90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
How to Get EVERYONE Talking About Your Podcast - PR Tactics with Jessy Marshall
Ever wondered how massive brands get everyone talking about them before they even launch? Enter Jessy Marshall. Founder of Hive HQ and the PR genius behind viral launches for Naked Sundays, BOOF, and Bangin' Body. From building massive launch hype to landing products in Khloé Kardashian's hands, Jessy knows how to get everyone talking. We deep dive into how podcasters can borrow high-impact PR strategies to turn every single episode into a major event. We chat about: 🎙️The pitch strategy for landing high-profile guests (and how to bypass "no") 🎙️The exact timeline you should use to tease upcoming releases without losing audience interest 🎙️Creative ways to get media attention even if you don’t have a massive following yet You’ll hear: 0:00 - The Secret to Getting Big Brands into Kardashian Hands 2:00 - Milking the Moment: What to Do After Going Viral 3:02 - The 12-Month Hype Engine Behind a Massive Launch 7:58 - What All Podcasters Should Do BEFORE Their Next Release 10:32 - The News Hook Strategy. How to Get Media Attention Without a Following 13:01 - The #1 Mistake Creators Make with AI Pitching 16:15 - Guerilla PR Tactics: Pizza Boxes, Cakes, and Easter Eggs 17:26 - The Goldilocks Window: The Golden Rule for Teasing Content 21:18 - The Call Her Daddy Easter Egg Strategy 23:36 - The 4-Week Playbook for Launching a Brand New Show 28:59 - Turning 24-Hour Stories into Evergreen Content 35:14 - Host Dinners & "Anti-Competitive" Networking Events 47:33 - Why 90% of Podcasts Die After Episode 10 (And How to Avoid It) You can connect with Jessy on instagram @jessymarshall (https://www.instagram.com/jessymarshall/?hl=en) and Hive @hq.hive (https://www.instagram.com/hq.hive/?hl=en) 🧩 Discover Your Human Design: Want to know if you're built to create non-stop projects? Take the free test – [Link Here] If you’re ready to take action from this episode - Download the Debrief here - Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
How Much Should You Charge Brands? The Creator Pricing Rules No One Tells You - Mikhailla Fitzgerald
Your follower count doesn’t matter. That’s what leading talent manager (and creator herself) Mikhailla Fitzgerald says. She is head of Huume Management and looks after creators like Steph Pase, Tash Invests and Cass Advantures and today we’re talking about what you should charge and how to win over brands EVEN if you have a tiny audience. As well as what the best creators are offering right now to stand out. You’ll learn 🎙️How a creator with fewer than 25,000 followers secured $8,000 for one reel 🎙️Why follower count shouldn’t determine how much you charge 🎙️The reason you should never send a brand your rate card 🎙️How to pitch brands before you have a manager or talent agency 🎙️The contract clauses that could cost you future brand deals 🎙️When to stop accepting gifted collaborations and ask to be paid 🎙️What to do when a brand ghosts you after asking for your rates We Talk About: 00:00 – Why so many creators have no idea what to charge 02:25 – How a creator with under 25,000 followers secured an $8,000 deal 03:27 – Why small, highly targeted audiences can attract major partnerships 04:31 – The first brands you should approach 05:20 – How to capture a brand’s attention before sending a pitch 06:39 – Why your content should become the pitch 07:20 – What to do when a brand asks for your rates 10:26 – How podcasts with tiny audiences secure five and six-figure deals 12:18 – What to include in a customised pitch deck 17:38 – How to price reels, stories, emails and podcast placements separately 20:14 – The difference between a media kit and a pitch deck 21:16 – The best negotiation tactics 22:43 – How to increase your rate without adding more deliverables 24:26 – Why monetising your podcast too early can damage its growth 26:15 – The clauses that should protect you as your audience grows 28:10 – The reputation clause every creator should know about 29:52 – How brands can own and use your content forever 33:34 – What talent agencies look for before signing a creator 35:30 – When to stop accepting gifted collaborations 37:00 – How to turn past content into a case study brands will pay for 38:46 – What to do when a brand ghosts you after seeing your rates 39:43 – The biggest myth in the creator industry 42:07 – Why Instagram links can hurt your story views Connect with Mikhailla over at https://www.instagram.com/mikhailla and Huume at https://www.instagram.com/huume.mgmt/?hl=en Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
The $600M Content Secret Nobody Talks About - Simon Beard
The first time Simon Beard tried to sell something or run an ad … nothing. But he founded Culture Kings, worked with Drake, Snoop Dogg and ASAP Rocky and ended up exiting for $600 million dollars. When he first started he was selling at the markets. One day he had sold nothing and changed one part of his process. Not the product, not the price … it was how he presented it … And that’s exactly what I’m talking to him about today. Because as content creators we are constantly packaging episodes, hoping to find a new audience and that someone will subscribe or follow. There is more content than ever before and the wave of AI generated content is just beginning. If you want to become the go-to podcast for your niche stay until the end of this episode. You’ll Learn: 🎙️The reason most creators fail right now 🎙️Should organic content creators and podcasters run ads? 🎙️The psychology of building trust and rapport with your audience in under 3 seconds 🎙️How to overcome your fear of building a personal brand 🎙️How to build a content flywheel We Talk About: 00:00 - What Simon changed to go from $0 in sales to $1,000 in 30 minutes 01:30 - The routine every creator needs to do before they start making content 03:33 - How to build demand 05:01 - The metrics to pay attention to if you want to grow 06:56 - The Trust Matrix 10:10 - Should you niche? 13:52 - Lo-Fi vs. Green Screen: What Content Actually Converts? 19:30 - Why businesses that create content don’t build loyalty 25:36 - The best performing content right now 29:38 - The $250 Million Hat that No One could try one 33:24 - How to get people wanting more 38:40 - The one AI tool every creator should use See the man behind DOAC Trailers Anthony Smith here @anthonyr.smith - https://www.instagram.com/anthonyr.smith/?hl=en Connect with Simon @simonbeard - https://www.instagram.com/simonbeard/?hl=en Check out Creator Army - https://www.creatorarmy.com/marketing/landing/creators If you love todays episode check out Part One of this episode with Grace Miller from Diary of A CEO - https://youtu.be/v32vjCgywMw Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
How To Host An Event People Actually Talk About with Amy Dickinson
Everyone is saying IRL is the place to double down on in 2026 … but how do you do it? Amy Dickinson is a TikTok creator with over 175,000 followers, co-founder of The Social Summit (Australia's only conference for creators, marketers, and brands) and host of 1800 Chatline, a comedy podcast about dating and life in your 30s that hit 50,000 downloads in under six months. Amy built all of it without an agency, without a big budget, and without ever making a single person feel like just a ticket sale. In this episode, Amy breaks down exactly how and why making people feel important is the only community strategy that actually scales. Whether you're building a podcast, planning your first event, or trying to turn followers into a real community, this one is the playbook. We chat about: 🎙️Why your first event should never try to make money (and what it should do instead) 🎙️The speaker dinner strategy that built hype before a single ticket was sold 🎙️How spotting a new CEO announcement turned into a 3-event brand partnership 🎙️Why the merch flooded feeds for weeks… and what made it a collector's item You’ll hear: 0:00 - 175,000 TikTok followers, the difference between short form and long form 7:08 - How to get your first speaker to say yes, when nobody knows who you are 9:45 - Why speaker dinner before your even changes everything 10:17 - How one personal touch turns a stranger into a loyal community member 11:56 - Why your first event should never try to make money 12:42 - What MMFI means and why it’s the only community framework you need 13:44: This is the Partnership strategy that got a 3 event deal 15:35 - The tote bag that has become an iconic all on it’s own 16:42 - How to build a content first conference that creates its own marketing 30:53 - Why 50,000 followers feels like nothing until you stand in a stadium Instagram & TikTok: @amzdicko The Social Summit: @thesocialsummit | thesocialsummit.au 1800 Chatline: @1800chatline Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
Your guests can tell if you’re using AI
Even with the best prompts if you’re using AI to write your questions … it’s probably giving you the same questions your guest got asked last week. But the tool isn’t the problem it’s the way that most people are using it. This week I’m sharing our exact scripting strategy we use to create questions that every single guest comments. You’ll learn 🎙️ Why we stopped using Claude 🎙️ How to stop AI feeding you false information 🎙️ What Chris Williamson did that grew his show (and how you can use it) 🎙️ The 3 things that have made every guest say “that was an amazing interview” Get your prompts here - https://project-c-2.kit.com/b42e31a009 Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
She Built a Brand World Around Her Podcast AND Hit 20K Subscribers Doing It with By Kayleigh
If your podcast isn't growing, the problem probably isn't your content. Kayleigh built 20,000 YouTube subscribers by fixing something most creators never think to look at…their brand world. Kayleigh started as a makeup artist who couldn't get booked during COVID. She launched a podcast to fill the time and 200 episodes later, she's built a YouTube channel with over 20,000 subscribers, a membership community, and a personal branding framework pulled directly from studying celebrities. In this episode, Kayleigh breaks down why the strategy most podcasters use to grow is actually working against them and what the biggest names in pop culture do instead. We chat about: 🎙️ The real reason why copying what's already working is the fastest way to stay invisible 🎙️ What a "brand world" is and how to start building one today 🎙️ The YouTube data that shows exactly what your audience wants to hear… and doesn’t 🎙️ Why your visual is your in-real-life hook and how a mullet booked more jobs 🎙️ What your brand's magic only appears when you stop being who you think you should be You’ll hear: 3:35 - What do you talk about for 200 episodes and how do you know when it's time to change direction 5:07 - How do you find your identity on a platform where everyone already seems to have it figured out 6:40 - Why your data is the key to unlocking what your audience actually wants to hear 7:37 - The two things that decide whether someone ever watches your video 13:37 - What actually makes a video go viral. And how much of it is really in your control 16:58 - How do you grow two completely different audiences without one destroying the other 24:16 - What is a brand world and how do you know if you're already inside one 35:15 - How do you become the celebrity of your niche without being famous 38:35 - What is an in-real-life hook and how does a mullet explain everything about personal branding 47:40 - Why having an opinion is the one thing most podcasters are scared to do To see exactly how Kayleigh has built her brand world, you can find her on Youtube: https://www.youtube.com/@by.kayleigh Instagram (https://www.instagram.com/bykayleighpodcast/) And listening her on By Kayleigh Podcast on Spotify (https://open.spotify.com/show/3Aylj79yaYpG7aOnMUDz0V?si=098cbc7d3c604f92) or Apple (https://podcasts.apple.com/gb/podcast/a-podcast-by-kayleigh/id1676257018) Grace Miller Part 1 episode on Spotify (https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=DwwCvmRLTKaP47LZaHDlgg), Apple (https://podcasts.apple.com/au/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578) or Youtube (https://youtu.be/v32vjCgywMw) Grace Miller Part 2 episode on Spotify (https://open.spotify.com/episode/17x2NmcLijtu3RUg8HWexR?si=ssja5DggRx-j81PyVmfSaw), Apple (https://podcasts.apple.com/au/podcast/every-podcast-needs-these-3-things-to-grow-with-grace/id1840086977?i=1000766302898) or Youtube (https://youtu.be/aSoWhoST2dA) Tom Noske episode on Spotify (https://open.spotify.com/episode/6INN0ctde2hED5ASTIc8kw?si=536jpS0iSxO8-ow8naRJzg), Apple (https://podcasts.apple.com/au/podcast/why-most-huge-podcasts-make-no-money-with-tom-noske/id1840086977?i=1000771911372) or Youtube (https://youtu.be/sH7hEyVE-Ww) Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
Why You Sound Different on Mic Than in Real Life with Voice Coach Sally Prosser
Why are there some podcasts you could listen to for hours and others you don’t absorb a single word they say? Today I'm talking to voice coach, former TV journalist, and author Sally Prosser about the hidden vocal habits that quietly undermine even the most knowledgeable podcasters and content creators. Sally has worked with spokespeople, executives, and creators to help them find and own their unique voiceprint. Not a polished, scripted version of someone else, but a refined, confident version of themselves. We chat about: 🎙️ Why your voice changes the moment the mic goes on (and what to do about it) 🎙️The belief, body, breath framework that shapes your sound before you even speak 🎙️How rising inflection and vocal fry are undermining your credibility without you realising 🎙️The voice warmup every podcaster should be doing before they hit record 🎙️What your voiceprint actually is and how to find yours You’ll hear: 0:00 - Why people lose their voice the moment the mic goes up 9:03 - The voice warmup every podcaster should do before recording 12:10 - The belief, body, breath framework, you need to know 15:54 - What rising inflection is doing to your credibility 34:59 - Why you should never wait until your voice is perfect to start your podcast 38:16 - What vocal fry is and how to stop it 51:57 - The tease and land technique that will improve your interviewing 56:45 - What a voiceprint actually is and the four elements 1:00:00 - The one daily habit you can start today to build your voice Follow Sally over at @sallyprosservoice on Instagram and Sally Prosser on LinkedIn (https://www.linkedin.com/in/sally-prosser/). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
Why Most Huge Podcasts Make No Money with Tom Noske
What actually separates the creators who make it from the ones who don't? Tom Noske has been creating content since 2016. He's built a personal brand that opens doors, a community that converts, and a business that doesn't feel like a prison. But it wasn't overnight. It wasn't linear. And it definitely wasn't without moments where he almost walked away for good. In this episode Tom shares the story of a friend who did everything right…right content, right audience, right strategy…went viral on day 21, gained 160,000 followers in a single day, and never recovered. We chat about: 🎙️ Why building an audience and building a business are two completely different things 🎙️ How to set up a studio that looks incredible with what you already have 🎙️ The one pricing decision Tom made mid-launch that changed everything 🎙️ Why your personal brand is a thermostat, not a sales funnel Follow Tom over @tomnoske (https://www.instagram.com/tomnoske/) and join time to build here (https://www.timetobuild.live/) Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
20,000 Followers in 6 Days. What you need to do Before (and After) you go Viral
20,000 new followers. Six days. One Instagram post. And the reason it actually worked had nothing to do with the post itself. It worked because she was ready. Most creators aren’t. They get a viral moment, hundreds of thousands of new eyeballs land on their page but it gets stuck. It doesn’t TRULY go viral and within a week…those people are gone. And it’s because there was nothing there to hold them. I'm breaking down the 3 things you need to do before you go viral so that every single one of those new followers has a reason to stick around and the three things to do after you have that viral moment to bring them into your world. We cover: 🎙️ The three things you need to have in place before you go viral 🎙️ The one mistake people make with their links every time 🎙️ What to post the moment a reel takes off to keep new followers in your world 🎙️ The one simple thing 99% of creators never do that will make people share your podcast with their friends Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
Your Podcast is now Competing With Netflix … Here’s what the top 1% do with Daniel Smith
You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past. The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers. We chat about: 🎙️ What it takes to build a podcast people care about 🎙️ How to make your podcast stand out in an oversaturated market, 🎙️The guest pitching strategy that helped Daniel land Gary Vee on his podcast You’ll hear: 0:00 - Why Daniel thinks the word “podcast” is holding creators back 5:27 - The content philosophy Daniel uses to make shows more engaging across EVERY platform 13:18 - The process behind building one of Australia’s top podcasts 21:13 - Why your episode length and format could be the reason people stop listening 22:52 - Questions to ask yourself to figure out how you’ll stand out in your niche 26:00 - The show he’s working on right now that’s unlike ANYTHING else 31:16 - What are the top 1% of podcasters doing that others aren’t? 35:50 - The types of content you should be posting (that aren’t just clips of your show) 37:58 - How Daniel got Gary Vee on his podcast! 47:49 - The shows Daniel keeps coming back to 49:19 - Daniel’s advice for anyone waiting until their podcast looks “professional” enough to start If you want to find out more about Daniel, head over to IG @danul_smitty (https://www.instagram.com/danul_smitty/) or visit his agency Head On at www.headon.agency Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
From 0 Followers to Hundreds of Thousands of Views with Lu and Loz from Ready or Not
How do you grow a show when you start with 0 followers and no personal brand? Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed. From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that people wanted to listen to every single week. But then after diving into the data they noticed one number just didn’t’ add up. So they changed their strategy … Now they get thousands of views on every reel, their audience co-create their shows and today they’re sharing exactly what they pay attention to now every single week and all of the things they wish they knew years ago. We chat about: 🎙️ What type of episode grows your show (and builds cult audiences) the fastest 🎙️ The best way to secure partnerships when you are just starting out 🎙️ How to leverage AI, trial reels and social media to grow your podcast Follow Ready Or Not over at - https://www.instagram.com/readyornot.pod/ Follow Lucinda here - https://www.instagram.com/lucindamckimm_/ And Loz here - https://www.instagram.com/laurentreweek_/ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
200 Million Downloads & A Netflix Deal with Jemma from The Psychology of Your 20s
Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything. Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about. We chat about: 🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do 🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media) 🎙️ How she built a podcast that people actively recommend to their friends You’ll hear: 0:00 - Jemma’s story before the huge success (you might see yourself in this one) 7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off 9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS 12:30 - What Jemma would fix first if your podcast isn’t growing 17:07 - Ways to turn passive listeners into an engaged community 21:05 - Structuring your episodes to keep people listening all the way through 26:06 - Why criticism might just mean you’re doing something right 33:43 - The Netflix Deal! 38:24 - What had to change about the podcast to operate at a Netflix show level 41:41 - Does Netflix have any input into Jemma’s topics? 43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners 48:30 - The psychology behind build trusting and rapport with your online community 52:57 - What Jemma would do differently if she started her podcast again today 56:00 - The podcast Jemma keeps coming back to (she’s listened to all 700+) 57:02 - Her one piece of advice that she wants every podcaster to hear Connect with Jemma on her IG @thatpsychologypodcast (https://www.instagram.com/thatpsychologypodcast/) Listen to The Psychology of Your 20s on Spotify (https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837), Apple (https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078), YouTube (https://www.youtube.com/@thepsychologyofyour20s) or Netflix (https://www.netflix.com/title/82670765)! If you want to hear more about getting podcast brand deals, listen to my episode with Madelyn Carafa on Spotify (https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF), Apple (https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160) or YouTube (https://www.youtube.com/watch?v=PZmy-1JMQxE). If you’re ready to take action from this episode - Download the Debrief here - Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
Every Podcast Needs THESE 3 Things to Grow with Grace Miller from Diary of a CEO - PART TWO
What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribers. If you haven’t listened yet head over to Apple - https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578 Spotify - https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=46caa89fbddd4694 Or watch on Youtube - https://youtu.be/v32vjCgywMw?si=A-FSvFW99mT4BhUK Today we’re talking about 🎙️What social platforms that have driven the most growth for Diary of a CEO 🎙️How the team are using AI tools (this will surprise you!) 🎙️Should you script your podcast? 🎙️The ideal length of time for YOUR podcast Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
BTS of Diary of A CEO, Billions of Views and 16 MILLION YT Subscribers with Grace Miller - PART ONE
What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views. *_The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. _* You’ll hear Chapters 00:00:00 Why we got Grace Miller on the show 00:02:19 What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself 00:03:58 The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests) 00:05:45 What you can learn from Taylor Swift about podcasting 00:08:22 Where to start if you want to build a culture of experimentation 00:10:07 How to use end screens to get more views on Youtube 00:11:52 The three things the foundation of every great show has 00:12:58 How to make your podcast memorable 00:14:35 If you want new listeners to stay you need to do this 00:20:15 Should you have NEW topics and guests all the same time? 00:23:35 Why Diary of A CEO removed microphones 00:26:25 What Grace would do first if her first objective is to grow a podcast 00:28:58 The best social strategies for podcasting 00:30:43 What Grace and the Diary of A CEO team did to build community early on 00:34:26 Where you should focus in 2026 00:35:08 How to build a community even if you have ZERO followers 00:36:30 Using AI to help you grow your social media and podcast 00:38:18 The number of thumbnails Diary of a CEO tests and how you can see every single variation 00:40:20 The #1 Rule for creating thumbnails 00:41:42 Why just copying someone elses thumbnail doesn’t work 00:45:32 The best strategy for Youtube that most people don’t know about 00:50:27 Do shorts hurt your main channel? 00:51:22 How to get people to watch your long form content 00:54:40 What’s coming up next week Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
The $5Mil DM Strategy: How Creators Are Making Money Without Big Audiences with Natasha Willis
Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies. This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast. We chat about: 🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients 🎙️Her exact strategy behind Amy Porterhouse’s Instagram funnel 🎙️Which channels have the highest conversion rates for podcasts You’ll hear: 0:00 - The number of followers you need to have before you can start making money off your content (it’s way smaller than you think) 2:50 - Natasha’s strategy for Amy Porterfield which would convert 50% of people onto their emailing list 6:23 - Is using AI for DMs going to impact the relationship you have with the audience? 8:23 - Don’t make this mistake with AI automations 11:47 - What else you could be using your DMs for 15:05 - Should you be integrating Chat GPT or other LLMS to help with your copy? 17:10 - Which channels have the highest rate of conversion for podcast + how to package your podcast like an offer 21:22 - Which is better: reels or carousels? 22:33 - Are your freebies beginning in the wrong leads? How to get in front of people who want to pay for your product or service 25:54 - How do you use freebies as someone with a high ticket offer 28:27 - What Natasha and her clients are doing differently now versus 6/12 months ago 31:06 - How has people’s behaviour towards AI and automations changed? 33:03 - This business owner has generated over $5million sales from DMs 33:57 - How can people incorporate these strategies for other platforms like LinkedIn, YouTube, TikTok and X 37:10 - What podcast Natasha keeps coming back to and why DM Natasha ‘ALYCIA’ to get the 8 Ways that You Can DM People on Instagram @natashatwillis (https://www.instagram.com/natashatwillis/). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
Most Podcasters Make These Mistakes (Live Podcast Audit)
You can have the best podcast in the world … but it’s a complete waste of time if no one can find you. This week I’m auditing one of our listeners podcasts and the crazy part? I haven’t listened to a single episode. Every change I talk about today is something that will change whether your podcast grows organically or not (and whether people love your show) and if you like this format and series let me know in the comments or over at @howdoIpodcast (https://www.instagram.com/howdoipodcast) and I’ll do another one and focus on the content instead. Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
9x Founder - What most podcasters get wrong about building a brand
Most entrepreneurs wait until they have the perfect plan, the perfect branding, and the perfect "expert" status before they launch. Katie Stevens didn't wait. She started her first marketing agency at 19, pitching to rooms full of middle-aged executives, and has since founded nine different businesses. From selling out live events for over 25,000 people to launching automated business models like Sprayed, Katie has built a massive personal brand by moving faster than her fears. This episode is an absolute masterclass in the psychology of business, the importance of "pattern disruption" in your marketing, and why procrastination is the only thing truly standing between you and a global brand. You’ll hear: 🎙️ The transition from solopreneur to "9-times founder" and the lessons learned along the way 🎙️ The "Three Cs" (Connect, Collaborate, Create) and how to bake community into every touchpoint of your business 🎙️ Why you need to treat your podcast (and your content) like a professional media outlet to cut through the noise in 2026 You’ll hear: 0:00 - How Katie went from a 19-year-old founder to launching nine successful businesses 3:15 - The Three Cs framework: Connect, Collaborate, and Create 7:45 - How to interview high-level guests without the help of AI 12:20 - Why "yesterday's news" is your best friend when overcoming imposter syndrome 21:30 - The 3-second rule for hooks and why your "Hey guys" intro is killing your retention 29:55 - Understanding "pattern disruption" and the strategic placement of ads 37:20 - Why moving before you're ready is the only way to beat the "AI creators" to the punch 45:10 - Why live meetups and private forums are the biggest builders of business in 2026 Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
How to Get FREE PR (And Interviewing Kim Kardashian!) with Heidi Anderson
What if you could land your podcast in front of some of the biggest publications? Get a TV Spot? Or Even Land a Book Deal? Today we’re talking to former radio host, turned podcaster, author (and star on Big Brother) Heidi Anderson to talk about how she teaches her clients to become their own Kris Jenner. Her clients have landed on hundreds of publications including the Today Show, news.com, The Daily Mail, Good Morning Britain and Mamamia and she’s got 5 very easy steps so you can too. You’ll learn: How to find the angle that makes journalists say yes The one-sentence pitch that landed a client on national TV What to say in your pitch (and your follow up) Which publications YOU should pitch to in 2026 You’ll hear Find Heidi over at IG @_heidianderson (https://www.instagram.com/_heidianderson/), Facebook (https://www.facebook.com/therealheidianderson/) and her website https://www.heidileeanderson.com/ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
The Algorithm Has Changed. How to Grow on Apple, Spotify & Youtube in 2026
We’ve landed podcasts on the charts with 300 downloads. Not 300,000 … just 300. And if you’ve been posting consistently, adding CTAs, doing all the ‘growth hacks’ that the experts have been recommending but you’re still stuck. It’s not you. It’s the algorithm. Spotify, Youtube and Apple are all fighting for attention right now and they will reward and promote your content IF you optimise for these specific metrics. Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
30 Million Downloads … This is what Melissa Ambrosini Does Differently
Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter. Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice of mastering the inner critic that tells you you're not ready. Still not convinced you can manage a massive show while staying grounded? Melissa shares how she manages the demands of a global brand while prioritising her family and her health, proving that "hustle" isn't the only way to the top. This episode is an absolute masterclass in moving past the "imposter" phase, treating your podcast like a professional media outlet from day one, and the essential mindset shifts required to sustain a show for over 600 episodes. We chat about: 🎙️The transition from "the stage" to "the mic" and how to own your unique voice 🎙️The non-negotiable role of consistency in building a top-ranking global show 🎙️Building a sustainable production rhythm that prevents creator burnout You’ll hear: 0:00 - The career pivot: How Melissa moved from professional dancing and acting into the wellness and podcasting space 6:42 - Why Melissa decided to start The Melissa Ambrosini Show and how it has evolved over the years 14:15 - How to keep showing up when the growth feels slow 21:30 - How to use AI without losing your magic 29:55 - What it actually looks like behind the scenes to produce a world-class podcast 37:20 - Melissa’s advice for podcasters who are afraid of what people will think 44:08 - How Melissa balances motherhood, writing, and hosting without losing her peace 53:12 - Future-proofing your brand: Where Melissa sees the future of podcasting and creative content Follow Melissa over at: https://www.instagram.com/melissaambrosini/ and https://melissaambrosini.com/ Listen to The Melissa Ambrosini Show on Apple (https://podcasts.apple.com/ae/podcast/the-melissa-ambrosini-show/id1196106699) or Spotify (https://open.spotify.com/show/4cBKCrx06MkdcinQNTbXI7). Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
