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Published by Kay Godfrey & Crystal Petzer
Small Business Sorted with Kay & Crystal is an Australian small business podcast for business owners who want to improve their cash flow, pricing, profitability, systems and team management. Hosted by business growth coach and advisor Crystal Petzer and bookkeeper Kay Godfrey, the show combines practical business strategy with straightforward financial advice. With more than 40 years of combined experience, Crystal and Kay understand the real challenges of running a small business and explain what to do next without jargon or unnecessary fluff. Each episode explores the issues that can hold a business back, including: Cash flow and understanding your numbers Pricing your services profitably Bookkeeping and financial management Finding and managing staff Building better systems and processes Winning customers and creating consistent work Managing stress, burnout and business growth Crystal brings 30 years of hands-on business experience, from owning service stations to managing more than 1,000 franchise locations and coaching small business owners. Kay is a Northern Beaches bookkeeper who helps business owners understand their numbers, stay compliant and make more confident financial decisions. Whether you’re a tradie, service business owner, consultant or entrepreneur, you’ll receive practical ideas you can use immediately. If you’re busy but not getting ahead, it’s time to get your small business sorted. Follow the podcast so you don’t miss an episode.
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Send us Fan Mail Are you undercharging, doing everything yourself or running your business without fully understanding your numbers? In this episode of Small Business Sorted, business growth coach Crystal Petzer and bookkeeper Kay Godfrey reveal 10 common small business mistakes and practical ways to avoid them. Drawing on their experience running businesses and helping Australian business owners, Kay and Crystal explore the problems that can damage your cash flow, profitability, team, customer experience and long-term business growth. The 10 small business mistakes covered are: Not knowing your numbers Pricing too low and undercharging Trying to do everything yourself Operating without proper systems and processes Hiring employees too quickly—or waiting too long Avoiding difficult conversations Not marketing consistently Ignoring the customer experience Failing to plan ahead Not looking after yourself as the business owner In this episode, you’ll learn: Why understanding profit, cash flow and job profitability matters How undercharging affects every part of your business Why delegation is essential for sustainable business growth How systems and procedures reduce business chaos When to hire your next employee How to approach difficult conversations with staff and customers Why marketing must continue when you’re busy How customer experience affects referrals and repeat business How a simple 90-day business plan can create direction Why business-owner burnout affects decision-making and performance Whether you’re a tradie, service provider, consultant, entrepreneur or established business owner, this episode will help you recognise the habits and decisions that may be holding your business back. If you recognise several of these mistakes, don’t panic. Choose one area, take one practical step and start improving it today. Connect with Small Business Sorted: Crystal Petzer – Business Growth Coach https://businessgrowthcoach.com.au/ Kay Godfrey – Up Up and Away Bookkeeping https://upupandaway.net.au/ Radio Northern Beaches – 88.7 or 90.3 FM https://www.rnb.org.au/ Email: radio@businessgrowthcoach.com.au Facebook: https://www.facebook.com/profile.php?id=61590811295505 Instagram: https://www.instagram.com/small_business_sorted/ Follow Small Business Sorted for practical Australian small business advice covering business growth, finance, pricing, leadership, staffing, marketing and business systems. #SmallBusinessMistakes #SmallBusinessAustralia #BusinessGrowth #BusinessAdvice #CashFlow #BusinessPricing #Entrepreneurship #SmallBusinessSorted shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail What does it take to reinvent your career, recover when a business model changes and keep moving forward? In this episode of Small Business Sorted, Kay Godfrey and Crystal Petzer sit down with keynote speaker, author and business leader Wendy Lloyd Curley to hear the story behind her remarkable career. While Wendy is the author of the Amazon bestseller Stop Wasting Your Time Networking, this interview is not focused on her book. It’s an honest conversation about Wendy’s personal and professional journey—the successes, setbacks, business pivots and lessons that shaped the leader she is today. Wendy takes us from her early days in hospitality and corporate strategic marketing to entrepreneurship, direct sales, professional speaking and business networking. She explains how she built Australia’s largest PartyLite sales group, growing its annual revenue from approximately $250,000 to $1.5 million, and how she reinvented her career when the business model changed. Today, Wendy is the Executive Director of BNI Sydney Northeast and creator of the Strategic Networking Masterclass. She has delivered keynotes and workshops across Australia, the United States, the United Kingdom and the Philippines. In this episode, we explore: Wendy’s journey from hospitality to corporate leadership Moving from corporate employment into business ownership Building and leading a successful national sales team Learning from business failure and knowing when to change direction Rebuilding when a successful business model suddenly changes The importance of business relationships and professional networks Delegation, virtual teams and why you shouldn’t run a business alone What to discuss before entering a business partnership Managing financial risk and maintaining a cash buffer Resilience, reinvention and developing a learning mindset Why business owners need community, accountability and choice Wendy’s move into BNI leadership and professional speaking Whether you’re a small business owner, entrepreneur, professional, tradie or service provider, Wendy’s story offers practical lessons about leadership, resilience, relationships and adapting when life or business takes an unexpected turn. Links to Wendy Lloyd Curley Franchise Owner of BNI Sydney North East – www.bnisne.com.au Certified Professional Speaker – www.wendylloydcurley.com LinkedIn - https://www.linkedin.com/in/wendylloydcurley/ Connect with Small Business Sorted: Crystal Petzer – Business Growth Coach https://businessgrowthcoach.com.au/ Kay Godfrey – Up Up and Away Bookkeeping https://upupandaway.net.au/ Radio Northern Beaches – 88.7 or 90.3 FM https://www.rnb.org.au/ Email: radio@businessgrowthcoach.com.au Facebook: https://www.facebook.com/profile.php?id=61590811295505 Instagram: https://www.instagram.com/small_business_sorted/ Subscribe for practical Australian small business advice covering business growth, finance, leadership, staffing, systems, marketing and entrepreneurship. #BusinessNetworking #StrategicNetworking #BusinessGrowth #SmallBusinessAustralia #Entrepreneurship #BusinessReferrals #Leadership #SmallBusinessSorted shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail Are you running your business with an employee mindset? In this episode of Small Business Sorted, Kay and Crystal explain how to develop a business owner mindset, step away from doing everything yourself and build a business that can grow without relying on you for every decision. Many new business owners unintentionally recreate their old job. They stay focused on completing tasks, solving daily problems and reacting to whatever happens next rather than concentrating on business strategy, leadership, profitability and long-term growth. In this episode, we explore: The difference between an employee mindset and a business owner mindset Why business owners get trapped working in the business How to make time to work on your business The dangers of doing everything yourself Why undercharging limits business growth and profitability How to delegate effectively and build a reliable team The importance of systems, processes and technology How to stop becoming the bottleneck in your business The different roles a business owner must manage, including marketing, sales, finance, risk, customer experience and workplace culture Kay and Crystal also share honest stories about pricing mistakes, hiring challenges, technology frustrations and learning to let go of tasks that someone else could handle. This episode offers practical small business advice for Australian business owners, tradies, service businesses and entrepreneurs who want to improve their leadership, delegate more effectively and build a profitable business that doesn’t depend entirely on them. If you’ve ever said, “It’s quicker if I just do it myself,” this episode is for you. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail How do you turn a personal problem into a successful global product business? In this episode of Small Business Sorted, Kay and Crystal interview Bambi Staveley, founder of Boost N Blend, about entrepreneurship, e-commerce, product development and spotting a profitable gap in the market. Bambi’s fascinating career has taken her from nursing and early internet innovation to global marketing and corporate leadership at Oracle. She shares how her interest in technology led her to help build one of Australia’s first government websites, establish a successful digital agency and eventually launch an international women’s hair-loss brand. The idea for Boost N Blend began with Bambi’s personal experience of thinning hair. After researching the global female hair-loss industry, she recognised that women needed a product created specifically for them. She went on to develop female hair fibres designed to conceal visible hair loss and help women feel more confident. In this episode, we discuss: How to turn a personal challenge into a business opportunity Identifying and researching a gap in the market Testing demand before investing in a new product The realities of product development and manufacturing Building an e-commerce business and selling internationally Using digital marketing to grow a product-based business Female hair loss and its effect on confidence The resilience required to build and grow a global brand Whether you’re developing a product, starting an online business or looking for your next business opportunity, Bambi’s story is filled with honest insights and practical lessons. Discover Boost N Blend: Website: https://www.boostnblend.com.au/ Facebook: https://www.facebook.com/boostnblend Instagram: https://www.instagram.com/boostnblend/ If Bambi’s story inspires you, share this episode with a business owner or aspiring entrepreneur—and follow Small Business Sorted for more practical Australian small business advice. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail Are you fully booked today but worried about where your next job or customer will come from? In this episode of Small Business Sorted, Kay and Crystal explain how Australian small business owners can build a consistent sales pipeline, generate regular leads and avoid the “busy today, panicking tomorrow” cycle. We unpack why becoming too busy can be dangerous, how stopping your marketing kills momentum, and how poor quoting and a lack of follow-up can cost your business valuable work. Using practical examples from tradies, bookkeepers and service businesses, we explore common sales and marketing mistakes including ignoring enquiries, failing to follow up quotes, stopping networking and relying too heavily on word-of-mouth referrals. You’ll learn: How to create a consistent flow of leads Why marketing must continue when you’re busy How and when to follow up outstanding quotes How job management systems can improve your sales process Ways to strengthen customer retention and repeat business How to improve cash flow by building a reliable pipeline If you want more consistent work, stronger cash flow, better client retention and a small business that doesn’t fall apart whenever things get busy, this episode will help you take control. Small Business Sorted with Kay & Crystal delivers practical business growth, bookkeeping and financial advice for Australian small business owners, tradies, service businesses and entrepreneurs. Connect with us: Crystal Petzer – Business Growth Coach https://businessgrowthcoach.com.au/ Kay Godfrey – Up Up and Away Bookkeeping https://upupandaway.net.au/ Radio Northern Beaches – 88.7 or 90.3 FM https://www.rnb.org.au/ Email: radio@businessgrowthcoach.com.au Facebook: https://www.facebook.com/profile.php?id=61590811295505 Instagram: https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it—and follow Small Business Sorted so you don’t miss the next episode. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail Running a small business with your partner can feel like a pressure cooker — invoices at dinner, staff issues on weekends, money stress, blurred roles, and zero work–life balance. In this episode, Kay & Crystal unpack the real challenges couples face when building a business together, and why so many tradie couples and family businesses struggle with communication, expectations, and boundaries. We dive into the most common pain points: admin overload, feeling unappreciated, arguing about money, unclear responsibilities, and the constant “Are we partners or business owners first?” tension. You’ll hear practical strategies to reduce conflict, improve communication, set clear roles, introduce weekly business meetings, and create boundaries that protect both your relationship and your business. If you’re a tradie couple, small business owner, or partner working behind the scenes in the admin/bookkeeping trenches, this episode gives you real‑world tools to work together without burning out — or burning down the relationship. Perfect for: tradie wives, small business owners, family businesses, couples in business, admin partners, bookkeepers, and anyone juggling love + business. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail In this episode of Small Business Sorted , Kay and Crystal dive into the Business Wheel of Success — a practical 10‑part self‑assessment that gives every business owner a clear “line in the sand” for where their business is really at. Using two example businesses — Kay as a bookkeeper and Crystal as a handyman/tradie — they walk through each section of the wheel, rating themselves honestly and unpacking what those scores reveal. From financial rewards , marketing , sales , culture , people development , leadership , operations , cashflow , enjoyment , and personal growth , nothing is off the table. Expect real talk, relatable stories, a few laughs, and some surprisingly honest scores. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail In this episode of Small Business Sorted , Kay and Crystal dive into the Business Wheel of Success — a practical 10‑part self‑assessment that gives every business owner a clear “line in the sand” for where their business is really at. Using two example businesses — Kay as a bookkeeper and Crystal as a handyman/tradie — they walk through each section of the wheel, rating themselves honestly and unpacking what those scores reveal. From financial rewards , marketing , sales , culture , people development , leadership , operations , cashflow , enjoyment , and personal growth , nothing is off the table. Expect real talk, relatable stories, a few laughs, and some surprisingly honest scores. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail Most business owners only see their accountant at tax time — and it’s costing them clarity, confidence, and profit. In this episode, Kay and Crystal break down what your accountant should be helping you with, how often you should meet, and the key numbers every business owner must track to stay in control. We share real stories (including the million‑dollar business that didn’t know if it was making money), the difference between bookkeepers and accountants, how AI is changing reporting, and why clean, up‑to‑date books are non‑negotiable. You’ll learn: What accountants actually do — and what they don’t How often you should meet with yours The three numbers every business owner must know Why your business structure matters How to ask better questions so you get better advice If you’ve ever walked out of an accountant meeting thinking, “I still don’t get it,” this episode will change that. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest game changers for any small business. They share a real story of a trades business owner who was waking up stressed, couldn't get invoices out, and had everything scattered across whiteboards and paper. They walk through what changed when he moved to a job management system, and why so many business owners start using new software but never fully commit to it. If everything in your business lives in your head and you're up at 2am remembering things you forgot, this one's for you. In this episode, we cover: Why whiteboards, diaries, and spreadsheets only get you so far The real reason most people give up on new systems (and how to avoid it) How job management tools like Tradify and ServiceM8 can save you hours every week Why using a system halfway is almost worse than not using one at all How tools like Dext take the pain out of receipts and expenses The link between accurate data and knowing your profit per job How AI in tools like Xero is already changing the game for small business Why having everything in your head is one of the biggest risks in your business The key takeaway: automation isn't about replacing people. It's about getting in control of your data, your time, and your future. Find your no charge Checklist on Automation at https://businessgrowthcoach.com.au/resources/ shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail You're flat out. The work keeps coming in. You've got staff, you've got jobs on the books. So why does it feel like there's nothing left at the end of the month? In this episode, small business podcast, Crystal and Kay dig into one of the biggest frustrations in small business: being busy but not profitable. They talk through why this happens, including pricing that doesn't stack up, growing without keeping an eye on the numbers, and the difference between cash flow and actual profit. If you've ever looked at your bank account and thought, "Where did it all go?", this one's for you. In this episode, we cover: Why busy doesn't equal profitable Common pricing mistakes that eat into your margins The difference between cashflow and profit (and why it matters) Simple steps to start getting your finances under control Crystal and Kay also share our no charge Cashflow Chaos Checklist you can download at https://businessgrowthcoach.com.au/resources/ shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail You're the boss, but sometimes it doesn't feel like it. Your staff are turning up late, doing things their own way, and you're starting to wonder if they even care anymore. In this episode, small business podcast, Crystal and Kay get into one of the most common frustrations in small business: staff who seem to have checked out. They share real stories from clients who were ready to walk away from profitable businesses because of one difficult staff member, and what actually turned things around. Spoiler: most of the time, it's not a people problem. It's a communication problem. In this episode, we cover: Why "I hate my business" often comes back to one staff issue The conversation most business owners avoid (and why having it earns respect) Why your staff might not actually know what you expect of them How a simple daily priorities list changed everything for one business When to hire, how to start small, and why cheap hires can cost you more The difference between being liked and being respected as a boss The key takeaway: if your staff don't seem to care, the first place to look is in the mirror. Not because you're doing everything wrong, but because 95% of the time, better communication, clearer expectations, and regular check-ins will turn things around. Find your no charge Checklist on Hiring Staff at https://businessgrowthcoach.com.au/resources/ shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper . From keeping your books accurate and up to date, to building strong client relationships, to spotting red flags before they become disasters the duo unpack the real traits that separate average bookkeepers from truly great ones. They explore: Why “up to date” isn’t enough accuracy matters more than ever How communication styles (and even DiSC profiles) shape the bookkeeper–client relationship The blurred line between admin work vs bookkeeping and why mixing them can cost you The rise of AI, automation, and tools like Dext, Syft, and Xero’s auto‑reconciliation Why proactive bookkeepers save businesses and reactive ones cost them The role of BAS agents vs bookkeepers, and why business owners often misunderstand the difference Real stories of cashflow surprises, tax debts, and how the right bookkeeper can prevent them Whether you’re a business owner trying to understand your numbers or a bookkeeper wanting to sharpen your craft, this episode is packed with relatable stories, practical insights, and the kind of straight-talking advice Kay and Crystal are known for. Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From cashflow pressure and pricing decisions to mental health, doom‑scrolling, and the weight of constant bad news, they unpack the practical steps and mindset shifts that help business owners stay steady when everything feels uncertain. Drawing on real stories including fuel shortages, Xero outages, tricky clients, and the emotional load business owners carry they explore how to take stock, go back to basics, strengthen communication, review pricing, reduce unnecessary costs (hello, subscriptions!), and stay close to your numbers. Most importantly, they remind you that tough times don’t mean you’re failing they mean your business is asking for clarity, leadership, and action. A supportive, honest conversation for any business owner feeling the pressure right now. Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail Pricing isn’t just numbers — it’s psychology. In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape our pricing decisions, and why so many business owners undercharge. We unpack imposter syndrome, confidence, attracting the right clients, and how understanding your value (and your clients’ pain points) transforms your pricing. Real stories, real laughs, and real talk about charging what you’re worth. Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail In this episode of Small Business Sorted , Kay and Crystal interview entrepreneur Deborah Mott, former owner of the e‑commerce and wholesale homewares brand Zakkia. Deborah shares the full story behind buying an existing business, scaling an online store, managing international manufacturing, and growing a product‑based brand across Australia and New Zealand. We dive deep into the realities of running an e‑commerce business, including sourcing from artisans in India and Vietnam, managing US‑dollar purchasing, dealing with freight forwarders, navigating wholesale vs online sales, and protecting your brand from copycat competitors. Deborah also breaks down the systems she relied on, the staffing challenges that come with small business, and how she balanced design, manufacturing, logistics, and marketing. Deborah opens up about the impact of COVID on e‑commerce, the spike in online sales, the explosion in shipping costs, and the moment she realised the business model was no longer sustainable. With insights on Instagram growth, product pricing, margins, and the hidden costs most new e‑commerce owners overlook, this episode is packed with practical lessons for anyone running — or thinking about starting an online store or retail brand. If you’re building an e‑commerce business, importing products, selling wholesale, or trying to scale a creative brand, this conversation is a must‑listen. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail Business planning doesn’t have to be boring or a 50‑page document you never look at again. In this episode, Crystal and Kay walk through a simple, practical one‑page business plan that any small business owner can use to get clarity, direction, and momentum. To make it real, Kay steps into the shoes of “Maddie”, a mobile dog groomer on the Northern Beaches, and together they map out her vision, goals, revenue targets, ideal clients, new services, personal goals, and the critical actions she needs to take to grow her business. You’ll learn: • Why a one‑page plan beats a long document • How to set realistic revenue and client targets • How to choose your ideal customers • How to create new income streams • How to balance business goals with personal goals • How to identify your “champagne moment” • And why your plan should be a living, breathing tool not a file gathering dust shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail Pricing isn’t just numbers — it’s psychology. In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape our pricing decisions, and why so many business owners undercharge. We unpack imposter syndrome, confidence, attracting the right clients, and how understanding your value (and your clients’ pain points) transforms your pricing. Real stories, real laughs, and real talk about charging what you’re worth. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper . From keeping your books accurate and up to date, to building strong client relationships, to spotting red flags before they become disasters the duo unpack the real traits that separate average bookkeepers from truly great ones. They explore: Why “up to date” isn’t enough accuracy matters more than ever How communication styles (and even DiSC profiles) shape the bookkeeper–client relationship The blurred line between admin work vs bookkeeping and why mixing them can cost you The rise of AI, automation, and tools like Dext, Syft, and Xero’s auto‑reconciliation Why proactive bookkeepers save businesses and reactive ones cost them The role of BAS agents vs bookkeepers, and why business owners often misunderstand the difference Real stories of cashflow surprises, tax debts, and how the right bookkeeper can prevent them Whether you’re a business owner trying to understand your numbers or a bookkeeper wanting to sharpen your craft, this episode is packed with relatable stories, practical insights, and the kind of straight-talking advice Kay and Crystal are known for. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
Send us Fan Mail In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From cashflow pressure and pricing decisions to mental health, doom‑scrolling, and the weight of constant bad news, they unpack the practical steps and mindset shifts that help business owners stay steady when everything feels uncertain. Drawing on real stories including fuel shortages, Xero outages, tricky clients, and the emotional load business owners carry they explore how to take stock, go back to basics, strengthen communication, review pricing, reduce unnecessary costs (hello, subscriptions!), and stay close to your numbers. Most importantly, they remind you that tough times don’t mean you’re failing they mean your business is asking for clarity, leadership, and action. A supportive, honest conversation for any business owner feeling the pressure right now. shows at the beginning of each episode for 15 seconds Connect with us: Crystal Petzer - https://businessgrowthcoach.com.au/ Kay Godfrey - https://upupandaway.net.au/ Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/ Email us - radio@businessgrowthcoach.com.au Facebook - https://www.facebook.com/profile.php?id=61590811295505 Instagram - https://www.instagram.com/small_business_sorted/ If this episode hits home, share it with a business owner who needs to hear it.
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