Field note: mato reached 10,000 listeners in its first 30 days.Read the field note

Free tool · No email · Browser only

Turn an episode idea into a brief people can use.

Define the audience, promise, angle, timing, questions, clip targets, fact checks, and guest prep before the recording starts. The result is structured enough for production without scripting the conversation.

Build the brief

Give the conversation a job before you write the questions.

Show nameGuest name

Guest role or credibilityUse the current role or the experience that makes this guest relevant.Who is the episode for?

What should the episode do?Conversation style

Target recording length

30 minutes45 minutes60 minutes

Editorial angleState the argument or audience question, not just the broad topic.Topics to coverAdd up to five topics, separated by lines, commas, or semicolons.Boundaries or sensitive areas · optionalWhat should the listener leave able to do?

The brief is generated in this browser. Names, topics, and boundaries are not sent to a model or added to the URL.

What the brief includes

The decisions a host, guest, editor, and approver need in one place.

A listener promise and editorial objective

A timed five-part run of show

Anchor questions tied to the angle

Three clip targets worth listening for

A pre-publish fact-check list

A guest-ready prep email

Private by construction.

The brief is assembled deterministically in your browser. The guest's name, angle, topics, boundaries, and takeaway are not sent to a model and are not placed in the page URL.

The job of the brief

Agree on the episode before production absorbs the ambiguity.

For the host

Know the promise, pacing, pressure points, and follow-ups without reading from a script.

For the guest

Understand the audience, topic boundaries, and examples worth preparing before the call.

For the editor

Know which moments should carry the episode and which claims need verification.

For the approver

Review the intended outcome, sensitive areas, and final takeaway before the episode reaches a publish queue.

Guest brief FAQ

Enough structure to prepare. Enough room to listen.

What should a podcast guest brief include?

A useful brief states who the episode is for, the editorial promise, the guest’s relevance, the angle, the timed run of show, anchor questions, boundaries, clip targets, fact checks, and the final listener takeaway.

Should I send the full brief to the guest?

Send the premise, audience, topic areas, practical preparation, and any boundaries. Keep the complete host run of show and possible follow-ups internal when you want the conversation to stay responsive rather than rehearsed.

How detailed should a podcast brief be?

Detailed enough that the team agrees on the job of the episode, but short enough to scan before recording. A five-part run of show and a small set of anchor questions usually provide enough structure without scripting the guest.

How is this different from an interview question generator?

Questions are one part of preparation. This tool also defines the listener promise, timing, editorial objective, clip targets, fact-check responsibilities, boundaries, and the guest-facing preparation email.

Does Mato receive the guest information I enter?

No. The brief is assembled deterministically in your browser. Names, topics, boundaries, and takeaways are not sent to an AI model and are not added to the page URL.

The brief is the starting point

Mato can host the live conversation and turn it into finished media.

See the AI host listen, follow up, and preserve the guest's real expertise instead of forcing the conversation through a fixed script.

Book a Mato demo

Something worth listening to

mato

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