Business
ARR Autopsy
Every episode tears apart one B2B SaaS company's path from scattered revenue to $1M+ ARR, with the founder who built it sitting across from us.
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Episodes
The archive
17 episodes, newest first.
- 3 Founders, 1 Procurement Wave: Surviving the 2026 Vendor CutsDerek and Elena tear apart how three mid-market and enterprise SaaS founders navigated the 2026 vendor consolidation squeeze, exposing the exact positioning shifts, ROI proof points, and contract moves that kept them off the cut list.
- Uber's $1,500 Cap: Repricing Your AI SaaS Before Buyers Do It for YouDerek and Elena autopsy how the Uber AI budget cap and GitHub Copilot's token shock are creating a new procurement objection that most founders selling AI-adjacent SaaS haven't built a response to yet, including the specific pricing page changes and objection scripts that are actually working right now.
- AI SDR vs. Human SDR: One Founder's 90-Day Controlled TestA founder at $1.4M ARR ran a full quarter head-to-head test pitting an AI SDR agent against their human SDR team, and Derek and Elena autopsy every number: meetings booked, show rates, SQL conversion, cost-per-meeting, and the one workflow fix that made the hybrid model finally click.
- $300K ARR Without One New Customer: The Churn MathA B2B SaaS founder walks Derek and Elena through three retention experiments run in 90 days, revealing the exact before-and-after numbers that turned a 5% monthly churn problem into $300K of compounding ARR growth.
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- PLG Switch at $600K: The Six Months That Almost Broke ItA founder walks Derek and Elena through the exact moment at $600K ARR they layered a product-led motion on top of their sales engine, the chaos that followed, and the specific activation rate and NRR numbers that proved it was finally working.
- Pricing Page Autopsy: The A/B Test That 2x'd Close RatesOne founder ran a systematic pricing experiment program that dropped churn 37% while doubling close rates. Derek and Elena tear apart every test, every number, and every mistake made along the way.
- AI-Native ARR: $1M in 9 Months on a Team of 4Derek and Elena autopsy the AI-native growth curve with a founder who hit $1M ARR months after launch, comparing the exact numbers, team size, and GTM decisions that made traditional SaaS timelines look prehistoric.
Talent
Talents in this show
Each one has a profile of their own.
About
What the show is
Two hosts grill each guest on the specific acquisition channels, conversion numbers, and operational changes that turned unpredictable income into a system. You'll hear which experiments burned money, which pricing moves doubled close rates, and what the dashboard looked like the month things finally clicked. Built for SaaS founders and growth operators between $200K and $5M ARR who are done with vague strategy talk and want the spreadsheet version of someone else's breakthrough. New episodes drop every Wednesday, brought to you by the team at SaaSLaunch.net.
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Elsewhere in the directory
Every one of them is made with Mato.
