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Published by Lisa Bean
Business is art. Business is value creation. Business is the quality of your final Production. On Produced, we discuss what it truly takes to be successful, from the personal sacrifice and growth required on the journey, to the evolution between your first attempt to the fully Produced outcome you take to the world. New episodes weekly!
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If you were starting from zero today, what content would you actually create to grow your business? In this episode, Lisa Bean breaks down the content strategy she would use if she were building an audience and business from scratch — from choosing what to create and setting up a simple home studio to turning long-form content into short-form social media that actually supports your business. The biggest mistake? Starting with “What should I post?” Instead, Lisa explains why your content strategy should begin with what you're trying to sell, who your ideal customers are, the questions they're already asking and the problems they need help solving. From there, you can create valuable long-form content, build genuine thought leadership and use social media to document and distribute your ideas — rather than posting simply for the sake of staying visible. You'll also discover why B2B and B2C content strategies shouldn't look the same, when a podcast or YouTube channel makes sense, how to create content when you don't have a big budget, and why businesses need to think differently about long-form video, short-form content and social media. If you're an entrepreneur, small business owner, coach, consultant or creator trying to grow your business with content in 2026, this is the blueprint Lisa would follow if she had to start all over again. Subscribe for more conversations about entrepreneurship, content creation, marketing, personal branding and building a business that lasts.
90% of our YouTube viewers weren’t coming back. We thought we knew our audience — the analytics told a very different story. In this conversation, Lisa Bean and Chris Howard unpack what that 90/10 split taught us about creating content, reaching new people and building an audience that actually returns. We talk about the tension between making content for your existing community and creating something that attracts new viewers, why consistency matters, and the point at which content stops being a marketing afterthought and becomes a genuine part of your business. This is a 10-minute moment from PRODUCED, a podcast about business, content, creativity and what it really takes to build something. Watch the full episode of PRODUCED on the channel.
If you've ever started something in your business but never finished it, if you've held back from launching your new idea, offer, or service because it wasn't perfect yet, or if you've convinced yourself you need just one more draft before you share your work with the world, this episode is for you. Lisa breaks down the difference between putting out a first version to test and learn versus producing something polished that you're genuinely proud of. She gets honest about the first book she wrote, the parts that make her cringe, and why she can't go back and edit it now without betraying the entire point of the book. She also shares what she's doing differently with her second book, why this one matters more, and how she's using deadlines, accountability, and structure to make sure it actually gets finished. This isn't about perfectionism or procrastination. It's about knowing when to ship something scrappy and when to invest in production as an entrepreneur or creative. It's about understanding the difference between building community and building a customer base. And it's about making work that only you can make in a world where everything feels like it's already been done. In this episode, you'll hear: The four principles you need to agree on before you decide whether to release something or keep working on it Why you have to put your work out in the world if you actually want to build a business The difference between creating for customers versus creating for community and why one will make you money and the other won't Why being real and making something only you can make is more important now than ever How to know if you're procrastinating, self-sabotaging, or genuinely working on something worth producing What "produced" actually means and how to know when something is ready for that level of polish Why you need feedback from the market before you invest in making something perfect Whether a bad first version can actually damage your brand and what to do if you're worried about that Why you should stop using public deadlines to motivate yourself and what to do instead How Lisa finally wrote her first book after 10 years of starting and stopping What Lisa hates about her first book and why she can't change it now Why Lisa chose self-publishing and what that process actually looked like How she's writing her second book differently and why this one matters so much more A preview of Lisa's new book, Am I Healing, and why it's about what happens between the projects, not the projects themselves The plan to finish 100,000 words and how she's using a membership, accountability partners, and a holiday deadline to make it happen Why creativity needs structure and how to build that structure without killing the magic Why entrepreneurs get stuck looping around ideas instead of moving forward in a straight line How to choose what you're going to be known for and commit to producing it well Chris's confession about the bestselling book he wrote in two days and what it taught him about just getting things done This episode is for you if: You've been working on something for months or years and you're still not sure if it's ready You're wondering whether to invest in production quality or just get it out there You're stuck between wanting to be perfect and knowing you need to take action You're trying to figure out when to iterate in public and when to polish behind the scenes You want to understand the difference between being a creator and being a business owner who creates This is Produced. More from Lisa: Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram.com/lisabeanuk/ Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk Straight Line Through - Lisa’s two-year business growth programme: https://www.straightlinethrough.com/ First Sh!t Version - Lisa’s first book: https://lisa-bean.com/books/first-shit-version/ Am I Healing? - join the waiting list + be the first to read the first chapter when it’s released. https://lisa-bean.com/books/am-i-healing
If you've ever wondered why your brain won't cooperate, why productivity hacks don't work for you, or why you feel like you're constantly fighting yourself just to get through the day, this episode is for you. Lisa sits down with Steph Nelson, a neurodiversity consultant, keynote speaker, and expert who's spent years researching the data, the papers, and the science behind how neurodivergent brains actually work. Steph isn't just talking theory. She's living it as a teacher who burned out, discovered her own ADHD and autism, and rebuilt her career by learning to work with her brain instead of against it. This conversation goes deep into the friction points that make everyday life harder for neurodivergent people (and entrepreneurs), from executive function struggles and sensory overload to rejection sensitivity and emotional regulation. Steph breaks down why awareness of neurodiversity isn't enough, why "just push through" doesn't work, and what reasonable adjustments actually look like in practice. In this episode, you'll hear: Why there's been a 694% increase in late diagnosis of ADHD in women since 2020 The difference between mental health symptoms and undiagnosed neurodivergence Whether you actually need a formal diagnosis to move forward What friction points are and how to identify yours across four key areas: executive function, sensory processing, workload, and emotional regulation Why neurodivergent entrepreneurs struggle with planning, prioritisation, and organisation when there's no manager or structure What rejection sensitivity dysphoria (RSD) is and how it can sabotage your business and relationships How sensory overload affects your ability to think clearly as an entrepreneur and what you can do about it Why ADHD impacts hormones, productivity, and mental health in ways most people don't realise How dopamine actually works and why neurodivergent brains need it to task initiate What body doubling is and why it works even though there's no science behind it How to use AI to reduce your workload without replacing your thinking Why "eat the frog" productivity advice doesn't work for ADHD brains and what to do instead The snowball productivity method that actually helps entrepreneurs build momentum How to regulate your nervous system when you're emotionally dysregulated What masking is, why it leads to burnout, and how to stop doing it Why reasonable adjustments at work aren't enough and what managers actually need to do Steph's Neuro Potential framework for unlocking your capacity without trying to fix yourself This episode is for you if: You've been told you're too much or not enough your whole life You're exploring whether you might be neurodivergent or you've recently been diagnosed You're an entrepreneur who struggles with execution, overwhelm, or finishing what you start You manage neurodivergent employees and want to actually support them, not just tick a box You're tired of productivity advice that doesn't work for your brain This is Produced. Guest: Steph Nelson - Neurodiversity consultant, keynote speaker, and expert in how neurodivergent brains work. Visit Steph’s web site: https://www.neurocreators.co.uk/ More from Lisa: Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram.com/lisabeanuk/ Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk Straight Line Through - Lisa’s two-year business growth programme: https://www.straightlinethrough.com/ First Sh!t Version - Lisa’s first book: https://lisa-bean.com/books/first-shit-version/ Am I Healing? - join the waiting list + be the first to read the first chapter when it’s released. https://lisa-bean.com/books/am-i-healing
If you're waking up thinking "what should I post today?" you've already lost. In this episode, Lisa breaks down exactly what content you should actually be making if you want to grow your business, how to stop wasting time on social media content that doesn't convert, and why the biggest mistake people make is creating content for the platform instead of for their customers. She takes you behind the scenes of her own content journey, from filming her first ever video in a pink shirt and cufflinks, to driving to London at 3am because she couldn't afford a hotel, to building a full production studio and launching this very show. This isn't a "post three times a day and hope for the best" strategy. This is about understanding the difference between being a passive contributor to social media and being a business owner who uses content strategically to build trust, call in customers, and make sales. In this episode, you'll hear: Why waking up and asking "what should I post today?" means the social media companies have already won The real reason your content isn't converting (hint: it's not about posting more) How Lisa went from filming flat, low energy videos in an office to building a multi six figure online education business The night she came home at midnight, exhausted and broke, and filmed the video series that changed everything Why short form content keeps you entertained but long form content builds your business The shift from landscape to portrait content, and why "document, don't create" was the best advice Lisa ever got Why ‘how to’ content isn't enough anymore, and what people are actually searching for when they consume your content The exact content strategy Lisa would use if she were starting from scratch today How to create bingeable content that leads to sales without feeling salesy or manipulative The difference between B2B and B2C content strategy, and why you shouldn't be making a show like this if you're selling to corporations When to build a personal brand, when to focus on showreels, and when to invest in long form content How to differentiate free content from paid content so you don't cannibalize your own sales This episode is for you if: You're making content but it's not translating into sales or growth You feel guilty when you're not posting and obliged to show up on social media every day You're wondering whether to invest in production quality or just keep filming on your phone in your living room You want to understand the difference between being a content creator and being a business owner who creates content You're ready to stop creating noise and start creating direction in your market This is PRODUCED. Let's get into it. More from Lisa: Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram.com/lisabeanuk/ Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk Straight Line Through - Lisa’s two-year business growth programme: https://www.straightlinethrough.com/ First Sh!t Version - Lisa’s first book: https://lisa-bean.com/books/first-shit-version/ Am I Healing? - join the waiting list + be the first to read the first chapter when it’s released. https://lisa-bean.com/books/am-i-healing
More views won't grow your business. More content won't either. So what will? In the very first episode of PRODUCED, Lisa sits down with Chris (our media producer) and special guest Suzanne Alderson to unpack what it really takes to build trust, create content that matters, and turn a side project into a pillar of your business. What makes someone come back? How do you build trust when everybody has a microphone? Do you need a clever format? And what’s the difference between simply making content and actually producing something people want to be part of? We get into all the details, bringing our unique insights from experience in radio, building communities, and building companies. Content note: This episode includes a brief discussion of suicide and a parent's experience supporting a child through a mental health crisis. In this episode, you'll hear: Why 90% of podcasts don't make it past 10 episodes (and how to be in the 10% that do) How Suzanne grew a community from zero to 50,000 people without paid ads or a marketing team The thumbnail debate: when Lisa and Chris clashed over clickbait vs brand integrity What YouTube analytics revealed about Lisa's audience (spoiler: it wasn't what she thought) The reality of overworking, burnout, and what business growth actually looks like behind the scenes Why trust is harder to build now than ever, and the three ways you can earn it anyway How to know when content should become a core pillar of your business, not a side thought What podcasters can learn from radio (hint: it's all about narrowcasting, not broadcasting) Why Lisa built a full podcast studio instead of filming in her dining room Chris's journey from video editor to media producer, and what surprised him most about working in a fast growing business This episode is for you if: You've been making content but not seeing it translate into real business growth You're wondering whether to invest in production quality or just keep it scrappy You want to understand the difference between views and trust, and why one matters way more than the other You're thinking about starting a podcast but don't know how to make it sustainable Guest: Suzanne Alderson Suzanne built a community of 50,000 parents navigating one of life's hardest challenges. Her book was published by Penguin in 2020, and she's now launching a new podcast using AI voices to protect her guests' identities while sharing raw, unfiltered stories. She's living proof that authenticity and consistency beat algorithm hacks every time. This is PRODUCED. Welcome to the show. Links and resources: Suzanne Alderson on Instagram - https://www.linkedin.com/in/suzannealderson/ Daniel Priestley - entrepreneur, author and speaker: https://danielpriestley.com/ More from Lisa: Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram.com/lisabeanuk/ Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk Straight Line Through - Lisa’s two-year business growth programme: https://www.straightlinethrough.com/ First Sh!t Version - Lisa’s first book: https://lisa-bean.com/books/first-shit-version/ Am I Healing? - join the waiting list + be the first to read the first chapter when it’s released. https://lisa-bean.com/books/am-i-healing
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 16, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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