Published by Michael Stelzner, Social Media Examiner
Business
Marketing
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel. Why Instagram Carousels Outperform Reels for Many Creators Choosing the Right Visual Style for Instagram Carousels Writing Instagram Carousel Hooks Structuring the Instagram Carousel Story Arc Turning Instagram Carousel Engagement Into Revenue Guest : Katelyn Rhoades | Show Notes : socialmediaexaminer.com/729 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
YouTube on TV: What Marketers Need to Know
43 min
Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers Why YouTube on TV Changes Marketing Optimize Your Channel Banner and Thumbnails for TV Create Longer, Episodic Content for the Couch Audience Understand YouTube's New Unique Reach Metric Prepare for Ask YouTube and AI-Powered Search on TV Take Advantage of YouTube's TV Commerce Features Guest : Liron Segev | Show Notes : socialmediaexaminer.com/728 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Writing Winning LinkedIn Content, Without AI
46 min
Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares. Making the LinkedIn Content Gap Work for You The Triple S Framework for LinkedIn Content: Stop The Triple S Framework for LinkedIn Content: Stay The Triple S Framework for LinkedIn Content: Share Guest : Kasey Brown | Show Notes : socialmediaexaminer.com/727 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know
42 min
Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach. Instagram+ Stories Features Instagram’s User-Controlled Algorithm and Reach Instagram Instants Disappearing Photos Instagram Reels Series and Your Marketing Guest : Chelsea Peitz | Show Notes : socialmediaexaminer.com/726 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
44 min
Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients. Four Steps to Get Started on YouTube Identifying Topics That Will Perform Developing Your YouTube Script, Hook, and CTAs How to End YouTube Videos to Drive Session Duration Recommendations for Video Recording Equipment and Setup Guest : Ty Myers | Show Notes : socialmediaexaminer.com/725 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales
43 min
Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control. Let AI Handle Your Facebook Pixel Setup Connect AI Agents to Your Ad Account, Carefully Use Meta's AI Business Assistant as a Smart Second Opinion Produce AI-Assisted Creative to Stand Out Use AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing Conversions Guest : Nick Theriot | Show Notes : socialmediaexaminer.com/724 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
How to Blow Up an eCommerce Business With Facebook Ads
43 min
Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably. Two Things That Hold Back Your Facebook Ads The M4 Method for Facebook Ads: Account Structure The M4 Method for Facebook Ads: Creative The M4 Method for Facebook Ads: Deep Dive Analysis The M4 Method for Facebook Ads: Scale Guest : Sam Piliero | Show Notes : socialmediaexaminer.com/723 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Applying AI to Marketing and Business: Lessons From the Trenches
42 min
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business. Guest : Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
From Content to Conversion: TikTok's New All-in-One Funnel Tools
41 min
Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases. Using TikTok Symphony to Create Content From Text, Voice, or a Single Image Using TikTok Search Hub to Claim Branded Positioning in TikTok Search Using TikTok Go to Turn Initial Discovery Into Bookings With TikTok Go Guest : Keenya Kelly | Show Notes : socialmediaexaminer.com/722 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
How to Create Content on LinkedIn to Attract Your Ideal Prospects
45 min
Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work. Content Styles That Create Awareness Content Styles That Build Trust Content Styles That Generate Leads and Sales LinkedIn Content Ratio Formula Guest : Will McTighe | Show Notes : socialmediaexaminer.com/721 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
How to Adjust Your Content for LinkedIn's New Feed Algorithm
45 min
Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content. Aligning Your Content Strategy With the New LinkedIn Feed Algorithm Optimizing LinkedIn Posts for the Engagement Signals That Now Drive Reach Preparing for LinkedIn's New Live Event Requirements Guest : AJ Wilcox | Show Notes : socialmediaexaminer.com/720 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
42 min
Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share. What Marketers Need to Know About the Shorts Feed The Audio-Visual-Text Hook Framework Curiosity Loops Obstacle + Solution Storytelling Guest : John Scott | Show Notes : socialmediaexaminer.com/719 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
YouTube Tools That Scale Attention
47 min
Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube. New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect Maker Voice Replies for Comments YouTube’s Creator Partnerships Platform Powered by Gemini Guest : Liron Segev | Show Notes : socialmediaexaminer.com/718 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
The Science of Attention: Creating Short-Form Videos People Won't Skip
45 min
Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos. How to Apply the Science of Attention to Your Short-Form Video Strategy Connection: The Two-Fold Foundation Reputation: The Authenticity Formula Emotion: The Engine That Makes Content Spread How to Develop Each Short-Form Video Guest : Hilary Billings | Show Notes : socialmediaexaminer.com/717 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
45 min
Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing. Instagram Post Caption Links Instagram Profile Grid Customization and Editable Thumbnails Instagram Sticker Tools For Custom Branding Instagram Edits App Tool & Feature Updates Guest : Chelsea Peitz | Show Notes : socialmediaexaminer.com/716 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Increasing Conversions: Quick Wins That Work in 2026
45 min
Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026. Why Getting Conversions Is Harder Than Ever 4 Ways to Grow Your Email Database How to Fix What's Broken on Your Landing Pages How to Optimize Your Post-Conversion Thank You Page for Additional Conversions How to Use One-Click Actions to Protect Your Email Deliverability Guest : Jay Schwedelson | Show Notes : socialmediaexaminer.com/715 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Facebook's 2026 Rules for Reach & Relevance
42 min
Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker. Guest : Tara Zirker | Show Notes : socialmediaexaminer.com/714 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Ads and AI: Leveraging AI Creative in 2026
42 min
Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse. Guest : Caleb Kruse | Show Notes : socialmediaexaminer.com/713 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
LinkedIn Is Rewriting the Rules of Visibility
42 min
Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox. Guest : AJ Wilcox | Show Notes : socialmediaexaminer.com/712 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
47 min
Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath. Guest : Ben Heath | Show Notes : socialmediaexaminer.com/711 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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Observed July 31, 2026.
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