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Published by CartographAI
How AI and technology turn marketing spend into growth. CartographAI’s What Brands Want runs two editions in one feed: senior marketers with Danilo Tauro on what they actually need from vendors and agencies, and the sell-side view with Jay Friedman on where the tech is going. Practical, specific, every other week.
On the charts
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From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
Oz Etzioni, CEO and co-founder of Clinch, and Matt Simmonds, Managing Partner at Publicis Media, joined hosts Danilo Tauro and Jay Friedman on What Brands Want . Oz and Matt break down how connecting creative and media operations delivers scalable advertising results, why shiny tech fails without a strong unglamorous foundation like taxonomy, and how agencies and tech vendors can partner to transform intelligent supply chains. Plus, they discuss the pitfalls of jumping between industry trends, managing complexity across global enterprise brands, and why true agency-vendor collaboration is key to long-term ROI.
Jourdan Hathaway, CMO and CBO at General Assembly, joined our premiere episode of What Brands Want , hosted by Danilo Tauro and Jay Friedman. Jourdan breaks down her evolution from CMO to CBO, how she fixed a 39% revenue leak without spending extra ad dollars, and why the "safe" enterprise vendor choice simply doesn't exist anymore. Plus, she shares real-world lessons from deploying AI, managing "Yo Mama" prank calls in contact centers, and what sales teams must do to earn a buyer's trust today.
Every day, brands and adtech partners sit across the same table and talk right past each other. In this official trailer, hosts Jay Friedman and Danilo Tauro introduce What Brands Want, a new show dedicated to bringing the honest conversations that usually happen behind closed doors right out into the open. Navigating an ecosystem of over 15,000 adtech and martech partners isn't easy. Every two weeks, we unpack what it actually takes to earn brand and agency trust, without the fluff.
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed November 3, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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