Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Recent episodes

1. Cannes Lions Edition 2026: Part 2 – Marketing in the Age of Disruption

   Jul 17, 2026

   This live recording from Cannes brings together top names from SharkNinja, CVS Media, Mars Petcare, and Def Jam to talk about the reality behind the festival buzz. Jake Finch from SharkNinja explains why every product must pass the "mom test" and how their customer service team earns a seat at the design table. Kristen DiCorleto from CVS Media Exchange discusses the movement toward experiential marketing and why transparency in data is the only way to build lasting loyalty. The conversation moves into the world of creators with Jessica Serrano from Bagel Brands, who argues that the illusion of brand control is often a barrier to genuine engagement. Edwin Padilla from Mars Petcare shares how they use AI to scan pet health and why creativity should be part of every business strategy. Finally, Dr. Charlene Thomas discusses the necessity of professional balance and why marketers must get out of the office to understand their audience. These leaders offer a unique perspective on navigating a fragmented market while staying true to the core mission of serving the customer. Themes: Winning one five-star review at a time with SharkNinja Using loyalty data to build omnichannel experiences at CVS Media Exchange Why brand control is an illusion for Bagel Brands Solving pet health problems with image recognition at Mars Petcare Why every product needs to pass the "mom test" at SharkNinja Taking the store to the sidewalk with CVS Media Exchange The value of reverse mentorship for young talent at Bagel Brands Building a culture of trust and mission-led work at Mars Petcare Episode Chapters: 00:00:32 Jake Finch on the human side of CX at SharkNinja 00:00:40 Leveraging loyalty data for customer trust at CVS Media Exchange 00:01:33 Redefining the creator relationship at Bagel Brands 00:02:38 Passing the "mom test" for product launches at SharkNinja 00:03:01 Why leaders need "reset weekends" to avoid burnout 00:03:24 The rise of experiential marketing moments at CVS Media Exchange 00:04:22 Deploying AI to scan pet health indicators at Mars Petcare 00:07:55 Using AI for conversational guest research at Bagel Brands 00:08:56 How artists act as niche marketers in a fragmented world Episode Highlights: 01:33 Why Letting Go of Brand Control is a Strategy Jessica Serrano talks about the changing relationship between Bagel Brands and social creators. She discusses the risk of over-scripting partnerships and what happens when the audience holds the mirror. 02:22 The Product is the Only True Advertisement Jake Finch explains why SharkNinja focuses on the physical item over flashy slogans. He shares how their customer experience team ensures every launch meets a specific family standard. 03:01 The Power of the Reset Weekend Dr. Charlene Thomas shares why even the most successful leaders need to step away from the data. She talks about the impact of napping and space on professional productivity and creativity. 03:24 Bringing the Store to the Sidewalk Kristen DiCorleto discusses why CVS Media Exchange is moving beyond traditional digital ads to create physical brand moments. She reveals why experiential marketing is outperforming standard retail models. 04:22 Using AI to Solve the Most Human Problems Edwin Padilla highlights a specific digital tool from Mars Petcare that provides instant health insights for pets. He describes how image recognition technology creates a "magic" moment for owners. 05:28 Turning Negative Moments into Brand Loyalty The "good call" concept at SharkNinja aims to remove friction for every buyer. You will hear how small gestures of delight can transform a service failure into a lifelong fan. Support the show

2. Cannes Lions Edition 2026: Part 1 - Marketing in the Age of Disruption

   Jul 7, 2026

   Recorded live at the Cannes Lions festival, this episode features a series of conversations with top marketers from Microsoft, Klarna, Zoom, Lowe’s, and HP. The guests share their perspectives on the shift toward creator-led strategies and why these individuals are becoming more like agencies than just influencers. David Sandstrom from Klarna discusses the democratization of creativity through AI, while Emilie Bridon from Microsoft highlights the power of retail media networks in driving actual sales. The discussion also covers the delicate balance between brand building and short-term performance. Whitney Magnuson from Zoom explains why human insight is still needed to make sense of AI tools, and Amanda Bailey from Lowe’s shares how loyalty programs are evolving into data-rich ecosystems. Finally, Anthony Wright from HP describes the launch of a new retail media network that puts the customer's device at the heart of the experience. Throughout the talks, a common theme emerges about the importance of bravery and curiosity in an era of rapid technological change. It offers a look at how global brands are navigating fragmentation by focusing on what truly resonates with their audiences. Topics Covered: The shift of creators into consulting and agency roles at Microsoft Using AI to democratise creativity and coding within Klarna Balancing high brand awareness with new platform associations at Zoom Turning loyalty programs into relationship-focused data assets at Lowe’s Launching device-centric retail media networks at HP The importance of human-in-the-loop for AI content at Zoom Why confidence in strategy is better than following trends at Klarna Building trust and privacy through on-device AI computing at HP Episode Chapters: 00:00:20 David Sandstrom on the democratisation of creativity at Klarna 00:01:16 Amanda Bailey on building loyalty relationships at Lowe’s 00:01:42 Opportunities for evolution in the retail space 00:03:00 The rise of clipping and long-form social content 00:03:29 The next eighteen months of agentic AI at HP 00:03:50 Why creators are moving to the centre of brand partnerships 00:05:17 How Lowe’s uses AI to support customers and associates 00:05:59 The value of human creativity in an AI world 00:07:55 David's view on the future of entry-level roles 00:08:31 Handling fragmentation in the modern customer journey 00:10:23 Staying curious by being a beginner again 00:11:40 A lesson in the power of personal connections at Cannes 00:14:13 Advice for new entrants to the marketing world Episode Highlights: 02:07 Unlocking Hidden Technical Skills with AI David Sandstrom discusses how artificial intelligence is allowing non-technical marketers at Klarna to build their own digital tools and workflows. He shares why this shift is unlocking a new type of creativity that was previously limited to specialized teams. 03:09 Redefining Loyalty Beyond the Transaction Amanda Bailey discusses why the traditional model of rewards and points is no longer enough to sustain a relationship with the modern Lowe’s customer. She shares the specific mindset shift required to deliver value that persists long after a shopper has left the store. 03:50 The Evolution of the Creator Economy Emilie Bridon discusses why the role of creators is shifting significantly this year. She suggests that these individuals are becoming much more than social media posters for brands like Microsoft. 05:12 The Danger of Insecurity at Industry Events David Sandstrom explains why following every new trend can be a mistake for a brand like Klarna. He shares why having the bravery to stick to a clear strategy is the most important trait for a leader. 09:36 The Move Toward Edge Computing and Privacy Anthony Wright talks about why the current reliance on massive data centers is unsustainable for the future of AI at HP. He describes a new technical approach that creates a protected environment for a consumer's most sensitive information. 10:23 Why You Should Try Something You are Bad At Whitney Magnuson talks about her personal journey with a new hobby at Zoom. She believes that returning to a beginner mindset is essential for keeping your creativity alive in a changing market. Support the show Support the show

3. How Land O’Lakes is Challenging Rural Stereotypes in Marketing

   May 26, 2026

   In this episode of Time for a Reset: Insights from Global Brand Marketers , host Tiffany Wilburn sits down with Mickey Nelson, Director of Brand Strategy and Insights at Land O’Lakes, to discuss the urgent need for a reset in how marketing portrays rural America. Mickey shares his perspective on why the industry has historically relied on romanticised or overly simplified tropes, often ignoring the modern innovation and diversity within these communities. He highlights how Land O’Lakes is addressing this through the Modern Rural Collective, an initiative aimed at convening storytellers and brands to reshape the cultural narrative using deep insights. The conversation delves into a groundbreaking partnership with Getty Images to close the gap in rural representation and the challenges of AI generated imagery that currently defaults to outdated caricatures. Mickey explains why rural is as much a mindset as it is a place and how authentic storytelling can build stronger connections across cultural divides. For marketers looking to move beyond one dimensional personas, this discussion offers a practical look at using real voices and data to drive meaningful impact while staying true to an organisation's core values. Topics Covered: The common misconceptions and outdated tropes used to portray rural life Why rural America should be viewed as a mindset rather than just a location How the Modern Rural Collective at Land O’Lakes works to change cultural narratives The risks brands face when they flatten diverse audiences into simple personas Addressing the bias in AI and data tools regarding rural imagery The partnership between Land O’Lakes and Getty Images to modernise visual libraries Building a collective of brands to solve large scale cultural problems The importance of metacognition and emotional awareness in leadership Episode Chapters: 00:00:25 Introduction to Mickey Nelson and Land O'Lakes 00:01:42 The reset: Portraying rural America with accuracy 00:04:10 Moving beyond the "red barn" and other outdated tropes 00:08:33 The danger of flattening consumer personas 00:11:37 The mission of the Modern Rural Collective 00:13:24 Reframing the narrative through brand strategy 00:19:32 Checking AI for rural bias and stereotypes 00:22:12 Balancing authenticity with marketing at scale 00:28:11 The Getty Images partnership and re-picturing rural work 00:34:23 Being a convener brand to drive social impact 00:37:41 Skills for the next generation of culture shapers 00:40:21 Personal growth through metacognition Episode Highlights: 00:03:21 The Myth of the Rural Monolith Mickey breaks down the common misconceptions that lead brands to flatten rural audiences. He discusses the specific visual shorthand that often dominates media and why it fails to capture the modern reality. 00:11:37 Convening for Cultural Change Creating a collective of brands and storytellers can change a narrative more effectively than one brand alone. This segment explains the strategy behind a recent initiative to position rural areas as hubs of talent. 00:19:32 AI and the Bias Loop Artificial intelligence often relies on data that reinforces existing stereotypes about farming and rural life. Mickey describes a simple experiment that highlights why marketers must work harder to feed the machine more diverse content. 00:28:11 Visual Gaps in Representation A first of its kind research project revealed startling statistics about how rural people are depicted in global image libraries. This part of the chat focuses on the specific groups that are almost entirely absent from the visual record. 00:40:21 Leadership and Metacognition Staying effective in a fast paced industry requires a level of self awareness that goes beyond technical skills. Mickey shares the personal practice he uses to ensure his reactions are intentional rather than impulsive. Support the show

4. Putting Products at the Centre of Brand Building at Flora Food Group

   May 5, 2026

   In this episode, Tiffany Wilburn is joined by Joanie Kwok from Flora Food Group to explore the intersection of data, creativity, and product innovation. Joanie shares her perspective on why the marketing industry needs a reset on how it views the relationship between brand strategy and product development. She argues that true brand building starts with the product itself and requires a deep understanding of human tension that numbers cannot always capture. Joanie discusses her practical approach to consumer research, including the value of the kitchen test to find the small delights and frictions that data reports often miss. They look at how AI can assist in concept testing while acknowledging the difficulty of predicting future cultural shifts. Joanie also explains how challenger brands use organic cultural moments to compete with the massive media budgets of larger companies. It is an insightful look at how marketers can cultivate curiosity and commercial awareness to build brands with staying power. Topics Covered: The importance of closing the gap between product innovation and media strategy Why the product should be treated as the brand in a commoditized market Using upstream data to inform long-term innovation pipelines The role of AI in concept testing and its limitations in predictive analysis The "Kitchen Test" as a method for discovering consumer workarounds and friction points How challenger brands create their own cultural moments to bypass traditional media metrics Balancing behavioral data with direct human observation The necessary attributes for senior marketers in an AI-driven landscape Episode Chapters: 00:00:02 Introduction to Joanie Kwok and Flora Food Group 00:01:58 Resetting the divide between brand and product teams 00:03:32 How data surfaces behavior without explaining the why 00:05:42 Using AI to speed up concept testing in innovation 00:09:40 Why human interaction remains the core of creativity 00:15:35 Spending time with consumers through the kitchen test 00:23:59 The evolution of data usage from media to innovation 00:25:44 Why challenger brands create their own cultural moments 00:33:11 Identifying opportunities in a product innovation pipeline 00:39:53 The difficulty of sustaining innovation versus disruption 00:44:55 Building cultural fluency and commercial levers as a marketer 00:48:42 Personal growth through curiosity and new experiences Episode Highlights: 01:58 Resetting the Relationship Between Product and Brand Joanie describes her experience moving from media strategy into brand building at Flora Food Group. She shares why she believes focusing on the product at the start of the ecosystem makes the final campaign much more effective. 15:35 The Value of Real-World Observation Spending time in a consumer's home can reveal more than any data set. Joanie explains why observing how people actually use products in their daily lives leads to better innovation outcomes. 25:44 How Challenger Brands Compete Large media budgets are not the only way to win in a crowded market. This segment looks at how smaller companies create their own cultural moments to build deep connections with their audience. 44:55 The Courage to Question the Data Marketers often feel pressured to follow what the research says even when it feels wrong. Joanie discusses why having the bravery to champion ideas that score poorly can sometimes lead to the biggest breakthroughs. Support the show

5. Building Global Brands through Campaigns and Loyalty

   Apr 16, 2026

   Travel choice has never been greater, so clarity has never been more important. In this episode of Time for a Reset, Natalie Wills, Senior Vice President of Integrated Marketing and Creative, explains how Expedia Group’s refreshed brand platforms are sharpening the distinct roles and identities of Expedia, Hotels.com and Vrbo. Built on deep consumer insight, the new platforms bring greater simplicity and confidence to the travel experience, delivering clearer value for travellers at every stage of the journey. Natalie also shares how the launch of Hotels.com Rewards in the UK signals a renewed commitment to transparent, traveller‑first loyalty, at a time when reward schemes across the industry have become increasingly complicated. When travel feels complex, clarity becomes the brand advantage. Topics Covered: Why creativity should be treated as a growth engine, not a campaign output The structural reasons behind the divide between brand and performance marketing How Expedia Group aligns product, marketing, and creative teams Building distinct brand platforms for Expedia, Hotels.com, and Vrbo Simplifying loyalty programs to improve customer experience Using AI to scale creative production while maintaining originality Balancing creative ambition with commercial accountability The evolving role of marketers in an AI-enabled world Episode Chapters: 00:00:02 Introduction to the podcast and Natalie Wills 00:01:24 Natalie’s reset on creativity and brand in an AI world 00:02:29 Why brand and performance are still separated 00:04:08 How Expedia Group brings brand and performance together 00:06:26 Rebuilding brand platforms across Expedia, Hotels.com, and Vrbo 00:11:40 Simplifying loyalty programs for customers 00:13:05 Driving alignment across large, matrixed teams 00:15:26 Balancing creativity with commercial accountability 00:16:53 The role of AI in creative development 00:18:53 How creative roles will evolve over the next few years 00:20:52 What Natalie looks for in modern marketing talent 00:22:57 Personal growth and consistency in leadership If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts Support the show

6. 99 - The Renaissance of Marketing in the Age of AI with Raja Rajamannar, Mastercard

   Mar 30, 2026

   In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Fiona Davis speaks with Raja Rajamannar , Senior Fellow and former CMO of Mastercard and one of the most influential voices in modern marketing, about the urgent need to reset the marketing function. Raja argues that marketing has not just lost influence, it has lost credibility. He traces this back to a fundamental disconnect between marketing and business outcomes, where marketers failed to understand financial drivers, revenue models, and the language of the C-suite. As a result, CEOs have lost trust, new roles like Chief Growth Officer have emerged, and marketing has been pushed out of strategic decision-making. Drawing on his experience leading Mastercard’s transformation into one of the world’s fastest-growing brands, Raja introduces the idea of “Quantum Marketing”, a reimagining of the entire marketing value chain, from insights to customer engagement. He shares how shifting from traditional advertising to immersive, multisensory experiences helped reposition marketing as a growth engine rather than a cost centre. From redefining the capabilities of modern marketers to rethinking how marketing is taught in business schools, this episode offers a candid and forward-looking perspective for leaders navigating a rapidly changing landscape. Raja Rajamannar spent over a decade at Mastercard, transforming the brand into one of the fastest-growing and most valuable in the world. He is currently a Senior Fellow and former CMO at Mastercard and an Executive Fellow at both Harvard Business School and Yale School of Management, where he is focused on reimagining the future of marketing. With a career spanning leadership roles across companies like Unilever, Citibank, and Mastercard, Raja is widely recognised for pioneering the concept of “Quantum Marketing” and for bringing a deeply commercial, data-driven, and innovation-led approach to modern marketing. Topics Covered: Why marketing has lost credibility and influence in the C-suite The disconnect between marketing activity and business outcomes The rise of performance marketing and its limitations Why marketers must become general managers, not specialists The concept of “Quantum Marketing” and resetting the value chain How Mastercard transformed marketing into a growth driver The shift from advertising to experiential and multisensory marketing Why AI and technology level the playing field for companies Creativity and human connection as the next competitive advantage The future role of marketing as a cross-functional, strategic driver The evolving skillset required for modern marketing leaders Episode Chapters: 00:00 Intro and meet Raja Rajamannar 02:08 Resetting the Entire Marketing Function 06:13 Why Marketing Has Lost Its Influence 10:41 Capabilities of a Strategic Marketer 17:59 AI, Technology, and the Future of Differentiation 20:28 Transforming Marketing at Mastercard 27:09 A Defining Career Moment in Sales 31:16 The Future of Marketing as a Function 33:40 Skills for the Marketer of Tomorrow 36:07 Staying Relevant in a Changing Industry If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts , Support the show

7. 98 - Marketing Isn’t a Department, It’s a Business Strategy: Pardeep Duggal Explains Why

   Feb 24, 2026

   In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Nick King speaks with Pardeep Duggal , Global Marketing Director at Bupa Global , about why marketing must sit at the heart of business transformation, not on its sidelines. Drawing on decades of cross-industry experience, Pardeep shares practical frameworks for earning boardroom credibility, building high-performing teams, and embedding marketing into the core business strategy. From leading with data before creativity to adopting AI through real-world use cases, she outlines how modern marketing leaders can balance rigour with bold thinking. It’s a candid, opportunity-focused conversation for CMOs ready to shape strategy, not simply defend spend. Topics Covered: How to reframe marketing's role from communications-only to business transformation by positioning marketing as integral to customer strategy, digital ubiquity, and business outcomes, not as a separate function. The three non-negotiable qualities that define high-performing marketing leaders. Intellectual capability to understand business dynamics, relentless work ethic, and learning agility trump tenure or pedigree. The "Swoosh" methodology for delivering marketing transformation. Start by fixing operational basics and earning credibility, then paint a three-year vision of progressive change. Why credibility precedes creativity in the boardroom. Lead with a data-driven understanding of business models, revenue drivers, and digital impact before deploying your creative superpower. Numbers open doors; creativity changes minds. The winning team composition is a mix of industry veterans with fresh talent from other sectors. Pair people who understand organizational unwritten rules with outsiders who bring new perspectives. How to connect with the C-suite through emotional immersion, not just dashboards. Use theatrical, real-world experiences, hotel room customer simulations, unfiltered customer sessions, and live store visits to make customer insights visceral and memorable for executives. Pardeep Duggal is the Global Marketing and Digital Director at Bupa Global. She brings three decades of experience transforming customer experiences across heavily regulated industries, including banking, energy, insurance, and healthcare. Known for embedding marketing into enterprise-wide business transformation strategies, she has built high-performing teams at leading organizations, including E.ON, CVS, Santander, and Barclaycard. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts , Spotify , and YouTube . Instructions on how to do this are available here . Support the show

8. 97 - Why Honest Brands Win Hearts (and Markets) with Andrew Smith, Senior Director of Brand at Vinted

   Jan 26, 2026

   In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Fiona Davis sits down with Andrew Smith , Senior Director of Brand at Vinted , to unpack why radical honesty and not polished purpose statements are the real engine of modern brand growth. Andrew shares lessons from leading marketing at Booking.com, VanMoof, and now Europe’s fastest-growing secondhand marketplace, revealing how functional truth creates authentic distinction, sharper creative work, and deeper trust. From navigating AI-generated content to scaling globally without compromising authenticity, this conversation provides practical, grounded frameworks to help marketers build brands that resonate with consumers and hence endure. Topics Covered: How to identify your brand's functional truth before building a creative narrative Why utility-driven positioning is not unsexy; it's the most powerful competitive moat The performance paradox: How constraints and mandatory brand elements actually unlock creative freedom How to balance AI-driven efficiency with long-term brand distinctiveness Why transparency and proof-of-impact matter more than purpose promises How to maintain authenticity and cultural relevance while scaling globally The leadership skill senior marketers must develop next Andrew Smith is Senior Director of Brand at Vinted, Europe's leading secondhand marketplace platform, where he leads a talented team overseeing brand positioning, messaging strategy, product marketing, creative production, and campaign operations. With over 20 years of experience spanning creative agencies, consulting, global tech companies (including Booking.com), and scaling ventures (including VanMoof), Smith has built deep expertise in bridging creativity, data, and technology to drive measurable brand and business impact. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts , Spotify , and YouTube . Instructions on how to do this are available here . Support the show

9. 96 - The Marketing Reset: Conversations with 8 Industry Leaders

   Jan 14, 2026

   In this special Best of 2025 episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , we revisit the most defining marketing conversations of 2025 from eight global marketing leaders across CPG, retail, media, and technology. The episode explores what it truly means to reset marketing for sustainable growth. From rebalancing data with storytelling and fixing broken brand safety systems to evolving legacy brands, rethinking retail media, and refocusing digital advertising on real people. While each insight challenges conventional wisdom, this is where marketing leaders across industries need to be today. Together, these perspectives capture the ideas that shaped the year and point toward a more human, impactful future for marketing. Meet the guests: Lucas Mack : Senior Director of Brand Marketing & Communications, Kubota North America Norm Johnston : SVP, Global Head of Advertising Strategy, News Corp Victoria Lozano: Chief Marketing Officer, Crayola Mo Kingston : Global Marketing Strategies Lead, Nestlé Paul Stafford : Former Head of Retail Media, Superdrug (now Head of Very Media Group) Mario Mijares : VP Marketing, Loyalty & Monetization Platforms, 7-Eleven Ariela Nerubay Turndorf : Chief Marketing Officer, Grupo Jumex Paul Wright : Head of EMEA, Uber Advertising If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts , Spotify , and YouTube . Instructions on how to do this are available here . Support the show

10. 95 - Coloring the World with Creativity and Innovation: Victoria Lozano, CMO at Crayola

    Dec 8, 2025

    In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Nick King speaks with Victoria Lozano , CMO of Crayola , about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an ecosystem that extends far beyond traditional marketing. She shares strategies for turning purpose into unified campaigns, expanding into experiential and digital spaces, leveraging brand heritage as a competitive edge, and using AI to empower creativity responsibly. Her insights equip senior marketers with a practical framework for long-term brand impact. Topics Covered: Why the "Brand vs. Product" debate is obsolete, and why the most effective marketing strategy isn't choosing between brand elevation and product innovation; it's executing both simultaneously. How to translate brand purpose into a unifying campaign architecture: Crayola's "Campaign for Creativity" demonstrates how to align messaging across all touchpoints, from product launches to location-based entertainment. The framework for extending brand reach beyond traditional product categories: Moving beyond core offerings into experiential spaces (location-based entertainment), digital platforms (interactive apps), and cultural partnerships (limited-edition collaborations). How to leverage brand heritage and archives as competitive moats: Using a 40-year archive of children's artwork to reunite adult creators with their childhood creations isn't just nostalgia marketing; it's a defensible and authentic brand asset. The strategic approach to AI in consumer-facing applications: Position AI as an enabler of creativity rather than a replacement for human creation, especially for younger audiences. Why awareness of blind spots is the most critical leadership skill: The biggest marketing failures often stem not from details you sweated over, but from underlying assumptions you took for granted. Victoria Lozano is Chief Marketing Officer at Crayola, overseeing all aspects of marketing and consumer engagement for one of the world's most iconic and culturally resonant brands. With a distinguished career spanning Fortune 500 companies, including Cadbury North America (where she led the $1.2B gum and mints portfolio), Miller Brewing Company, Warner Lambert, and Pfizer, she brings deep expertise in brand strategy, product innovation, and omnichannel marketing. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts , Spotify , and YouTube . Instructions on how to do this are available here . Support the show

11. 94 - From Story to Strategy: Lucas Mack on Authentic Brand Growth

    Nov 3, 2025

    In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Tiffany Wilburn welcomes Lucas Mack , Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft and Netflix , he reveals how storytelling builds trust, drives engagement, and fuels sustainable growth. He unpacks why purpose must precede profit, how emotion drives decision-making, and how AI can amplify human creativity. This episode is a masterclass for leaders seeking to connect more deeply with both their people and their audiences. Topics Covered: How to leverage the five fundamental questions of storytelling (Who, What, When, Where, Why) to build authentic brand narratives Why emotional connection precedes logical decision-making in all purchasing decisions, regardless of culture or industry The crucial distinction between "brand" (internal truth) and "branding" (creative execution) in building lasting customer trust How to authentically embed purpose into company culture Why generational shifts are driving a return to purpose-driven leadership and marketing The "I Was Caught" framework for building employee engagement and retention How to balance data-driven decision-making with creative storytelling to drive growth Why AI should be viewed as an amplifier of human creativity rather than a replacement Lucas Mack is the Head of Global Brand Strategy at Kubota North America, where he leads with a mission to unite authenticity, purpose, and storytelling. With over 18 years of experience, including founding a multimillion-dollar creative agency and consulting for Fortune 100 clients like Microsoft, T-Mobile, and Netflix, he helps brands align culture with vision. A TEDx speaker, author, and host of The Lucas Mack Show , he combines brand strategy with leadership transformation to drive trust and lasting impact. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts , Spotify , and YouTube . Instructions on how to do this are available here . Support the show

12. 93 - The Importance of Brand Safety in an Increasingly Polarised Media Landscape

    Oct 14, 2025

    New episode of Time for a Reset, brought to you by Overline. "Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't read about TikTok - get on TikTok, which is bewildering, and obviously, the algorithm sucks you in.” Norm Johnston, SVP and Global Head of Advertising at News Corp. On this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline, Fiona Davis welcomes Norm Johnston, SVP and Global Head of Advertising Strategy at News Corp , for a candid conversation about why it’s time to reset how we think about brand safety, AI, and premium content in marketing. Norm draws on his extensive experience across agencies, publishing, and strategy to show how leading brands are navigating the challenges of blocked news content, AI-driven validation, and evolving publisher-advertiser partnerships. This episode is packed with bold ideas and practical strategies for CMOs and marketing leaders seeking to engage audiences in premium, brand-safe environments. 🎧 In this episode, you'll learn: Why 54% of blocked news content is actually brand-safe and how AI can unlock it How AI is reshaping publisher-advertiser relationships and driving new business models The business case for advertising in premium news environments to reach high-value audiences How publishers innovate with shoppable content and retail media without compromising editorial integrity Why quality journalism remains critical for both democracy and marketing effectiveness How marketers can combine AI automation with high-touch creative experiences This one’s for marketers ready to pivot from basic digital advertising to human-centric, brand-safe, and future-ready strategies. Norm Johnston is a digital marketing pioneer and a thought leader in the global marketing space. He began his career in 1995 at Modem Media, the agency behind the first banner ad. He led Modem’s international expansion in London, then held global leadership roles at Mindshare, including Chief Digital and Strategy Officer. Norm later served as Global CEO of Unruly, now a Nexxen company, and is currently SVP, Head of Global Advertising Strategy at News Corp. A published author and industry thought leader, he lives in London with his family. Support the show

13. 92 - Why Marketing Doesn’t Require Endless Data, Just the Right Signals with Paul Wright from UBER

    Aug 28, 2025

    🎙️ New episode of Time for a Reset ; brought to you by Overline. “We've built a whole advertising digital ecosystem based on targeting devices rather than people, and I think we've got to get a reset back to people because advertising needs to engage with people in the right way.” - Paul Wright, Director and Head of EMEA at Uber Advertising TFAR has had a little break this summer, but we’re now back and delighted to bring you this episode with Paul Wright, Director and Head of EMEA at Uber Advertising, for a candid conversation about why it's time to reset the way we think about marketing, from tracking devices to truly understanding people. Paul draws on his experience at AOL, Sky, Apple, OMD, and now Uber to demonstrate how leading brands are shifting their focus from data overload to contextual relevance, cultural connection, and genuine human attention. This episode is packed with bold ideas and practical strategies for CMOs and rising marketing leaders ready to cut through the noise and re-center marketing around people, not platforms. 🎧 In this episode, you'll learn: Why the future of advertising is people-first, not device-first How Uber measures genuine consumer attention, and hits 6.6 seconds of it What makes cultural context more powerful than raw targeting data How to balance personalization with privacy and trust Why fraud-free, native environments deliver stronger ROI What it means to create journey-based, brand-safe advertising How retail media can elevate brand engagement beyond the basics And why the fundamentals of marketing matter more than ever in an automated world This one’s for marketers ready to pivot from solely a device-centric to a more human-centric approach to marketing. Paul Wright is the Director and Head of EMEA at Uber Advertising, where he leads the company’s rapidly growing billion-dollar ad business. With a career spanning global giants like AOL, Sky, Apple, and OMD, Paul has been at the forefront of driving the digital agenda. A former entrepreneur and executive leader, Paul is a passionate advocate for the power of digital advertising to connect brands with consumers . He is also a firm believer in diversity and inclusion in the workplace. Support the show

14. 91 - Elevating Marketing to Strategic Leadership with Claire Moyles, Marketing Director at Sainsbury’s Bank

    Jul 1, 2025

    "Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank 🎙️ New episode of Time for a Reset — brought to you by Overline. In this episode, host Fiona Davis is joined by Claire Moyles, Marketing Director at Sainsbury’s Bank, for a candid conversation about shifting marketing’s role, from delivery function to business driver. Claire shares how she’s navigated that shift: aligning teams, building the business case for brand investment, and using AI and data to cut through silos instead of adding to them. This episode is packed with real-world strategies for CMOs and future leaders who want to elevate marketing’s impact where it matters most — inside the business. 🎧 In this episode, you'll learn: What it really takes to make marketing a strategic partner How a Chief Customer Officer can unite product, data, digital, and marketing Why agile collaboration beats another org chart redesign How to balance long-term brand building with short-term performance How to build a business case for brand that your CFO will buy Where AI can actually make a difference What embedding brand values into an organisation really looks like And the leadership traits marketers need next This one’s for anyone tired of being seen as a service function and ready to lead. Claire Moyles is the Marketing Director at Sainsbury’s Bank, with a strong track record of delivering customer-centric strategies that drive both brand and commercial growth. With senior experience at leading UK financial brands like NatWest and Tesco, she excels in digital marketing, brand management, and customer engagement. Claire is passionate about transforming marketing into a strategic function, fostering cross-functional collaboration, and enhancing customer experiences. An active member of the Marketing Society, she champions professional development and thrives on building high-impact, collaborative teams. Support the show

15. 90 - Special Cannes Lions Edition 2025 Part 2 - Leading Retailers

    Jun 27, 2025

    At Cannes Lions 2025, Time for a Reset went bigger, recording a two-part podcast special in partnership with Nectar360. Now, in Part Two, we’re turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration. Mario Mijares – VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-Eleven Ben Richardson - Agency Sales Executive, Albertsons Media Collective Catalina Salazar – Global Senior Director of Retail Media, Wolt Maurits Priem – VP Monetization Europe & Indonesia, Ahold Delhaize Alice Anson – Director - Digital Media, Nectar360 Together, they explore the evolving role of retail media — and why it’s no longer just a performance play. We dig into: The biggest opportunities to create brand value and elevate the shopper experience How retail media is moving up the funnel to become a more strategic part of the marketing mix What brands still get wrong, and how retailers can help bridge the knowledge gap The importance of seamless, omnichannel experiences And what successful brand–retail partnerships really look like in 2025 and beyond It’s a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media. We also asked our guests what’s caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing. 👉 If you missed Part One , be sure to check it out — featuring global brand marketers on the biggest shifts driving modern, full-funnel marketing. Support the show

16. 89 - Special Cannes Lions Edition 2025 Part 1 - Global Brands

    Jun 26, 2025

    In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions. Our Guest List Features: – Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen – Charlotte Murphy, Global Media Director, Unilever UK – Kristen Nolte, SVP of Global Media, Dell Technologies – Rob Edwards, Director of Global Media, Arla Foods 🎧 What to Expect: How are brands adapting their marketing strategy to stay connected across the full funnel as consumer journeys become more fragmented and commerce-enabled. Balancing long-term brand building with short-term performance. Breaking down silos between media, data, and creative. Activating first-party data while maintaining consumer trust. Measuring what matters: business impact, not just clicks. They also share what’s caught their eye at Cannes this year — from creative breakthroughs to how AI is showing up in real, practical ways. Don’t miss Part Two, where we speak with retail leaders about how they’re evolving retail media from the inside out. Support the show

17. 88 - The Playbook for Balancing Brand and Performance Marketing with Christina Thelin, CMO of CarParts.com

    Jun 16, 2025

    "I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com. On this episode of Time for a Reset , Marketing Podcast: Insights from Global Brand Marketers , brought to you by Overline , host Nick King sits down with Christina Thelin , CMO of CarParts.com , to explore the future of marketing leadership. Drawing on her experience at P&G, Visa, Google, and Twitter, Christina shares actionable insights on blending performance and brand marketing, managing first-party data, and the smart way to integrate AI in workflow processes. She also discusses how CMOs can prove their value to internal and external stakeholders, build agile team structures, and evaluate tech investments that drive efficiency. This episode is a must-listen for marketers aiming to lead with clarity, creativity, and commercial impact. Tune in to learn more about: How to strike the perfect balance between performance marketing and brand building The framework for implementing "media mix modeling light" for ROI on a budget Why AI should be a complementary tool rather than a replacement for human marketing Structuring hybrid in-house/agency teams to maintain efficiency and creativity Upskilling future CMOs by combining financial acumen with creative storytelling Effectively managing first-party data to maintain customer trust and privacy Why the modern CMO must serve as an "orchestra conductor," Christina Thelin is the Chief Marketing Officer at CarParts.com, bringing over 20 years of experience leading marketing and growth strategies at companies like Google, Twitter, Visa, and P&G. A results-driven executive, she excels in scaling brands, managing complex P&Ls, and building high-performing teams across retail, tech, finance, and CPG. Christina’s expertise spans eCommerce, CRM, loyalty, and communications. A Cannes Lions Grand Prix winner and Marketers that Matter finalist, she blends business acumen with a passion for design, wellness, and customer-centric innovation. Support the show

18. 87 - Data, Diversity, and Disruption: Ariela Nerubay, CMO of Jumex USA, Unpacks Her Playbook for Driving Brand Growth

    Jun 2, 2025

    Tune in to Time for A Reset "I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USA On this episode of Time for a Reset , Marketing Podcast: Insights from Global Brand Marketers , brought to you by Overline , host Tiffany Wilburn sits down with Ariela Nerubay , CMO of Jumex USA , to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset , Marketing Podcast: Insights from Global Brand Marketers , brought to you by Overline , host Tiffany Wilburn sits down with Ariela Nerubay , CMO of Jumex USA , to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it’s a masterclass in modernizing with purpose. Tune in to learn more about: How to evolve legacy brands while maintaining core customer loyalty The "Natural Extension" framework for successful brand innovation Why first-party data capabilities are crucial for modern CPG marketing success How to authentically connect with multicultural audiences The importance of maintaining brand consistency across languages and channels Why direct consumer interaction and real-world experience remain critical for modern marketers How to leverage AI and digital marketing for precise consumer segmentation The strategic approach to expanding distribution channels Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award. Support the show

19. 86 - Breaking Down Silos: Lessons for CPG Marketers for Unlocking Customer Insights, with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven

    Apr 1, 2025

    Tune in to Time for A Reset “There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy and hosted by Fiona Davis , is live! Fiona Davis steps chats with Mario Mijares , VP of Marketing, Loyalty, and Monetization at 7-Eleven , about how 7-Eleven is turning convenience retail into a hub for experimentation, innovation, and growth. Mario shares how the brand is bridging physical retail with digital precision using tools like the BrainFreeze Collective, cShopper analytics, and an AI-powered in-store radio network reaching 250 million listeners per month. He explains why convenience stores offer an unmatched opportunity for CPG brands to test, iterate, and scale new products, especially for Gen Z audiences. He also introduces the "Movable Middle" targeting framework, explains how breaking down silos unlocks faster collaboration, and highlights how transparency and shared problem-solving are shaping the future of commerce media. What You’ll Learn: How Seven-Eleven's integrated toolkit helps brands test, launch, and optimize new products with minimal risk Why in-store audio advertising is becoming the largest radio network in the US with 250 million monthly listeners The "Movable Middle" principle for identifying and targeting customers most likely to switch brands How AI-powered voice technology enables dynamic, localized audio creative at scale Why convenience stores are the ideal testing ground for CPG innovation and reaching Gen Z consumers The power of combining observed behaviors with declared preferences for more accurate customer insights How breaking down organizational silos between analytics, marketing, and research teams drives better results Why transparency and partnership between retailers and brands leads to more successful retail media programs Mario Mijares is the VP of Marketing, Loyalty, and Monetization Platforms at 7-Eleven, where he leads innovative efforts across in-store media, shopper marketing, loyalty programs, customer analytics, personalization, CRM, and data monetization. With over 25 years of retail and FMCG experience, including roles at AT Kearney, Coles Group, and Southeastern Grocers, Mijares has pioneered the development of comprehensive customer data tools and analytics platforms that revolutionize the convenience store shopping experience. At 7-Eleven, he has built an integrated suite of tools, including cShopper analytics, the BrainFreeze Collective research panel, and an AI-powered in-store radio network reaching 250 million monthly listeners. His work in transforming 7-Eleven into "the fastest, easiest, cheapest, least risky place to innovate" for CPG brands demonstrates his expertise in leveraging data-driven insights to drive retail innovation and customer engagement. Support the show

20. 85 - Navigating the Future of Retail Marketing JBPs: Balancing Collaboration and Complexity with Paul Stafford, Head of Retail Media at Superdrug

    Feb 18, 2025

    Tune in to Time for A Reset "The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Retail Media at Superdrug. The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy and hosted by Paul Frampton , Is live! Paul Frampton sits down with Paul Stafford , Head of Retail Media at Superdrug , to explore the evolution of retail media networks from bottom-funnel activities to a full-funnel strategy. Drawing from his experience at global brands like Pepsi and Virgin, Paul shares invaluable insights on building effective retail partnerships, the importance of first-party data, fostering collaborative retailer-brand partnerships, and balancing sales and marketing strategies. Paul highlights why the future of retail media lies in brand building rather than just conversion metrics. Here are some key talking points from the episode: A Retail Media Reset Beyond Conversion: Retail Media's Evolution as a Brand Builder Superdrug's Global Advantage: The AS Watson Connection From Brand Marketing to Retail Media: A Career Journey The Industry's Progress in Full-Funnel Marketing In-House vs Agency: Building Retail Media Capabilities Building Better Brand Partnerships AI's Role in Retail Media Growth Essential Skills for Retail Media Leaders Key Takeaways: The Future of Retail Medi Paul Stafford is a versatile marketing leader with a proven track record of building iconic brands and driving commercial success across FMCG, Beauty, Telco, and more. With expertise in digital marketing, integrated communications, and retail media, Paul has held senior roles at Superdrug, PepsiCo, and Virgin Media. Notably, he launched Superdrug’s Retail Media network and established PepsiCo’s first in-house creative agency. Passionate about creativity and innovation, Paul also advises Irish start-ups through Enterprise Ireland. Outside of work, he enjoys trail running and exploring the outdoors. Support the show