The Fundraisinglens Podcast

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1. The Fundraising Lens Episode 2 – Rachael Lance from The Fundraisinglens Podcast, opens in a new tab

   Aug 27, 202646 min

   The Fundraising Lens – Rachael Lance What does it really take to be a great fundraiser? In this episode of The Fundraising Lens, Greg Potent sits down with Rachael Lance, an experienced fundraising leader whose career has included Marie Curie Cancer Care, Make-A-Wish Australia, the Leukaemia Foundation and WWF Australia, where she is Head of Supporter Mobilisation. Rachael shares the story behind her journey into fundraising, what keeps her passionate about the sector, and the lessons she has learned along the way. Greg and Rachael explore the campaigns she is most proud of, what happens when a campaign doesn't quite go to plan, the importance of storytelling and donor connection, and the realities of leading fundraising teams. They also take a look at the bigger picture: what makes a good fundraiser a great one, where the sector can improve, how we can support the next generation of fundraisers, and what Australasian fundraising might look like over the next decade. There are plenty of serious conversations, honest reflections and practical insights, with a little MMMBop-era Hanson energy thrown in for good measure. 🎧 From the origin story to the future of the profession, this is a conversation about fundraising as both a craft and a calling. In this episode: Rachael's unexpected journey into fundraising The campaigns that shaped her career What makes a campaign successful Lessons from campaigns that didn't go to plan Storytelling, data and donor connection Leadership and developing the next generation Avoiding burnout in an "always on" profession The future of fundraising in Australia Rachael's advice for people starting their fundraising careers And the big question: If you had $1,000 to donate today, where would it go? 🎙️ Listen to Rachael Lance on The Fundraising Lens. The Fundraising Lens explores the people, ideas, challenges and changing landscape of fundraising in Australia, one conversation at a time.

2. The Fundraising Lens Episode 1: Raising the Standard: The Future of Fundraising with Katherine Raskob from The Fundraisinglens Podcast, opens in a new tab

   Aug 6, 202630 min

   What does the future of fundraising look like across Australia and New Zealand? And how do we build a stronger, more trusted, and more influential fundraising profession? In the very first episode of The Fundraising Lens, host Greg Potent sits down with Katherine Raskob, CEO of the Fundraising Institute Australasia, for an insightful conversation about the state of the sector and where it's headed. With more than 25 years of experience across commercial, government, and for-purpose organisations, Katherine shares her journey into fundraising leadership, the evolution of the Fundraising Institute Australasia following the merger with New Zealand, and why professional fundraising has never been more important. Together, Greg and Katherine explore: • Katherine's career journey and what inspired her to lead the Fundraising Institute Australasia. • The role of fundraising in strengthening communities across Australia and New Zealand. • The biggest challenges facing fundraisers today, including cost of living pressures, donor trust, regulation, and digital disruption. • How Australasia compares with fundraising around the world and where the biggest opportunities lie. • The impact of artificial intelligence, technology, and changing donor expectations. • Whether human connection will always remain at the heart of fundraising. • Katherine's advice for the next generation of fundraisers and her message to experienced professionals across the sector. Whether you're a seasoned fundraising leader, new to the profession, a charity executive, board member, volunteer, or simply passionate about creating impact, this episode offers practical insights and an optimistic vision for the future. About The Fundraising Lens The Fundraising Lens explores the people, ideas, and challenges shaping the future of giving across Australia and New Zealand. Each episode features conversations with leaders from across the charitable sector, sharing their experiences, lessons, and ideas to help strengthen fundraising for the future. If you enjoyed this episode, follow The Fundraising Lens, leave a review, and share it with your colleagues. Have feedback or a suggestion for a future guest? 📧 thefundraisinglens@outlook.com Because every great cause starts with a conversation... and sometimes, all it takes is the courage to ask.