Business
ARR Autopsy
Every episode tears apart one B2B SaaS company's path from scattered revenue to $1M+ ARR, with the founder who built it sitting across from us.
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Episodes
The archive
23 episodes, newest first.
- PLG Switch at $600K: The Six Months That Almost Broke ItA founder walks Derek and Elena through the exact moment at $600K ARR they layered a product-led motion on top of their sales engine, the chaos that followed, and the specific activation rate and NRR numbers that proved it was finally working.
- Pricing Page Autopsy: The A/B Test That 2x'd Close RatesOne founder ran a systematic pricing experiment program that dropped churn 37% while doubling close rates. Derek and Elena tear apart every test, every number, and every mistake made along the way.
- AI-Native ARR: $1M in 9 Months on a Team of 4Derek and Elena autopsy the AI-native growth curve with a founder who hit $1M ARR months after launch, comparing the exact numbers, team size, and GTM decisions that made traditional SaaS timelines look prehistoric.
Talent
Talents in this show
Each one has a profile of their own.
About
What the show is
Two hosts grill each guest on the specific acquisition channels, conversion numbers, and operational changes that turned unpredictable income into a system. You'll hear which experiments burned money, which pricing moves doubled close rates, and what the dashboard looked like the month things finally clicked. Built for SaaS founders and growth operators between $200K and $5M ARR who are done with vague strategy talk and want the spreadsheet version of someone else's breakthrough. New episodes drop every Wednesday, brought to you by the team at SaaSLaunch.net.
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Elsewhere in the directory
Every one of them is made with Mato.
