Marketing #Unfiltered

Recent episodes

1. Ep 222 | The Pinterest Strategy That Drives Discovery, Leads, and Sales with Meagan Williamson

   Jul 24, 2026

   In this episode, I'm joined by Meagan Williamson, a Pinterest strategist who's been in this space since the early beta days and has built her entire business around the platform that most business owners are completely sleeping on. We're breaking down what Pinterest actually is (spoiler: it's a search engine, not a social media platform), why it works so differently from Instagram, what kind of content performs well, what a realistic timeline looks like, and how to build a funnel that converts cold Pinterest traffic into actual clients, including one of Megan's clients who makes between $300K and $600K in direct Pinterest sales in a single month. Here’s what we cover: Pinterest isn't social media. It's a search engine. (And that changes everything.) The Pinterest content strategy that keeps working for years. How to turn Pinterest traffic into paying clients. The truth about how long Pinterest really takes. Pinterest views are a vanity metric. (Why accounts with 10 million views are making $0) Plus so much more… Resources: Connect with Meagan: Website: https://meaganwilliamson.com/ Instagram: https://www.instagram.com/meaganawilliamson Pinterest: https://pinterest.com/rowhousenest

2. Ep 221 | A 2026 Sales Strategy That No One Is Talking About

   Jul 14, 2026

   In this episode, I'm sharing one of the strategies I've been implementing in my business this year— something I'm calling the Low-Lift offer. Not a membership. Not a mini course. Not another content hamster wheel. A simple, paid container designed for one purpose: conversation. And it's been one of the most powerful sales strategies I've built in years. Better yet, my clients are seeing incredible results with it too. Listen to get all of the details on what a Low-Lift offer actually is and how I'm using it in my business. Here's What I Cover: Why the coaching industry optimized for the wrong thing What a Low-Lift offer actually is (because it's not another low-ticket offer) Why this works even if your real goal is selling high-ticket The unexpected lesson one of my clients learned after actually talking to her buyers. Exactly how I run this offer without being glued to Voxer 24/7. And so much more… Resources: She's a Big Deal: Applications are open for the second (and likely final) beta cohort — the full visibility ecosystem where you'll build your low-lift offer, your listening tour, your talk, and more. Lean More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing Got questions? Email team@getcoachsocial.com OR Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

3. Ep 220 | Why Your Videos Aren't Getting Clients (And How to Fix It) with Kim Rittberg

   Jun 17, 2026

   In this episode, I'm joined by Kim Rittberg—former media executive at Us Weekly and Netflix, who had a wake-up call in her hospital delivery room (yes, she was checking emails while in labor) and left corporate to build her own business teaching coaches and service providers how to use video to actually grow their income, not just their follower count. If you’ve ever wondered how to find your confidence on camera when you feel awkward and self-conscious, how to come up with content ideas that actually sound like you, and what it looks like to turn video views into DMs, calls, and clients—this episode is for you! Here’s what we cover: Why most people freeze on camera and the simple mental shift that unlocks confidence Why your video scripts sound stiff (The difference between writing for the spoken word vs. the written word) Credibility + connection: the two things your content needs How to turn video into actual sales Why most people show up on camera with too little energy and how to bring the dinner party vibe instead Resources and Sponsorship: Connect with Kim: Website: kimrittberg.com Instagram: @kimrittberg YouTube: https://www.youtube.com/@kimrittbergcontent 10 Tips to Take Your Videos From Mediocre to Magnetic: Kim's free guide covering the crucial foundations of how to get clients and leads through video. https://www.kimrittberg.com/tips Video Boot Camp: Attract clients, grow your brand & your revenue on Social Media through video. https://kimrittberg.mykajabi.com/video_boot_camp This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA. https://chika-obih-cpa.kit.com/moneyguide You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money. This free guide changes that in less time than it takes your coffee to brew. The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter. Get it here: https://chika-obih-cpa.kit.com/moneyguide

4. Ep 219 | I Didn't Need a New Strategy. I Needed a New Identity. (With Megan Yelaney)

   Jun 3, 2026

   In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else. This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby, went through a major life shift, or just quietly stopped recognizing yourself in the thing you built. Here's What We Cover: The "basic coach" wake-up call How to find your edge when you've lost it Why your business identity crisis is probably a messaging problem How the online business landscape is shifting right now The stupidly simple relationship-building strategy that Megan swears by Resources and Sponsorship: Connect with Megan: Website: https://meganyelaney.com/ Instagram: instagram.com/meganyelaney Main Character Energy : Megan's 7-episode private podcast series that walks you through finding your distinctive edge, understanding your messaging gap, and showing up in a way that's unmistakably you — https://meganyelaney.com/main-character-energy This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA. https://chika-obih-cpa.kit.com/moneyguide You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money. This free guide changes that in less time than it takes your coffee to brew. The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter. Get it Here: https://chika-obih-cpa.kit.com/moneyguide

5. Ep 218 | Would your messaging pass this 4-part test?

   May 27, 2026

   Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge. Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's. If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you. Here’s what we cover: Why everyone sounds the same now (it’s not just AI) The four-part test for your distinctive edge How to find your edge and what actually makes you different Why voice-of-customer research isn't enough The role emotion plays in great copy Resources and sponsorships: Connect with Justin: Website: https://justinblackman.com/ Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them! 93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes The Bear: https://justinblackman.com/bear/ Gilmore Girls: https://justinblackman.com/gilmoregirls/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

6. Ep 217 | Back on the Map Part 2: It’s Not Your Niche — It’s Your Perspective (And Other Shifts to Help Your Authority Strategy)

   May 20, 2026

   Welcome to part two of my Back on the Map series. In part one, I talked about the biggest mistake I've made in business and what it's cost me. Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business. In this episode, I'm pulling back the curtain to talk about what I'm changing behind the scenes, what I'm noticing, and what I think actually matters if you want to become known for something online. Here's What I Cover: 1. Why I'm doing way less but building way more intentionally 2. Why your niche isn't enough anymore 3. The shift from random marketing activities to a visibility ecosystem 4. Why you need to sell sooner than you think 5. The four buckets your business needs Resources and sponsorship: Back on the Map Part 1: Listen to the first episode where I break down my biggest mistakes: //podcasts.apple.com/gb/podcast/ep-211-back-on-the-map-the-biggest-mistake-ive-made/id1644601845?i=1000758653311 Leave a voicemail with your questions: Sophia will answer them in upcoming episodes: https://www.speakpipe.com/MarketingUnfiltered This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

7. Ep 216 | AI Search and SEO: What You Actually Need to Know with Laura Jawad

   May 12, 2026

   There's a lot of noise out there right now about AI search "killing" SEO. In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO. We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT. Here’s what we cover: The real numbers on AI search and why SEO isn’t dead The SEO basics that still matter What AI really does to your SEO and visibility Why your online visibility and reputation matter more than ever How to audit where you currently rank in searches Plus so much more Resources and Sponsorships: Connect with Laura: Instagram: https://www.instagram.com/heylaurajawad Website: https://www.laurajawadmarketing.com/ SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfiltered How to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

8. Ep 215 | How to make sure visibility actually pays off

   May 6, 2026

   This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213. We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle. The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it. In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps. Here's what I discussed: 1. Why more visibility won't fix unclear messaging 2. The difference between getting attention and holding attention 3. Visibility for the sake of being seen vs. visibility that builds authority 4. What happens after someone finds you? 5. The infrastructure piece most people skip And so much more… Resources & Sponsorship: She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing This episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

9. Ep 214 | Why Making More Money Doesn't Always Mean Keeping More With Belinda Rosenblum

   Apr 29, 2026

   If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you. I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built. Here's What We Cover: 1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it) 2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making 3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year 4. How to build offers that actually pay you well (without chaining you to your laptop) Plus so much more… Resources: Connect With Belinda: IG: @belindarosenblum Website: ownyourmoney.com → Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/ In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground. → Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. → Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013

10. Ep 213 | What Love Is Blind’s Kelly Chase Learned About Visibility vs Authority

    Apr 22, 2026

    In this episode, Coach Kelly Chase shares what it was really like behind the scenes of building her business after filming Love Is Blind: the brand deals that didn't convert, the audience that wanted health coaching when she wanted to talk business, the $45,000 she made in 7 months but couldn't celebrate because it "wasn't six figures," and why she eventually took a year and a half off from coaching altogether. This is a conversation about visibility, public failure, nervous system dysregulation, money mindset, and what it actually takes to rebuild when you've lost your way. Here's What We Cover: What really happened to her visibility after Love is Blind The mistake of building the wrong type of audience Why followers don't equal authority or sales The big wins she couldn't celebrate Money mindset tips that actually work plus so much more... Resources + Sponsorship: Connect with Kelly Chase: IG: @chaselifewithkelly & @chaselifewithkellypodcast TikTok: @iamkellychase Website: Www.chaselifewithkelly.com This episode is brought to you by Belinda Rosenblum's - Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

11. Ep 212 | Build a Brand Foundation That Actually Supports Your Next Level with Tiffany Neuman

    Apr 7, 2026

    Build a Brand Foundation That Supports Your Next Level with Tiffany Neuman Tiffany Neuman is a brand strategist who works with thought leaders to build what she calls a "brand operating system." And here's the truth: most of us are operating with some version of a Frankenstein brand. We built the plane while flying it, added layers as we went, and now we're looking around, wondering why our next level feels harder than it should. In this episode we're breaking down what actually makes up a brand (it's way more than logos and colors), and how to start refining your brand so it actually supports where you're going next. If your business has grown but your brand hasn't quite caught up, this is for you. Here’s what we cover: 1. What a brand actually is — your entire business ecosystem, not just visuals 2. The Frankenstein brand problem — too many pivots and layers, leaving your brand disjointed and unfocused 3. The core elements of a strong brand foundation — voice, offers, story, ideal client, and more 4. The overlooked piece: your client journey — how people are nurtured, supported, and moved into what’s next 5. The brand shift that costs nothing — stop selling, start inviting plus so much more... Resources & Sponsorship: The Authority Positioning Audit: https://audit.brandospro.com/ The 5-minute audit that diagnoses gaps and opportunities in your brand Connect with Tiffany Neuman: Instagram: https://www.instagram.com/tiffanyneumancreative Website: https://yourlegacybrand.com/ This episode is brought to you by AI Super Author, created by Ashley Mansour. aisuperauthor.com Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients? Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all. Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice). If you’ve had “write a book” sitting in the back of your mind… this is your sign. Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

12. Ep 211 | Back on the Map: The biggest mistake I've made in business (and what it's cost me)

    Apr 1, 2026

    This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way. This one's vulnerable. And honestly? A little maddening. Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years. In this episode, I'm walking you through what happened when I went from being "the social media girl" to trying to become "the marketing girl"—and why that shift didn't just create a messaging headache. It created systemic problems that affected everything from my energy to my team to my positioning in the industry. Here's What We Cover: 1. The “I can help with everything” trap that’s keeping you invisible 2. What happens when you stop niching (beyond the messaging headache) 3. The red flag that your messaging is too vague… and costing you sales 4. Why "switching gears constantly" is draining you faster than you think 5. How unclear positioning is quietly blocking bigger opportunities And so much more… Resources and Sponsorship: Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered This episode is brought to you by AI Super Author, created by Ashley Mansour. aisuperauthor.com Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients? Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all. Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice). If you’ve had “write a book” sitting in the back of your mind… this is your sign. Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

13. Ep 210 | How to Write a Sales Page That Actually Sells with Ash Chow

    Mar 10, 2026

    Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely. This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy. If your sales page feels like a block of text that no one's reading or worse, you're getting traffic but no conversions, this episode is for you. Here’s What We Cover: 1. Why the sales page should come before your launch emails (and how it makes messaging 10x easier) 2. The 4 core sections every high-converting sales page needs 3. The missing section most sales pages skip that quietly tanks conversions 4. How to make your messaging hyper-specific instead of vague so it actually resonates 5. 3 signs your sales page needs a refresh (even if it used to convert) …and the list doesn’t stop there! Resources + SPONSORS: Free Sales Page Guide: https://ashchow.com/salespageguide - Get the exact process and framework Ash uses to write sales pages for herself and her clients! Connect with Ash Chow: Website: https://ashchow.com/ Instagram: @ itsashchow This episode is brought to you by Mindi Huebner's CEO Identity Quiz. mindihuebner.com/ceoquiz Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you. The truth? You might be operating within the wrong identity. Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out. Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

14. Ep 209 | Stop Writing Boring Welcome Emails: Get Replies + Build Real Connection (with Marisa Corcoran)

    Mar 2, 2026

    Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists: Your welcome sequence. Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome sequence is actually supposed to do — and how to make yours feel human, memorable, and wildly effective (without living in a copy cave for the rest of your life). In This Episode, We Cover... Why a welcome sequence can do more than “deliver the freebie” — and what it should be doing instead The two questions every subscriber is subconsciously asking when they join your list Marisa’s #1 welcome-sequence metric (hint: it’s not opens or clicks) How to write a first email that gets replies fast (and helps deliverability too) The “word closet” + personality seeding approach that makes your emails sound unmistakably like you A simple 4-email structure you can steal (and when to stop adding more) How often to send welcome sequence emails (and why “spacing them out too much” kills momentum) Whether people should receive your regular newsletter while they’re in a welcome sequence (and why Marisa says no) The fastest way to update your welcome sequence without rewriting a brand new one for every lead magnet What to do if you swear you have “no personality” or “no interesting stories” to share (spoiler: Marisa would bet her student loans you do) SPONSOR: This episode is brought to you by Mindi Huebner's SUBCONSCIOUS CEO Identity Quiz: https://pages.mindihuebner.com/take-the-ceo-reset-quiz RESOURCES FROM OUR GUEST: Marisa Corcoran’s Free Copy Camp (March 3–5) A free 3-day experience happening March 3rd to March 5th where Marisa teaches you how to stand out with your words in the age of AI — and there’s no selling inside Copy Camp. → https://marisacorcoran.com/copy-camp/?affiliate=sophiaparra Leave Them Wanting More (Masterclass) Marisa’s masterclass (coming up soon!) where she’ll recap key concepts and go deeper on how to craft copy that leaves people obsessed in the best way. → https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/665926297c163/ Copy Confidence Society (Doors Opening Soon) Marisa’s signature program where you write copy that sounds like you, sells without being cringe, and turns your marketing into an actual asset. → https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/6659261d7c162/

15. Ep 208 | The difference between building your list and building authority (and what to do about it)

    Feb 24, 2026

    In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage. We Cover: The psychological difference between guesting and hosting, and why building the room shifts perception fast Why audience size isn’t the real authority play and what is The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excuses is that you don't have any) How to think strategically about flops, promotion, and collaboration expectations so you don't let any fears hold you back The 3 filters to decide what you should host so it doesn't end up being a waste of time If you’re ready to be a bigger deal, this episode (and perspective shift) is a must. RESOURCES + SPONSORS: This episode is brought to you by Mindi Huebner's CEO Identity Quiz. mindihuebner.com/ceoquiz Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you. The truth? You might be operating within the wrong identity. Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out. Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

16. Ep 207 | The Missing Piece of Your Messaging (It's Not Your Audience) with Jen Liddy

    Feb 17, 2026

    In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content. You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other coach in your space. Here's what nobody tells you: The floor of messaging (knowing your audience) is essential. But the nuance, the voice, the personality, and the positioning are what actually make people choose YOU. Here's What We Cover: The 3 nuanced layers of messaging: That sit on top of the foundational "audience-first" work: voice, personality, and positioning The exact questions to ask past clients and friends to uncover what actually sets you apart (and how to receive those answers without swatting them away) How to position yourself without sounding braggy: Seed your expertise through client stories, micro-stories from everyday life, and examples woven into your content How to know if you're boring (spoiler: you're not, and vanilla is a flavor)—the most interesting thing you can do is be genuinely interested in other people The framework vs. personality distinction: Where you land in the client journey matters—are you the "audience-first" person or the "creator-first" person? That's positioning. …and the deeper work that turns good messaging into magnetic messaging. Resources: Jen's Custom GPT for Brand Positioning: https://www.jenliddy.com/Sophia Connect with Jen on LinkedIn: Search "Jen Liddy" (one 'n') Subconscious CEO Identity Quiz (by Mindi Huebner): https://pages.mindihuebner.com/take-the-ceo-reset-quiz

17. Ep 206 | How to Make Sales When Your Audience Isn't Growing Fast Enough

    Feb 4, 2026

    You know that panicky moment when you realize you need sales NOW but you don't have a giant audience to sell to? Yeah, that one. Maybe renewals didn't come through. Maybe a launch underperformed. Maybe life got busy and audience growth just... didn't happen. And now you're stuck thinking: "Should I focus on growth or sales? How do I do BOTH without losing my mind?" Here's the truth: When you need revenue sooner rather than later, proximity beats popularity. Every time. In this episode, Sophia will be breaking down the exact 3-bucket framework for making sales when your audience feels too small without waiting months for visibility to build. These are the fastest paths to revenue that don't require more followers, more content, or more time. Here's What We Cover: Re-Engage the Warmest People in Your World . Your fastest path to sales isn't strangers, it's people who already know and trust you Past clients aren't one-and-done: Think "next step," not "start over"—what's the natural next level for people who've already worked with you? Discovery calls that didn't convert aren't forever-nos—they're usually "not right now," and following up 3-6 months later with context is how you turn maybes into yeses Borrowed Audiences = Instant Sales Opportunities . You don't have to build trust from scratch, you can borrow it Affiliate-powered launches: Instead of relying on your own list, bring in colleagues and past clients to promote your webinar/challenge/training for a commission Fast, Activation-Based Sales Moments . Create short, energetic sales windows that activate the audience you already have Giveaways that turn into sales windows: Run a giveaway, collect applications, choose a winner, then offer everyone who applied a 48-hour special invitation ...and so much more! Resources: Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

18. Ep 205 | What To Do When Your Audience Feels Quiet: How to Create Engagement on Demand

    Jan 27, 2026

    If your audience feels quiet right now, like the DMs are slow, the energy is flat, and you're showing up but nobody's really responding, this episode is for you. Here's the truth: A quiet audience is almost never a content problem. It's not a follower count problem either. It's a connection problem, a follow-up problem, and an "I'm not creating engagement strategically" problem. In this solo episode, Sophia will break down the exact 3-layer framework she uses to create engagement on demand, the kind that actually leads to conversations, relationships, and sales. Not viral moments. Not vanity metrics. Real, meaningful engagement that converts. Here's What We Cover: Stay Connected to the People Already Here . Build a weekly habit of personal outreach (it doesn't have to be 100 DMs, even one intentional message matters) Where to focus your connection energy. Follow up with discovery calls that didn't convert, stay close to current clients, and reconnect with people who used to engage Turn Lurkers Into Conversations . Create intentional opportunities for people to raise their hands (polls, question stickers, link clicks) How to use engagement as intel. When someone votes on your poll about doubling their email list, that's not just engagement, that's information you can act on Create Engagement With a Plan . If you don't know what you'll do with engagement, there's no point in creating it ... plus a simple formula for using connection that converts! Resources: Free Q&A Day Strategy Guide: Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

19. Ep 204 | AI Search Is the New SEO with Gloria Chou

    Jan 20, 2026

    Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead. This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now! Here's What We Cover: How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore) The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutes Why press mentions are 3x more effective than social media or ads for AI visibility right now How to use Perplexity to do 90% of the work a PR agency would charge thousands for The CPR pitching method (and how it's now trained into AI models) ... and what to do right now if you want to be discoverable, credible, and chosen. Resources: Free Masterclass: gloriachoupr.com/masterclass DM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resources Tool: https://www.perplexity.ai/ Tool: https://chatgpt.com/

20. Ep 203 | One of the most popular coaches on the internet is shutting down her highly profitable online course ... should you care?

    Jan 13, 2026

    Jenna Kutcher is pausing The Goal Digger Podcast. Amy Porterfield is retiring Digital Course Academy. And the internet is doing what the internet does, panicking and asking if this means podcasts are dead, courses don't work, and online business as we know it is over. Sophia is here to slow that narrative WAY down. Because what's actually happening isn't that these formats are broken, it's that two massive business owners are intentionally closing chapters they've been in for nearly a decade. There's a huge difference between "this format no longer works" and "this format no longer fits where I am." In this episode, Sophia breaks down the real industry shifts happening (spoiler: they happen every 5-10 years), why a big fish feeling a shift doesn't mean the pond dried up, and gives you three concrete actions to take instead of panicking or standing still. Here's What We Cover: The crucial distinction no one's making — "This format no longer works" vs. "This format no longer fits where I am" (and why that matters) Industry shifts are fucking normal — Why this happens every 5-10 years and it doesn't mean everything stops working The bigger context: from COVID to AI — How reels, short-form video, and AI have all been industry shift moments we've navigated before Courses are still selling, podcasts still work — But they're being consumed differently, trust looks different, expectations have changed The three things to do instead of panicking: Create intentional pause — What could you pause for 30-90 days to create space for clarity? Audit for revenue AND joy — Look at what makes money, what doesn't, what brings joy, and what makes you roll your eyes Listen to what your audience is excited about NOW — Not three years ago, not what everyone else is selling ...and what to focus on when the industry feels loud, chaotic, and unclear. Resources Mentioned: Submit Your Question : https://www.speakpipe.com/MarketingUnfiltered Listen to this for more ways to sell outside of 1:1 coaching: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013 My AI strategy for coaches and creators: https://podcasts.apple.com/gb/podcast/ep-200-my-ai-strategy-for-coaches-creators-going-into-2026/id1644601845?i=1000741533840