Curiosity, creativity, and change welcome you into The Magic Hour Podcast. Hosted by Hope Mikal, CEO and Founder of Unicorn Marketing Co. , this is a space where entrepreneurship meets imagination. Expect empowering conversations on creative marketing, inclusive design, and the real inner work of building something meaningful. Each episode brings heartfelt stories, expert insight, and fresh ideas that feel both grounding and expansive. If you are a marketer, a founder, a creative, or simply in a season of growth, you will find encouragement, clarity, and a little bit of sparkle here. This is more than a podcast. It is a place to connect, to evolve, and to come back to what lights you up. Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Magic Hour Podcast , I sit down with Alicia Mccarvell , a content creator and entrepreneur who has a gift for making people laugh while saying the thing that hits straight to the heart. Alicia uses humour to tackle conversations around body image, worth, and self-love. Sharing everything from workout routines and dance videos to updates on her relationship with her husband, Alicia hopes to relate, inspire laughter, and break down barriers. I hope this conversation reminds you that you do not have to shrink to be worthy, you do not have to perform to be loved, and you do not have to wait until you feel perfectly confident to start taking up space. 🎧 TLDR, here's the cliff notes of this episode. We talk about: ⚡ Building an online personal brand without losing yourself ⚡ The moment Alicia realized her content was making people feel seen ⚡ Rewriting wellness so it is not about shrinking, fixing, or punishing yourself ⚡ Why Alicia uses the word 'movement' instead of 'exercise' ⚡ Healing her relationship with supplements, fitness, food, and body image ⚡ Becoming part-owner of Cira Nutrition and building a more inclusive wellness brand ⚡ What makes Cira Nutrition feel different in the hydration and supplement space ⚡ What authentic brand partnerships actually look like behind the scenes ⚡ Protecting audience trust and refusing to “post and ghost” ⚡ Alicia’s content pillars and house metaphor for building boundaries online ⚡ Confidence, worth, and why neither should be rooted in how your body looks ⚡ The power of sharing your story and remembering that you are only alone until you tell someone This one is for anyone who has ever felt like wellness was not made for them. For anyone who has been told that confidence comes after becoming smaller, quieter, more polished, or easier to understand. For anyone trying to build something beautiful online without losing themselves in the process. 📖 Read the full show notes at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Flodesk . The beautiful, easy-to-use email marketing platform I swear by. Get a free month of Flodesk here: https://flodesk.com/c/UNICORNMARKETING 💌 This episode is also sponsored by Showit, my favourite website platform for total creative freedom, zero-code customization, and beautiful WordPress-powered blogging. Try it free for your first month here: https://showit.com/referral/?referralCode=unicornmarketing ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
This special episode of Magic Hour Podcast takes us to the floor of Web Summit 2026 for a collection of candid, on-the-ground conversations about marketing, new media, and the creator economy. I asked founders to ride the escalator with me and answer one question about their industry in under one minute, just as long as it takes to reach the bottom. Through these quick, on-the-spot interviews, we explore what’s changing right now. How people are earning attention, building community, telling stories, partnering with brands, and navigating platforms (and AI) in real time. Part recap, part trend report, part love letter to the builders in the room, this episode highlights the voices and ideas shaping where marketing and media are headed next. Featured guests include: Victoria Cowan, Founder of Wordplay Creative Nina Bader, Manager of Water at Foresight Canada Emily Cooper, Founder of Emily Cooper Photography Jenn Wint, Founder of Wint Communications Ida Cummings, Founder of Wonderful Ida Karolina Wudniak, Founder and Book Designer of Paper Wing Studio Kataneh Sherkat, Co-Founder of Bridge Strategies Caroline Wakefield, Founder of Soul Strong Communications Morgan McGuire, Founder of Solara Creative Glynis Tao, Founder of Chase Your Dreams Consulting Hope Mikal, Founder of Unicorn Marketing Co and Creator of Magic Hour Podcast 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
This special episode of Magic Hour Podcast takes us to the floor of Vancouver Startup Week for a collection of candid conversations with women in tech, entrepreneurship, and innovation. Through short, on-the-spot interviews, we explore what it means to build a business in real time. The moments of momentum, the barriers that still exist, the lessons learned from founders and speakers, and the future women in tech are actively creating. Part recap, part reflection, part love letter to the builders in the room, this episode highlights the voices, perspectives, and ideas shaping Vancouver’s startup community. Featured guests include: Laura Fortey, Flow State Founder Kristin Zerbin, Hoochie Booch Kombucha Priya Tronsgaurd, Edify Learning Spaces Mikayla Stewart, Atono, ColdStart, and Athena Collective Kim Jacob, Arvorei Communications Group Chaandani Khan, Return to Life Lindsay Johnson, The Radical Connector Ashley Armstrong, Success Monster Lorraine Wong, Wake Collective and Cue North Stephanie Chan, My Care Base Danielle Ryan, Video Content Creator and Creative Strategist 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
We don't talk about death, and we certainly don't talk about grief. And we especially don't talk about the kind that has no clear cause, no funeral, and no casserole on the doorstep. But maybe we should. In this episode of the Magic Hour Podcast , I sit down with Sarah Savoy, end-of-life doula, educator, and founder of A Good Farewell , for a conversation that is equal parts tender and quietly transformative. Sarah has dedicated her life to sitting with people in their most vulnerable moments, through caregiving, life-limiting illness, dying, and grief. But what we explore in this conversation goes far beyond death. It's about how we live. The grief we absorb without realizing it. The joy we talk ourselves out of. And the quiet but radical act of choosing meaningful work over comfortable work. We talk about what it really looks like to walk away from a successful business because something deeper is calling. Sarah shares the reality of her own midlife pivot — the gradual unravelling, the moment of clarity, and what it took to rebuild her life around work that truly reflects who she is. We also explore what it means to move through a society that is, as Sarah puts it, deeply grief illiterate. One that doesn't give us the language, the permission, or the space to grieve the things that aren't just the loss of a person — the loss of identity, of community, of the life we thought we were going to have. This conversation also holds space for the grief we inherit. The kind passed down through generations without a word ever being spoken. And the micro joys (small, deliberate, tender moments) that become the way we survive it all. 🎧 In this episode, we talk about: ⚡ Walking away from a successful brick and mortar business to find heart-centred work ⚡ The big G and the little G, understanding grief in all its forms ⚡ Why our society is grief illiterate and what it costs us ⚡ Cultural and intergenerational grief and the weight we carry without knowing it ⚡ How to hold space for others without losing yourself ⚡ Micro joys as a daily practice and a survival strategy ⚡ The invisible weight of navigating grief while keeping up appearances ⚡ How to let small joys back in without feeling like you're betraying the pain This one is for anyone who has ever felt like their grief was too complicated, too quiet, or too hard to explain. Sarah has a gift for making the heaviest things feel a little more possible to hold. I hope this conversation does the same for you. ✨ 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Flodesk . The beautiful, easy-to-use email marketing platform I swear by. Get a free month of Flodesk here: https://flodesk.com/c/UNICORNMARKETING 💌 ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What happens when you stop performing who you think you should be… and start getting honest about who you actually are? In this episode of the Magic Hour Podcast, I sit down with Emily Shimwell , founder of Dine Wilder Events and co-founder of Graze Wilder Charcuterie, for a conversation that feels both grounding and quietly confronting in the best way. Emily has built multiple businesses in a short amount of time, but what we explore in this conversation goes far beyond growth or strategy. It’s about identity. The kind that shifts as you evolve. The kind that doesn’t always have a clear answer. We talk about what it really looks like to jump before you’re ready, and how that decision can shape not just your business, but your sense of self. Emily shares the reality of building something quickly while raising young kids, and what it means to let your personal and professional worlds blur without losing yourself entirely. This conversation also holds space for the tension so many women carry. The pressure to be polished but still relatable, confident but still likeable, soft but still taken seriously. And what it costs, energetically, to keep showing up that way. We explore reinvention as something deeper than a pivot. The reframes that ask more of you than a simple no ever could. And the process of becoming someone new without abandoning who you’ve been. 🎧 In this episode, we talk about: ⚡ Jumping before you’re ready and what happens on the other side of that decision ⚡ The identity shifts that come with building and evolving quickly ⚡ Navigating motherhood and business without separating the two ⚡ The pressure women feel to show up a certain way in professional spaces ⚡ The energetic cost of constantly performing in business and life ⚡ Reinvention as a lived experience, not just a strategy ⚡ The difference between saying no and reframing what’s actually aligned Above all, this episode is an invitation to look a little closer at yourself. To question the roles you’ve been playing. And to consider who you are when you’re not performing for the room.✨ 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by F lodesk . The beautiful, easy-to-use email marketing platform I swear by. Get a free month of Flodesk here: https://flodesk.com/c/UNICORNMARKETING 💌 ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What happens when you stop wearing “busy” like a badge of honour and start building community with intention, gentleness, and real connection? In this episode of the Magic Hour Podcast, I sit down with Danielle and Laura, co-founders of She Summits Forum for a conversation that feels like a warm hug for your nervous system. Their partnership is rooted in joy, play, confidence, and the kind of connection you simply cannot fake. Together, they share how She Summits has grown into a space where women can slow down, lean into their strengths, and find community that feels safe and soul nourishing. We explore how joy and play return to adulthood when we let them, why women often lose touch with those qualities, and how simple rituals can become grounding practices when business feels heavy. Danielle and Laura talk about the bravery of letting go of the “shoulds,” trusting what feels natural, and choosing a way of working that prioritizes ease, collaboration, and clarity. Community sits at the heart of this episode. Not community as content, but community as a feeling. Danielle and Laura break down how they create experiences that spark connection from the first hello, why retail spaces are becoming modern gathering hubs, and the underrated skills that make relationships feel real rather than transactional. Above all, this episode is an invitation to slow down, choose presence over performance, and remember that joy, play, and confidence are not extras. They are your compass. 🎧 In this episode, we talk about: ⚡ How joy and play return when we give ourselves permission to soften ⚡ The grounding rituals that support us when life or business feels heavy ⚡ Why confidence grows deeper when it’s nurtured in community ⚡ The art of unlearning old expectations in business and leadership ⚡ Creating space for what truly fits by learning when to say no ⚡ Community as something you feel, not something you perform ⚡ How retail spaces are becoming modern gathering hubs for connection ⚡ The message Danielle and Laura hope every woman building something could hear If you’ve been craving softness, clarity, or community that feels real and nourishing, this conversation will land like a much needed exhale. ✨ 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Shopify . Thinking about launching an e-commerce brand? Start today with a 3-day free trial and build your store with the easiest, most powerful platform out there: shopify.pxf.io/Y9eKnK ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What does it take to build real community in your business, the kind where people feel seen, supported, and genuinely connected? In this After Hours episode , Danielle Wiebe shares a grounded look at how belonging is created with intention and why community becomes the most sustainable growth strategy you can invest in. With almost 11 years of hosting events, she breaks down how connection actually happens and why it begins long before anyone walks into the room. Danielle shares the small, intentional practices that shape meaningful community experiences: creating low-pressure pre-event spaces, weaving in gentle connection prompts during gatherings, and continuing momentum after the event so relationships don’t fade. She explains how hybrid touchpoints, both online and in person, deepen trust, expand visibility, and help your community feel supported at every stage. This is not about hosting perfect events. It is about presence, intention, and remembering that every business can build belonging in a way that feels natural. Danielle offers simple ideas for connection, from Instagram group chats to casual pop-up meetups, and shows how collaboration can lighten the load and expand your impact. This is a grounding invitation to slow down, bring people together in ways that feel real, and build a business where your community truly belongs. 🎧 Listen to the Magic Hour Podcast on Spotify , Apple Podcasts , or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What happens when you stop trying to grow alone and start building with intention, collaboration, and real community? In this episode of The Magic Hour Podcast , I sit down with Danielle Wiebe, founder of the Bloom Business Collective and host of a top 1% business podcast. Danielle has spent over a decade building community-centred spaces for women entrepreneurs, guiding leaders through collaborations, events, and intentional business building. Today, she pulls back the curtain on her own evolution — the rebrand, the reset, and the quiet inner work that came before it. We talk about the importance of taking a step back before stepping forward. Why centring yourself matters when you’re planning for the next decade. And why being in community (real community) requires presence, curiosity, and a willingness to grow alongside the people you serve. Danielle also shares the behind-the-scenes story of shifting Bloom from Business Babes Collective into the brand it is today. From hybrid events to redefining personal branding while raising kids, this conversation explores how grounding yourself in values, relationships, and abundance can shape the path ahead in powerful ways. 🎧 In this episode, we talk about: ⚡ The power of taking a step back before rebranding and how centring yourself creates clarity for the next chapter ⚡ What it actually means to build a collaborative community and why the “community over competition” conversation still matters ⚡ How Danielle engages her audience post-event and why hybrid (online and in-person) spaces are the future of meaningful connection ⚡ The deeper intention behind Bloom’s rebrand and how Danielle is designing her business for the next ten years ⚡ Tips for community building: doing your research, checking for values alignment, having honest conversations, and noticing how you feel in someone’s presence ⚡ Abundance mindset vs. scarcity, and how shifting your inner narrative changes how you collaborate, show up, and lead ⚡ Navigating personal branding as a mom, deciding what to share online, and wanting her community in a space beyond Facebook ⚡ Danielle’s encouragement to check in with your people (and with your own gut) when deciding where, how, and with whom you want to grow If you’ve been craving deeper connection, more aligned collaborations, or a reminder that community is something you build slowly and intentionally, this episode is going to feel like a grounding breath. ✨ 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by F lodesk . The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌 ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
Can you really reset your nervous system in a weekend? In this After Hours episode, Megan Swan shares 15 grounded, perspective-shifting tips to help you reconnect with your body and move out of productivity mode. Drawing from over a decade of experience in the wellness industry, Megan walks us through what it really means to rewire your nervous system in a weekend. Not through rigid routines or all-or-nothing thinking, but through small, consistent micro-practices that bring you back into your body. She shares how to recognize the signs of fight-or-flight, how to gently shift into rest and digest, and why even 90 seconds of presence can start to change your internal state. You’ll hear how to create rhythms that support your nervous system in everyday life, using tools like sensory grounding, emotional processing, and energetic awareness. This isn’t about overhauling your life. It’s about noticing what’s already there, giving yourself the structure to feel safe, and creating moments of calm you can actually return to. This is a quiet and powerful invitation to come home to yourself, where your body feels supported and your mind can finally exhale. 🎧 Listen to the Magic Hour Podcast on Spotify , Apple Podcasts , or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What does it really mean to know your capacity and lead from a place that honours it? In this episode of The Magic Hour Podcast , I sit down with Megan Swan, Founder and CEO of Megan Swan Wellness and Co-Founder of Altavita Medical Wellness Tourism, for a grounded and eye-opening look at the real side of wellness, self-leadership, and the nervous system work that supports it all. We explore what it means to move beyond the illusion of being “zen all the time” and instead build awareness of your body, energy, and relationship to self. Megan shares why slowing down isn’t a weakness but a power move —a leadership advantage that creates space for clarity, boundaries, and intention. We also dive into the science and psychology of subconscious leadership. From rewiring your relationship with procrastination to integrating hypnosis in business, and debunking myths around alpha and theta brain waves. Megan unpacks how “good girl” conditioning and self-doubt keep us stuck, and how reframing those patterns can unlock genuine confidence and growth. 🎧 In this episode, we talk about: ⚡ Rewiring your relationship with procrastination and learning how to use that energy for creativity and clarity ⚡ Integrating hypnosis into subconscious business leadership and debunking myths about alpha and theta brain waves ⚡ Unpacking subconscious patterns that keep us stuck, from “good girl” conditioning to misunderstood forms of holistic biohacking ⚡ Understanding that we are animals first and how to be gentler on your system through nervous system awareness ⚡ How Megan’s two businesses support powerful individuals in showing up as their best selves ⚡ Building a personal menu of wellness that honours your energy, cycle, and season of life ⚡ Megan’s own micro wellness practices and habit stacking If you’ve ever felt torn between productivity and presence—or wondered how to lead in a way that actually feels good—this episode is your permission slip to pause, listen inward, and lead differently. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by F lodesk . The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌 ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What happens when everything you worked toward no longer resonates with you? How do you build a personal brand from that place of shift, honesty, and self-redefinition? In this episode of The Magic Hour Podcast , I sit down with Abagail Pumphrey—CEO of Boss Project, host of The Strategy Hour Podcast , and soon-to-be author—for a deeply personal conversation about entrepreneurship, chronic pain, and letting go of the “shoulds” that shape our decisions. We talk about what it means to hold space for your health while building something meaningful, navigating long-term vision when you can barely see two weeks ahead, and the deeper truth behind personal brands that resonate for the right reasons. Abagail opens up about her experience with PCOS, IVF, and endometriosis, how she’s reframed success on her own terms, and the complicated relationship she has with personal branding—sharing the discomfort, fear, and resistance that comes with being seen while still choosing to show up with vulnerability. This episode is full of honesty, empowerment, and permission to slow down. If you’ve been in a season of re-evaluation, wondering what success really looks like (or who you’re building it for), this one’s for you. 🎧 In this episode, we talk about: ⚡ Why checking every box still left Abagail unfulfilled and what it took to redefine success ⚡ Choosing boundaries over burnout and letting your business reflect your actual capacity ⚡ What it looks like to shift from scaling at all costs to building a business that prioritizes wellness ⚡ Navigating PCOS, IVF, endometriosis, and the reality of leading a team while living in chronic pain ⚡ How much of yourself to share online and the emotional weight of being visible in a personal brand ⚡ Building a business that can hold your full story, not just the polished parts This one hit me right in the heart... because sometimes the hardest thing to do is slow down and tell the truth. Let this be your permission slip to get honest, sit with the discomfort and keep going anyway. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by F lodesk . The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌 ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
In this After Hours episode , Pennylane Shen shares a grounded, perspective-shifting approach to finding your visual voice as an artist—one that steps away from the noise of social media and back into tactile, intentional creative exploration. Drawing from her popular seminar and years of experience consulting thousands of artists, Pennylane walks us through what it actually means to develop a cohesive practice. She invites us to reflect on the visual threads that connect our work, create physical spaces that nurture inspiration, and explore the lineage of influence that shapes how we create. This isn’t about following trends or rushing to define your “style.” It’s about slowing down, observing what already exists in your work, and giving yourself the structure—and permission—to go deeper. From mood boards to people maps to the underrated power of studies, this masterclass offers a refreshing, practical, and honest look at what it really takes to show up for your art. It’s a quiet and powerful nudge back to the core of your practice, where your curiosity leads and your voice takes shape. Reference: Aimee Henny Brown on creating an artistic family tree. 🎧 Listen to the Magic Hour Podcast on Spotify , Apple Podcasts , or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What does it mean to build a creative practice that’s both intentional and evolving? In this episode of The Magic Hour Podcast , I sit down with Pennylane Shen—artist consultant, educator, and founder of Dazed and Confucius—for a grounded conversation about visual identity, creative burnout, and redefining what success looks like as a working artist today. We explore how Pennylane’s consulting work has shaped the careers of thousands of artists, the invisible pressure creatives feel to constantly produce, and how to find your visual voice without getting lost in the noise. From breaking away from the traditional gallery path to embracing structure in your play, this episode is packed with thoughtful insights for visual artists trying to make honest, impactful work in 2025. 🎧 In this episode, we talk about: ⚡ Burnout, shame, and the pressure to constantly “do more” as an artist ⚡ Why trusting your intuition is a business strategy too ⚡ The importance of deadlines, structure, and permission to play ⚡ What it really means to find your visual voice (and how to start) ⚡ Disrupting the myth of gallery validation and what success can look like in 2025 ⚡ The rise of artist coaches, and how Pennylane’s approach is different Pennylane speaks candidly about what it really means to build a values-led business in the creative world—and why slowing down, making “bad” art, and trusting the process are essential parts of the journey. No matter what chapter you’re in, this episode offers the grounding you didn’t know you needed. 🎧 Listen to the Magic Hour Podcast on Spotify , Apple Podcasts , or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Shopify —the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today! 📝 This episode is sponsored by Later —your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link . ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
How do you build a business that reflects your values and still leaves room to grow? In this episode of The Magic Hour Podcast , I sit down with Phoebe Sherman—artist, activist, and founder of Girl Gang Craft—for an honest conversation about creative entrepreneurship, aligned content, and evolving your business with intention. We explore how Phoebe’s bold designs became a rallying cry for change, the realities of running a values-driven brand, and why pivoting is a powerful act of self-trust. From pivoting her business multiple times to redefining success in the creator economy, this episode is packed with real talk, creative wisdom, and a whole lot of heart. From creating content that connects to choosing brand partnerships that actually make sense, Phoebe doesn’t hold back on the realities of growing a values-led content forward Instagram account. We get into pivoting with purpose, embracing discomfort, and finding your voice in a space that often rewards sameness. 🎧 In this episode, we talk about: ⚡ The origin story of Girl Gang Craft and how one bold design became a movement ⚡ Why content creation rooted in your values is more impactful (and sustainable) ⚡ The messy reality of pivoting your business and navigating seasons of change ⚡ How art, activism, and entrepreneurship can work together to spark collective impact ⚡ The future of influencer marketing and what true alignment looks like—plus Phoebe’s take on pitching brand deals, charging your worth, and building sustainable partnerships (as taught in her Brand Deal Course). This is your invitation to get grounded in your values, honour your creative path, and make space for what’s next. 🎧 Listen to the Magic Hour Podcast on Spotify , Apple Podcasts , or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Shopify —the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today! 📝 This episode is sponsored by Later —your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link . ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
This isn’t a traditional meditation... It’s a somatic experience designed to help you move through emotion, come back into your body, and shift your internal state with intention. In this guided journey, Pearl Cicci invites you to explore what’s present, name what you want to feel instead, and gently release what’s no longer in alignment. It’s an invitation to sit, feel, express, and remind yourself that it’s safe to be here. To be proud of where you are. To be kind to your nervous system. Let this be a pocket-sized practice you can revisit anytime you need to recenter, call in clarity, and feel more like yourself again. Press play and let your body lead. 🎧 📖 Check out the full show notes: Magic Hour Podcast Show Notes What is After Hours? After Hours is the Magic Hour Podcast’ s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away. Learn about the Magic Hour Podcast! Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨ 📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast 🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts , or wherever you tune in! Hosted on Acast. See acast.com/privacy for more information.
What does it mean to feel grounded in your body and lit up by your life? In this episode of The Magic Hour Podcast , I sit down with Pearl Cicci, a somatic coach and state optimization expert, for a heart-opening conversation about nervous system health, sustainable transformation, and why joy and curiosity are powerful tools for change. We talk about the real work of shifting your state from the inside out. Pearl shares how movement, compassion, and presence can help you release the mosquito thoughts buzzing around your brain, reconnect with your body, and return to a space of calm and clarity. This is your invitation to build a life that feels like yours. One led by curiosity, rooted in joy, and grounded in your body. A life that holds space for the full range of who you are. It’s about choosing elevated states on purpose and holding space for yourself when the noise gets loud. 🎧 In this episode, we explore: ⚡ How to work with your nervous system instead of against it ⚡ A hot take on flow and why it’s not something to chase ⚡ The joy of movement and connection as a daily practice ⚡ What it really feels like to shift into an elevated state ⚡ How Pearl’s somatic coaching style helps people feel more alive, curious, and clear If you’re craving more softness, more joy, and more aliveness in your day-to-day life, this conversation is a beautiful place to start. 🎧 Listen to the Magic Hour Podcast on Spotify , Apple Podcasts , or wherever you tune in. 📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Shopify —the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today! 📝 This episode is sponsored by Dubsado —our go-to client management system for proposals, contracts, and automations that save serious time. Get 20% off your first month or year and start streamlining your systems with ease. ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What if your brand looked beautiful and converted like a dream? In this After Hours, Ayesha Santos, founder of Ayesha Santos Design Co, breaks down how to move from “pretty visuals” to a layered brand that speaks, sells, and sticks. No more mood-board overwhelm or colour-palette paralysis. This is about strategy that starts in the body, messaging that lands, and visuals that back it all up. This short session is for founders and creatives who want their brand to work —not just win compliments. In this episode Ayesha covers: ⚡ How to uncover the feeling you want your audience to experience before you touch design ⚡ The inside-out framework she uses to translate emotion into visuals, copy, and offers ⚡ A quick audit to spot the gaps between “looking good” and “selling well” ⚡ Simple prompts to tighten your message and increase conversions Let this episode remind you that a brand can feel true, look amazing, and convert with ease—when you build from the inside out. 📖 Check out the full show notes: Magic Hour Podcast Show Notes What is After Hours? After Hours is the Magic Hour Podcast’ s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away. Learn about the Magic Hour Podcast! Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨ 📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast 🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts , or wherever you tune in! Hosted on Acast. See acast.com/privacy for more information.
What does it mean to build a brand that feels like you from the inside out? In this episode of The Magic Hour Podcast , I sit down with Ayesha Santos Rodrigo, brand strategist and founder of Ayesha Santos Design Studio, to talk about the deep, often emotional work of building a brand that actually feels like you . Ayesha shares how she helps founders move beyond the surface-level aesthetics to uncover what they really want to say, how they want to feel, and who they’re becoming. From embracing imperfection to navigating visibility fears, we dive into the tender truths of branding with intention. This isn’t about logos or mood boards. It’s about embodiment, vulnerability, and reclaiming your voice in a world that rewards sameness. 🎧 In this episode, we explore: ⚡ Why rebranding brings up more emotions than most people expect ⚡ The difference between a “pretty” brand and one that actually converts ⚡ Ayesha’s take on play, power, and profitability in business ⚡ What it means to start creative direction in the body , not a brand board ⚡ Letting go of old versions of yourself to step into something bigger If you’re navigating a pivot, rebrand, or simply craving more honesty in how you show up—this one’s for you. 🎧 Listen to the Magic Hour Podcast on Spotify , Apple Podcasts , or wherever you tune in. 📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by The Contracts Market —lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs. 📝 This episode is sponsored by Later —your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link . ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
What if boundaries weren’t about being rigid, but about reclaiming your energy, your time, and your values? In this After Hours episode, Annelies Tjebbes, CEO and founder of Roots and Rivers, shares what it looks like to lead with empathy, design anti-capitalist structures in business, and bring your whole self into your work. This is not about productivity hacks. It’s about building an ecosystem that supports real people, not just outcomes. If you’re navigating leadership, running a values-driven business, or returning from a big life transition like maternity leave, this episode offers grounded practices for working sustainably and intentionally. With grounded examples and heartfelt insight, Annelies shares the rhythms, rituals, and reminders that help her team (and herself) stay well while doing meaningful work. In this episode, Annelies walks you through: ⚡ How panic attacks reshaped her definition of success and sustainability ⚡ The small but powerful team rituals that build trust and care ⚡ What it means to schedule with your health in mind ⚡ Setting boundaries that protect both your time and your energy ⚡ Weekly rhythms that make space for clarity, rest, and intention ⚡ How to right-size your schedule and delegate without guilt ⚡ The importance of internal projects and investing in your team ⚡ Why protecting deep work time fuels creativity and impact This episode is your invitation to create a work culture that actually feels good, starting with the way you treat yourself. 📖 Check out the full show notes: Magic Hour Podcast Show Notes In this After Hours episode, Annelies Tjebbes, Founder and CEO of Roots & Rivers, offers a refreshingly honest look at how she’s reshaped her leadership style since experiencing severe burnout and panic attacks a decade ago. What is After Hours? After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away. Learn about the Magic Hour Podcast! Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨ 📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast 🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts , or wherever you tune in! Hosted on Acast. See acast.com/privacy for more information.
What does it mean to lead a business like an ecosystem, where care, collaboration, and trust shape every decision? In this episode of The Magic Hour Podcast , I sit down with Annelies Tjebbes, Founder and CEO of Roots & Rivers Consulting, to talk about de-centering the founder, building systems that honour people over productivity, and making intuitive, values-led decisions in a world that often pushes the opposite. With an engineering background and a deep commitment to anti-capitalist leadership, Annelies brings both structure and soul to the way she builds. We explore how she shifted from data to intuition, created rhythms that protect her team’s energy, and made “no” one of her most powerful leadership tools. This episode is about more than running a sustainable business. It’s about showing up as a whole person while making space for others to do the same. 🎧 In this episode, we explore: ⚡ Why saying “no” is essential if you want to say “yes” with clarity and intention ⚡ How panic attacks became a turning point in understanding Annelies' limits and listening to her body ⚡ The power of empathy as a leadership skill (and why it’s not “soft”) ⚡ How to integrate anti-capitalist practices in small business and push back against extractive systems ⚡ Reframing leadership through ecosystems, not hierarchies ⚡ The spectrum of intuition and how to build trust in your gut If you’re reimagining how to lead, collaborate, and grow without losing yourself, this one’s for you. 🎧 Listen to the Magic Hour Podcast on Spotify , Apple Podcasts , or wherever you tune in. 📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Later —your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link . ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.
