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Published by Spencer Macintyre
Origin Matters is the podcast that dives deep into the stories behind what we eat and the supplements we take, and why their origin truly matters. Hosted by Spencer from ORIVO, a company specializing in verifying the origin of marine-based ingredients, each episode explores the bigger picture of trust, transparency, and authenticity in the supplement and nutrition industries. From conversations with brand founders and scientists to discussions on food fraud and sourcing challenges, Origin Matters uncovers how knowing where something comes from helps shape a more honest and sustainable future for everyone. Produly brought to you by ORIVO.
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If you've ever wondered how ORIVO helps producers and brands verify the species and origin of their products, this conversation pulls back the curtain. In this episode, ORIVO CTO Erik Fuglseth explains how DNA/NGS, NMR, and IRMS work, and how ORIVO uses them to help honest brands scientifically prove their sourcing.
What if the key to creating trust and loyalty in the pet industry lies in transparency, traceability, and sustainability-values borrowed from high fashion? Donnie Yamamoto, founder of Vital Pet Life, reveals how her fashion background revolutionized her approach to pet supplements, elevating quality standards and consumer trust in a crowded market. Discover how her journey from sustainable apparel to premium pet wellness is shaping the future of responsible pet care.
In this episode, we go back to the origin of ORIVO. Spencer sits down with co-founders Svein Erik Haugmo (CEO) and Erik Fuglseth (CTO), who share their journey from scientists to startup founders. We discuss what first drew them to science, how they connected, and the path to establishing ORIVO.
This episode introduces Origin Matters , a podcast by ORIVO focused on transparency and trust in the supplement and nutrition industries. Host Spencer Macintyre outlines how the show will explore the importance of ingredient origin, the science behind product verification, and the real-world challenges companies face in ensuring quality and authenticity.
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 19, 2026.
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