Published by VideoWeek
VideoWeek is the podcast from VideoWeek, the industry's leading source of video and CTV advertising news and insights. The podcast consists of in-depth, long-form conversations with leaders shaping the future of video & CTV advertising. Hosted by Vincent Flood, Editor in Chief at VideoWeek.
Listen on Apple PodcastsIn this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jacques Le Mancq, President & CEO at Broadpeak. As live streaming continues to grow, particularly in sports, Le Mancq discusses the challenges of delivering live events at scale. The conversation also explores: - The video and TV tech hub in the French city of Rennes - The rise of performance advertising in the European TV market - AI's impact on TV and streaming - The changing relationship between European broadcasters and global platforms - Whether the current wave of TV consolidation can help create stronger competitors
This episode features the full VideoWeek Live event from the (extremely) sunny Marea Rooftop in Cannes, with panels and fireside chats covering the telco opportunity in CTV, the importance of "premium" TV to premium brands, and Netflix's evolution in the advertising space. The sessions and speakers are: - From Pipe to Platform: Where Telcos Fit in the Addressable TV Ecosystem - with Albert-Jan Tebbe, Director Advanced Advertising at Liberty Global, and Chris Le May, Director Advanced Advertising at Synamedia - Why Premium Brands Still Need Premium TV - with Mike Mathewson, VP Product Marketing at Integral Ad Science, and Lindsay Turner, VP Digital at BBC Studios - In Conversation With Netflix - with Ed Couchman, Head of Advertising Sales UK at Netflix
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office. They discuss Alison's experiences on both brand and agency side, as well as the intricacies of the client-agency relationship. The conversation also explores: - Why brands spend so much on social video - The drivers of short-termism at brands and agencies - The impact of programmatic advertising - The need for brands to invest in media expertise - AI's impact on in-housing
In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview. Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including: - His achievements and regrets at Barb - Innovations at the JIC over the past decade - The political nature of the role - The terminology he finds unhelpful - The rise of outcomes measurement and the resurgence of MMM - Barb's relationship with ISBA's cross-media measurement initiative Origin
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV. They discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including: - Fraud and waste in the programmatic ecosystem - The "enshittification" of social media - Sky's potential acquisition of ITV's M&E business - Collaboration among UK broadcasters - ITV's latest ad formats and contextual targeting capabilities - The need for open and honest debate in the industry
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Arthur Querou, Co-Founder and CEO of Vibe.co . They discuss the company's evolution from serving the SME market towards working with larger brands, alongside other topics including: - Vibe's decision to go direct to supply - The expectations of smaller advertisers - Vibe's approach to creative - The metrics that matter to SMEs - Pinterest's acquisition of tvScientific
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Lori Goode, Chief Marketing Officer at Index Exchange. They dig into the role of the ad tech CMO, Index's own marketing strategy, and the challenges Lori faced going into the business, alongside other topics including: - The state of the European media market - Index's commitment to the sell-side - Margin compression in ad tech - TV's cost vs effectiveness - The mid- to long-tail of CTV
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Vinod Kashyap, Chief Product Officer at Digital Envoy. They discuss the company's new measurement product, LocID, a geolocation identifier for the CTV space. The conversation also covers the following topics: - Progress in the Internet of Things (IoT) space - IP addresses and challenges around volatility - LocID's role in measurement and attribution - The SME opportunity in CTV - The challenge of VPNs for the streaming industry - Digital Envoy's approach to AI
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Mike Shaw, Director, EMEA Ad Sales at Roku. They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including: - Drivers of consolidation within the TV OS market - The rise of TV commerce - Roku's partnerships, including its relationship with Amazon - The SME opportunity in CTV - Roku's FAST offering in the UK - The scope for creator content on TV
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Keith Bedford, GM EMEA at Wurl. The conversation explores a range of subjects from CTV and collaboration to FAST channels and their marketing, with topics including: - Wurl's relationship with its owner AppLovin - The FAST market in the US and Europe - How content discoverability is evolving - The size of the SME opportunity in TV - The CTV operating system land grab
In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD. Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including: - How to make the industry more attractive to young people - The impact of client behaviour on agency models - Principal media and its effect on the industry - The influence of platforms on agency spending - The impact of the CPM model on effectiveness - The limitations of social media as an advertising environment - How AI stands to impact the ad ecosystem
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP). Sattel discusses: - The benefits and drawbacks of in-housing - OpenX's positioning in the market between buyers and sellers - The practice of reselling in CTV - Whether honesty pays in the industry - The debate around curation - Are industry KPIs fit for purpose?
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising. Sampson discusses: - How Barb operates, including how measurement panels are created - The evolution of panel-based measurement - Solving the problem of zero-rated spots - What is ‘fit for TV’ in an age of high-quality user-generated content - Barb’s relationship with Origin, a measurement product created by ISBA - The challenges of companies "marking their own homework" when it comes to measurement
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship. Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations. Prasad also discusses: - The brands that took centre stage at the Olympics - How sports sponsorships can go wrong for brands - Untapped opportunities for advertising at sports events - The extent to which programmatic has delivered on its promise
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: The challenges and methodologies for measuring retail media How effective closed-loop attribution really is Retail media's role in the marketing mix Implications of commerce media for the consumer The future of privacy
In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses: What clients are looking for right now Bringing creative and media back together under one agency roof How T&Pm is preparing for the AI age and the impact of AI on agencies How clients view CTV today
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses: His entry point in media and advertising How the broadcasters dealt with the transition to digital The rise of Netflix and its disruption to the industry The Atmosphere business model and its approach to measurement The challenges of straddling the line between OOH and CTV
In this episode, Thomas Bremond, SVP & CRO, International at FreeWheel, joins Vincent Flood, Editor-in-Chief at VideoWeek. Bremond discusses how FreeWheel has changed in light of its acquisition by Comcast, the role of social networks in TV distribution, and what it means to be a broadcaster in 2024.
This episode features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today.
In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber's advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps. One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering. He also discusses his inroads into the industry as an early media sales employee at Sky, and reflects on his days at iAd, Apple's first advertising venture.