Buyers Agent Mastery is the podcast for buyers agents who want to build a better business. Hosted by industry veterans Bryce Holdaway and Veronica Morgan, each episode features candid conversations with some of Australia's most successful buyers agents, uncovering the real numbers, real mistakes, and real lessons behind building a profitable and sustainable agency. Whether you're just starting out, growing your client base, or scaling a team, you'll learn practical insights on marketing, sales, systems, hiring, leadership, and profitability from people who have actually done it. No theory. No fluff. Just proven strategies, hard-earned lessons, and actionable takeaways to help you grow your buyers agency with confidence. Real buyers agents. Real numbers. Real mistakes. What it actually takes to grow.
Building a successful buyer's agency is one thing. Building one that thrives for 30 years is something else entirely. In this episode of Buyers Agent Mastery, Veronica and Bryce sit down with Jarrod McCabe, Director of Wakelin Property Advisory, one of Australia's most respected and longest-running buyer's agencies. Jarrod shares his journey from property valuer to business owner, the lessons he learned working under industry pioneers Richard and Monique Wakelin, and the mindset shifts required to move from technical property expertise into trusted advisory work. The conversation explores scaling through systems, building referral networks, adapting to changing investor markets, winning trust with owner-occupier clients, vendor advocacy as a growth channel, and why experience remains the ultimate competitive advantage. Whether you're starting your buyer's agency or looking to scale beyond your own production, this episode offers a blueprint for building a business that stands the test of time. Episode Highlights 00:21 – Meet Jarrod McCabe & The Wakelin Story 03:30 – From Property Valuer To Buyer's Agent 05:57 – The Method Behind Winning More Auctions 08:57 – How To Price Melbourne's Best Properties 12:10 – Why Asset Selection Beats Negotiation 14:49 – Scaling Fees Without Losing Trust 16:53 – The Shift From Investors To Home Buyers 22:14 – Negative Gearing, New Builds & Investor Risk 26:02 – How Established Firms Navigate Policy Changes 28:21 – Building A Sales Process That Scales 33:06 – The Auction Mistake That Nearly Cost A Deal 35:36 – Understanding Agent Behaviour At Auction 40:14 – Why Mentorship Accelerates Success 46:14 – Finding And Attracting Ideal Clients 48:10 – Credibility: The Ultimate Growth Strategy 51:11 – Why Sharing Knowledge Builds Authority 54:42 – Understanding The Owner Occupier Mindset 58:15 – The Power Of Mentorship And Experience About the Guest Jarrod McCabe is a Director of Wakelin Property Advisory , one of Melbourne's longest-running and most respected buyer's agencies. Originally trained as a property valuer, Jarrod spent years working across residential, commercial, rural and compulsory acquisition valuations before joining Wakelin Property Advisory in 2010. Under the mentorship of Richard and Monique Wakelin, he developed deep expertise in buyer advocacy, asset selection and strategic property advice. Today, Jarrod helps lead a business that has been operating since 1995 and has successfully evolved through multiple property cycles. His work spans buyer advocacy, vendor advocacy, investment strategy and owner-occupier acquisitions, with a strong focus on long-term asset selection and client outcomes. Known for his practical approach, Jarrod believes the greatest value a buyer's agent provides is not negotiating a lower price, but helping clients avoid buying the wrong property in the first place. Connect with Jarrod Website | Wakelin Property Advisory LinkedIn | Wakelin Property Advisory Facebook Page | Wakelin Property Advisory LinkedIn | Jarrod McCabe - Wakelin Property Advisory Build a profitable buyers agency - at every stage of the journey ➡️ Visit our website Enjoyed this episode? Subscribe to Buyers Agent Mastery for more real conversations about growth, systems, leadership, and what it actually takes to build a successful buyer's agency.
Most buyer's agents burn out trying to do everything themselves. Scott Aggett took the opposite approach — he broke the buyer's agent role into specialist functions, hired to his weaknesses, and built Green Shoots Property into one of Australia's most systematic buyer's agencies. In this episode of Buyers Agent Mastery, Scott pulls back the curtain on what it actually takes to scale a buyer's agent business beyond the founder. He shares the segmentation model that freed him from being the bottleneck, the data-driven method he uses to identify property hotspots before they heat up, and why 90% of his clients come back — without a marketing machine behind him. You'll also hear the hard stuff: why he had to cut his team from eight to seven after a revenue hit, the "suck it and see" reality of building systems that took far longer than planned, and what happens when new competitors "drop their pants" on fees. Episode Highlights 01:15 - Meet Scott Aggett 03:56 - Learning Without Mentors 06:00 - Hiring to Your Weaknesses 08:52 - When Growth Happens Too Fast 10:24 - Why Buyer's Agents Should Specialise 14:05 - Building a Team That Challenges You 17:23 - Finding Your Niche and Offer 23:13 - Pricing, Marketing & Winning Clients 29:50 - Choosing the Right Clients 31:44 - What Makes a Sustainable Buyer's Agency? 33:14 - Can Great Sales Agents Become Great Buyer's Agents? 36:57 - Key Takeaways: Hiring, Culture & Referrals About the Guest Scott Aggett is one of Australia's most experienced property professionals, with more than 30 years in the industry and over 4,000 property transactions completed across Australia, the UK, and Asia. Before founding Green Shoots Property, Scott built and successfully exited Hello House, Australia's first negotiation-as-a-service business. His background spans real estate sales, property investment, negotiation, and business leadership, giving him a unique perspective on both property markets and company growth. Today, as Founder and Director of Green Shoots Property, Scott helps investors build long-term wealth through data-driven strategy, suburb selection, asset analysis, and expert negotiation. Known for his practical approach, strong leadership philosophy, and focus on client outcomes, Scott has become a respected voice among buyer's agents looking to build sustainable, scalable businesses. Connect with Scott Scott Aggett (LinkedIn) Scott Aggett (Website) Green Shoots Property (Website) Green Shoot’s LinkedIn Build a profitable buyers agency - at every stage of the journey ➡️ Visit our website Enjoyed this episode? Subscribe to Buyers Agent Mastery for more real conversations about growth, systems, leadership, and what it actually takes to build a successful buyer's agency.
Before podcasts, social media, and buyer's agency became mainstream, Bryce Holdaway and Veronica Morgan were helping clients navigate property markets around Australia. Their paths first crossed during the auditions for Location Location Location Australia, launching a professional relationship that has now come full circle. In this launch episode of Buyers Agent Mastery, Bryce and Veronica unpack their individual journeys, the lessons they learned building two very different businesses, and the challenges facing today's buyers agent industry. They discuss why buyers agency isn't a side hustle, how professional standards have slipped in recent years, and what separates sustainable businesses from short-term operators. Along the way, they share the mistakes, mentors, and turning points that shaped their careers. Whether you're starting your first buyers agency, growing beyond your first few clients, or building a scalable business, this episode provides the foundation for what's ahead in the Buyers Agent Mastery journey. Episode Highlights 00:54 – How Two Industry Veterans Joined Forces 02:42 – The TV Show That Changed Everything 04:21 – What National TV Taught Them About Property 06:44 – Every Great Buyers Agent Needs a Mentor 10:41 – Building Businesses After the Cameras Stopped 16:29 – The Biggest Problem Facing Buyers Agents 24:55 – The Business Framework Every BA Should Know 27:22 – The Roadmap for Every Stage of Growth 29:07 – Why This Podcast Is Different 30:33 – One Final Message for Every Buyers Agent About the Host With more than four decades of combined experience in property, Bryce Holdaway and Veronica Morgan have helped shape Australia's buyers agent industry from the ground up. Long before buyer’s advocacy became widely recognised, both were building successful businesses, educating consumers, and championing higher professional standards across the profession. Bryce is Partner and Director of Property Advisors at Empower Wealth, where he has helped grow the business into one of Australia's leading property advisory firms. Best known as co-host of Location Location Location Australia and co-host of The Property Couch podcast, Bryce has spent decades helping Australians make smarter property decisions while mentoring the next generation of buyers agents through proven systems and business leadership. Veronica is Founder and Director of Good Deeds Property Buyers and has been representing home buyers and property investors for more than 20 years. A former Vice President of the Real Estate Buyers Agents Association of Australia (REBAA), she has become one of the industry's strongest advocates for ethical practice, professional standards, and education. Veronica is also the author of Auction Ready and creator of one of Australia's leading mentoring programs for aspiring buyers agents. Together, Bryce and Veronica bring decades of real-world experience, countless client success stories, and lessons learned from building, growing, and refining their own businesses. Through Buyers Agent Mastery, they're on a mission to help buyers agents build profitable, sustainable businesses while raising the standard of the profession for years to come. Build a profitable buyers agency - at every stage of the journey ➡️ Visit our website Enjoyed this episode? Subscribe to Buyers Agent Mastery for more real conversations about growth, systems, leadership, and what it actually takes to build a successful buyer's agency.
