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White label

Your brand, your platform

Scope the deployment before you sell it. Your team keeps the client relationship. Mato supports the agreed production lane while the agency and client retain the decisions that require accountable people.

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White label preview

Your podcast platform

A proposed brand surface, confirmed during discovery

  • Brand requirements
  • Domain ownership
  • Approval path
  • Handover plan

podcasts.yourbrand.comScope preview

  • One formatchosen before the pilot
  • Clear controlover client and editorial decisions
  • Pilot firstbefore a wider rollout

Backed by

Customization options

Define the operating model before launch

Branding is one part of the offer. Client ownership, editorial approval, publishing authority, asset access, reporting, and handover must be explicit before a pilot begins.

  • 01

    Brand surface

    Decide which buyer-facing surfaces need your identity and which Mato surfaces remain part of delivery.

    • Logo and color requirements
    • Player and landing-page scope
    • Email sender and reply path
    • Required attribution and disclosures
  • 02

    Account model

    Agree who signs in, who can see each show, and how the agency and client share responsibility.

    • Agency and client roles
    • Workspace boundaries
    • Asset access
    • Escalation owner
  • 03

    Editorial workflow

    Map the handoffs from brief to review so speed never removes accountable editorial judgment.

    • Brief owner
    • Guest review policy
    • Editorial approval
    • Publishing authority
  • 04

    Reporting and handover

    Define what the client receives during the engagement and what happens when the engagement ends.

    • Reporting cadence
    • Source-file access
    • Archive and export plan
    • Exit and handover path

Integration discovery

Confirm the workflow before promising it

Bring the systems, events, data fields, reporting needs, and security constraints that matter to the client. Discovery turns those requirements into a proposed scope.

Mato confirms what is supported today, what requires implementation, and who owns each integration. A discovery page is not an integration contract.

  • SystemsTools the workflow must connect to
  • EventsHandoffs that need notifications
  • DataFields, reports, and retention needs
  • OwnershipNamed operator for every integration

Integration brief

Four questions before a commitment

  1. 01Which system starts the workflow?
  2. 02Which data must move, and where?
  3. 03Which person handles an exception?
  4. 04Which evidence confirms the integration works?

Client management

One operating agreement, clear owners

Decide which account the client owns, who can see each workspace and asset, and which decisions stay with the agency. Do this before production begins.

Pilot control plan

ScopedReviewHandover

  1. 01Brief and permissionsChoose one format and name every decision ownerOutcomeScope agreedOwnerAgency
  2. 02Private productionProduce three private episodes before public launchOutcomeReviewedOwnerShared
  3. 03Launch decisionReview quality, effort, economics, and handoverOutcomeGo / change / stopOwnerClient

Nothing publishes without approval. Reporting, asset access, archive rules, and the handover path belong in the same operating agreement.

  • Client ownership

    Name who owns the relationship, the account, and the underlying assets.

  • Editorial approval

    Set the review path for the agency, client, guest, and show owner.

  • Publishing authority

    Choose the person who can release an episode and revoke access.

  • Reporting and handover

    Agree what gets reported, exported, archived, and transferred.

Commercial scope

Model the whole delivery system

The client price is only one line. Include strategy, account service, revisions, human production, platform scope, and handover before deciding whether the offer works.

  • 01

    Client offer

    Define the outcome, service boundary, revision policy, and price the client sees.

    Agency-owned decision

  • 02

    Mato terms

    Scope platform, production, support, and commercial terms for the proposed deployment.

    Confirmed in sales

  • 03

    Service boundary

    Separate repeatable production from bespoke strategy, narrative work, and hands-on account service.

    Protects delivery

  • 04

    Pilot review

    Use a contained pilot to measure quality, effort, economics, and client fit before expanding.

    Evidence before scale

For agencies

From service company to product company

Agencies can create a repeatable production lane without giving up the relationship or judgment that clients hire them for. The service boundary must remain honest.

Use Mato where the format is repeatable. Keep strategy, client communication, editorial approval, and exception handling with accountable people. Bespoke work should be priced and staffed as bespoke work.

  • Keep the relationshipYour team keeps the client relationship. Mato supports the agreed production lane.
  • Create a repeatable laneStandardize a defined format without pretending every show needs the same workflow.
  • Escalate high-touch workBring in a human production partner for narrative, named-host, or bespoke editorial work.

A clear operating boundary

Agency owns

  • Client relationship
  • Offer and pricing
  • Editorial decisions
  • Final approval

Mato supports

  • Scoped production lane
  • Agreed platform surface
  • Pilot workflow
  • Defined support path

Confirm the boundary in sales before presenting it to a client.

For media networks

Start with one lane, then earn the rollout

Media networks need consistency without erasing local accountability. Start with one division, one format, and a named audience so the operating model can be reviewed in practice.

Scoped network pilot

Shared standard

  • News division
  • Sports division
  • Entertainment division
  • Local stations

If the pilot works, document which standards become shared and which choices remain local. Expansion should follow evidence, not precede it.

  • Deployment scopeChoose the first division, format, and audience before considering a wider rollout.
  • Accountable managementName the people responsible for access, approvals, publishing, and escalation.
  • Shared standardsDocument the brand, editorial, guest, and quality rules each show must follow.
  • Local decisionsDefine what local teams can change and what requires network approval.

FAQ

Before you take it to a client

It is an agency offer in which the agency keeps the client relationship while Mato supports an agreed production and platform scope. Branding, access, attribution, approvals, and handover are confirmed for each deployment.

Pairs with

Before the pilot call

01The platformWhat you would be putting your name onThe three formats, the architecture, the security review, and what it integrates with.02For agenciesThe case, written for your side of the tableWhere a repeatable lane fits an agency, and where it does not.03PricingWhite label lives on the Network planNetwork pricing is custom, so the demo scopes the pilot and the commercial terms together.

Ready to build your own
podcast platform?

Bring one client format. We'll map the brand surface, operating owners, approval path, integration needs, and the smallest useful pilot. No commitment required.

  1. 1Discovery call
  2. 2Custom demo
  3. 3Private pilot
Build the 3-episode pilotSchedule a white label demo