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Published by Sports Geek
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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From the feed
The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
Author David Meerman Scott shares insights on fandom, in-person experience, and building fans beyond the algorithm. Check out his new book The Fandom Playbook out now. Show notes available at sportsgeekhq.com/466
Subscribe to SEAT podcasts at SEATConference.com/podcast Scott Ahlstrom of SwitchBase on replacing the game-day patchwork with one venue ops platform, AI-written reports and a human in the loop.
In this Sports Geek Throwback episode, Sean Callanan interviews Charlotte Offord. They discussed how the NFL is using fan data to build NFL fandom Down Under. Full episode https://sportsgeekhq.com/383
Elyse Jenkins shares insights on moving from 10 Downing Street to community sport as CEO of VicSport, making the case for investment, and backing volunteers. Show notes are available at sportsgeekhq.com/465
In this Sports Geek Throwback episode, Sean Callanan interviews Chris Schlosser (MLS) on the impact of Messi in MLS. Full Episode 368 sportsgeekhq.com/368
Chad Willis shares insights on motorsport advocacy, career pivots, and how sponsorship talent moves between sports. Show notes available at sportsgeekhq.com/464
In this Sports Geek Throwback episode, Sean Callanan interviews Sarah Dale (Binance) on building fan engagement through Web3 activations. Full episode 413 https://sportsgeekhq.com/413
Natalie Cook shares insights on athlete funding, sponsorship strategy, and building a sustainable model for Australian Olympians. Show notes available at sportsgeekhq.com/463
NEW PODCAST - The first edition of The SEAT Report is here. 🎙️ Every month, Sean Callanan from Sports Geek and SEAT CEO Josh Barney catch up on the tech, the people and the moves shaping live sports and entertainment. For more, go to SEATConference.com Join us in St. Paul, MN 19-21 July for SEAT 2027
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Garland (Red Bull Racing & Red Bull Technology). They discuss the impact of new audiences brought in by Drive to Survive. Full episode 416 - https://sportsgeekhq.com/416
Ronnie Bryant shares insights on invisible technology, building a new performance centre, and fan-side innovation at Spectrum Center. Show notes at sportsgeekhq.com/462
In this Sports Geek Throwback episode, Sean Callanan interviews Mya Doelling from the International Olympic Committee (IOC) . They discuss how purpose-led partnerships can drive real business impact—through measurable outcomes like audience engagement, employee pride, and stronger customer loyalty. Full episode 398 - https://sportsgeekhq.com/398
Chris Mater shares insights on turning surfing into a team-based TV league, landing a Tier-1 broadcast deal, and building a commercial model from scratch. Show notes at sportsgeekhq.com/461
Karen Clydesdale shares insights on embedding customer experience at Tennis Australia, designing the Australian Open fan experience, and building fan loyalty that sticks. Show notes at sportsgeekhq.com/460
Sean King from Veritone shares insights on turning sports archives into revenue, metadata as the backbone of live broadcasting, and where the ROI of AI shows up. Show notes at sportsgeekhq.com/459
Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457
George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
Verity Edgell shares insights on selecting and activating major sports partnerships, turning fan passion into commercial outcomes, and advice for rights holders pitching sponsorship. Show notes at sportsgeekhq.com/455
Episode 454 features Bec Haagsma, EGM of Customer, Commercial and Technology at the AFL, and it's packed with cross-industry lessons on fans, data and technology. Learn more - sportsgeekhq.com/454
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed November 4, 2026.
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