Social Media Marketing Podcast

Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads. Why Most Businesses Get YouTube Strategy Wrong How to Target the Viewer, Not the Customer How to Use a Curiosity Gap to Earn the Click How to Build Know, Like, and Trust Before Selling How to Use Find an Authentic Voice How to Choose the Right YouTube Video Format and Engagement Mechanism How to Use YouTube Analytics to Analyze and Adjust Your Content Strategy Guest : Derral Eves | Show Notes : socialmediaexaminer.com/735 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content. TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad Management AI Skills That Give Marketers a Shortcut to Expert-Level Campaign Management Symphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains Essential Content Suite's AI Search Simplifies Competitive Research and Creative Ideation How to Structure Short-Form Video That Outperforms AI-Generated Content Guest : Melissa Laurie | Show Notes : socialmediaexaminer.com/734 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers. Why Video Series Content Matters The 4H Formula for Structuring Individual Videos for an Educational Video Series How to Use Your Origin Story in Educational Video Series: The Story Vault & Re-Hooking The Golden Series Formula for Creating a Video Series How to Choose a Repeatable Video Series Format Guest : Daryn Strauss | Show Notes : socialmediaexaminer.com/733 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement. Instagram's TV App Expansion and What It Means for Marketers Using AI-Powered Stories Effects and Keeping Stories Authentic Swapping Audio on Published Posts and Carousels How Adding Music to Instagram Carousels Unlocks the Reels Feed Creating Multi-Caption Carousels and Strategic Carousel Content Guest : Elizabeth Marberry | Show Notes : socialmediaexaminer.com/732 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026. Why Instagram Feels Different in 2026 How to Create Natural-Feeling Instagram Reels for Marketing How to Create Natural-Feeling Instagram Carousels for Marketing How to Find Your Format Mix and Posting Cadence With Instagram Metrics How to Amplify High-Performing Organic Instagram Posts With Paid Ads Guest : Ellen Mackenzie | Show Notes : socialmediaexaminer.com/731 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged. Using LinkedIn Collaborative Posts & Creator Marketing Using LinkedIn Campaign Manager Brand Kit for Ads Using LinkedIn Collaborative Posts to Drive Reach Beyond Company Pages Using AI-Powered People Search for All US Users Using the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought Leaders Understanding LinkedIn’s In-Network vs. Out-of-Network Analytics Guest : AJ Wilcox | Show Notes : socialmediaexaminer.com/730 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel. Why Instagram Carousels Outperform Reels for Many Creators Choosing the Right Visual Style for Instagram Carousels Writing Instagram Carousel Hooks Structuring the Instagram Carousel Story Arc Turning Instagram Carousel Engagement Into Revenue Guest : Katelyn Rhoades | Show Notes : socialmediaexaminer.com/729 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers Why YouTube on TV Changes Marketing Optimize Your Channel Banner and Thumbnails for TV Create Longer, Episodic Content for the Couch Audience Understand YouTube's New Unique Reach Metric Prepare for Ask YouTube and AI-Powered Search on TV Take Advantage of YouTube's TV Commerce Features Guest : Liron Segev | Show Notes : socialmediaexaminer.com/728 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares. Making the LinkedIn Content Gap Work for You The Triple S Framework for LinkedIn Content: Stop The Triple S Framework for LinkedIn Content: Stay The Triple S Framework for LinkedIn Content: Share Guest : Kasey Brown | Show Notes : socialmediaexaminer.com/727 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach. Instagram+ Stories Features Instagram’s User-Controlled Algorithm and Reach Instagram Instants Disappearing Photos Instagram Reels Series and Your Marketing Guest : Chelsea Peitz | Show Notes : socialmediaexaminer.com/726 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients. Four Steps to Get Started on YouTube Identifying Topics That Will Perform Developing Your YouTube Script, Hook, and CTAs How to End YouTube Videos to Drive Session Duration Recommendations for Video Recording Equipment and Setup Guest : Ty Myers | Show Notes : socialmediaexaminer.com/725 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control. Let AI Handle Your Facebook Pixel Setup Connect AI Agents to Your Ad Account, Carefully Use Meta's AI Business Assistant as a Smart Second Opinion Produce AI-Assisted Creative to Stand Out Use AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing Conversions Guest : Nick Theriot | Show Notes : socialmediaexaminer.com/724 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably. Two Things That Hold Back Your Facebook Ads The M4 Method for Facebook Ads: Account Structure The M4 Method for Facebook Ads: Creative The M4 Method for Facebook Ads: Deep Dive Analysis The M4 Method for Facebook Ads: Scale Guest : Sam Piliero | Show Notes : socialmediaexaminer.com/723 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business. Guest : Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases. Using TikTok Symphony to Create Content From Text, Voice, or a Single Image Using TikTok Search Hub to Claim Branded Positioning in TikTok Search Using TikTok Go to Turn Initial Discovery Into Bookings With TikTok Go Guest : Keenya Kelly | Show Notes : socialmediaexaminer.com/722 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work. Content Styles That Create Awareness Content Styles That Build Trust Content Styles That Generate Leads and Sales LinkedIn Content Ratio Formula Guest : Will McTighe | Show Notes : socialmediaexaminer.com/721 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content. Aligning Your Content Strategy With the New LinkedIn Feed Algorithm Optimizing LinkedIn Posts for the Engagement Signals That Now Drive Reach Preparing for LinkedIn's New Live Event Requirements Guest : AJ Wilcox | Show Notes : socialmediaexaminer.com/720 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share. What Marketers Need to Know About the Shorts Feed The Audio-Visual-Text Hook Framework Curiosity Loops Obstacle + Solution Storytelling Guest : John Scott | Show Notes : socialmediaexaminer.com/719 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube. New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect Maker Voice Replies for Comments YouTube’s Creator Partnerships Platform Powered by Gemini Guest : Liron Segev | Show Notes : socialmediaexaminer.com/718 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos. How to Apply the Science of Attention to Your Short-Form Video Strategy Connection: The Two-Fold Foundation Reputation: The Authenticity Formula Emotion: The Engine That Makes Content Spread How to Develop Each Short-Form Video Guest : Hilary Billings | Show Notes : socialmediaexaminer.com/717 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .