Mastery Podcast with Mark Coles

In this week's episode I cover how to build an automated lead generation system for your online coaching business using a VSL funnel. I break down why relying entirely on Instagram DMs can leave your business vulnerable, how a VSL can turn interested viewers into qualified applications and booked calls, the structure of an effective VSL, and how you can drive traffic through your content, email, retargeting and Meta ads as your business scales.

In this week's episode I cover how to rewire your brain by changing the identity, beliefs, habits, behaviours and environment that shape who you are today. I walk through the seven-step process I use to help coaches identify where they are now, create a clear vision for where they want to go, understand who they need to become, model the right environment and navigate the uncomfortable period between their old identity and their next level.

In this week's episode, I cover the hidden revenue opportunities most online coaches overlook while constantly chasing new leads. I break down four areas you can focus on to bring more cash and predictability into your business: reducing churn, improving renewals and client lifetime value, collecting more cash and charging appropriately, and generating referrals from happy clients.

If you're already making around £10K per month as an online fitness coach, what needs to change to consistently reach £25K? In this episode, I break down the seven areas I'd focus on, including your vision, pricing, team, numbers, follow-up, paid growth and producing more results.

In this week's episode, I cover how much you should actually be charging for your online fitness coaching and why your pricing shouldn't be based on what every other coach in the industry is doing.

In this week's episode I cover why being a great coach is not always enough to build a successful online fitness coaching business. I break down the five areas that commonly hold experienced coaches back.

In this week's episode I cover how personal trainers are building six-figure online coaching businesses in 2026, and why it takes far more than the latest content strategy or funnel. I break down the five key traits that separate successful online coaches, from having a clear vision and closing knowledge gaps to building a focused brand, understanding your audience and treating online coaching like a serious business rather than a side hustle.

In this week's episode I've sat down with Rachel Godfrey for our 4th episode, where we explore what it truly means to play your own game.

Personal Brand is one of the biggest assets you can build as an online fitness coach, especially in 2026 when standing out is harder than ever. In this video, I explain how to build a Personal Brand that attracts the right clients, creates long-term trust, and separates you from the sea of coaches all posting the same content.

If you want to build a successful Coaching Business, pumping out more content isn't the answer. In this episode, I explain why your real challenge is actually your messaging, not your content, and how fixing it will help you attract better clients who stay, pay what you charge, and get results.

Build an online fitness coaching business that attracts ideal clients instead of chasing viral views. In this video, I explain why focusing on going viral could actually be damaging your online fitness coaching business and what you should be building instead.

There is a clear gap opening in the fitness industry. On one side, coaches are attracting better clients, creating content they enjoy, building structure, keeping clients long term and seeing a business they can stay in for years. On the other side, coaches are chasing tactics, signing the wrong people, dealing with churn, feeling drained and wondering where the next client is coming from.

In this week's episode, I covered one of the biggest mistakes coaches make with their content. I break down why clients choose coaches who understand them, how to create content that builds trust, and the four key areas you must understand if you want to stand out, attract better clients, and build a coaching brand that lasts.

If you're struggling to get engagement on your content, the answer isn't more trends, more reels, or more viral hooks. In this episode, I break down the three things every coach needs to stand out online, build authority, and attract the right clients.

In this week’s episode I cover why most coaches are completely misunderstanding Instagram DMs in 2026.I break down why spammy outreach no longer works, how AI is ruining conversations, and what actually builds real connections, better leads, and more clients through DMs today.

In this week’s episode I cover how to transition from personal training into online coaching without starting from scratch or losing the stability you’ve already built.

In this episode I walk you through the exact model, to be able to launch your own group coaching programme, and sign up new clients. This serves as a great opportunity to bring clients into your business, increase revenue, get results, and then have the opportunity to upgrade them into your 121 coaching programme.

In this week’s episode I cover the two types of coaches I’m seeing in the industry right now, and why one ends up building a stable, long-term business while the other burns out chasing clients, cash, and short-term results.

In this week’s episode I cover the full roadmap to building a consistent £10K per month coaching business, from getting clear on your offer and building a brand that stands out, to creating a service people stay for and a business that grows with real stability.

In this episode, I break down exactly why your ads are attracting the wrong clients and what you need to fix before you spend another penny. Most coaches are putting money behind content without a clear avatar, positioning, or offer, and then wondering why the wrong people keep showing up.