The latest Apple Podcasts rankings are loading.

StoryWork

Published by Matt Jones

Entrepreneurship
Business
Marketing

Matt Jones has built and sold one of Australia’s great modern brands, Four Pillars Gin. Alongside the power of making great gin, the success of Four Pillars was driven heavily by the power of story. In his new podcast, StoryWork, Matt talks to some of Australia’s most successful business leaders and thinkers. And he asks them to share the secrets of their success, shedding a light on how they put their stories to work. Story is the original technology of understanding. And from building a business to navigating your career, story might just be the most powerful tool you have. Listening to StoryWork is an education in the power of story to drive growth. StoryWork is a podcast for business builders and career builders, for leaders and creators, for start-up entrepreneurs and ambitious executives. Because we all need to figure out how to put the power of story to work for us.

Listen on Apple Podcasts

Recent episodes

Michael McQueen's Story

Aug 4, 2026

This chat is with a man whose expertise I covet: author and strategist Michael McQueen knows people. He is an expert in the field of behavioural patterns and trends and this conversation will give you a clear sense of what you can do to improve resilience and leadership skills, with his insights into the impact of microdosing change – and a lot more. Listen in.

Zara Seidler's Story

Jul 28, 2026

When I started thinking about creating StoryWork, the first name I wrote on my list of people I wanted to talk to was Zara Seidler. Both because of what she’s built at The Daily Aus, and because of the intelligence and creativity she’s brought to the task. This episode is a window into the process and vision of a brilliant young co-founder who has figured out how to do what everyone is wrestling with: commanding the attention of Gen Z. Zara and I spoke about the behind the scenes of starting The Daily Aus, from the unplanned chaos of the early strategy to what they’ve built and what comes next. This episode is full of rich insights and I can’t wait for you to hear it. www.storywork.com.au

Dom Pym's Story

Jul 21, 2026

We're coming out of the gates with one of the most exciting, inspiring people I've ever met. Dom Pym, founder of Up Bank (and so much more), philanthropist, investor and visionary. If you want to hear an inspiring and surprising start-up to success story, it's his. But this isn't just about making money. Listen to Dom for an insight into how his mind works and his bold plan to get more people to invest in risky, worthy endeavours; raising Australia's productivity, championing our innovation economy and creating a world-leading fintech ecosystem. And all because he’s a tech guy who believes passionately in the power of story, experiences and design. www.storywork.com.au Join the conversation on Substack

Matt Jones' Story with Amelia Adams

Jul 21, 2026

Welcome to this foundational episode. The backstory, if you like. Or, to be more specific, my story. The word journey is overplayed, but forgive me for using it here. The rest of this podcast is about other people and their stories. We’ll be meeting remarkable Australian founders, entrepreneurs, behavioural economists and business minds. But in this episode you get to meet me. I enlisted my dear friend Amelia Adams to help. In her own right she's a star foreign correspondent turned 60 Minutes journalist best known for her work over many years at Channel 9. Amelia asked me all about my career and where it has led me and why I feel so strongly that now is the moment we need to listen to each others’ stories and consider our own. It was also a sneaky way to take notes from one of the best interviewers in the game. Enjoy. www.storywork.com.au Join the conversation on Substack

StoryWork Trailer

Jun 15, 2026

Check back soon for details

StoryWork

StoryWork

Inspired by StoryWork?

Recent episodes