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Published by In Good Company
Welcome to In Good Company, the podcast that believes good business starts with good people!
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The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.
Tom Robertson joined us fresh from Commonwealth Games Australia headquarters in Glasgow, just hours after wrapping up his contract as their social media lead - but his path there has been anything but straightforward. What started with a weekend shooting content at a Melbourne athletics meet quickly turned into a call from Puma, and before long, V1 Studios - with two staff within eight weeks and clients like Kathmandu, Golf Australia and Strong Pilates. Tom is incredibly open about what came next too: becoming a dad, a business partnership ending days later, experiencing psychosis and being admitted to hospital, before ultimately deciding to close the business and put his health first. It’s a conversation about ambition, identity, mental health, starting again and all the practical stuff nobody warns you about when you work for yourself. Including tax. Content Warning: This episode discusses mental health experiences - including psychosis, being admitted to hospital, and episodes of mania. Listen with care, or skip this episode if it’s not for you. Referenced in this episode Chris Williamson - the "make it until you believe it" reframe of fake it til you make it Grace Beverley - on why the same advice lands differently depending on who says it Jordan Dawson - Most Courageous Player acceptance speech, Australian Football Awards "It ain't weak to speak" - the mental health message Tom returns to as his tagline Connect with Tom https://www.instagram.com/tomcrobertson/ Connect with IGC https://linktr.ee/youreingoodcompany/ Lifeline Phone: 13 11 14 (24/7 crisis support and suicide prevention) Text: 0477 13 11 14 (6 PM – midnight AEST) Website: https://www.lifeline.org.au/ Beyond Blue Phone: 1300 22 4636 (24/7 mental health counseling and support) Website: https://www.beyondblue.org.au/ Immediate Emergency If you or someone you know is in immediate danger, call Triple Zero (000).
This week, we sit down with Sionainn Hayes, founder of SHE HR - a boutique HR firm built around a simple philosophy: people matter. Five years into running a business she once swore she’d never start, Sionainn gets refreshingly honest about what she’s learned along the way - from delegating before she felt she could “afford” to, to realising that being great at your job doesn’t automatically make you great at leading others. We talk hiring out of desperation versus hiring with intention, radical candour, answering emails while in labour (would not recommend), and learning to measure success by more than how much you can personally carry. At the heart of it all is a pretty simple reminder: take care of your people and they’ll take care of your business. And yes, that includes you. Connect with Sionainn & SHE HR Consulting Website: https://shehrconsulting.com Instagram: https://www.instagram.com/shehrconsulting/ LinkedIn: https://www.linkedin.com/in/sionainnhayes/ References Radical Candor by Kim Scott - https://www.radicalcandor.com Connect with IGC - https://linktr.ee/youreingoodcompany/
This week we're joined by Broden Kelly - actor, comedian, and member of Aunty Donna, the sketch group that turned a YouTube channel with no network behind it into a Netflix series, a production company and their own streaming platform, Grouse House. Broden takes us back to the unpaid years, the two-star review that nearly finished them, and the slow build to a sold-out Netflix deal - plus the parts nobody sees: burnout from an old "say yes to everything" mindset, and why he still feels like he's making half of it up as he goes. We also unpack "perceived success”, how one big overseas win can grow your local audience more than the numbers ever could. A genuinely honest look at what building something with business partners actually feels like. References mentioned ● Aunty Donna's Big Ol' House of Fun — Netflix, 2020 ● Grouse House — Aunty Donna's Australian comedy streaming platform, launched March 2026 ● Sam Campbell — referenced as an example of finding the right context to be seen Connect with Broden & Aunty Donna @thefootywithbrodenkelly @theauntydonnagallery https://auntydonna.com Connect with In Good Company linktr.ee/youreingoodcompany
This week, host Emily sits down with the person she's been wanting on the podcast since day one - her mum, Debbie Hill. Debbie didn't set out to build a business from scratch; she came up through the ranks of her father's gas company, Supagas, starting on the phones and chasing invoices before eventually running the whole thing as CEO. She opens up about proving herself in a male-dominated family business, the gutting year they sold Supagas in 2016, and the leadership lessons - thank you, Craig Bellamy - that took her decades to actually learn, including the art of hiring people for their strengths and then getting out of their way. It's an honest, funny and occasionally raw conversation about identity, control, starting versus scaling, and why the best plans are the crooked ones. A must-listen for anyone building something that feels tangled up with who they are. Connect with Debbie: LinkedIn: https://www.linkedin.com/in/debbie-hill-258a0040 Speed Gas: https://speedgas.com.au/ Gas Guyz: https://gasguyz.com.au/ Connect with IGC: https://linktr.ee/youreingoodcompany/
This week on the podcast, we're joined by Jo Marshall, founder of Culturise and Chair of Gymnastics South Australia, for a conversation about what it really *feels* like to build a career, a business and a life. It starts with elite gymnastics and building a career around workplace culture. But it quickly becomes a conversation about the stories we tell ourselves. Jo reflects on leaving the Australian Institute of Sport at just 15, building a decade-long consulting business while quietly carrying imposter syndrome, and the moment she realised she was, in her own words, "in an abusive relationship" with her own self-talk.If you've ever looked around and wondered whether everyone else has it figured out except you, this one's worth a listen. References mentioned Jim Collins' Good to Great — the “right people on the bus” concept Breakthrough Mental Health Research Foundation Connect with Jo LinkedIn - https://www.linkedin.com/in/jo-marshall-culturise/ Culturise - https://www.culturise.com.au/ Gymnastics South Australia — Jo serves as Chair Connect with IGC https://linktr.ee/youreingoodcompany/
This week on the podcast, we sit down with Stephen Deeble, founder of Adelaide production house Visualism, who stumbled into a TV newsroom job at seventeen (his school's ultimatum, not his idea) and has spent twenty-five-plus years since chasing the same feeling: kid in a toy shop, not a job. Steve gets honest about the moment he realised a nine-to-five, even a fun one with agency perks, wasn't for him, and the deliberate call to build Visualism as something bigger than his own name from day one. He talks through the “duck on water” stress of running a creative business, why he sees AI as a breath of fresh air rather than a threat, and how noticing years of wasted footage sitting on hard drives sparked his newest venture, Visy. The takeaway: imposter syndrome never fully disappears - you just get better at swimming through it. References mentioned: ● Hotel Mumbai — the feature film Steve cut his teeth on early in his production career. ● Frame.io — the existing cloud asset-management tool Steve name-checked as the starting point for building Visy. ● Visualism — Steve's Adelaide-based production company, nine years running. ● Visy — Steve's newest venture, a white-labelled, AI-powered visual asset portal for high-content organisations. Connect with Stephen Deeble: ● Visualism — for production, direction and editing work. https://www.visualizm.com.au/ ● Visy — for the AI-powered media portal, now live in market. https://vizy.com.au/#plans Connect with IGC: https://linktr.ee/youreingoodcompany/
This week we're talking to Ashlea Caygill, a graphic designer turned in-house AFL photographer turned now-freelance music and festival photographer who's about to jump on a plane for European festival season. Ashlea walks us through leaving a secure job at Richmond during Covid, the terrifying stretch between quitting and actually knowing the money would come in, and the studio shoot that fell apart in the first five minutes (power surge and all) that taught her confidence isn't something you need before you start - it's something you build by doing the thing anyway. We also get into pricing when your industry has no rate card, the "fake Karen account" every solo operator eventually needs for chasing invoices, and the unexpected shot of two ballerinas at a DJ set that became one of her all-time favourites. References: Profit First by Mike Michalowicz. Connect with Ashlea: https://www.instagram.com/ashleacaygill/ www.ashleacaygill.com Connect with IGC: https://linktr.ee/youreingoodcompany/
Steve Tabone hypes up 70,000 people at the footy for a living — and he told us sitting across from two people with a microphone was scarier. That's the whole vibe of this one. Steve built Active Beats from the ground up, scaled it with a team of subcontractors so his business doesn't fall over every time he says no to a gig, and somehow still makes it home for tennis with his kids most nights. We get into the real stuff too - chasing unpaid invoices, setting cancellation fees without losing clients, and why he ditched his morning coffee. The takeaway that'll stick with you: being yourself isn't just nice advice, it's the entire business model. If you're passionate, people buy the connection, not the pitch. Connect with Steve - https://www.instagram.com/stevetabone.activebeats/ Connect with IGC - https://linktr.ee/youreingoodcompany
aura Pitt spent years chasing a version of success that looked good from the outside — the titles, the hours, the hustle — before realising it wasn't actually making her happy. An In Good Company member who's worn more hats than most (educator, counsellor, kids' yoga teacher, and yes, a part-time fairy), Laura gets honest about the moment she finally walked away from the safe path, the imposter syndrome that followed her into self-employment, and why she now treats looking after herself as non-negotiable. We talk pricing without guilt, boundaries without burnout, and the difference between chasing a dopamine hit and actually feeling successful. A properly honest one. Connect with Laura: https://www.instagram.com/mindfulmentors_/ Connect with IGC : https://linktr.ee/youreingoodcompany/
Three kids under five, a full-time footy job, and a startup on the side. Former Hawks premiership player Matt Spangher joins us fresh off welcoming baby number three to talk about Pocket Mentor - an app born from the very unglamorous realisation that busy people don't have time to find real mentors. We get into the actual mess of building something new: an accelerator that oversold itself, a developer pivot, and genuinely agonising over whether the name needed a hyphen (it didn't). Matt's honest about the parts nobody posts about — the doubt, the hiccups, the fact that growth in footy and business is never linear. The takeaway: find someone to be in the trenches with you, say your goals out loud, and let ‘this too shall pass’ do some heavy lifting. Check out Pocket Mentor: https://pocketmentor.com/ Connect with Matt: https://www.linkedin.com/in/mspangher/ Connect with IGC: https://linktr.ee/youreingoodcompany/
This week on the In Good Company podcast we're talking business with Maddie Edwards — content creator, skin-positivity advocate, and the sole trader running her own one-woman content empire. We get into what actually goes into building "content creation" as a real business: the $100-a-week budget she saved before anyone paid her a cent, the unglamourous sides of being an influencer, and the invisible negotiation she and her partner had to have once they were both self-employed with a baby in the mix. It's part money talk, part mindset, and a genuinely honest look at what it takes to build an income around your face, your voice, and your boundaries. Connect with Maddie: https://www.instagram.com/madeleineedwards/ Connect with IGC: https://linktr.ee/youreingoodcompany/
Paddy Quay left Collingwood Football Club with a camera, a good eye for opportunity, and what he calls "a little ego" — and somehow turned that into one of the most interesting content businesses in Australian sport. In this ep we get into the exact moment Paddy saw the gap (spoiler: it involved an athlete getting paid thousands for a brand deal he couldn't execute himself), the chaotic art of pricing when you're literally just throwing numbers out there, and why a bedroom corner next to a PlayStation is a terrible substitute for an office. We also get into his Scott Pendlebury YouTube partnership, a Red Bull trip to the Azores, and why consistency will always beat perfection. If you're building something solo and wondering if you're doing it right — this one's for you. Spoiler: no one really knows. And that's fine. https://linktr.ee/youreingoodcompany/
Nick Maxwell captained Collingwood to a premiership. He also had no idea he was a leader until his teammates sat him down and told him. We talk about what it actually takes to lead when the structure disappears, why the "I'll just do it myself" habit is the quiet killer of growth, and the one piece of advice that changed how Nick makes decisions under pressure. He's honest about the failures of building Eclat, the mess of managing people across generations, and what 20 years in elite sport teaches you about showing up the same way every single day. Turns out leadership isn't that different whether you're on the MCG or running a business solo. Connect with IGC: https://linktr.ee/youreingoodcompany/
Sally Capp has had one of those careers that makes you feel exhausted and inspired at the same time. From lawyer to venture capital founder, to the first directly elected female Lord Mayor of Melbourne (through a pandemic, no less), to startup investor - she's done it all with what she calls a "have a go" attitude. In this interview, we get into the stuff nobody puts in their bio: the investment pitches that kept getting knocked back, the anxiety you feel taking on a new challenge, and why her Israeli investor friend asked her for a slide deck of her five best failures. Sally's big message? Make a decision. And if it's wrong - make another one. This is the kind of conversation that'll make you stop overthinking and start moving. Connect with Sally: https://www.linkedin.com/in/sallycapp/ Connect with IGC: https://linktr.ee/youreingoodcompany/
We're back. And honestly? A lot has been happening. Em and Karina pull up a seat and catch you up on everything - the burnout they didn't see coming, the financial reckoning one of them had to sit with, and the very humbling realisation that they'd built the hamster wheel they were running on. This one's real, a little chaotic, and very self-employed. Exactly what we're here for. New episodes drop every Tuesday. Connect with IGC — https://linktr.ee/youreingoodcompany/
In Part 2, we shift from structure to strategy — unpacking how the AFL actually operates as a commercial beast. Using Gather Round as our lens, we break down how the league creates value across multiple layers — from corporate hospitality and partner opportunities, to tourism outcomes for host states and incremental revenue streams for clubs. But it’s not just about the dollars. We also explore the role of fan experience in a broadcast-first sport, and how initiatives like Gather Round bring the game back to its roots — from packed suburban grounds to destinations like Norwood and the Barossa. And of course, we couldn’t help ourselves… we finish by looking ahead. What happens next? Does South Australia keep it? Who else is in the mix? And how far can the AFL take this model?
You can take the girls out of the AFL… but you can’t take the AFL out of the girls. With both Em & Karina having worked in the industry, we’re heading back to our roots to unpack all things AFL - but through a business lens. Coming to your ears from South Australia in the lead-up to Gather Round, this is Part 1 of a 2-part series diving into the business of the AFL. In this episode, we break down the (surprisingly interesting) structure behind the AFL and its clubs — from its not-for-profit, public company model to how the whole ecosystem actually works. We also start to explore how the league has evolved over time, leaning into innovation and new opportunities to become the commercial juggernaut it is today. The US billionaire who tried to buy GWS, Tom Morris - https://www.sen.com.au/news/2026/03/24/afl-2026-tom-morris-story-time-the-us-billionaire-that-tried-to-buy-the-gws
In this week’s episode of Business Confessionals Karina opens up about how her definition of success has completely shifted since going out on her own - and how ambition doesn’t always look the way you thought it would. Less external validation, more internal “am I actually okay with this?” We also get into the big one - building a business as a woman while trying to figure out if/when a family fits into the picture (and how the timeline pressure quietly creeps in whether you like it or not). And from the community: “I haven’t paid my last three BAS payments…” “I honestly cannot be bothered with social media anymore. Are we all just full-time content creators now??” So yes - we’re talking money avoidance, content fatigue, shifting priorities… and what success actually looks like when no one’s clapping. If you’ve ever questioned your ambition, your timelines, or your tolerance for Instagram… you’re in good company.
This one’s the comedown after the launch. A proper, slightly delusional post-launch debrief - what the past few weeks have actually looked like behind the scenes, from juggling business and life to navigating pressure, cash flow challenges and figuring out what’s next. Emily shares the reality of balancing In Good Company, The Management Group and life, while Karina opens up about a tough financial patch, what it forced her to change, and how she’s come out the other side. We also get into life outside of work, big decisions on the horizon, and whether we’re actually taking a break over Easter… or just pretending to. No highlight reel. Just where we’re really at.
We said we were bringing good people… and this week, we really mean it. In this episode of In Good Company , we’re joined by the one and only Titus O’Reily — writer, comedian, and the mind behind one of Australia’s most recognisable personal brands. We get into how “Titus O’Reily” came to life, what it takes to turn a passion into a sustainable business, and the realities of building a career off the back of something you genuinely enjoy. We also cover: Personal branding (beyond the highlight reel) Creative vs. commercial work Boundaries, decisions, and what to say no to Lessons from self-employment A good one for anyone building something of their own - or thinking about it. https://linktr.ee/youreingoodcompany
Ranking source
Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed November 3, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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