The Big Swing with Jimmy Roberts : Conversations with People Making News in the Business of Golf. Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with some the most significant, A-list executives, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport. Check out new episodes every other Wednesday. The show will move to weekly in January 2026. Follow The Big Swing with Jimmy Roberts on YouTube, Apple Podcasts and Spotify, and don’t forget to join our community at bigswingmedia.news for news and updates.
S E40: How Delta Became a Power Player at the Masters and PGA TOUR
47 min
Why is one of the world’s largest airlines making such a significant investment in golf? Delta Air Lines CEO Ed Bastian joins Jimmy Roberts to explain why the company’s relationships with the Masters, the PGA TOUR and some of the game’s biggest players are about much more than television exposure. For Bastian, golf sits at the intersection of relationships, travel and the growing experience economy—and gives Delta an opportunity to position its brand alongside some of the most respected institutions in sports. Bastian also shares the strategy behind Delta’s transformation from bankruptcy to an industry leader, the people-first decision that helped the airline navigate COVID and why he personally invested in the new McLaren Golf venture alongside names including Justin Rose, Ian Poulter and Michelle Wie West. What you'll hear in this episode: Why Delta views golf as a strategic brand investment The value—and challenge—of measuring sponsorship ROI How Delta dramatically expands service into Augusta during Masters week The surprising role Delta played in Tony Finau’s journey to professional golf Why Bastian invested his own money in McLaren Golf How Delta’s people-first culture shaped its biggest business decisions Plus, Grant Hill shares the early goal that helped shape his basketball career, and Jimmy reflects on the lasting influence of Caddyshack nearly five decades after its release. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E39: Steph Curry Is Building His Next Chapter in Golf
45 min
Steph Curry is already planning his next chapter—and golf is becoming a central part of the legacy he wants to build beyond basketball. In this special episode of The Big Swing with Jimmy Roberts, Curry shares how a childhood passion for golf evolved into a much larger mission. Through Underrated Golf, he is investing millions annually to remove the financial and structural barriers that can leave talented young golfers behind. Curry also discusses his new partnership with Li-Ning, his ambition to build Curry Brand into a lasting global business, and why golf will be its “true north star” moving forward. Then, American Century Investments’ Jonathan Thomas reveals how a struggling celebrity tournament became one of golf’s most valuable sponsorship platforms—and why the company now directs nearly all of its discretionary marketing budget toward the American Century Championship. What you’ll hear in this episode: Why Steph Curry began planning his post-basketball future at age 30 How Underrated Golf invests $4–6 million annually in young golfers Curry’s plan to build a legacy brand with golf at its center Why American Century bet up to 90% of its discretionary marketing budget on one golf event How celebrity, live sports and golf transformed the American Century Championship 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E38: The Training Method Behind Scottie Scheffler's Breakthrough
21 min
The biggest threat to your golf game may not be your swing. It may be what your body is doing during the rest of the day. In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts , Jimmy sits down with Dr. Jeremy James, founder of GolfForever, to discuss back pain, mobility, aging, injury prevention, and the physical limitations that quietly cost golfers distance, consistency, and pain-free rounds. James explains why sitting may be one of the most damaging habits in modern life, how prolonged inactivity weakens the muscles that support the back, and why the golf swing can become particularly stressful when the body is not properly prepared. Drawing on his experience operating a chronic-pain clinic in Aspen, James shares how he began developing a more accessible system that combined education, movement assessments, personalized exercise programming, and golf-specific training. That work eventually became GolfForever. The conversation also covers: Why so many golfers experience back pain How sitting affects the spine, glutes, and overall mobility Why improving the body can also improve the golf swing How GolfForever personalizes training for each user The role Scottie Scheffler played in the company’s growth How the product helped Scheffler address knee pain Why golfers often begin losing distance and stamina after 30 The difference between training for pain relief and athletic performance How Jeremy grew the company from a back-pain platform into a national golf brand His perspective on exercise, nutrition, fasting, and longevity Why golfers do not have to accept physical decline as they age This is a practical conversation about playing longer, moving better, reducing pain, and keeping your body capable of supporting the golf game you want. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E37: How Stanford Built a Women’s Golf Powerhouse
45 min
Stanford women’s golf has become one of the most dominant programs in college golf — but Anne Walker’s approach goes far beyond swing mechanics. In this episode of The Big Swing with Jimmy Roberts , Jimmy sits down with Stanford women’s golf head coach Anne Walker to talk about leadership, player development, recruiting, practice, NIL, college athletics, and the culture behind one of the sport’s most successful programs. Walker explains why she doesn’t see herself simply as a head coach, but as a “performance optimizer” — someone who helps elite players improve every part of their performance pie chart, from golf and academics to family dynamics, confidence, leadership, and life off the course. She also shares how Stanford builds intentional practices, why every player needs a custom approach, what separates great players from great fits, and how she teaches student-athletes to think of themselves as the CEOs of their own careers. Plus, Walker discusses the influence of Condoleezza Rice on the program, the growing challenge of managing amateur golf schedules, the impact of NIL, and why she believes the future of college sports is still bright. In this episode: How Anne Walker built Stanford into a women’s golf powerhouse Why she calls herself a “performance optimizer” The custom approach behind Stanford’s player development Why elite golfers need small tweaks, not rebuilds What Stanford looks for in recruits Why loving golf and competition matters so much How Stanford designs intentional, competitive practices The six-foot / twelve-foot putting drill used to recreate pressure Condoleezza Rice’s role as a mentor and influence around the program How NIL has changed college golf Why amateur schedules are becoming harder to manage What college sports can learn from startups This is a conversation about coaching, leadership, culture, competition, and what it takes to develop elite golfers in the modern college game. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E36: Tiger Woods’ Former Agent Finally Tells the Story
47 min
Before Tiger Woods became a global business empire, Hughes Norton was helping build the foundation. In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Hughes Norton — the legendary former IMG agent who represented Tiger Woods, Greg Norman, Curtis Strange, and other major figures in golf during one of the most transformative eras in the sport’s history. Norton takes Jimmy inside the early days of golf’s commercial boom, when players were taking $500 outing fees and the PGA Tour was still a “mom and pop” operation. From there, he helped usher in a new era of athlete marketing, sponsorships, appearance fees, global endorsements, and massive brand deals. The conversation also goes deep on Tiger Woods’ arrival as a professional, including the behind-the-scenes story of Tiger’s first major Nike deal, the role of Earl Woods, the intense pressure around Tiger’s time, and the stunning phone call that ended Norton’s relationship with Tiger for good. Hughes also reflects on Greg Norman, LIV Golf, Mark McCormack, Arnold Palmer, the changing role of agents, the rise of player entourages, NIL, the new PGA Tour schedule, and how golf became a billion-dollar business. In this episode: How Hughes Norton got started at IMG under Mark McCormack What the PGA Tour looked like before golf became big business The early endorsement economy around players like Curtis Strange Negotiating Tiger Woods’ first mega-deals The Nike deal and Phil Knight controversy What Tiger Woods was really like behind the scenes The phone call that ended Norton’s relationship with Tiger Greg Norman’s role in LIV Golf Why LIV struggled to gain traction Arnold Palmer’s role in stopping an earlier breakaway tour How agents, money, NIL, and sponsorships changed golf forever What the PGA Tour’s new schedule could mean for players and sponsors This is a conversation about Tiger Woods, Greg Norman, LIV Golf, IMG, Nike, and the business machine that transformed professional golf from a niche tour into a global sports economy. If you care about the business of golf, the rise of Tiger Woods, the history of IMG, or how money changed the professional game, this episode is worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E35: Golf’s Money Problem Is Finally Out in the Open
47 min
Golf is booming — but the business behind the game has never been more complicated. In this special live episode of The Big Swing with Jimmy Roberts, recorded ahead of the U.S. Open, Jimmy sits down for two separate conversations with two of the most influential voices in golf, media, and business: Mark Lazarus and Jimmy Dunne. Lazarus, CEO of Versant and one of the key figures behind Golf Channel, breaks down why golf has become such a valuable business across media, technology, tee times, streaming, content, and fan engagement. From Golf Channel to GolfNow, GolfPass, college golf, the LPGA, USGA relationships, and the future of sports rights, Lazarus explains why golf is no longer just a television product — it’s an entire business ecosystem. Then Jimmy sits down with Jimmy Dunne, the Wall Street dealmaker, president of Seminole Golf Club, former PGA Tour Policy Board member, and one of the central figures in the PGA Tour/LIV Golf framework agreement. Dunne speaks candidly about LIV, the future of the PGA Tour, private investment, the role of money in golf, and why he believes the game’s biggest strength remains its ability to build relationships. In this episode: Why Golf Channel sees itself as the “network of record” for golf How GolfNow became a major piece of the golf business Why live sports rights are putting pressure on every league What the NFL’s next media deal could mean for golf Why LIV became a “giant distraction” How money changed the conversation around professional golf What Jimmy Dunne learned from negotiating the PGA Tour/LIV framework agreement Why access, affordability, and star power may determine golf’s next chapter How the U.S. Open, media, private investment, and the PGA Tour all intersect This is a conversation about more than one tournament. It’s about the future of golf — who controls it, who pays for it, who profits from it, and how the game continues to grow without losing what made people fall in love with it in the first place. If you care about golf, media, sports business, LIV, the PGA Tour, or where the game goes next, this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E34: McLaren's Bold Bet on Golf with Hoyt McGarity
33 min
Why would one of the most iconic brands in motorsports decide to enter one of the most competitive industries in sports? In this episode of The Big Swing, Jimmy Roberts sits down with Hoyt McGarity, President of 8AM Golf and advisor to McLaren Golf, to discuss one of the most ambitious equipment launches the golf industry has seen in years. McLaren is known worldwide for Formula One racing, engineering excellence, and high-performance automobiles. Now, the company is entering the golf equipment business with a long-term vision, a premium strategy, and a belief that golf is ready for something different. Hoyt explains how the partnership came together, why McLaren believes its engineering expertise can translate to golf, and what it takes to launch a new equipment brand in one of the most competitive markets in sports. In this episode: Why McLaren decided to enter golf The engineering behind McLaren Golf irons Justin Rose's role in developing the equipment How Formula One technology influences golf club design Why McLaren believes golf is ready for disruption The future of premium golf equipment Building a brand in a crowded marketplace The business strategy behind McLaren Golf From Formula One technology to golf innovation, this conversation offers a fascinating look at the future of equipment, branding, and competition in the golf industry. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E33: Arthur Blank Bet on Himself... and Won
49 min
How do you go from getting fired to building one of the most successful companies in American history? In this episode of The Big Swing, Jimmy Roberts sits down with Arthur Blank, the billionaire entrepreneur, philanthropist, co-founder of The Home Depot, owner of the Atlanta Falcons, and one of the most influential figures in modern golf today. Blank shares the remarkable story of being fired from Handy Dan Home Improvement, the setback that ultimately led to the creation of Home Depot. What started with conversations at a coffee shop and sketches on napkins became one of the most successful retail businesses in history. Along the way, he reveals the leadership principles, customer-first philosophy, and long-term thinking that have shaped every venture he's touched—from Home Depot to the PGA TOUR Superstore, the Atlanta Falcons, and PGA Tour Enterprises. In this episode: The story behind getting fired and launching Home Depot Why trust matters more than transactions The six core values that guide every business decision Growing PGA TOUR Superstore into a billion-dollar business LIV Golf's impact on professional golf The future of the PGA Tour and player equity Leadership lessons from building iconic brands Why listening may be the most underrated skill in business Plus, from the BMW Championship in South Carolina, Jimmy catches up with Duane Parrish, Director of the South Carolina Department of Parks, Recreation & Tourism, to discuss golf's massive economic impact on the state, why South Carolina has become one of America's premier golf destinations, and what the future holds for golf tourism in the region. From entrepreneurship and leadership to sports business and the future of golf, this episode offers a fascinating look at the people and ideas helping shape the game today. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E32: Ed Burns on Golf Taking Him by Storm, Family & Finnegan's Foursome
47 min
How does an acclaimed filmmaker become obsessed with golf? In this episode of The Big Swing, Jimmy Roberts sits down with writer, director, actor, and lifelong storyteller Edward Burns to discuss his newest film, Finnegan's Foursome, and the personal journey that inspired it. After losing his mother during the COVID pandemic, Burns picked up golf again to spend time with his father. What started as a simple way to reconnect quickly became an obsession that transformed his life and ultimately inspired a feature film centered around family, golf, loss, and legacy. Along the way, Burns reflects on: Becoming obsessed with golf later in life The father-son relationships that shaped his story Creating Finnegan's Foursome Lessons learned from Martin Scorsese and Steven Spielberg The unlikely journey from The Brothers McMullen to Hollywood success Getting into Sundance after handing a VHS tape directly to Robert Redford Why golf creates moments unlike any other sport The future of independent filmmaking This conversation is about much more than golf. It's about creativity, family, obsession, storytelling, and the moments that shape who we become. If you love golf, movies, entrepreneurship, or great stories, this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E31: Adeel Yang on Living Alone at 14, his Golf Obsession & Building Dryvebox
47 min
What happens when a former medical student, startup founder, and self-described golf addict decides to reinvent how people experience golf? In this episode of The Big Swing, Jimmy Roberts sits down with Adeel Yang, the co-founder and CEO of Dryvebox — one of the most innovative companies in golf’s rapidly evolving off-course economy. What started as a pandemic passion project inside a trailer has become a fast-growing business bringing mobile golf simulators to music festivals, corporate events, professional sports teams, movie sets, golf courses, and communities around the world. But Adeel’s personal story is just as compelling as the business itself. At 14 years old, he moved from Taiwan to Los Angeles and lived alone while learning English and attending high school. Years later, after medical school and multiple tech startups, he found himself obsessed with golf — and searching for a way to make the game more accessible to everyone. In this episode, we cover: The unbelievable story of living alone in America at 14 Why Adeel walked away from medicine and entrepreneurship to build Dryvebox How a golf simulator inside a trailer became a national franchise business The future of off-course golf and golf technology Dryvebox’s partnerships with TGL, Tiger Woods, and Rory McIlroy’s league Why golf simulators are changing how people discover the game Building startups, raising money, and surviving co-founder fallout The emotional realities of entrepreneurship most founders never talk about This conversation is about far more than golf. It’s about risk, reinvention, obsession, technology, and what it really takes to build something from nothing. If you care about golf, startups, innovation, or the future of sports business, this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E30: Paige Spiranac on Fame, Hate & Building a Golf Empire
48 min
Paige Spiranac became one of the most influential people in golf — but not without controversy, criticism, and constant public scrutiny. In this episode of The Big Swing, Jimmy Roberts sits down with Paige Spiranac for a candid conversation about social media, anxiety, branding, fame, and the business of building one of golf’s most recognizable personal brands. What started as a single viral moment turned into a media empire — but behind the millions of followers and online attention is a much more complicated story. Paige opens up about: The overnight moment that changed her life The backlash and criticism she faced early in her career Why she “stopped trying to please everyone” Social anxiety, therapy, and life online How influencer marketing actually works Building a business around community and trust Monetizing content, sponsorships, and media partnerships Why authenticity matters in the creator economy The future of golf media and creator-driven content The conversation also explores the evolution of modern golf culture — from traditional media to creator-driven platforms — and why Paige Spiranac may be one of the most important figures in growing the game today. Whether you know Paige from golf, social media, or internet culture, this episode reveals a side of her story most people have never heard before. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E29: How AI is Changing Golf Forever
26 min
AI is changing golf faster than almost anyone realizes. In this episode of The Big Swing , Jimmy Roberts sits down with members of the Big Swing Media team to break down the biggest trends shaping the future of the game — from artificial intelligence and rising participation to Tiger Woods, creator golf, and the booming business of golf media. Joining Jimmy are Michael LoRé in Studio 1B and Mollie Cahillane live from the Golf Business Technology Conference in Belfast, Northern Ireland, where industry leaders are exploring how technology is reshaping golf around the world. This conversation dives into: How AI is already changing golf operations and instruction Why golf participation is reaching record highs The explosion of creator golf, simulators, and off-course experiences The growing role of women and younger players in the game Why Tiger Woods remains golf’s most powerful brand The business implications of rising costs across the sport What new leadership across golf organizations could mean for the future The episode also gives a behind-the-scenes look at the launch of The Big Swing: Inside the New Golf Economy , Big Swing Media’s new newsletter covering the companies, capital, and power players shaping modern golf. Golf is no longer just a sport — it’s a media business, entertainment platform, technology sector, and cultural force all at once. And according to the numbers, it’s bigger than ever. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E28: Jack Nicklaus Walked Away From Millions
47 min
Jack Nicklaus turned down millions, and he’s completely at peace with it. In this episode of The Big Swing, Jimmy Roberts sits down with golf legend Jack Nicklaus to explore the business side of one of the greatest careers in sports history. From early deals with IMG to turning down opportunities with companies like Wendy’s and NFL ownership stakes, Nicklaus opens up about the decisions that shaped his life off the course, and why money was never the driving force. This is a rare look at the mindset behind the “Golden Bear” — not just as a golfer, but as a businessman navigating risk, legacy, and long-term impact. In this episode, we cover: The business philosophy that guided Jack Nicklaus’ career Why he “always tried to give the other guy a better deal” The deals he turned down — including major ownership opportunities Lessons from building Muirfield Village and his global golf business The importance of owning your name, image, and likeness Why legacy mattered more than maximizing profit The biggest mistakes — and why he doesn’t regret them From $5,000 endorsement deals to building a global golf empire, this conversation spans over 60 years of business, leadership, and decision-making at the highest level. This is more than a golf interview, it’s a masterclass in how one of the greatest athletes of all time thought about money, opportunity, and what really matters. If you care about golf, business, or the mindset behind long-term success, this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E26: The LPGA Has a Massive Opportunity... But Can They Pull It Off?
46 min
The LPGA is having a moment — but can it turn momentum into something lasting? At the Chevron Championship, Jimmy Roberts sits down with Craig Kessler to discuss one of the most pivotal moments in the history of women’s golf. With rising viewership, increased investment, and growing global attention on women’s sports, the LPGA finds itself at a crossroads — and a massive opportunity. Kessler, in his first full season as commissioner, lays out a bold vision for the future: building stars, growing fan engagement, improving the product, and capitalizing on what he calls a “once-in-a-generation opportunity.” From lessons learned from the WNBA to the realities of running a global tour with limited resources, this conversation pulls back the curtain on what it actually takes to grow a modern sports league. In this episode of The Big Swing with Jimmy Roberts, we cover: Why the LPGA believes “now is the time to strike” How storytelling and star power can transform the league What the LPGA is learning from the WNBA’s growth The biggest challenges facing the LPGA today The role of media, sponsorship, and global partnerships How players are buying in like never before What success looks like for the LPGA over the next 5 years This episode also goes inside the business of women’s sports at large — from investment trends to audience growth — and why this moment feels different than anything that’s come before. If you care about golf, sports business, or the future of women’s sports, this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E25: Thomas Friedman on Saudi Arabia, LIV and the $2 Billion Gamble about to fall apart
33 min
Pulitzer Prize-winning journalist Thomas Friedman joins Jimmy Roberts on The Big Swing to break down the business, politics, and global strategy behind LIV Golf, the PGA Tour, and the future of the game. From Saudi Arabia’s Public Investment Fund (PIF) to the economics of sports investment, this conversation goes far beyond headlines — diving into why LIV Golf may have been a flawed business model from the very beginning, and what its potential collapse means for players, fans, and the entire golf industry. With billions invested and no clear path forward, is LIV Golf sustainable? Or was it always destined to fail? In this episode of The Big Swing with Jimmy Roberts , we cover: Why LIV Golf “never made sense” as an investment The real strategy behind Saudi Arabia’s sports expansion How the PGA Tour was forced to respond to disruption Whether LIV Golf can survive without continued funding What happens to players, sponsors, and the global golf ecosystem next Why “nobody wins” from the current state of professional golf LIV Golf has already changed the landscape of professional golf — from player movement and prize money to media rights and global investment. But if LIV disappears… what’s left behind? This episode explores the ripple effects across the PGA Tour, the global golf economy, and the future of sports investment and media. If you care about golf, sports business, or where the industry is headed next — this is a conversation worth your full attention. 🔔 Subscribe for new episodes every Wednesday ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Airing on Golf Channel every Tuesday The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E24: How DraftKings Turned an Idea Into BILLIONS | Jason Robins
48 min
DraftKings CEO Jason Robins joins Jimmy Roberts to break down the business of sports betting, fantasy sports, and the future of golf wagering. From startup beginnings to a multi-billion dollar company, this is a deep dive into one of the fastest-growing industries in sports. With sports betting surpassing $167 billion in the U.S. alone, this conversation explores how companies like DraftKings are reshaping fan engagement—and why golf has become one of the most unique and valuable betting markets in sports. In this episode of The Big Swing with Jimmy Roberts, Robins shares the origin story of DraftKings, the challenges of building in a highly regulated industry, and how betting, technology, and media are converging to change how fans experience the game. From working nights and weekends out of a spare bedroom to scaling a company with thousands of employees, this is a real look at what it takes to build—and survive—in a competitive, high-stakes business. What we cover: How DraftKings started as a fantasy sports idea and evolved into sports betting The realities of raising money and scaling a startup to billions Why golf is one of the most unique betting markets in sports How odds are created using data, simulations, and modeling The impact of legalization and regulation on the industry The role of betting in fan engagement—and where it’s heading next Advice for entrepreneurs building from scratch For anyone interested in golf, sports business, startups, or the future of fan engagement—this is a conversation worth your time. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E23: The Masters Stories & Secrets | Jimmy Roberts
32 min
Jimmy Roberts shares his experiences covering The Masters, one of the most iconic events in golf, in a rare sit-down interview with Executive Producer Adrienne Gallagher. From unforgettable moments at Augusta National to personal stories built over decades in sports broadcasting, this episode offers a unique look inside golf’s most prestigious tournament. The episode also features a behind-the-scenes vlog of Jimmy preparing for The Masters, including a walk through the memorabilia and moments that have defined his career covering the game’s biggest stage. In this special YouTube-only episode of The Big Swing with Jimmy Roberts, the conversation turns inward. Instead of interviewing one of golf’s biggest names, Jimmy becomes the subject — sitting down with Executive Producer Adrienne Gallagher to reflect on his career, his connection to The Masters, and the stories that have stayed with him over the years. From the traditions of Augusta National to the pressure of capturing iconic moments on television, this is a rare look at the perspective of someone who has spent decades telling the stories of the game. In this episode: The moments at The Masters that have stayed with Jimmy the most What makes Augusta National unlike any other venue in sports The pressure and preparation behind covering golf’s biggest stage Personal memorabilia and the stories behind them How storytelling in golf has evolved over Jimmy’s career Why The Masters still feels different — even after all these years If you love golf, sports storytelling, or The Masters, this is a conversation worth your time. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #TheMasters #JimmyRoberts #AugustaNational #TheBigSwing #GolfStories #GolfMedia #SportsBroadcasting #GolfHistory See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E22: GOLFZON Is QUIETLY Taking Over Golf
47 min
GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how golf technology is driving a global shift in participation, accessibility, and the future of the sport. From South Korea’s booming simulator culture to the rapid expansion of indoor golf in the United States, this conversation breaks down why off-course golf is becoming one of the most important forces in the industry—and what it means for traditional golf moving forward. If you care about where golf is headed, this one is essential. What we cover: Why simulator golf is exploding globally—and why the U.S. is just getting started How GOLFZON built a dominant business in a category many underestimated The real economics behind indoor golf facilities and why they’re scaling fast How technology is lowering the barrier to entry for new golfers Whether simulator golf complements or competes with traditional courses What the future of golf looks like in a tech-driven, always-on world For anyone following golf, sports tech, or the business behind where the game is going next—this is a clear look at the forces reshaping it. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. #GolfZon #SeanPyun #GolfTechnology #IndoorGolf #GolfBusiness #TheBigSwing #JimmyRoberts #SportsBusiness #GolfSimulator #FutureOfGolf See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E21: Why YouTube Golf Is BEATING Traditional Golf | Grant Horvat
15 min
Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want. In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and what happens when creators start demanding equity instead of just sponsorship checks. If you follow the business of golf or sports media, this one is worth your full attention. What we cover: Why Horvat walked away from the PGA Tour path How YouTube golf became a global business almost overnight The real metrics behind views, watch time, and channel growth Why authentic content is outperforming overproduced golf coverage The shift from brand deals to ownership and equity What the PGA Tour and creators are learning from each other right now 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Also airing on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
S E20: How NBC Broadcasts THE PLAYERS Championship | Dan Hicks & Tommy Roy
43 min
Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide. This episode goes inside the broadcast of one of the most-watched events in professional golf: what it takes to capture the drama of TPC Sawgrass and the famous 17th island green, how television storytelling has changed over three decades, and what producers and announcers are actually looking for when the biggest moments happen live. In this episode of The Big Swing with Jimmy Roberts: How NBC approaches the unique production challenges of THE PLAYERS Championship What makes the 17th hole at TPC Sawgrass unlike any other shot in televised golf How golf broadcasting has evolved from the early days to today's multi-platform coverage What Dan Hicks is thinking in the booth during a dramatic finish Tommy Roy on what separates a great golf broadcast from a forgettable one How television shapes the way fans experience and understand the game For anyone who follows golf, sports media, or the craft of live television production, this is a rare look at the people who decide what you see and how you hear it. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. #ThePlayersChampionship #DanHicks #TommyRoy #NBCSports #JimmyRoberts #TheBigSwing #GolfBroadcast #GolfMedia #PGATour #TPCSawgrass See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Apple Podcasts rankings supplied by Mato Topic Intelligence Platform.
Observed July 30, 2026.
Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.
