Communicating Earth

Communication is the solution, not the add on Bernadette is a meteorologist who forecast the weather on television in the US before joining Climate Central, where she worked alongside Ed Maibach. This year, she founded the Talking Climate Collaborative with Katharine Hayhoe. In 2011, just 54% of TV meteorologists in the United States were convinced the climate was changing. That was lower than public opinion at the time. By 2017, the figure had reached 95%. Bernadette Woods helped make that shift happen, and in this episode she explains how. Tom Clark speaks with her about the practical mechanics of changing a whole profession's mind, and about why communication is still treated as something bolted onto climate work rather than as the work itself. In this episode: Education, content and network building: the framework that reached broadcast meteorologists Why news management turned out to be the barrier Four rules for anyone who wants to talk about climate and gets stuck: know the audience, meet people where they are, simplify, make it personal Why the biggest piece of climate misinformation in the world is the belief that people do not care. What comes through is how ordinary the method was. Bernadette's argument is that the approach is repeatable anywhere people already trust each other, and that the point of building a hub for climate communication now is to stop everyone learning the same lessons separately. Recommended culture : The Lorax, and the word unless. Follow Bernadette at: https://www.linkedin.com/in/bernadette-woods-placky-ab2497146/ Additional Notes: Talking Climate Collaborative https://talkingclimate.com/ Landscape assessment https://talkingclimate.com/landscape-assessment/ Climate Matters at Climate Central https://www.climatecentral.org/climate-matters Yale Climate Opinion Maps https://climatecommunication.yale.edu/visualizations-data/ycom-us/ The 89 Percent Project, Covering Climate Now https://coveringclimatenow.org/projects/the-89-percent-project/ This Is Planet Ed, Laura Schifter https://www.thisisplaneted.org/ Ed Maibach on Communicating Earth, episode 3 https://climateacceptancestudios.com/podcast_ep003 Released : 16/9/2026 Run Time : 59 minutes Listen on: Spotify | Apple Podcasts | YouTube

Bursting digital bubbles: how do we connect people who disagree? Ingmar Rentzhog talks to our host Tom Clark about the work he leads bringing the world together to talk about the issues that matter most at the digital platform We Don’t Have Time. Ingmar describes himself as an entrepreneur for the future. His work has focused on applying his entrepreneurial skills to the particular work of communications in the climate and nature space. From the Buy More Time campaign at Cop 29 that galvanised high-impact action on Methane, to creating W Social a new social media platform that will burst digital bubbles, to his current focus on defunding fossil fuel influence and advocacy, he has a great deal of learning to share. Listen to hear what Ingmar has learned about: Creating momentum for a collective boycott to defund the fossil fuel industry Why we must never give in to the narrative of doom The need for tangible numbers that demonstrate our progress The essential role of professional communicators in this movement De-polarising the conversation in new digital spaces where differing views can be heard. Listen and watch this essential episode of Communicating Earth to gain practical knowledge from Ingmar about what works, alongside an inspiring strategic perspective on how we de-power the fossil fuel business - and much more. Recommended film: Don’t Look Up https://www.netflix.com/watch/81252357?source=35 Follow Ingmar at: LinkedIn Additional Notes: We Don’t Have Time - https://app.wedonthavetime.org/ W Social - https://wsocial.news/ Buy More Time session at COP29 - https://www.youtube.com/watch?v=lPgo8iRRD0M Exponential Roadmap Initiative - https://exponentialroadmap.org/ Humankind: A Hopeful History by Rutger Bregman - https://rutgerbregman.com/books/humankind My Octopus Teacher - https://www.netflix.com/title/81045007 UNEP Climate and Clean Air Coalition - https://www.unep.org/topics/energy/methane/climate-and-clean-air-coalition-ccac The Nordic Museum (Nordiska museet) - https://www.nordiskamuseet.se/en/ Released : 9 September 2026 Run Time: 57 minutes

How do you build a climate event that would still happen if you cancelled it? Adam Lake talks to our host Tom Clark about nine years of building Climate Week NYC into one of the largest climate events in the world, and why the engagement is the work rather than the thing you do around the work. Adam identifies as a campaigner. For him that means picking a goal, picking an audience, and then getting creative about the methodology that moves one towards the other. He came to climate via A level economics and theatre studies, a short acting career, a politics magazine and the Press Association, and he now leads communications for a week that draws around 250,000 people onto the streets of New York. With this year's Climate Week focused on the energy, the impact and the action we drive together, his story of action is a fitting one. When COVID hit, every other major climate summit was cancelled or postponed. Climate Group decided to go ahead, and Adam's worry was not the main stage, but the wider week, the hundreds of community groups, school groups and artistic collectives built up over years, and whether that bubble would burst without people meeting in person. It did not. He says that year broke every record any climate week had set anywhere in the world up to that point, with more events and more people than ever before. Adam talks about: Why Climate Week NYC events platform is still only a cog in something much bigger Building an audience one cafe in Queens and one launderette in Brooklyn at a time Choosing agencies, and being honest about when shared values matter and when effectiveness matters more Communications as a listening rather than a talking sport Why engagement built up over years is what matters A producer got in touch out of the blue with an idea to take over every late night show, and three months later, Kimmel, Fallon and Colbert had all given over airtime to climate. There was no grand plan behind it. It came from years of turning up and talking to people. He ends on the one thing he would ask of every communicator: keep evolving. Recommended culture: CWNYC / Street Art for Mankind collaboration Follow Adam Additional Notes: CWNYC CWNYC Events Calendar Climate Group 50 Shades of Green podcast Climate Clock Potential Energy Coalition Climate Central Per Arnoldi, works Kris De Meyer Released : 2 September 2026 Run Time: 58 minutes

Jamil Wyne talks to our host Tom Clark about building the first national strategy for communicating extreme heat, and why adaptation and resilience is the biggest education gap facing climate communicators right now. Jamil Wyne is the founder of the Hazelwood Network, a global climate innovation company. He describes himself as a builder, adviser and educator, creating new programmes, partnerships and consortiums that support climate innovation and investment across emerging markets and the US. He has worked with the World Bank, the UN, the International Rescue Committee and national governments, and teaches climate change at university level. His subject in this episode is extreme heat, the way most of us will experience climate change first and the risk the sector has barely learned to talk about. Turning up the air conditioning is not an answer when many people do not have any, when running it emits more of the problem, and when nothing else exists at scale. Jamil describes how a set of parallel conversations, a serendipitous funder and two very different partners became a working consortium with Climate Mayors and the polling firm Northwind Climate, producing a communications toolkit now being used by mayors across the US during heat season. Listen to hear what Jamil has learned about: Convening partners who are already circling the same idea, and knowing when not to own the relationship Getting specific, and why one message that resonates with everybody is the wrong goal Building audience personas that shape the message rather than decorate it Turning a large research exercise into something a busy political leader can act on Measuring impact when the most interesting uses of your work are the ones nobody planned for Jamil is candid about what is still unresolved: converting a strong communications guide into real world action, the mental health toll of the work, and a climate story that remains heavily skewed towards one Western viewpoint. He also makes the case for retiring the idea that we will one day defeat climate change, and replacing it with navigation, the way a sailor treats the ocean. Follow Jamil Wyne at: LinkedIn Additional Notes: Hazelwood Network Jamil Wyne Climate Mayors Extreme Heat Cohort and toolkit Smart Cities Dive on the toolkit Northwind Climate Switch 5 Potential Energy Coalition ILO, Working on a Warmer Planet Grist Released : 20 August 2026 Run Time: Approximately 62 minutes

How do we get climate and nature stories on Coronation Street? Rachael Orr is the CEO of Climate Outreach, the organisation behind the hugely impactful Britain Talks Climate and Nature research project. Her career has shifted from social advocacy in the public housing sector to climate engagement - and she has seen first-hand the challenges we face as communicators around the green transition. Rachael tells our host Tom Clark the story of where this project comes from and how her team have delivered it so successfully. She unpacks the need for research that helps climate and nature communicators to reach across the political and social spectrum and speak persuasively and actively about the subject matter in everyday ways. Hear Rachael give valuable practical advice about: Creating space for open dialogue with stakeholders Shifting communications from awareness raising to implementation and progress Creating people-focused stories of action that anyone can relate to Empowering internal teams so they can work as a collective when the pressure is on. If you want to move past data and facts, learn how to involve your stakeholders from day one and discover why we are actually the winning team, this conversation with Rachael Orr is an essential for your listening queue. Recommended movie: Bridget Jones: Mad About The Boy Sustainability | BRIDGET JONES: MAD ABOUT THE BOY Connect with Rachael on LinkedIn: https://www.linkedin.com/in/rachael-orr-9421a959/ Additional notes: Climate Outreach: Britain Talks Climate and Nature 2025 - https://climateoutreach.org/btc/2025/report/ Climate Visuals library https://www.climatevisuals.org/ The Climate Diplomat: A Personal History of the COP Conferences by Peter Bett https://profileeditions.com/product/the-climate-diplomat/ Climate Spring - https://www.climate-spring.org/who-we-are#our-mission Heard https://heard.org.uk/ Climate Reframe https://climatereframe.co.uk/ Edward Stourton https://en.wikipedia.org/wiki/Edward_Stourton_(journalist) Why stories are so memorably by John Millien https://www.johnmillen.com/blog/4-reasons-stories-are-so-memorable Carbon Brief https://www.carbonbrief.org/ Ed Milliband https://www.gov.uk/government/people/ed-miliband Released : 1 August 2026 Run time : 1 hour 5 minutes

Caroline Prak is a former Communications leader at Friends of the Earth and Oxfam, and creator of https://understories.io . The Understories tool she created (after joining the MIT’s Sustainable AI Program) evaluates messaging against peer-reviewed research studies, scores it across eight evidence-based criteria and suggests revisions while also flagging ethical risks. The goal of the tool is to help us realise the power of using the 70:30 hope to doom ratio in our climate comms. Caroline talks to Tom Clark about why she thinks: Climate communication could do much better at cutting through the noise Why it’s hard to connect the dots between communications science and our day-to-day work pressures How AI could maybe help us do better? Caroline talks to Tom Clark about why she thinks: Climate communication could do much better at cutting through the noise Why it’s hard to connect the dots between communications science and our day-to-day work pressures How AI could maybe help us do better? Join Caroline and Tom as they take a deep dive on her “contrarian bet” that merging AI with climate and nature comms is a necessary strategy for saving the planet. Recommended book: "Hope in the Dark" by Rebecca Solnit - https://canongate.co.uk/books/46-hope-in-the-dark-untold-histories-wild-possibilities/ Follow Caroline at: https://www.linkedin.com/in/carolineprak/ Additional Notes: Understories.io The Case of the Century / L'Affaire du Siècle - laffairedusiecle.net Oxfam Davos Inequality Report - https://www.oxfam.org.uk/get-involved/campaign-with-oxfam/fight-inequality/oxfams-global-inequality-report/ MIT Sustainable AI Program - https://climateproject.mit.edu/events/sustainable-ai The 89% Project - https://89percent.org/ The Long Reads Interview with Rebecca Solnit (4 March 2026) - https://longreads.com/2026/03/04/questionnaire-rebecca-solnit/ Justiça Ambiental! - https://justica-ambiental.org/ Anabela Lemos - https://en.wikipedia.org/wiki/Anabela_Lemos Don’t Look Up - https://www.netflix.com/title/81252357 Maibach et al. (2015), "Do Americans Understand That Global Warming Is Harmful to Human Health?", Annals of Global Health - Released: 2 June 2026 Run time: 60 minutes Listen on: Spotify | Apple Podcasts | YouTube

Boaz Paldi, former Chief Creative Officer for the United Nations Development Program, talks to Tom Clark about his inspiring work in climate communications. In particular he shares what he learned from the highly successful “Don’t choose extinction” campaign which highlighted the absurdity and damage done by fossil fuel subsidies. Listen to hear what Boaz has learned really works for: Campaigning and influencing audiences and policy at a global level Ways to use humour and relatability in climate messaging The power of taking creative risks Communication that speaks to the “climate majority”. In this honest recounting of the campaign’s development and delivery, Boaz doesn’t gloss over the challenges: bureaucracy, organisational blockers, the overwhelming nature of the subject matter. It’s a brilliant listen for anyone working in climate and nature comms who is wondering “does what I do make any difference?” Recommended: We don’t have time - https://app.wedonthavetime.org/ Follow Boaz Paldi at: LinkedIn Additional Notes: Full Frame Advisory - https://fullframeadvisory.com/ UNDP - https://www.undp.org/ Don't Choose Extinction campaign video - https://www.youtube.com/watch?v=VaTgTiUhEJg Weather Kids - https://www.weatherkids.org/ An Optimist's Guide to the Planet - https://www.bloomberg.com/originals/series/an-optimists-guide-to-the-planet Activista - https://www.activistalosangeles.com/ Frame Store - https://www.framestore.com/ Jurassic Park - https://en.wikipedia.org/wiki/Jurassic_Park The Simpsons - https://en.wikipedia.org/wiki/The_Simpsons Rosie the Riveter - https://en.wikipedia.org/wiki/Rosie_the_Riveter Released: 27 May 2026 Run Time: 49 minutes Listen on: Spotify | Apple Podcasts | YouTube

Fuzieh Jallow, CEO and Founder at Terra40, talks to Tom Clark. Fuzieh describes herself as a “strategic architect” who supports the work of climate advocacy organisations in global forums. She says her business, Terra40, is the agency “I wish I had hired” when she was Senior Director at Environmental Defense Fund seeking to influence at the highest levels of policy making. In this fascinating conversation she shares her experience and learning - from recent experiences stewarding a delegation of 11 representatives for 57 Afro-descended organisations at the first International Conference on Transition Away from Fossil Fuels, to her professional advice for those at the start of their careers in climate advocacy. Listen to learn more about Fuzieh’s expert approaches to: Developing cultural intelligence Teaching the public about their pathways to power Nurturing authentic relationships Measuring success at global forums. Fuzieh shares what works when it comes to getting the right people - those who are often excluded but who have the most at stake in the climate crisis - to the negotiating table, fully prepared and ready to make change. Recommended book or film: An Inconvenient Truth by Al Gore https://en.wikipedia.org/wiki/An_Inconvenient_Truth Follow Fuzieh Jallow at: LinkedIn Additional Notes: Terra40 - https://terra40.com/ Environmental Defense Fund - https://www.edf.org/ International Conference on Transition Away from Fossil Fuels - https://en.wikipedia.org/wiki/International_Conference_on_Transitioning_Away_from_Fossil_Fuels Dr Beverly Wright - https://dscej.org/beverly-wright/ Deep South Centre for Environmental Justice - https://dscej.org/ Africa Rising: Youth and Climate Justice - https://www.worldwide-climate-ed.org/africa-rising Ground News - https://ground.news/ People’s Climate Vote 2024 - https://peoplesclimate.vote/ Released: 20 May 2026 Run Time: Approximately 48 minutes Listen on: Spotify | Apple Podcasts | YouTube

Description: Rob Cooper, host of the Climate Unf*cked podcast speaks to Tom Clark, host of Communicating Earth podcast. Rob launched his podcast last year after an ayahuasca “moment” in Bolivia in 2022. In this discussion he shares what he’s learned so far including: Using a podcast as a "knowledge cartilage" to support the basic "bones" of climate science The power of a provocative name Using humour to find common ground The power of authenticity over production polish LinkedIn strategy for promoting a podcast Listen to Rob Cooper’s tips on how to create podcast content that cuts through the noise to reach your audience and walks the line between pro-comms and authenticity - whilst landing climate messaging and sparking action. Connect with Rob on LinkedIn: https://www.linkedin.com/in/rob-coop/ Recommended book: Speaking To My Daughter About the Economy by Yanis Varoufakis https://www.yanisvaroufakis.eu/books/talking-to-my-daughter-about-the-economy-a-brief-history-of-capitalism/ Notes: Climate Unf*cked podcast - https://climateunfucked.substack.com/ The Big Bang Theory - https://en.wikipedia.org/wiki/The_Big_Bang_Theory Kevin Anderson - https://climateuncensored.com/ Carbon Brief - https://www.carbonbrief.org/ The Third Door by Alex Banyan - https://alexbanayan.com/book/ The Subtle Art of Not Giving a F*ck by Mark Manson - https://markmanson.net/not-giving-a-fuck Tim Ferris - https://tim.blog/podcast/ Outrage and Optimism - https://www.outrageandoptimism.org/ Simon Clark - https://www.youtube.com/channel/UCRRr_xrOm66qaigIbwFLvbQ The Infinite Monkey Cage - https://www.bbc.co.uk/programmes/b00snr0w The Graham Norton Show - https://www.bbc.co.uk/programmes/b006xnzc Reform Radio - https://www.reformradio.co.uk/ Released: 13 May 2026 Run Time: 53 minutes Listen on: Spotify | Apple Podcasts | YouTube

Phil Korbel, Co-Founder of The Carbon Literacy Project, talks to host Tom Clark in the latest episode made by and for climate communicators. Phil is a global leader in climate education and The Carbon Literacy Project has trained more than 160,000 people in more than 14,000 organisations including BBC, Department for Business Energy and Industrial Strategy, NHS, Patagonia and many more. Phil shares his mission to: Embed climate education as a core workplace competence Use a flexible learning framework to scale training Tackle confirmation bias and our innate limited psychological bandwidth for disruption Reframe climate action as a way to lower costs, minimise risk, and thrive. If he could get us to do one thing differently as communicators it would be to “drop the polar bears” and focus on personal, local stories that align with people's existing values. Recommended Book: "Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change" by George Marshall https://www.bloomsbury.com/uk/dont-even-think-about-it-9781632861023/ Follow Phil Korbel at: https://www.linkedin.com/in/phil-korbel-2425264/ Additional Notes: Carbon Literacy Project - https://carbonliteracy.com Kris de Meyer - https://www.krisdemeyer.com/ Katherine Hayhoe - https://katharinehayhoe.com/ Years and Years - https://www.bbc.co.uk/programmes/m000539g Under Salt Marsh - https://en.wikipedia.org/wiki/Under_Salt_Marsh Carbon Brief - https://www.carbonbrief.org/ The Sheep Look Up - https://en.wikipedia.org/wiki/The_Sheep_Look_Up Released: 6 May 2026 Run Time: 48 minutes

How to communicate complex climate technology like a human being Nathaniel Walters speaks with Lucia Schweigert, Strategic Director at climate tech communications agency Life Size. A former flamenco dancer turned climate communicator, Lucia explains how storytelling, strategy and human psychology shape the adoption of climate technologies. Hear Lucia’s experience of: Using communications to help climate startups scale to global companies Translating complex science into messages that human beings can understand Bridging the gap between climate tech engineers and investors - so stories connect Lucia argues that effective communication isn’t “a nice extra”, it’s essential. Because if climate technologies aren’t understood, invested in, and adopted, they won’t scale fast enough to transform the industries that drive the climate crisis. Connect with Lucia on LinkedIn https://www.linkedin.com/in/luciaschweigert/ Life Size https://www.linkedin.com/company/life-size-media Recommended book: “How to Feed the World” by Vaclav Smil: https://vaclavsmil.com/book/how-to-feed-the-world/ Additional notes: Life Size: https://lifesizemedia.com/ Kempower: https://kempower.com/ Synhelion: https://synhelion.com Sustainable Air Fuel (SAF): https://flightfree.co.uk/post/the-trouble-with-saf/ David Attenborough: https://es.wikipedia.org/wiki/David_Attenborough Nina Harjula: https://www.linkedin.com/in/ninamariaharjula/ Chris Wedding’s Climate CEOs newsletter: ​​ https://entrepreneursforimpact.substack.com/about Bloomberg’s Green Daily: https://www.bloomberg.com/account/newsletters/green-daily Released: 29 April 2026 Run time: 55m Listen on: Spotify | Apple Podcasts | Youtube

Can you “sell” climate action like a product? In this episode, John Marshall, the founder of Potential Energy Coalition, makes the case that the barrier to climate progress isn’t awareness, it’s relevance . Drawing on the deep data of digital advertising and longitudinal studies tracking millions of people, he explores why climate messaging underperforms - and what actually moves people to act. John’s work starts with the audience’s life : their bills, their kids, their taxes. His research shows that “soft support” for climate action is already high - but fragile. He argues that the difference between apathy and urgency often comes down to one thing: whether communicators connect climate to everyday consequences. This conversation is packed with practical tactics and a challenge: A surprisingly successful Super Bowl ad A powerful rule—“say the consequence within five words of climate change” If the cost of building public support is falling fast, what’s stopping us from scaling it? It’s about treating climate communication as a system you can measure, test and win. Recommended book: The Sixth Extinction by Elizabeth Kolbert Follow John Marshall at https://www.linkedin.com/in/john-marshall-1a61b516/ Additional notes: Potential Energy Coalition - https://www.potentialenergycoalition.org/ Email Potential Energy Coalition your questions at - info@potentialenergycoalition.org Five Simple Shifts for Climate Communication in 2026 - https://potentialenergycoalition.org/2026-climate-change-communicators-guide-five-key-shifts/ Potential Energy Coalition’s That’s Interesting Newsletter - https://potentialenergycoalition.org/newsletter/ By The Time Super Bowl Ad - https://www.youtube.com/watch?v=8rnfywUFFSU Swayable - https://www.swayable.com/ Yale Program on Climate Change Communication - https://climatecommunication.yale.edu/ We Mean Business Coalition - https://www.wemeanbusinesscoalition.org/ Outrage + Optimism Podcast - https://www.outrageandoptimism.org/ Released: 22 April 2026 Run time: 48m Listen on: Spotify | Apple Podcasts | Youtube

What does it take to make the world care about a fish? In this episode of Communicating Earth , Nathaniel speaks with Gemma Parkes—Head of Communications at the Nature Positive Initiative—about storytelling as a tool for system change. From global coalitions to Paris Metro ads, Gemma has spent her career translating complex environmental crises into narratives that move power: policymakers, businesses, and the public. At the heart of the conversation is a deceptively simple idea: communications isn’t broadcasting—it’s participation. Gemma unpacks how campaigns like the Atlantic bluefin tuna recovery succeeded not through a single message, but through a coordinated “ecosystem” of stories—science, culture, industry, and identity—all working together. She also explores the limits of awareness: why people can care deeply but still fail to act, how misinformation reshapes the playing field, and why the future of climate communication is collaborative, interactive, and strategically targeted. This is a conversation about moving beyond noise—toward narratives that actually shift decisions, behaviours, and outcomes. Recommended book: The Book of Hope by Jane Goodall Follow Gemma Parkes at https://www.linkedin.com/in/gemmaparkes/ Additional notes: Nature Positive: https://www.naturepositive.org/ Nature Positive book: https://www.naturepositive.org/book/ Nature Positive film: https://www.naturepositive.org/film/ Kyoto: https://en.wikipedia.org/wiki/Kyoto_(play) Nathaniel’s reference to the book on history of fishing - W. Jeffrey Bolster , Mortal Sea: Fishing the Atlantic in the Age of Sail Released: 15 April 2026 Run time: 49m Listen on: Spotify | Apple Podcasts | Youtube

What if the most powerful climate message isn’t data but love? In this episode, Tom speaks with Rebecca Wynn, Head of Communications at Our Kids' Climate, about building a global movement rooted not in expertise, but in care. Rebecca traces her journey from civil servant to “mother activist,” and explains how a visceral realisation—imagining her son’s life in 2030 and 2050—reshaped her entire approach to communication. At the heart of her work is the simple idea that parents are trusted, relatable messengers, and love is a mobilising force. Through the “Our Kids’ Air” campaign, she shares how hundreds of parent groups across 50+ countries coordinated action—from WHO conference interventions to WhatsApp-organised protests—without sacrificing authenticity. This conversation explores a different model of climate communication: one that blends top-down influence with bottom-up storytelling, trades rigid message discipline for creative ownership, and replaces abstract futures with tangible, human stakes. Recommended book: The poems of Mary Oliver, especially Wild Geese, The Summer Day, When I Am Among the Trees Follow Rebecca Wynn at https://www.linkedin.com/in/rebecca-wynn-2b4b6029/ Additional notes: “We are the Majority” video - https://wearethemajority.earth/ Our Kids’ Climate - https://ourkidsclimate.org/ Clean Air Fund case study on parent-led action - https://www.cleanairfund.org/case-study/parental-love-drives-clean-air-action/ “Every Breath Tells a Story” (Our Kids Air film) - https://www.youtube.com/watch?v=fUK2JBvPdVE Warrior Moms (India) - https://warriormoms.in/ Mothers Rise Up (UK) - https://www.mothersriseup.org/ Mother’s Rise Up with giant inhaler prop - https://www.thecanary.co/trending/2025/03/16/mothers-rise-up-protest/ Parents for Climate (Australia) - https://www.parentsforclimate.org/ For Our Kids (Canada) - https://www.forourkids.ca/ Parents for Future (UK) - https://parentsforfuture.org.uk/ Mums for Lungs (UK) - https://www.mumsforlungs.org/ Research on effects of ULEZ on children’s lung health after - https://pmc.ncbi.nlm.nih.gov/articles/PMC12556170/ Potential Energy Coalition - https://potentialenergycoalition.org/ Released: 8/4/26 Run time: 50m Listen on: Spotify | Apple Podcasts | Youtube

Why hasn’t all the science, data, and urgency translated into faster climate action? Tom Clark sits down with Dina Cappiello, former Chief Communications Officer at RMI and explores why communication itself is what’s blocking faster climate action. Drawing on a career spanning journalism, PR, and the NGO world, Dina argues that facts alone don’t move people - stories do. In this episode learn about: Translating dense research into human language and making “boring” topics like energy efficiency compelling What actually drives engagement and action The tension between accuracy and accessibility Why climate communicators must focus on relatability, emotion, and attention. Listen to a powerful case study: how a story about the Empire State Building helped make energy efficiency inspiring. If you’re trying to change minds - or the world - this conversation is essential listening. Recommended film: Microcosmos (1996) Follow Dina Cappiello at https://www.linkedin.com/in/dina-cappiello-1937268/ Additional notes: Rocky Mountain Institute (RMI) - https://rmi.org/ Canary Media - https://www.canarymedia.com/ Climate Now - https://www.climatenow.com/ The Daily https://www.nytimes.com/column/the-daily Microcosmos - https://en.wikipedia.org/wiki/Microcosmos_(film) Climate Colored Goggles - https://substack.com/@climatecoloredgoggles Katherine Hayhoe - https://www.katharinehayhoe.com/ Global Strategic Communications Council (GSCC) - https://gsccnetwork.org/ Released: 31/3/26 Run time: 55m Listen on: Spotify | Apple Podcasts | Youtube

What if action, not awareness, is the key to communicating about climate change? In this episode, Tom speaks with neuroscientist and climate communication expert Kris de Meyer about the psychology of agency, belief, and action. Drawing on years of research - and a pivotal moment watching a misleading climate documentary - Kris explains why information alone doesn’t change minds, and why persuasion is often the wrong goal entirely. Hear Kris argue for: A radical shift: from explaining the problem to enabling action From individual choices to collective agency From fear-driven narratives to stories that show what’s already being done How people can take part. Learn more about how beliefs are shaped by action, why listening beats arguing, and how communicators - from scientists to campaigners - can unlock “penny drop” moments that lead to real change. If you’re trying to communicate climate more effectively, this episode offers a powerful reframing: don’t just tell people what’s wrong - help them discover what they can do. Recommended books: Fairhaven: A Novel of Climate Optimism by Steve Willis & Jan Lee https://www.goodreads.com/en/book/show/209228205-fairhaven / The Ministry for the Future by Kim Stanley Robinson Follow Kris De Meyer at https://www.linkedin.com/in/krisdm/ Additional notes: Climate Action Unit (UCL) - https://www.ucl.ac.uk/climate-action-unit/ Transforming the Stories We Tell About Climate Change: From Issue to Action: A 2020 paper written by Kris - https://doi.org/10.1088/1748-9326/abcd5a TED Talk: How to Stop Feeling Stuck on Climate Change - https://www.ted.com/talks/kris_de_meyer_how_to_stop_feeling_stuck_on_climate_change Right Between Your Ears - https://filmfreeway.com/454046 An Inconvenient Truth - https://en.wikipedia.org/wiki/An_Inconvenient_Truth Star Trek: The Next Generation - https://en.wikipedia.org/wiki/Star_Trek:_The_Next_Generation Released: 24/3/26 Run time: 45m Listen on: Spotify | Apple Podcasts | YouTube

What happens when climate scientists refuse to stay in their lane? Tom Clark speaks with Dr. James Dyke, Earth systems scientist at the University of Exeter. James is also the co-author of the influential article in 2021: Climate scientists: concept of net zero is a dangerous trap, where he and fellow academics argued: that net zero, “... is a great idea, in principle. Unfortunately, in practice it helps perpetuate a belief in technological salvation and diminishes the sense of urgency surrounding the need to curb emissions now.” In this conversation hear James discuss: Why climate science doesn’t suffer from an information deficit — it suffers from an action deficit How many of today’s climate narratives risk delaying the rapid decarbonisation we urgently need The tension between academia and activism, and why scientists must do more than simply publish research How climate communicators can work with academics and why the most powerful form of communication may still be face-to-face conversations with people. In this powerful discussion hear why James believes that we may have failed to avoid dangerous climate change - but that doesn’t mean we’re doomed. Recommended book: Venomous Lumpsucker by Ned Beauman Follow James Dyke at https://www.linkedin.com/in/jamesgdyke/ Additional notes: Climate scientists: concept of net zero is a dangerous trap - https://theconversation.com/climate-scientists-concept-of-net-zero-is-a-dangerous-trap-157368 Gaia hypothesis - https://en.wikipedia.org/wiki/Gaia_hypothesis Planet Critical - https://www.planetcritical.com/about/ Lawyers Are Responsible - https://www.lar.earth/ Strategic Climate Risks Initiative - https://www.scri.org.uk/ Global Tipping Points - https://global-tipping-points.org/ Released: 18/03/26 Run time: 51m Listen on: Spotify | Apple Podcasts | YouTube

What does it mean to turn a ship into a communications platform for the planet? In this episode, Nathaniel Walters speaks with Emilie McGlone, Director of Peace Boat US, about using an international vessel as a floating hub for climate action, ocean advocacy, and peacebuilding. Hear how Peace Boat mobilised youth leaders, artists, universities, government ministers and media to amplify the UN High Seas (BBNJ) Treaty and the International Year of Glaciers’ Preservation. Emilie talks about: Strategy, building local networks, working in local languages, aligning with UN frameworks, and creating collaborative spaces Balancing press outreach with grassroots participation Moving climate stories beyond “doom and gloom” toward visible, collective action. From the Nobel Peace Prize exhibition onboard to youth-led ocean advocacy, this episode explores how testimony, partnership and place-based storytelling can turn global treaties into a story of action that people get inspired from. Recommended Series: Our Oceans https://www.netflix.com/gb/title/81139969 Follow Emilie McGlone at https://www.linkedin.com/in/emilie-mcglone/ Additional notes: Peaceboat / Ecoship: https://peaceboat.org/english/ / https://ecoship-pb.com/ Dr Sylvia Earle: https://en.wikipedia.org/wiki/Sylvia_Earle Zandile Ndhlovu: https://en.wikipedia.org/wiki/Zandile_Ndhlovu Our Oceans / Netflix: https://en.wikipedia.org/wiki/Our_Oceans Democracy Now: https://www.democracynow.org/ UNFCCC: https://unfccc.int/ COP: https://en.wikipedia.org/wiki/United_Nations_Climate_Change_Conference Released: 11/3/26 Run time: 40 minutes Listen on: Spotify | Apple Podcasts | Youtube

What can climate and nature communicators learn from climate education in schools? Tom speaks to Harry Waters, founder of Renewable English, about helping teachers and students to make their classrooms into engines of climate action and hope. Harry has helped mobilise 3,000 students across Europe to move beyond the “three Rs” and into real-world agency. In this episode he explains his approach: Don’t bolt sustainability onto the curriculum, embed it Fashion, food, sport, business, language, climate connects to all of it If students take action first, belief follows. And we learn what might help us get better at climate communication: Why teachers are the ultimate communicators How to simplify complex ideas without dumbing them down Embedding ideas of action across all subject areas. From cooking meals in a car during 47°C heatwaves to Zoom calls empowering pre-teens in English, this episode is about one thing: moving from awareness to agency. Recommended Film: Don’t Look Up Follow Harry Waters at https://www.linkedin.com/in/harry-waters/ Additional notes: Bilnet Schools - https://bilnetokullari.com/en Jack Johnson, The Three Rs Song - https://www.youtube.com/watch?v=U6IbRSRe8MQ Kids Against Plastic - https://kidsagainstplastic.co.uk/ Don’t Look Up - https://en.wikipedia.org/wiki/Don%27t_Look_Up National Geographic Learning - https://www.eltngl.com/ Kris De Meyer, Transforming the stories we tell about climate change: From 'issue' to 'action' - https://kclpure.kcl.ac.uk/portal/en/publications/transforming-the-stories-we-tell-about-climate-change-from-issue-/ Released: 04/03/26 Run time: 45m Listen on: Spotify | Apple Podcasts | Youtube

What happens when you stop competing in a zero-sum game and give people a meaningful action to take? Tom sits down with Tamsin Bishton, the new Head of Communications at Climate Acceptance Studios, to unpack a story of action from her time leading communications at Rewilding Britain. In 2019 the small team at Rewilding Britain spotted a narrow window of opportunity to influence policy, activate an engaged supporter base and make the connection in the public imagination between nature and climate. They launched a bold campaign linking land use, carbon capture and nature restoration - grounded in rigorous science, powered by partnership and activated through a UK parliamentary petition. The results: 100k signatures, a parliamentary debate and wider influence on policy, widespread media coverage, and massive increases in social followers and email subscribers. In this episode, Tamsin reflects on: Why “invisible action” may be more powerful than we think The essential need to see climate through a justice lens The power of partnerships over competition Recommended book: Active Hope by Joanna Macy Follow Tamsin Bishton at https://www.linkedin.com/in/tamsinbishton/ Additional notes: Rewilding and climate breakdown report https://www.rewildingbritain.org.uk/about-us/what-we-say/research-and-reports/rewilding-and-climate-breakdown Campaign report https://www.rewildingbritain.org.uk/blog/lets-restore-nature-parliamentary-debate Parliamentary debate video https://parliamentlive.tv/Event/Index/5839a300-0070-4028-a3d6-ebd996e91f14 Ed Harrison https://edharrison.co.uk/ Chantelle Lindsay https://linktr.ee/ChantelleLindsay Lira Valencia https://www.instagram.com/outsidewithlira Clover Hogan https://www.cloverhogan.com/ Favourite podcasts https://sceneonradio.org/ and https://onbeing.org/series/podcast/ Pre-historic bird cave art https://es.wikipedia.org/wiki/Cueva_del_Tajo_de_las_Figuras Sunday at Bill’s Mother’s https://abitblackoverbillsmothers.substack.com/ Civic Square project https://civicsquare.cc/ Released: 25/2/26 Run time: 44m Listen on: Spotify | Apple Podcasts | Youtube