Amplify Good Podcast

Published by Anthem Creative

Non-Profit
Business
Marketing

Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world. In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.

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Recent episodes

Conviction is Everything: The Story Behind Anthem Creative and the Fight for Nonprofit Excellence

Jul 28, 2026

This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches. They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows. This is part one of a two-part conversation. Mark's LinkedIn Graeme's LinkedIn Anthem Creative

Bitcoin for Nonprofits: Why ignoring Bitcoin is bad stewardship

Jul 14, 2026

What does Bitcoin have to do with your nonprofit? More than you might think. In this episode, Graeme sits down with Adam O'Brien — CEO and founder of Bitcoin Well, the world's first publicly traded non-custodial Bitcoin company — for a conversation that challenges nonprofit leaders to rethink their relationship with money. From the broken global monetary system to the largest wealth transfer in human history, Adam makes the case for why ignoring Bitcoin may be one of the riskiest things your organization can do. They explore why inflation is silently eroding your donor base's purchasing power, how the millennial wealth transfer is reshaping the future of charitable giving, what a Bitcoin treasury strategy could look like for a nonprofit, and how organizations can start exploring Bitcoin in a practical, low-risk way — one quarter at a time. This episode is equal parts philosophical and practical. Whether you're Bitcoin-curious or a total skeptic, this conversation will challenge you to ask: in five years, when the world asks why you didn't take Bitcoin seriously — what will your answer be? Adam's LinkedIn Graeme's LinkedIn Bitcoin Well Anthem Creative

Brand is the New Funnel: Innovation, Growth Strategy, and the Future of Nonprofit Marketing

Jun 30, 2026

Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations. They unpack what Charity Water really got right (and why copying them misses the point), how to build a healthy experimentation culture, why brand is the last defensible moat in the age of AI, and Brady's BRAVE framework for thinking about growth. Plus — what does Brady's first 90 days as CMO of one of the world's largest nonprofits actually look like? If you lead a nonprofit or run its marketing, this is required listening. https://braveworkshop.lovable.app/ Brady's LinkedIn Graeme's LinkedIn World Vision Canada Anthem Creative

The urgent case for better storytelling: Reclaiming the global aid narrative

Jun 16, 2026

Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international development. But Andy doesn't stop at the problem. He issues a clear call to action for the entire charitable sector: we have not told our stories well enough, and the cost of that silence is lives. Share this episode with a colleague or donor who needs to understand what's really happening in global aid — and what's at stake if the sector doesn't communicate better. Andy's LinkedIn Graeme's LinkedIn Canadian Foodgrains Bank Anthem Creative

Fixing the bridge between Charities and Philanthropists: The WellFunded story

Jun 2, 2026

Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early-stage employee at Charitable Impact to accidental founder — sticky note and all. They explore what major donors actually need to say yes, why 74% of grant applications ask the same questions, the importance of branding in philanthropy, and how technology can finally create a better match between mission and money. Visit wellfunded.ca to see how your organization could simplify its philanthropic relationships and spend less time on grant applications. Jeff's LinkedIn Graeme's LinkedIn WellFunded Anthem Creative

The AI Fundraising Revolution: Rethinking Fundraising in the Age of Intelligent Tools

May 19, 2026

Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule for keeping humans in the loop, how predictive AI is helping major gift officers work smarter instead of harder, and why adopting an 'AI-first' approach could be the difference between thriving or struggling. Identify one manual process in your fundraising workflow — like building a mid-level prospect list — and explore one AI tool that could help you do it faster and smarter. Sal's LinkedIn Graeme's LinkedIn https://dataro.io/ https://www.anthemcreative.ca/

Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits

May 12, 2026

Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends. Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed. Lon's LinkedIn Graeme's LinkedIn References & Resources Anthem Creative Chisel Consulting Get Lon's Book Gallup State of the Global Workplace: 2026 Report

The Future Belongs to the Most Human Organizations

May 8, 2026

In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human. Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable. https://www.anthemcreative.ca/