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As AI evolves from just a tool to a trusted collaborator, the creative process is being rewritten. Prompted: AI, People and the Creative Spark is a show about this new era, when human inspiration meets artificial intelligence, and new forms of creativity, leadership, and invention take shape. Hosted by Canva’s Co-founder and Chief Product Officer, Cameron Adams, each episode brings you insight and direction from the leading voices at the intersection of AI and human ingenuity. These are the thinkers and builders reimagining what’s possible when we start treating AI as a co-creator. If you're curious about the future of creativity, and the people bold enough to shape it, you're in the right place.
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What if the one-person, billion-dollar AI startup everyone's predicting turns out to be run by a CEO who can't stop hallucinating user tests? In this episode, Cameron Adams sits down with Evan Ratliff, journalist, best-selling author, and host of the podcast Shell Game , to unpack what happened when he actually built that company. After cloning himself for season one and unleashing the clone on scammers and telemarketers, Evan went further for season two: founding HurumoAI, a startup staffed entirely by AI agents, with Evan as the lone human "silent co-founder" watching an AI CEO, CTO, and CMO try to run the show. Evan gets into why he handed the CEO role to an agent named Kyle rather than himself, and how Kyle's "rise and grind" backstory spiraled into a full-blown tech-bro persona the more he referenced his own memory. He explains why creativity was the agents' weakest muscle, how his CTO once hallucinated an entire user-testing phase and reported it back with total confidence, and the moment a single offhand comment about an "off-site" sent his team into an hours-long, credit-burning planning spiral for a retreat they could never actually take. Along the way: the real risks of agents operating without oversight, the ethics of gendering an AI colleague, and why five figures later, Evan still isn't sure agents should be sold to us as teammates rather than tools. Key Quotes “I lean into how funny [agents] are as a way to get people to relax and hear more about AI, because I feel like a lot of people's impulse right now is just to say, ‘I don't want to hear any more about AI.’” “ How are they choosing these voices that OpenAI chooses or Anthropic chooses for these models? These types of questions are worth asking at a larger societal level. I think it matters.” “ That's the next question down the road is what happens when an agent commits a crime?” “If [agents] are not monitored, they might do something completely insane one out of every 10 times. And that's a lot of times for your business to be doing something completely insane.” Timestamps 00:00 Introduction 05:35 The Prompt 08:52 Creative All Hands 09:53 Immersive journalism isn't new — but living inside the AI hype cycle is the new frontier for it. 12:20 AI agents bluff like con artists: supreme confidence, zero doubt, even when they're dead wrong. 17:45 Making the AI the CEO, not himself — the ultimate test of letting go of control. 20:43 AI creativity's weak spot: no sense of the real world's constraints, regulations, or consequences. 23:06 One employee acting erratically 1-in-10 times gets fired. Five AI "employees" doing that? Just another day. 31:37 Gendering an AI "employee" raises ethical questions no one's fully answered — is it colleague or servant? 38:26 Human supervision is still critical when working with AI models. 44:28 Evan built a "doomscroll for you" AI product — then OpenAI shipped basically the same idea days later. 52:37 All Star Creative Team 54:22 Design Reveal 56:43 Rapid Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Evan on LinkedIn: https://www.linkedin.com/in/evan-ratliff-2453031/ Evan’s Website: https://cazart.net/ Shell Game: https://www.shellgame.co/ The State of Marketing and AI Report 2026: https://www.canva.com/marketing-ai-report/?utm_medium=organic_social&utm_source=google_youtube&utm_campaign=b2b_dg_global-gen_awareness_pro_wbr_prompted-podcast-2026&utm_content=description-link&utm_term= AI Vision London: https://www.canva.com/events/ai-vision-london/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if the biggest barrier to AI adoption isn't the technology at all, but trust? In this episode, Cameron Adams sits down with Tey Bannerman, AI strategist, advisor, and former McKinsey partner, to explore why the companies winning with AI aren't the ones with the best models, but the ones who understand the humans on the other side of the screen. Tey traces his path from teaching himself to code as a teenager to leading AI implementation at McKinsey, and explains why the discipline coding teaches matters more than ever in a world where anyone can prompt their way to an output. Tey unpacks his Four Modes Framework for using AI (expand, compress, reflect, execute), revealing why he forces ChatGPT and Claude to interrogate him with questions before trusting their answers, and why he always tests his own hunches after seeing an unbiased result rather than before. He gets specific about where AI projects actually fail: not from bad models, but from teams that skip the people closest to the work, from search systems that can't understand a customer typing "purple vegetable" instead of "eggplant," and from a fundamental misunderstanding of what builds trust between a person and a piece of technology. The conversation gets personal as Tey shares the AI-monitored ecosystem of houseplants he's built at home, the moment he learned not to trust an LLM's shopping list, and why "constraints breed creativity" is more relevant now than ever. Key Quotes “Coding teaches you about constraints, and I think constraints breed creativity. When you code, you might have the most brilliant idea, but the code doesn't care about your idea.” “ I have a lot of plants at home. I have humidity sensors, there are cameras, and there's an AI team in my house that actually looks after my plants.” “Are you trying to expand your thinking, compress, reflect, execute? Every single thing on that list in terms of tasks that people were using AI tools for fell into one of those four modes.” “ The discipline of coding teaches you a lot about systems thinking, logic, cause and effect. The people that are going to thrive in our new AI world are those people that have those skills.” Timestamps 00:00 Introduction 01:46 The Prompt 05:22 Creative All Hands 07:14 “Constraints breed creativity” still applies in the AI world – your audience IS your constraint. 10:12 The education system teaches knowledge. The AI era demands foundational skills. 13:02 Design isn’t just the output – it’s the process. And creativity comes from lived experience. 18:25 Varying perspectives can lead to good creative tension, producing better results. 20:51 Train AI on your relationships with your stakeholders for more accurately considered outputs. 48:00 "Just plug in an LLM" is not a magic bullet — cost, speed, and architecture still matter. 52:15 All Star Creative Team 55:48 Design Reveal 58:03 Rapid Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Tey on LinkedIn: https://www.linkedin.com/in/teybannerman/ Tey’s Website: https://teybannerman.com/ The State of Marketing and AI Report 2026: https://www.canva.com/marketing-ai-report/?utm_medium=organic_social&utm_source=google_youtube&utm_campaign=b2b_dg_global-gen_awareness_pro_wbr_prompted-podcast-2026&utm_content=description-link&utm_term= AI Vision London: https://www.canva.com/events/ai-vision-london/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when finding a design document at Google is harder than finding anything on the entire internet? In this episode, Cameron Adams sits down with Arvind Jain, Founder and CEO of Glean, to unpack why enterprise knowledge was broken for decades and what it took to finally fix it. Arvind spent over a decade as a distinguished engineer at Google working on Search, Maps, and YouTube, then co-founded and led R&D at Rubrik, before a company-wide struggle to "find anything" inspired him to build Glean. Arvind traces the exact moment search and language models converged to make enterprise-wide understanding possible, and explains why he believes AI tools like Claude and ChatGPT are still too "brute force," burning tokens and time hunting for context that a well-built knowledge graph could deliver in one shot. They dig into the real economics of the AI boom, from budgets that vanish a month into the year, to the tradeoff CEOs are increasingly making between hiring more people and buying more tokens. The conversation turns candid on the messier realities of this moment too: the tens of thousands of half-built agents cluttering companies, the fine line between helpful AI-driven insight and workplace surveillance, and why Arvind pairs new graduates with veteran executives to reinvent business processes. He closes with the leadership lesson he can't stop repeating: you can't credibly ask your team to embrace AI until you've gotten your own hands dirty building with it first. Key Quotes “ Nothing about today's environment feels normal. The appetite for AI is unparalleled. There's never been any technology where enterprises feel as compelled as they do today that they have to bring these technologies in.” “You'll have to figure out what skills are being actively used, where innovation is unconstrained. But then there are mechanisms to let people find the right things for themselves.” “You can have AI give you the first version of these skills, learning from the best people inside your company. You can make that same expert the owner of that skill and publish it in a company.” “ The more you know, the better you can manage your team members. It doesn't have to be seen as surveillance, but as your managers can help you more with all the insights that they have on you.” Timestamps 00:00 Introduction 01:38 The Prompt 04:00 Creative All Hands 07:00 1/3 of all employee time is wasted just trying to find information to do their jobs. 19:05 Annual AI budgets: Token costs are ballooning faster than anyone expected. 24:25 90% of enterprise AI users just ask occasional questions. Only 10% are power users. 27:35 Glean customers have built 30,000 to 40,000 internal agents. 35:27 Large enterprises are building digital clones of employees nearing retirement to preserve decades of expertise. 43:01 More insight means managers can support their teams better – without employees feeling surveilled. 47:14 Arvind and his chief of staff are automating away his role together. 48:05 Design Reveal 49:42 Rapid Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Arvind on LinkedIn: https://www.linkedin.com/in/jain-arvind/ Glean: https://www.glean.com/ The State of Marketing and AI Report 2026: https://www.canva.com/marketing-ai-report/?utm_medium=organic_social&utm_source=google_youtube&utm_campaign=b2b_dg_global-gen_awareness_pro_wbr_prompted-podcast-2026&utm_content=description-link&utm_term= AI Vision Sydney: https://www.canva.com/events/ai-vision-syd/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when the person who couldn't draw the letter H as a kid becomes one of the most influential designers of her generation? In this episode, Cameron Adams sits down with Debbie Millman, designer, author, educator, and host of the pioneering podcast Design Matters, to explore what decades on the front lines of design can teach us about navigating the AI moment. Debbie has interviewed more than 700 of the world's most creative thinkers over her two-decade career, and she brings that same curiosity to unpacking whether this technological shift is truly different from the ones before it. Debbie draws on years of research into humanity's long history of fearing new tools, from Socrates and Plato's opposition to writing, to riots against the printing press, to fears that trains would make women's uteruses fall out. She argues AI fits the same pattern: an unfamiliar technology triggering our most primal instincts to protect against the unknown, long before we understand what it will actually give us. They dig into what AI-native creativity really looks like today, from design students reimagining the Archie Comics brand with AI-generated visuals, to Debbie's own complicated relationship with the tools. Debbie shares why she's far more worried about young people's brains losing the "mind-hand-brain connection" than she is about AI taking anyone's job, and why she believes creativity's real starting point remains stubbornly, irreplaceably human. Key Quotes “We can't even pinpoint the origins of our own consciousness. I am not worried at all about computers becoming sentient in the next century.” “I'm more worried about students' brains not being able to craft certain things on their own before going to AI.” “The tenets of branding for potato chips and fast food are the same tenets [of] MeToo, Black Lives Matter, Time's Up. People are using those tenets to change behavior, which I don't think AI can do yet.” “There's no technology where there wasn't some backlash. If we look at that pattern, it could make us less afraid of this tool and more empowered to leverage it for our creativity.” Timestamps 00:00 Introduction 02:08 The Prompt 06:04 Creative All Hands 07:22 Even Socrates and Plato feared writing itself, worried it would destroy human memory. 10:23 “Computers are to design as microwaves are to cooking.” - Milton Glaser 12:32 Every wave of design panic predicted doom for the craft. The opposite kept happening. 15:50 AI can sharpen research, but it can't write questions with soul. 18:11 Working on a draft table before the computer age gave Debbie a lifelong advantage: craft. 22:43 AI-assisted writing can be phenomenal, as long as it’s a start, not a substitute for original thought. 31:28 Canva’s philosophy: amplify human creativity – but amplifying requires an original starting point that’s inherently human. 37:38 All Star Creative Team 39:23 Design Reveal 43:04 Rapid Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Debbie on LinkedIn: https://www.linkedin.com/in/deborahmillman/ Design Matters: https://designmattersmedia.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when a self-described "one-trick pony" helps build the tools that make everyone a builder? In this episode, Cameron Adams sits down with Michele Catasta, President and Head of AI at Replit, to explore how vibe coding is quietly rewriting the rules of software creation — and what it means for the future of work, creativity, and the companies we build. Michele traces his path from open-source teenager in Italy to AI researcher at Stanford and Google X, where he spent years applying transformers to source code long before the world was ready. He explains how that early, often frustrating work gave him a rare glimpse of the future — and why he left the resources of Google for the focused mission of Replit: putting the power to build software into the hands of everyone, not just the 50 million developers who already know how to code. They dig into what vibe coding actually looks like inside a company living it, from engineers spending 90% of their time reviewing AI-generated code to designers pushing PRs and PMs creating product launches. Michele shares the story of launching Replit Agent, building an internal "AI chief of staff" role that went viral across the Bay Area, and why he thinks Replit's North Star isn't beating Cursor or Claude Code — it's becoming as ubiquitous as Excel. Cameron and Michele also wrestle with the harder questions: Is AI inherently creative, or just an average of averages? What happens to the long tail of SaaS when anyone can vibe code their own internal tools? And in a world where a one-person unicorn is no longer a fantasy, where does the real value creation actually live? The answer, Michele believes, comes back to something that no agent can replicate: the grit, taste, and human judgment that turns a good idea into something the world actually uses. Key Quotes “The human taste, the understanding of what to build, how to build it, at which time it should be done, that should still come from the person who's running the process.” “ There is one very important trait that determines everyone's career, which is openness to receive feedback, know how to internalize it, and not to take it in a defensive way, but rather as a way to grow yourself.” “We all took inspiration from what has been done in the past. You inspire yourself, you remix it, and then you create a new artistic language. The same is happening with AI.” “You can think of agents in the future allowing you to figure out your legal concerns, creating your entity, contacting investors, and doing everything that you need in order to run a company correctly.” Timestamps 00:00 Introduction 01:46 The Prompt 03:53 Creative All Hands 04:31 Career clarity comes from knowing your big life mission and having the patience to wait for the world to catch up. 06:47 Early research that feels frustrating can pay the biggest dividends later. 14:46 AI didn’t replace developers at Replit, it freed them from implementation so they can focus on what’s creative. 19:04 AI has become a true sidekick – always there, across every part of your role, not just the technical ones. 22:31 The best way to measure how fast AI is improving: notice how much more you rely on it month over month. 29:36 The new AI chief of staff: someone who can mingle with every team AND build. 34:04 Taste grows through feedback cycles. Now those cycles are weekly instead of quarterly. 39:43 The one-person unicorn isn’t just about tools – it’s about grit and pushing through the downs. 42:31 All Star Creative Team 45:33 Design Reveal 46:55 Rapid Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Michele on LinkedIn: https://www.linkedin.com/in/pirroh/ Replit: https://replit.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when the person asking the tough questions about AI has to answer them himself? In this episode, veteran tech journalist and Big Technology founder Alex Kantrowitz joins Cameron Adams in New York City to pull back the curtain on what it really means to cover the AI revolution. Alex traces his unconventional path from sports radio producer to ad-tech salesman to one of tech's most incisive interviewers, explaining why spending time in industry before journalism gave him something most reporters lack: a ground-level understanding of how businesses actually work. He shares the story of cold-emailing his way into BuzzFeed after two rejections, launching Big Technology during the peak of COVID-19, and how breaking the story of a Google engineer who believed his chatbot was sentient gave him an early preview of what ChatGPT was about to unleash on the world. They dig into what AI adoption actually looks like from the inside, why mandating AI usage percentages is a recipe for failure, and how the companies that will win are the ones that build a culture of experimentation rather than top-down directives. Cameron and Alex also wrestle with a deeper tension running through all of it: in a world flooded with AI-generated content, what is the role of the human voice? Can generative AI ever escape the "average of averages"? And when AI social networks start forming their own religions and complaining about their human operators — what does that tell us about where this is all heading? The answer, Alex believes, is the same one that brought him across continents to sit down in person: the future of media still belongs to humans. Key Quotes “If you say, this is a new technology, I don't understand it, I don't want to use it, I'm gonna stick to my processes, it can't help me — you're in trouble." "There's something that you cannot replace with a machine, there's something human and connective about it. That will continue to be a very important medium no matter how much AI slop, or AI masterpieces, flood the system." "The way these systems work is they take in content and try to predict the next word. That's all averages. When you prompt, you’re gonna get the average of all averages — which means it has a signature." "Ideas are what matter. Execution is being automated, but ideas are what matter." Timestamps 00:00 Introduction 02:00 The Prompt 06:41Creative All Hands 08:44 Cross-disciplinary experience makes you a sharper, more credible thinker. 14:37 Sometimes staying is riskier. A capped ceiling makes the “safe” path the dangerous one. 19:30 AI automates execution; ideas stay human. Invest in original thinking. 27:27 The only way to truly understand AI is to use it. 32:52 Great interviews come from great reporting beforehand. 39:39 Don’t let fear of new technology paralyze you. Allow your team to adapt. 49:18 All Star Creative Team 51:23 Design Reveal 52:36 Rapid Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Alex on LinkedIn: https://www.linkedin.com/in/alexkantrowitz/ Big Technology: https://www.bigtechnology.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when you stop seeing data as numbers and start seeing it as memory? In this episode, pioneering AI artist Refik Anadol joins Cameron to explore what it looks like to build at the intersection of machine intelligence, nature, and human creativity — and why the most important question we can ask of AI isn't what it can do, but what it can help us feel. Refik traces his journey from watching Blade Runner at age eight to training custom AI models on 500 million ethically sourced nature images, creating record-breaking exhibitions at MoMA, and building Dataland — a first-of-its-kind living museum where AI responds to the environment in real time. They dig into what it actually means to work with AI as a creative partner: embracing glitches over perfection, breaking models to find art in the imperfections, and why 50/50 human-machine collaboration is the only formula that makes sense to Refik. Cameron and Refik also explore a deeper question that runs through all of his work: in a world moving faster than any museum was designed for, how do we use technology to connect us to what makes us most human — our memories, our nature, and our shared dreams? Key Quotes "To me, data is an invisible, poetic force or form of life in this new era of life." “I see it as machine human collaboration — 50% machine, 50% human." "I always see AI not as a replacement, but as a great friend that has a chance to help us. And I hope this doesn't change." "If AI means anything and everything, it has to be for anyone and everyone." Timestamps 00:26 Introduction 07:47 Ask unusual questions of your tools to discover entirely new creative territories. 15:44 Design technology so it disappears. The goal is to put humans at the center of the experience, not the hardware. 25:03 Use AI to unlock what human cognition cannot do alone, while keeping creative intent human-led. 30:44 Push into uncomfortable, unexplored territory — pioneering happens when you see beyond what any field thinks is possible. 35:48 If AI means anything and everything, make sure it's accessible to anyone and everyone. 37:18 All Star Creative Team 38:54 Rapid Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Refik on LinkedIn: https://www.linkedin.com/in/refikanadol/ Dataland: https://dataland.art/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Sherif Mansour has spent over 16 years at Atlassian helping shape products like Jira and Confluence. Now Head of AI at Atlassian, he’s focused on a bigger shift: how AI changes not just what we build, but how teams work together. In this episode, Sherif and Cameron unpack why many organizations remain in “single-player mode” with AI, and why transformation happens when AI becomes part of collaborative workflows. Sherif shares how Atlassian deploys agents inside procurement, product, and customer feedback systems, why synchronized experimentation drives adoption, and why as AI accelerates output, strategy becomes more important, not less. Key Quotes “Don’t look for a killer AI use case. Look at what your team already does and make that better.” “As AI speeds everything up, strategy matters more. You have to point the ship in the right direction.” Timestamps 00:00 - Introduction 00:57 - The Prompt 02:51 - Creative All Hands 08:27 - Define "long term" in AI strategy as the next six months. 15:16 - Identify your stage in the AI maturity pyramid: answers, task execution, then virtual teammates. 20:59 - Map team workflows first, then insert AI agents at specific friction points. 24:00 - Celebrate failed experiments to encourage ambitious AI experimentation across teams. 30:50 - Expect humans to become the bottleneck as AI dramatically increases output. 34:30 - Give AI step-by-step instructions, not just the final task. 37:03 - All Star Creative Team 38:31 - Design Reveal Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/ Sherif on LinkedIn: https://www.linkedin.com/in/sherifmansour/ Link to Sherif, Yvonne and AI’s Creative Collaboration: https://promptedpodcast.com/episode-11 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI isn’t just changing what products can do, it’s transforming how products get built. In this episode, Superhuman CPO Noam Lovinsky joins Cameron Adams to unpack the shift to AI-first product organizations. From Grammarly’s transformation into Superhuman to the rise of agent-driven development, Noam explains why product teams are collapsing traditional roles and moving faster than ever. They explore why chat isn’t the ultimate AI interface, how product managers will increasingly ship code themselves, and why the biggest bottleneck in the AI era may no longer be building, but deciding what to build. Key Quotes “Very soon the expectation is that all PMs will be pushing code to production.” “We had to disrupt ourselves and go after it — or pack our bags.” Timestamps 01:30 The Prompt 04:29 Creative All Hands 09:56 Treat major AI shifts as a refounding moment for the company. 12:46 "We had to basically disrupt ourselves and go after it, or pack our bags." 23:06 Chat is now a UX primitive, in the same way as a button or a dropdown is. 23:44 Create AI tools that work where people do: docs, code, designs 24:23 Build AI canvases that actively write and create alongside the user. 29:37 Use AI to compress long meetings into clear summaries people can act on. 35:50 Create rituals like AI Fridays where teams share how they are using AI tools. 37:35 "Very soon the expectation is that all PMs will be pushing code to production." 37:52 “How can we make sure PMs can build an idea and get customer feedback within 24 hours?” 39:36 Smaller zero to one teams can succeed with AI tools. 40:30 Start with the outcome you want when working with AI agents. 40:48 Create verification loops so AI systems can check their own work. 43:22 Time saved with AI is a form of “life extension.” 44:06 All-Star Creative Team 46:00 Design Reveal 47:23 Outro Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/ Noam on LinkedIn: https://www.linkedin.com/in/noaml/ Superhuman: https://superhuman.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI isn’t just changing how we create content. It’s changing how we communicate and who gets to create in the first place. In this episode, HeyGen CTO Rong Yan joins Cameron to explore how AI-generated video is reshaping the way individuals and organizations share ideas. From marketers and sales teams to everyday knowledge workers, Rong explains how tools like avatars and video agents are making it possible for anyone to communicate through video—without Cameroneras, studios, or production teams. They also dive into a bigger shift: the move from knowledge accumulation to rapid adaptation. In a world where tools evolve monthly, success isn’t about what you know—it’s about how quickly you can learn and apply new capabilities. Key Quotes “I don’t believe in accumulation. What matters now is how fast you can learn and adapt.” “A 10x person isn’t someone who knows more. It’s someone who can leverage tools better.” “AI is not a replacement for humans. It’s a tool to improve the quality of humans.” “It’s not about too much content. It’s about too little good content.” Timestamps 01:34 - The Prompt 04:27 - Creative All Hands 07:58 - Train yourself to learn faster instead of relying on accumulated past knowledge. 10:08 - Shift teams toward agent-based workflows instead of relying on traditional IDE coding. 17:34 - Turn documents into short videos using tools like HeyGen for better engagement. 21:46 - The original Turing test was designed to test whether a machine could pass as being human through text chat. 25:28 - Focus on delivering valuable content rather than using AI to deceive audiences. 36:49 - Prioritize creating high-quality content quickly instead of worrying about content volume. 39:52 - All Star Creative Team 41:44 - Design Reveal 43:20 - Rapid Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Rong on LinkedIn: https://www.linkedin.com/in/rong-yan-2004692/ HeyGen: https://www.heygen.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI isn’t just changing how we create content. It’s changing who gets to create, and what creation even looks like. In this episode, Runway Chief Innovation Officer Alejandro Matamala Ortiz joins Cameron to explore how AI video is unlocking a new era of storytelling. From a surgeon making short films to the rise of interactive, explorable worlds, Alejandro shares how tools once reserved for Hollywood are now in the hands of anyone with an idea. They also dive into the next frontier: world models, systems that don’t just generate images or video, but simulate how the world actually works. This isn’t just about better tools. It’s about a new creative medium. Cam's notes on Substack: promptedwithcam.substack.com Key Quotes "We made systems, tools, models that could allow anyone in the world to create a two-hour feature film." "Building AI products felt more like carving than building… taking pieces of this marble to discover what I want to make." “This model learns by seeing the world and understanding how the world works.” Timestamps 01:28 The Prompt 03:29 "If you make great things, if you put love into it, people will come back and they will use it." 04:31 Creative All Hands 13:27 AI is expanding creativity to new people who always have stories to tell. 17:06 World models simulate not just visuals but physics, continuity, and object interaction. 18:13 World models open new frontiers across entertainment, gaming, and robotics. 19:26 Models learn how the world works by watching vast data and finding correlations. 22:26 AIFF.com 22:57 Reactors are experimenting with new formats combining gaming, VR, and storytelling. 23:45 More projects are being greenlit due to reduced cost. 24:15 "Stories will always win." 25:02 Georges Méliès 29:26 Building is now so cheap, startups can no longer place just one bet. 36:33 Sitting researchers next to creatives helps you spot what is worth producing. 38:18 Every major technology shift created new markets, not eliminated roles. 38:35 Creative roles are blurring: illustrators become filmmakers, writers start thinking in images. 39:26 All-Star Creative Team 42:50 Design Reveal 44:50 Rapid-Fire Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/ Alejandro on LinkedIn: https://www.linkedin.com/in/matamalaortiz/ Runway: https://runwayml.com/ Catie, Alejandro, and AI’s Creative Collaboration: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The AI landscape is shifting every week. Startups are racing to challenge the status quo, and investors are closely watching the space. Peter Deng, a visionary product leader turned investor, joins the podcast. Peter helped shape Facebook Messenger, Instagram, and ChatGPT, driving major launches like ChatGPT Enterprise, voice, and memory at OpenAI. He is now a General Partner at Felicis, where he backs founders building AI-native companies. In this episode, Peter shares how investors evaluate AI startups today, what separates lasting businesses from surface-level integrations, and what founders must rethink to build companies that hold up over time. Cam's notes on Substack: promptedwithcam.substack.com Key Quotes “There are so many people solving problems that have been solved before, but with old technology, and now they’re solving them with AI in a way that’s ten, a hundred times better.” “There are a lot of problems that these big model companies are not solving, and that’s where startups are doing really, really well.” “AI has to be core to the product. Otherwise it’s just not interesting.” Timestamps 00:00 - Introduction 01:16 - The Prompt 03:44 - Creative All Hands 06:14 - Join teams, or invest, during moments of inflection. 09:12 - Use LLMs as a midnight brainstorming partner, when others are asleep. 12:00 - Think about "affordances" and shape technology to humans. 16:01 - Lean into the back-and-forth to help you clarify and articulate your ideas. 19:36 - Startups are solving problems the big model companies are not addressing. 21:27 - Founders should relook at old problems, with new technology. 25:05 - The top four models will be hard to beat. That's not where the game is being played. 26:38 - Product taste and design will be more important over the next 18 months. 29:20 - Hopefully AI efficiency will give people more time to spend in real life. 34:52 - Startups that extract knowledge out of people's heads, will have an advantage. 44:22 - All Star Creative Team 47:11 - Design Reveal Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/ Peter on LinkedIn: https://www.linkedin.com/in/peterxdeng/ Link to Peter, Jade and AI’s Creative Collaboration: https://promptedpodcast.com/episode-10 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allie K. Miller has a rare superpower: she makes the cutting edge of AI feel clear, practical, and genuinely fun. Recently named to TIME’s list of the most influential people in AI, Allie has become one of the internet’s most trusted guides—breaking down new models, tools, and workflows for millions, from curious beginners to seasoned builders. In this episode, she joins Cameron Adams to unpack what’s coming next: agentic browsers, “AI-first” reinvention, and why productivity alone can be a trap. Along the way, she shares a simple prompt structure that unlocks better outputs, how to turn fear into agency, and why creativity is often the fastest on-ramp to adoption. Plus: a delightfully weird prediction about how we’ll perceive the world. Cam's notes on Substack: promptedwithcam.substack.com Key Quotes "If they just keep their current workflows in three years, they'll be completely behind the ball." "There is a world in which, with some sort of brain computer interface or new sort of AR overlay to the world, we could see things that are completely imperceptible to humans today." "Productivity is a trap. AI can enable you to do better work and it can enable you to do new work that you weren't able to do before." Timestamps 00:00 - Introduction 01:45 - The Prompt 04:07 - Creative All Hands 13:39 - Use AI to simulate future scenarios when convincing teams to change. 15:30 - Let small teams move ahead instead of waiting for company-wide adoption. 17:37 - Use AI to enable work that was previously impractical to do manually. 20:23 - Use creative AI tasks as an entry point before work use cases. 23:32 - Encourage skeptics to try AI even if they expect to dislike it. 24:40 - Ask permission before introducing AI into group conversations. 26:21 - Try this prompt structure: who you are, your objective, then context. 28:07 - Add goals, fears, constraints, and resources to improve AI responses. 31:29 - Photograph handwritten notes or post-its and upload them as AI context. 43:29 - Use AI to analyze patterns across multiple past conversations. 52:10 - Turn one detailed input into multiple formats like decks or videos. 1:01:08 - Design Reveal 1:02:48 - Key Takeaways Links Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/ Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/ Allie on LinkedIn: https://www.linkedin.com/in/alliekmiller/ Link to Allie, Tisha and AI’s Creative Collaboration: https://promptedpodcast.com/episode-9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Natalie Piucco, Field CTO at Google Cloud, joins Cameron Adams for a wide-ranging conversation on AI, innovation, and what it really takes to lead through constant change. From her childhood on a banana farm to launching AI-powered products at Google, Natalie shares how creativity, trust, and learning shape high-performing teams. They explore why AI is a fundamentally creative technology, how psychological safety unlocks faster learning, and why we shouldn’t wait to “feel ready” before exploring what problems we can solve with AI. Natalie also unpacks the art of the possible, from creative simulation and education to agentic AI, and explains why the future belongs to high-agency creative generalists. Guest Quote “AI can’t hold the brush, but it can inspire the strokes.” “The future belongs to high-agency creative generalists who can turn vague ideas into momentum.” Time Stamps 00:00 - Introduction 01:31 - The Prompt 03:47 - Creative All Hands 07:09 - Create psychological safety so your team can admit what they don't know. 08:25 - Train everyone in Design Thinking. It's low cost and unlocks creativity. 12:09 - Use NotebookLM to turn long documents into podcasts you can learn from. 13:49 - AI is an adult-permission slip to do things differently. 17:55 - Add an AI meeting assistant to every call so you can focus on people. 19:45 - Before doing any task, pause and ask: could AI do this? 24:11 - Define where risk-taking lives in your company. Creativity requires it. 25:25 - Don't just adopt AI tools. Help people build mental models for using them. 28:00 - Use the Progress Principle: count testing, feedback, and killing ideas as wins. 32:09 - Look for AI opportunities in boring, repetitive work like tax or compliance. 37:00 - Start your AI experiments with a clear challenge and the metrics associated with that. 38:07 - Price every problem. What does it cost in money, time, or customers? 40:46 - Use the Moonshot Framework: huge problem, radical solution, breakthrough tech in three circles. 43:32 - Build community and in-person connection. AI makes human trust more valuable. 44:00 - All Star Creative Team 46:30 - Design Reveal 49:21 - Rapid Fire Links Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/ Natalie Piucco on LinkedIn: https://www.linkedin.com/in/natalie-piucco-7238403b/ Prompted Newsletter: https://promptedwithcam.substack.com/ Link to Natalie, Harriet and AI’s creative collaboration: https://promptedpodcast.com/episode-8 The Leonardo.ai, Google, James Gulliver Hancock collaboration: https://www.youtube.com/watch?v=ymSfyF3UezU Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How does one of the world’s fastest-growing companies approach international scale? How is localizing AI different than localizing any other product? Managing Director of OpenAI International, Oliver Jay, joins Cameron to answer these questions and give us a window into what it takes to deploy AI models globally. Drawing on his experience at Dropbox, Asana, and now OpenAI, Oliver explains why AI adoption follows familiar product-led growth principles but moves dramatically faster, how OpenAI works with governments through its OpenAI for Countries program, and why voice, education, and workforce upskilling must coincide to make AI accessible worldwide. Cam’s notes on Substack: promptedwithcam.substack.com Key Quotes “ The models are at the point where you will see an explosion of voice native applications. I think voice changes everything.” “At this scale, you really do need to work side by side with governments to ensure that countries are ready for what's coming.” Timestamps 01:12 - The Prompt 03:51 - Creative All Hands 06:24 - When demand is global, execute in parallel, not sequential country rollouts. 07:07 - Familiar interfaces (like chat) can unlock adoption faster than capability alone. 07:56 - Start your day by asking AI to preview meetings and prep. 10:15 - Scale globally with bottoms-up product work and top-down government partnerships. 12:38 - The risk of not having enough compute far outweighs the risk of having too much. 13:38 - Upskilling needs systems: academy, certification, and job matching loops. 16:02 - Watch usage patterns by country, product breakthroughs can start anywhere. 16:48 - Design educational AI like a tutor: prompt, challenge, and guide, don't solve. 19:13 - Teach models language principles, and they generalize beyond training languages. 23:22 - Voice can replace keyboards as the gateway to digital opportunity. 26:23 - Traditional teams can lead innovation when AI removes their biggest bottlenecks. 27:55 - Show customers real prototypes fast. Codex can build demos in minutes. 43:48 - All Star Creative Team 45:20 - Design Reveal 47:16 - Rapid Fire 49:02 - Key Takeaways Links Subscribe to the Prompted Newsletter Cameron Adams on LinkedIn Oliver Jay on LinkedIn Link to Oliver, Yvonne, and AI's creative collaboration: https://promptedpodcast.com/episode-7 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Nic Scoble-Williams, Deloitte’s Global Future of Work and Agentic Workforce Leader, joins Cam to share how AI is reshaping creativity, leadership, and the way we design work. She breaks down what it means to be a futurist, how to ask better questions, and why human imagination is the new competitive advantage. She also dives into different cultural approaches to AI-use around the world, and what we can all learn from each other. Guest Quote “It's still all about the power of humans. Humans bringing the judgment; humans bringing the emotion; humans making it real in the realities of society, of our human interactions.” “The new competitive edge is about human advantage. We have AI level in the playing field. Everyone who's competing, they've got the same access to the technology.” “Questions are a really powerful, important currency in this future that we are navigating today.” Timestamps 00:45 The childhood lesson that shaped Nic’s fearless approach to possibility 04:00 What a futurist actually does: curiosity, challenge, and connection 05:00 How global forces intersect to reveal the real signals of the future 06:00 Why great questions start with “I don’t know what I don’t know” 07:00 How to give AI the right context to reduce blind spots 08:45 The three challenges companies face when adopting AI 11:40 Using questions to challenge AI and spot hallucinations 15:00 How culture shapes AI adoption across Japan, China, Europe, and the US 20:15 The 7-Eleven case study: elevating human roles through AI redesign 24:00 The real blockers to AI value: safety, leadership, and human skills 29:00 The imagination deficit and why creativity must become core infrastructure 38:55 Why humanity becomes the new competitive advantage in an AI-powered world 47:28 Cam’s key takeaways Links See Nic, Clouds and AI’s creation: https://promptedpodcast.com/#episode-6 Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/ Nic Scoble-Williams on LinkedIn: https://www.linkedin.com/in/nicole-scoble-williams/ Prompted Newsletter: https://promptedwithcam.substack.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Anthropic’s Head of Product Design Joel Lewenstein joins Cam Adams to explore the evolving relationship between humans and AI—how we build it, test it, and trust it. Joel unpacks how his team designs Claude’s character and behaviors to earn users’ trust, and why the best AI products feel less like tools and more like collaborators. He shares how friction can fuel creativity, how Anthropic’s “AI vending machine” experiment helps them learn about human-AI interaction, and why designing for safety and alignment is as much an ethical mission as a product challenge. Cam’s notes on Substack: promptedwithcam.substack.com Key Quotes “Claude is a sense-making tool for me… I vomit into a document and I know it doesn't make any sense … And then Claude helps me make frameworks and concepts that I can then use in our day-to-day to guide the work.” “ What I did in a pre AI era was I would excitedly write a doc that I just was sure was perfect. I would show it to someone and they would just point out the obvious flaw, the obvious gap…Claude is my first reader on almost literally anything that I make now, and I just find that tremendously helpful” “ A lot of what we think about is how to build, how to train Claude, how to use the research methodologies to make Claude an entity that you really do want to be that vulnerable with. Something that is open-minded, curious, non-judgmental, non-simplistic and non reductive, and embraces the nuance and complexity of your life and of the world.” Timestamps 00:30 — Welcome + Intro to Joel Lewenstein, Head of Product Design at Anthropic 01:45 — How a childhood coding game sparked Joel’s love of creative systems 05:19 — Why Joel uses Claude as his “first reader” for every idea 06:09 — Designing for trust, safety, and vulnerability 09:29 — The AI-powered vending machine experiment 11:21 — Why good friction makes better collaborators 15:07 — Volcanoes vs. Skyscrapers: the metaphor behind Anthropic’s design process 17:32 — How Anthropic uses Claude to build Claude 20:06 — Is Claude creative—or just trying to be creative? 24:16 — The future of teams and AI collaboration 28:43 — The real skill of the AI era: asking better questions 32:12 — Why prompt engineering still matters 36:45 — Designer reveal: Joel, Bella and AI’s collaboration 39:02 — Rapid fire: songs, kids, and AI-powered beer gardens Links Subscribe to the Prompted Newsletter: promptedwithcam.substack.com See Joel, Bella and AI's creation: https://promptedpodcast.com/#episode-5 Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/?skipRedirect=true Joel Lewenstein on LinkedIn: https://www.linkedin.com/in/joel-lewenstein/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
OpenAI Head of Revenue Ashley Kramer joins Cam Adams to discuss how her revenue team is using AI to get ahead. She unpacks how her team bridges research and real-world results, turning powerful models into tools that transform how people work. Ashley also explains how the most boring AI use cases can spark the most valuable“aha” moments, and how OpenAI customers are scaling AI adoption from the top down. Cam’s notes on Substack: promptedwithcam.substack.com Key Quotes “Sometimes the boring, simple thing is the biggest aha moment for a customer.” “You can’t scale headcount forever—but you can scale with AI.” “There has been this fear for a while of will AI replace me? And the answer is not if you know how to leverage it properly, it will really take you to the next level.” Timestamps 00:14 — Meet Ashley Kramer, Head of Revenue at OpenAI 01:16 — The 1999 World Cup moment that shaped her leadership mindset 04:00 — The airplane story that changed how she saw AI’s potential 07:00 — From GitLab to OpenAI: chasing the next frontier 08:08 — Bridging research and real-world value 09:42 — How OpenAI turns breakthroughs into business impact 11:40 — Inside OpenAI’s research-led growth model 14:35 — What OpenAI learns from enterprise partners like Moderna 15:00 — Why small wins drive big AI adoption 20:25 — AI success stories (Moderna’s approach) 22:26 — Building “Ashley Comms GPT” to streamline communication 25:18 — Coaching sales teams with AI avatars and voice agents 27:31 — How experimentation fuels OpenAI’s best ideas 28:55 — The “make it stronger” lesson on prompting 30:30 — Why creativity is still underused in ChatGPT 33:08 — How creatives are evolving with AI tools 34:22 — Making the world AI fluent: training and certifications 35:45 — What’s next for OpenAI’s growth 36:48 — Ashley’s All Star Creative Team 38:40 — Designer Reveal 40:24 — Rapid-fire 42:00 — Cam’s Key Takeaways Links Check out Ashley, Emily, and AI's creation Subscribe to the Prompted Newsletter Cam on LinkedIn Ashley on LinkedIn Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Box Cofounder and CEO Aaron Levie joins Cameron Adams to explore how AI is transforming creativity, scale, and ambition inside organizations. Aaron shares how teams can turn data into a superpower, reinvent their ways of working, and unlock new opportunities to multiply their impact, all while keeping human creativity and judgment at the center. He also discusses how startups can now compete at scale from day one and how abundance thinking should shape what comes next. Cam’s notes on Substack: promptedwithcam.substack.com Key Quotes “If you're in any creative role, the impact and leverage you have is truly 10 to a hundred times more than it was five or 10 years ago.” “A three or five person company now has the impact of a 50 person company.” “We should just start to think about this more as a technology for delivering abundance.” Timestamps 00:40 — Welcome + Intro to Aaron Levie 01:25 — The Prompt: Magic Camp and the spark of creativity 05:41 — What “being human” means in the age of intelligent tools 16:47 — Why intentional workflow design is essential 17:37 — The rise of prompt-driven companies 19:04 — Data is back: turning unstructured information into an advantage 28:02 — Abundance thinking and removing long-standing bottlenecks 28:31 — Creativity in every corner of the enterprise 30:47 — Failing fast and building a culture of experimentation 32:44 — Being more ambitious with what you ask AI to do 36:14 — Starting Box today: how AI changes what’s possible 40:05 — Differentiation and the importance of human spirit 41:48 — All-star creative team picks 42:56 — Magic Camp designer reveal 44:44 — Rapid-fire questions Links See Japes, Aaron and AI’s creative collaboration Subscribe to the Prompted Newsletter Cam on LinkedIn : https://www.linkedin.com/in/themaninblue/ Aaron on LinkedIn : https://www.linkedin.com/in/boxaaron/ Aaron on X: https://x.com/levie Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
HubSpot Cofounder and CTO, Dharmesh Shah, joins Cameron Adams to explore how AI agents are reshaping work, leadership, and creativity. From culture-as-a-product to tech-powered parenting, Dharmesh shares insights into why he’s still betting on humans, even in the age of powerful AI tools. From building culture as a product to tech-powered parenting, Dharmesh shares insights into why he’s still betting on humans, even in the age of powerful AI tools. Cam’s notes on Substack: promptedwithcam.substack.com Key Quotes: “Culture is the product you build for your team.” “I think of an AI agent as a very adept intern… But when they show up for their first day of work, they don’t know about your business, they don’t know about your policies, they don’t know about their teammates. They don’t know anything other than all the external training that they’ve had.” “In a way, creativity is combining primitives that already exist in novel and unique ways… AI is good at connecting the dots ” “Money is still on the humans. I’m sorry. Humans powered by AI — if they want to use AI, fine — but I want someone that’s got that taste.” Timestamps 00:40 Welcome + Intro to Dharmesh 01:28 The Prompt: The Casio keyboard that changed Dharmesh’s life 03:47 The spark behind Agent.ai and its growth to 2M users 06:13 Dharmesh’s process for building agents 07:04 Can AI truly be creative? 11:47 Hybrid teams: will agents ever be true teammates? 15:12 The “adept intern” analogy and why onboarding matters 17:57 How AI amplifies creativity across writing, design, and music 20:01 Meta prompting: Dharmesh’s trick for better results 23:56 Culture is a product — lessons from HubSpot 28:19 Tech-powered parenting and raising the next generation with AI 32:00 Sorry, Must Pass: Dharmesh’s philosophy on focus 33:15 Outcome-based pricing: can you charge for creativity? 37:10 Money still on the humans — why taste and judgment matter 40:04 All-star creative team picks 43:00 Designer reveal with Paolo 44:52 Rapid-fire questions Links See Paolo, Dharmesh and AI’s creative collaboration Subscribe to the Prompted Newsletter Cam on LinkedIn : https://www.linkedin.com/in/themaninblue/ Dharmesh on LinkedIn : https://www.linkedin.com/in/dharmesh/ Agents.ai Simple.ai Newsletter MetaPrompt.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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