episodes dropped The reason even Nike and Nordstrom can't actually show you every blue product they sell How some brands are hitting 1.6x bigger carts and 3.5x conversion just by changing the way shoppers pick a color No black is the same black, and that tiny difference is quietly costing you sales you'll never see Color isn't a word, it's a three-dimensional data point (and yes, that should change how you think about your catalog) The only things that belong in your top nav are the ones that lead to money, so why is "shop by color" sitting in everyone's footer? 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: Hoppn (Infinite Color Search): https://hoppn.com/ Infinite Color Search on the Shopify App Store: https://apps.shopify.com/infinite-color-search-by-hoppn Spyder Surfboards (go try the color wheel live): https://spydersurf.com/ Natalie Martin (shop by color, right in the header): https://nataliemartin.com/ Body Glove: https://www.bodyglove.com/ Bridger Hart on LinkedIn: https://www.linkedin.com/in/bridger-hart-760376178/ Carson Hart on LinkedIn: https://www.linkedin.com/in/carsonhart/ 🎁 Special offer for listeners: Bridger and Carson are personally running live demos and walkthroughs for brands right now (the actual founders, not a sales bot reading a script). Grab a time at https://hoppn.com/get-started
⭐️ Brought to you by SATHI , the best affiliate platform built for Shopify brands. Listeners get early access at MySATHI.io 20% off with code: JAY ⭐️ Shopify just shipped its Spring '26 Edition with over 150 updates, and most of them won't touch your store this quarter. So I read every one, clicked into the help docs behind the marketing, and pulled the 11 I'd actually turn on if this were my business. The idea running through almost all of them is that there's now a fourth place your customers buy, inside AI chats like ChatGPT, Copilot, Perplexity, and the Shop app, and those assistants read your product data, not your beautiful homepage. I cover what each feature does, who should care, and the exact next step, then hand you the single 1% job to do tonight. KEY TAKEAWAYS Is your product data actually set up to show up when someone shops inside ChatGPT or the Shop app? Could Campaign Autopilot run ads next to your existing setup, for the price of the ad spend alone? What can Sidekick do now that it works inside your other apps and not just Shopify? Are you still publishing theme changes live at midnight when Rollouts can schedule and A/B test them? If wholesale buyers reorder about four times more often, why is B2B still switched off in your admin? What's the one product description you should rewrite before you touch anything else? CHAPTERS 0:00 The fourth place your customers are buying 2:30 Feature 1 — Shopify Catalog + Agentic Home 8:00 Feature 2 — Campaign Autopilot, free on paid plans 11:45 Feature 3 — Sidekick now works inside your apps 17:15 Feature 4 — Analytics upgrades: Insights and annotations 21:15 Feature 5 — Rollouts: schedule and A/B test your theme 25:15 Feature 6 — Run your store from Claude, ChatGPT, or Perplexity 30:00 Feature 7 — B2B comes to Basic, Grow, and Advanced 35:00 Feature 8 — Shopify Markets and Managed Markets 39:15 Feature 9 — Multi-entity selling on Shopify Plus 41:30 Feature 10 — POS v11 and the unified cart 45:15 Feature 11 — Smarter discovery in the Shop app 48:15 Three honorable mentions 50:30 Your 1% job for tonight
⭐️ This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io 20% off with code: JAY The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them. In this episode, three people who've watched this shift from very different seats talk it through: Ronak Shah, who scaled Obvi past $100M; Paul Chambers, who runs the world's largest DTC subscription conference; and Jay Myers, whose company has powered Shopify subscriptions since 2014. What makes it interesting is that none of them are anti-subscription (Paul literally runs SubSummit), and yet all three see the same thing coming: the move from scheduled commerce to predicted commerce, and a whole category of repeat revenue that subscriptions were never built to capture. EXCLUSIVE OFFER mentioned in the webinar is available here: https://repete.me/obvi WE DISCUSSED: The 80/20 of repeat revenue. Why about 20% of your repeat customers subscribe and the rest reorder on their own with nothing managing them, plus the exact Shopify Sidekick query to find your number in two minutes. "Subscription fatigue" is misunderstood. Fewer than 20% of cancellations happen because someone stopped wanting the product. They cancel the commitment, not the demand. (And the stat that lands hard: consumers underestimate their subscription spend by about $133 a month, roughly 2.5x.) The Netflix effect. Paul on how a single $1 price hike pushes customers to audit and cancel everything, and why he left Chewy despite loving autoship. Jobs to be done, applied to retention. The job (replenishment) never changed. The tool has to evolve. The map versus GPS reframe that makes predicted commerce click. Why "optional" beats "committed." The counterintuitive relationship analogy: when there's no breakup, customers actually stay longer. What an AI reorder agent actually does. How rePete learns each customer's pace and nudges them at the right time, message, and channel for a one-click reorder. The intelligence layer behind every channel, not just another email or SMS tool. ABOUT THE GUESTS Ronak Shah is the Co-Founder and CEO of Obvi, the collagen focused health and wellness brand he scaled past $100M in sales with a global customer base. A former accountant and agency founder (and an EY Entrepreneur of the Year), Ronak is also an active advisor and investor across 30+ DTC brands, known for unusually candid operator playbooks. LinkedIn: https://www.linkedin.com/in/ronak06/ Paul Chambers is the Co-Founder and CEO of SUBTA and SubSummit, the world's largest conference for DTC subscription brands. A serial entrepreneur with 20+ years in subscription commerce and digital marketing, Paul has built, scaled, and sold multiple businesses on Shopify (including the subscription box Gentleman's Box) and is one of the most connected voices in the subscription industry. LinkedIn: https://www.linkedin.com/in/paulcchambers/ Hosted by Jay Myers, Co-Founder of Bold Commerce and creator of rePete. ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off
Why is my Shopify store getting traffic but no sales? If that one keeps you up at night, welcome to the club. The average Shopify store converts just 1.4% of its traffic, and the glory days of a steady 3% are long gone. Translation: 99 of every 100 visitors you fought for leave without buying a thing. Picture that in a real store and you'd lose it. Online, we just shrug and go buy more ads. This episode is your wake up call. Adam Pearce, one of the most awarded CRO experts alive, shows you exactly where your Shopify store is leaking money and how to plug it. So if you're asking yourself "How do I increase my Shopify conversion rate?" or "Why is my Shopify store getting visitors but not converting them into customers?", this episode is for you! ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI , the best affiliate platform built for Shopify brands. 70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off 💡 KEY TAKE-AWAYS: What if everything you've been told about "reducing friction" on your Shopify store is flat out wrong? The free search bar tweak that lifted conversions 25 to 35% every single time Adam tested it Why your average order value, not your conversion rate, is the metric quietly draining your profit The "Metric on Fire" method for knowing exactly what to fix first instead of guessing and praying Why "subscribe and save" stopped working, and what actually keeps Shopify customers coming back in 2026 The tiny bit of copy you can add below your buy button that earned one brand a 13% lift (and a 30% bump in AOV) The ice bath habit that doubles as the single highest-value CRO move most merchants are too scared to do 🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW: Blend Commerce (Adam's Shopify CRO agency): https://blendcommerce.com CRO Benchmarks Tool (free, see how your Shopify store stacks up): https://benchmarks.blendcommerce.com Adam Pearce on LinkedIn: https://www.linkedin.com/in/shopifyexpertadampearce/ eCom Collab Club (monthly Shopify and eCommerce meetup in London) Microsoft Clarity (free heatmaps and session recordings): https://clarity.microsoft.com Google Analytics 4 (GA4): https://analytics.google.com Hotjar (heatmapping tool): https://www.hotjar.com Shopify1Percent is the podcast for Shopify merchants who want real, tactical CRO and growth advice they can actually use to make their store 1% better every episode. Hit subscribe.
A shopper is asking ChatGPT for the best product in your exact category right now — and it's about to recommend three stores. Whether you're one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don't know exists (and that some have accidentally turned off), and the exact product-data fixes that decide whether AI recommends you or your competitor. The best part? Unlike traditional SEO, this is a level playing field — the deck just got reshuffled, and the most readable store wins, not the biggest one. Key takeaways When you ask ChatGPT for the best product in your category, does your store even show up — or does a competitor you don't respect? Is your Agentic Storefronts setting actually switched on, or did someone on your team quietly turn it off? Can a robot tell what your best-seller is — or did you name it "The Hugger"? Are your reviews telling AI why customers love you, or just collecting "5 stars, love it"? Does every key product have at least 10 real FAQs, written the way a customer would ask an AI? Are your category pages working as hard as your product pages? (AI and Google often rank them ahead.)
Most Shopify brands have no idea their affiliate program is quietly bleeding cash. We're talking 15% fraud on average, 70% of real influencer-driven revenue going completely uncaptured, and dashboards that are basically telling you what you want to hear instead of the truth. Globally, ad fraud cost brands an estimated $84 billion last year, and a brutal chunk of that is hiding inside Shopify affiliate programs right now. In this episode, Yash Chavan, founder of SARAL and the brand new SATHI, pulls back the curtain on what's actually happening, why your affiliate platform is incentivized to lie to you, and exactly how to fix it. So if you're asking yourself "how do I detect affiliate fraud on my Shopify store" or "what's the best affiliate marketing platform for Shopify brands in 2026", this episode is for you! 💡 KEY TAKE-AWAYS: Why your Shopify affiliate platform is literally incentivized to lie to you (and what to look at instead) The "Influencer Illuminati" pyramid framework Yash uses to help brands build affiliate programs that actually compound The 5 main types of affiliate fraud bleeding your Shopify margin right now (coupon hijacking, self-referrals, paid ad cannibalization, click farms, refund fraud) Why last-click attribution is killing your best affiliates, and what cookieless multi-touch attribution looks like in practice The single fastest tell that your Shopify affiliate program is broken before you even open a spreadsheet How ChatGPT is now scraping coupon codes from Instagram and quietly destroying your discount strategy The real reason your "Google Ads are crushing it" might just be your influencer program doing all the work A wild story about a Shopify affiliate running ads from a beach in another country and making six figures a month off one brand What 80/20 actually looks like inside a healthy affiliate program, and what to do with your top 20% Where AI is genuinely moving the needle in influencer and affiliate marketing right now (and where it's just hype) 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: SATHI (the new affiliate platform for Shopify brands): https://mysathi.io SARAL (Yash's influencer marketing platform): https://www.getsaral.com Yash Chavan on LinkedIn: https://www.linkedin.com/in/yctheman/ Yash on X / Twitter: https://x.com/yctheman Brick (the phone-locking brand mentioned in the episode): https://www.getbrick.app Honey browser extension lawsuit (referenced in the fraud discussion) Grüns, Spacegoods, and Slumberkins (brands running on SARAL) ⭐️⭐️⭐️⭐️ SPECIAL OFFER ⭐️⭐️⭐️⭐️⭐️ SATHI is private access only right now, but our listeners can use code JAY when signing up and it will bump you to the front of the line and give you 20% off plus get full white glove onboarding service with an affiliate expert. Sign up here: https://www.mysathi.io/
Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point. So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in. I sat down with Neal Goyal, SVP at PostPilot, to break down how direct mail became the sleeper performance channel for Shopify brands in 2026. We're talking 100% open rates, 9 to 12 touchpoints per piece, and brands pouring millions into postcards because they actually print 4 to 5x ROAS. If you run a Shopify store and you're tired of watching CAC eat your margins alive, this one's for you. 💡 KEY TAKE-AWAYS: Why Neal calls direct mail "the Meta of 2016" (and why getting in now matters) How 82% of the top 1,000 Shopify brands are already mailing... are you? The sleeper acquisition play most Shopify merchants don't know exists yet How do you actually retarget anonymous Shopify website visitors with a postcard? What's the one type of mail that converts WITHOUT a single offer or discount? Why your "suppressed" Klaviyo list is leaving real Shopify revenue on the table The supplement brand trick that turns one product into 4 personalized campaigns How much does this actually cost? (Spoiler: less than your daily Starbucks) The exact mistake brands make on their first direct mail campaign Why Neal moved from SaaS to ad spend (and what it says about the future of Shopify apps) 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: PostPilot: https://www.postpilot.com Neal Goyal on LinkedIn: https://www.linkedin.com/in/nealgoyal/ Klaviyo: https://www.klaviyo.com AG1 / Kat Cole story (referenced): https://drinkag1.com Shopify: https://www.shopify.com 🎁 SPECIAL OFFER FOR SHOPIFY 1% LISTENERS: Neal is hooking up Shopify 1% listeners with a 25% match on your PostPilot pilot spend. Start with $5K, get $1,250 in free spend. Start with $25K, get $5,000. Sky's the limit. DM Neal directly on LinkedIn and tell him you came from the Shopify 1% Podcast.
Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same "premium" product photos. Future Commerce ran a study where they stripped the logos off major retailer websites and shoppers literally couldn't tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of your brand. In this episode, I sit down with Phillip Jackson, CEO of Future Commerce, to talk about why every Shopify store has become invisible, and exactly what to do about it. 💡 Key Take-aways Why have we A/B tested ourselves into a "Sea of Sameness" and what does it actually cost your Shopify store? If your customer can't tell the difference between you and your competitor, why on earth would they pick you? The shocking reason a $1,000 lottery win in your neighborhood raises your odds of bankruptcy (and what it has to do with your tech stack) What's the difference between a brand and a logo with a nice Instagram grid? Why the CEO of McDonald's awkwardly biting a burger on camera is actually a masterclass in brand building The "format" trick that turns viral moments into long term brand assets (the Grimace Shake explained) How Phillip's Future Commerce site grew organic traffic by 170% in one year thanks to ChatGPT and Claude Is AEO (Answer Engine Optimization) the new SEO, and is this the biggest arbitrage opportunity since 2016 Facebook ads? The single thing every Shopify merchant will regret ignoring in 2026 Why "beating one drum" beats posting 10 different things a week (and how to escape the content hamster wheel) The lesser known Shopify brand Phillip says you should be watching right now 🛠️ Resources & Links Mentioned in the Show Future Commerce: https://www.futurecommerce.com Phillip Jackson on LinkedIn: https://www.linkedin.com/in/philwinkle Phillip Jackson on X: https://x.com/philwinkle LORE (Phillip's newest book from Future Commerce): https://store.futurecommerce.com/products/lore-journal-2025 VISIONS Summit (Future Commerce's annual event): https://visions.futurecommerce.com Future Commerce Podcast: https://www.futurecommerce.com/episodes Higher Dose (the Shopify brand Phillip says to watch): https://higherdose.com Alex Krefeld's Know Best Practices: https://www.knowbestpractices.com Ahrefs Brand Radar (for AEO/SEO tracking): https://ahrefs.com/brand-radar Shopify Sidekick: https://www.shopify.com/magic AG1 (referenced for great brand consistency): https://drinkag1.com Want to be a guest on the Shopify 1% Podcast? Head to https://www.shopify1percent.com and submit your name. We're always looking for great Shopify experts, Shopify merchants, and Shopify partners to share their wins, hacks, and growth strategies with our audience of Shopify store owners.
Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s for you. 💡 Key Take-aways When is the right time to launch a referral program on Shopify, and when is it just wishful thinking? What referral incentives actually work without torching your margins? Where should you ask for referrals so it feels natural, not desperate? How do you build referral plus affiliate programs that do not turn into coupon chaos? Why do loyalty points programs often create discount addiction. What should “real loyalty” look like instead? What is “Moments” by ReferralCandy, and how does surprise and delight become a system, not a random act? What are the top mistakes that quietly kill referral and affiliate programs over time? How do Tremendous payouts remove reward ops as the bottleneck when you finally scale? 🔗 Links & Resources: ReferralCandy: https://www.referralcandy.com/ Moments by ReferralCandy: https://www.referralcandy.com/moments Press release. Tremendous payouts: https://www.referralcandy.com/blog/new-tremendous-payouts-are-now-available-in-referralcandy ReferralCandy on the Shopify App Store: https://apps.shopify.com/referralcandy Raúl Galera on LinkedIn: https://www.linkedin.com/in/raulgalera/ ReferralCandy (Anafore) on LinkedIn: https://www.linkedin.com/company/anafore/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold
(* Golden Tickets mentioned in the show are linked below) Over the past 6 months, we've quietly been testing something with 50 Shopify brands. I believe there is a massive shift happening in the way people shop. I've been noticing it for a few years now. It's happening right before us, and yet Shopify brands don't have the tools to adapt. Which is why today's episode is special. I'm finally pulling back the curtain on something that's been consuming my life for the past year: the first brand-new app Bold has launched in 9 years. It's our attempt to help Shopify brands navigate this shift in buyer behavior. The timing couldn't be more critical. Customer acquisition costs have doubled in the past 4-5 years. Search traffic is down 35% to over 50% for most brands , and agentic commerce (people buying through AI) is officially here. This means customers will visit your site less and less. The bottom line? When you actually get a customer, keeping them is more important—and harder—than ever. At the same time, the tool that used to keep customers coming back is actually causing brands to lose them. Subscription fatigue is at an all-time high. You aren't losing customers because they don't like your product; you're losing them because they don't want the friction of a subscription! So, over the past year, we've been building a solution for this. We tested it with 50 merchants for 6 months, and the results have been absolutely amazing. On average, every single store increased their reorder rate by 6.6% , with some of the top stores hitting nearly 20%! What we built is rePete! rePete is the world's first AI reorder agent. He's smart, friendly, and built for this exact moment. rePete gets to know each of your customers' individual shopping habits and patterns. Then, he predicts when they need a refill and sends a friendly nudge at exactly the right time. No subscription. No friction. Just a click. rePete is still invite-only, but I'm giving every listener a personal Golden Ticket . Click the link below, answer three questions, and I'll personally email you the ticket today! Golden Ticket Access: https://bit.ly/rpt-tix
Most Shopify founders think they’ll sell “someday.” Most will never. Only 20% to 30% of businesses that go to market actually sell, which is a fun little statistic if you enjoy pain. In this episode, I sit down with Lexi Grant, founder of They Got Acquired, to talk about how to build a Shopify business that buyers actually want. We break down profit, SDE, add-backs, founder dependency, and why recurring revenue and repeat customers can push your Shopify valuation into the “this was worth it” zone. 💡 Key Take-aways Why do so many Shopify founders think “revenue” equals value, and why do buyers disagree? If you want to sell in 2 to 4 years, what should you start doing this month? What are the most common “multiple killers” in ecommerce. Founder dependency, channel concentration, declining growth? How do SDE and add-backs work. What’s legit, what gets laughed out of diligence? Why do subscriptions and repeat purchase behavior change how buyers price your Shopify business? Should you fix weaknesses before you sell, or leave them as upside for the buyer? When does it make sense to hire a broker or M&A advisor, and how do you avoid hiring the wrong one? What does “no surprises” due diligence actually look like in the real world? 🛠️ Resources & Links Mentioned in the Show They Got Acquired: https://theygotacquired.com/ Lexi Grant (LinkedIn): https://www.linkedin.com/in/alexisgrant/ They Got Acquired (LinkedIn): https://www.linkedin.com/company/they-got-acquired/ Free Founder to Advisor Matching (They Got Acquired): https://theygotacquired.com/recommend-ma-advisor/ Due Diligence Checklists (They Got Acquired): https://theygotacquired.com/due-diligence-checklists/ The Exit Playbook Course (They Got Acquired): https://playbook.theygotacquired.com/ Profit First (Mike Michalowicz): https://profitfirstbook.com/ Mike Michalowicz (site): https://mikemichalowicz.com/ Special offers mentioned: Lexi offers a free founder to M&A advisor or broker matching service, plus her Exit Playbook course for founders who want to “sell for more later.”
I had at least 3 "Aha" moments in this episode. One big one: Stop trying to go viral. Instead, focusing on a "series". It actually makes it easy for Shopify brands to create make fun content, and make it consistently. I loved this concept, you will too! EXCLUSIVE OFFER: In this episode we talked about tool called Vubli . If you're interested in trying it, I have an exclusive offer for listeners to get 50% off for 3 Months! Just use code "JAY" when you sign up, or use this direct link: https://vubli.ai/?via=jay Here's why this matters: The Shopify brands winning in 2026 are not the ones with the prettiest theme. They're the ones that show up everywhere, consistently. 91% of businesses use video marketing now, so congrats, your competitors are already posting. Even better, a Google-commissioned BCG study found 34% of shoppers said digital video literally prompted them to buy a specific item. In this episode, Gideon Shalwick breaks down how to distribute short-form across TikTok, Reels, Shorts, and more using Vubli, without turning your life into an upload schedule. 💡 Key Take-aways Why do most Shopify brands lose the short-form game. Is it content quality, or distribution math? What is a “hero platform” and how do you pick yours without overthinking it for 6 months? How do you turn one video into many platform-native posts, without looking like a lazy cross-posting gremlin? What are the repeatable ingredients of “viral” that are not just lottery-ticket luck? What should you standardize first. Hooks, thumbnails, captions, or your posting cadence? How do you stay consistent without burnout. Batch days, templates, or a system that forces shipping? What are the simple Shopify-friendly ways to connect short-form to revenue, not just vibes? 🛠️ Resources & Links Mentioned in the Show EXCLUSIVE OFFER FOR LISTENERS: Get 50% off for 3 Months! Just use code "JAY" when you sign up, or use this direct link: https://vubli.ai/?via=jay Vubli: https://vubli.ai/?via=jay (<- this link gets you 50% off 3 months) Smart Passive Income Podcast: https://www.smartpassiveincome.com/ Pat Flynn: https://www.descript.com/
Who's the #1 influencer in the world right now? It's AI. And if it can’t explain your Shopify brand in one clean paragraph, it won’t recommend you. In this 1% Win, we break down how Shopify brands can become the trusted answer when shoppers ask questions like “how do I solve ___?” or “who are the experts in ___?” You’ll learn how to turn your Shopify store into an authority hub by picking a single problem you can teach for years, then building a repeatable drumbeat across your Shopify site, podcasts, and third-party mentions. We walk through the Claim, Frame, Prove framework, the five core pages every Shopify brand should publish, how to use Shopify metaobjects for reusable FAQs and proof, and how to measure whether AI is starting to mention you. 💡 BIG IDEAS & TAKE-AWAYS: What if the real reason you are not growing is that AI cannot describe your Shopify brand clearly? How do you choose an “expert problem” that AI will actually associate with your store for months and years? Which five pages should every Shopify store publish to become the obvious recommendation for a specific problem? How do podcast show notes and cleaned transcripts quietly train AI to trust and repeat your message? What should you track each month to see if Shopify content is turning into AI recommendations? The authority positioning template: “We help [person] solve [problem] using [method], proven by [proof].” 🛠️ RESOURCES & LINKS Authority positioning statement template: “We help [person] solve [problem] using [method], proven by [proof].” Kalicube, “Claim, Frame, Prove” framework: https://kalicube.com/entity/claim-frame-prove/ Am I On AI? (AI visibility tracking): https://www.amionai.com/ Google AI Overviews info: https://search.google/ways-to-search/ai-overviews/ Google Search Console: https://search.google.com/search-console/about Shopify Flow (automation): https://help.shopify.com/en/manual/shopify-flow Shopify Collabs (creator affiliate app): https://apps.shopify.com/collabs Shop Pay: https://www.shopify.com/shop-pay Shopify Email, now Shopify Messaging: https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging Shopify Metaobjects (reusable structured content): https://help.shopify.com/en/manual/custom-data/metaobjects Descript (transcription and editing): https://www.descript.com/ Riverside (recording and transcription): https://riverside.com/ Semrush (SEO and AI visibility tools): https://www.semrush.com/
