The Business of Stories with Susan Payton

What if the things you’ve spent years trying to hide, change or smooth over are actually the very things that could help you stand out? What if the qualities you dismiss as flaws, quirks or weaknesses are exactly where your greatest strengths are hiding. In this episode of The Business of Stories , Susan talks to Crazy Successful author John Spencer Williams about why success doesn’t always happen despite the things that make us different - sometimes, it happens because of them. You’ll discover: The surprising reason your biggest flaw could also be one of your greatest advantages Why the instinct to fit in could be holding you back in your business. The one place to look when you can’t see what makes you different from everyone else. The “Crazy Idea” hiding in your work that could put you in a category of one. How something you’d never put on your CV could become a powerful reason people choose you. The stories you may be overlooking that could show people exactly what makes you different. This fascinating conversation will help you look differently at the qualities, experiences and stories that make up your unique blend - including the ones you might have spent years wishing you could change. If you’re ready to stop smoothing off the edges, lean into what makes you different and let your stories show people why that matters, this episode is a must-listen. Check out John’s book & profile test at https://crazysuccessfulbook.com/ If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

Hands up if you started your business because you wanted more freedom and flexibility? I’m hazarding a guess you’ve got your hands up right now. I think we all did. But, have you now got the ‘freedom’ you dreamed of? In this episode of The Business of Stories , Susan talks to Emma Hine, who built a seven-figure business that looked incredibly successful from the outside, while behind the scenes she was working 90 hours a week - and had created what she describes as a “monster”. Emma shares the deeply personal journey that forced her to rethink what success really means, why your business should support the life you want rather than consume it, and how doing less could actually be the key to growing more. You'll discover: The hidden story that drove Emma to keep growing a business she knew was making her unhappy. Why the version of success that looks impressive from the outside can feel very different on the inside. The simple question that could completely change the way you think about your dream business. How to spot the “noise” that’s taking over your business - and know what’s worth keeping. Why constantly adding another offer, platform or strategy could actually be getting in the way of growth. The three questions Emma uses to decide what stays in her business — and what needs to go. This honest and deeply moving conversation is a powerful reminder to question what you’re building, why you’re building it and what you really want your business to give you - so you can create success on your terms, with more clarity about what truly matters. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio .

Starting a podcast can feel exciting - until you start thinking about how it’s going to actually work? What topics will you cover? What do you want people to get from it? And how do you create something that your listeners will want to come back to again and again? As The Business of Stories celebrates its first birthday, Susan looks back on a year of podcasting and shares what went into creating it, what she’s loved, what she’s struggled with, and why having somewhere people can really immerse themselves in your world can be so powerful for your business. You'll discover: The one thing every podcast, and every piece of content you create, needs for people to remember it. The two questions Susan asked herself before recording a single episode - and how they shaped everything that followed. The three things that gave Susan clarity on exactly what her podcast should sound and feel like. How to create a structure that feels familiar and consistent without boxing yourself in. The unexpected side of podcasting Susan wasn’t prepared for. And what Susan believes you should put into your podcast if you want listeners to feel like they already know you. This insightful, behind-the-scenes episode will help you think differently about creating content people can go deep on, while giving you practical ideas for making it focused, consistent and unmistakably yours. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio .

In this final Summer Rewind episode of The Business of Stories, Susan revisits one of the most important conversations of the series - exploring the stories we tell ourselves and the impact they have on the way we show up in our business. Through honest personal stories and practical mindset shifts, you'll discover how changing your inner narrative can help you become more visible, more confident, and more focused on the people you're here to help. You'll discover: How the stories you're telling yourself could be holding your business back. The simple mindset shift that makes showing up feel lighter and more purposeful. How to stop making it about you. The life-changing advice Susan got that changed everything. How to recognise the "what if..." stories that are keeping you playing small. A powerful way to stop comparing yourself and start believing what's possible for you. Why being more you is the greatest advantage you have in business. This uplifting episode is a powerful reminder that when you rewrite the story in your head, everything else becomes easier. Showing up feels more natural, sharing your stories feels more meaningful, and the people you're here to help are far more likely to find you. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

In this episode of The Business of Stories , Susan revisits one of the podcast's most inspiring episodes, exploring what happens when your business becomes about something bigger than the products or services you sell. Through powerful real-life stories, you'll discover how the businesses people remember aren't just known for what they do, but for what they believe, the change they're creating, and the future they're inviting others to be part of. You'll discover: How to uncover the movement that's already taking shape within your business. Why the strongest messages begin with a belief, not a business plan. The powerful question that will completely change how you think about your business. How your own story could hold the seeds of a movement without you even realising it. Why people are drawn to businesses that stand for something bigger than what they sell. The simple exercise that helps you uncover the beliefs at the heart of your business. This inspiring episode will help you find deeper meaning in your message, connect with the people who share your beliefs, and build a business that people don't just buy from, but genuinely want to be part of. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

In this episode of The Business of Stories , Susan revisits one of the podcast's most thought-provoking episodes, exploring why your pricing is about so much more than numbers. Through powerful stories and real client examples, you'll discover how your prices shape the way people perceive your value, the clients you attract, and the confidence you bring to your business. You'll discover: How your pricing could be shaping people's perception of your business before they've even worked with you. The surprising story your prices might be telling without you even realising it. Why people don't buy based on price alone, and what they're really investing in. How to know whether your pricing truly reflects the value you create for your clients. The powerful link between pricing, energy, and attracting the right people to your business. Why understanding the transformation you create changes everything about how you price your offers. This thought-provoking episode will help you see your pricing through a completely different lens, so you can communicate your value with more clarity, confidence and purpose. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

In this episode of The Business of Stories Susan revisits one of the most powerful storytelling concepts of all - the Hero and the Guide. Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why understanding your role in your client’s story can transform not only the way you show up, but also how your audience perceives you. You'll discover: How to make it easy for the people who need you, to find you How a simple shift in perspective can completely change the way you show up in your business Recognising how your clients are really feeling before they find you, and how to make them feel safe, supported and ready to take the next step. The jungle metaphor that has helped hundreds of business owners reframe any worries about being “salesy” How to overcome the fear of putting your content out there, and what happens when you hold back A powerful visualisation that will inspire you to shine your light more brightly. This inspiring episode will help you show up with more confidence, clarity, and purpose - and step fully into the person your ideal clients are looking for. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

It’s so easy to believe you need more experience, more clients, bigger results or a longer list of testimonials before you have anything worth sharing. But the truth is, your stories didn’t begin when your business did. They started long before that. In this episode of The Business of Stories , Susan shares why every stage of your journey is filled with valuable stories, even if you're only just starting out, pivoting in a new direction, or building something completely different. You'll discover: The one thing that's far more powerful than having years of experience or a long list of testimonials. The biggest mistake people make when starting a business (and why waiting until you feel credible only holds you back). The simple shift that helps you stop worrying about what you don't have... and start using what you do. Why your business story didn't begin the day you launched - and where your most powerful stories really started. The story that builds credibility before you've ever worked with a paying client. How to know if you're sitting on stories that could transform your content without even realising it. This value-packed episode is a powerful reminder that you don't need to wait until you feel more experienced or more successful before you start telling your stories. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio .

As part of the Summer Rewind series, we're revisiting some of the episodes that have resonated most over the past year - and contain ideas every business owner needs to hear more than once. This episode is for you if you've ever worried that your stories feel too long, too complicated, or are hard to follow. Join Susan as she shares one of the most simple structures in storytelling, that sits at the heart of almost every story you already know and love. With stories and examples that bring every step of this simple framework to life, you’ll be putting it to use in no time! You'll discover: The simple, five-word structure behind every great movie, book and story - and how to use it in your stories Why the but in your story is where the emotion and connection lives. The biggest mistake that causes people to switch off from your stories (and how to avoid it) How to strip away the waffle without losing the emotion that creates connection. A quick storytelling exercise that will instantly make your stories more focused, engaging and memorable. This super practical episode will help you transform lengthy or scattered stories into powerful, memorable narratives. If you want a simple framework that will help you share stories in your posts, talks and clients stories, so they flow and resonate every time, this episode is a must-listen. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

What makes someone choose you - instead of the other 18 tabs they've got open? If you've ever wondered how to stand out in a world that is getting noisier and noisier, this conversation will reframe the way you think about positioning. In this episode of The Business of Stories, Susan sits down with entrepreneur Olly Richards to explore how building a "One Person Empire" isn't about working harder - it's about knowing what to leverage and becoming impossible to ignore. You'll discover: Why trying to be ‘better’ than your competitors is often the hardest way to win The mindset shift that stops you competing on price, experience or popularity Why most business owners are squeezing blood from a stone - and what to build instead Why building an audience gives you far more freedom than constantly creating new offers The overlooked kind of leverage that can make your business feel lighter, more profitable and far more sustainable How to uncover the experience, perspective and stories to create your own Category of One Whether you're a coach, consultant or creative building a business around your expertise, this conversation will help you think differently about growth, leverage and what makes you the obvious choice. NOTE: You can find Olly Richards’ blog, courses & contact details at: https://ollyrichards.co/ If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, The response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio .

What do you do when you wake up and realise your business bank account doesn't have enough money to cover next month's expenses? In this episode of The Business of Stories , Susan shares a very honest story about being faced with a frightening cash flow situation. And the simple exercise that helped her stop making decisions from fear, and gave her the clarity to create £20,000 in under 30 days. Susan takes you behind the scenes of exactly what happened, what she did differently, and why writing one email became the turning point that changed everything. You'll discover: Why the story you tell yourself in moments of fear will determine what you do next How writing one email from your future self can completely change the decisions you make today The surprising strategy that helped Susan make £6,000, before she'd even launched her offer The mindset shift that stops you asking "What if this doesn’t work?” What to do when sales slow down and doubts creep in The simple question that will completely change how you feel about what you can achieve This honest and inspiring episode is a reminder that the stories you choose to tell yourself shape the actions you take - and those actions create the results you're capable of achieving. If you're ready to stop letting fear write your story and start becoming the person who creates the future you want, this episode is a must-listen. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com FREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide here Download a free copy of The Business of Stories here OFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

If you've ever wondered how to tell stories that truly connect with the people you want to help - without overthinking, oversharing, or wondering whether you're doing it ‘right’ - this episode is for you. For the first time, Susan shares the simple 7-step storytelling process she’s previously only taught inside her live five-day challenges. This practical framework is designed to help you turn everyday moments into powerful stories that do the selling for you. Think of it as a mini storytelling masterclass, complete with a free workbook you can download at thebusinessofstories.com/blueprint - and keep coming back to whenever you need inspiration or clarity. You’ll discover: The story you need to rewrite before you can confidently share your own The one quick practice that will always make your stories more powerful What to do instead of trying to tell your whole story The simple shift that makes people feel like they're right there with you The secret to creating stories people don't just read, but feel How to turn everyday moments into stories that have purpose and impact The surprisingly simple way to guide people towards the next step without feeling salesy This super practical episode walks you, step by step, through a process you can use over and over again, to transform not just one post or one email, but the way you communicate across your entire business. If you're ready to tell stories that position you as the Guide, and have your content doing more of the selling for you, this episode is a must-listen. DOWNLOAD THE WORKBOOK You can download the workbook that goes with this episode at https://thebusinessofstories.com/blueprint/ If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com OTHER RESOURCES: Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, The response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

If you’ve ever thought, “I don’t have enough interesting stories to share”, you’re not alone. So many business owners hold back from making storytelling a key part of their marketing strategy because they think their stories need to be dramatic, life-changing or show-stopping. But what if the problem isn’t that you don’t have enough compelling stories - but that you just don’t know where to find them? In this episode of The Business of Stories , Susan is joined by journaling coach Sally German, who shares how journaling helped her navigate a major chapter of change, build a thriving business, and uncover the stories, lessons and insights that were hiding in plain sight. You’ll discover: • How journaling can help you notice patterns, build self-awareness and create stories that connect • The powerful exercise Sally uses to better understand her ideal client and the transformation she creates • Why clarity about your business, messaging and audience comes from looking within, not outside yourself • How changing the way you tell your stories can attract the people who are truly ready to work with you • Why throwing out the rule book around journaling can make it easier, more enjoyable and far more sustainable This warm and inspiring conversation will help you slow down, see your experiences through a different lens and build more confidence in the value you bring. If you’re ready to uncover the stories that have been there all along and use them with more clarity, compassion and confidence, this episode is a must-listen. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio .

How do you build a business around one clear message when your brain is constantly bursting with new ideas, opportunities, and directions to explore? In this episode of The Business of Stories , Susan answers a question so many entrepreneurs struggle with: How do you stay consistent enough to get known for one thing - when you have an ADHD brain that craves variety, creativity, and fresh challenges? You’ll discover: Why consistency and sameness are two very different things How to get known for one thing without feeling trapped or restricted Why ADHD brains often thrive when they have a clear focus and room for creativity The power of creating frameworks, methodologies, and resources that strengthen your core message How to satisfy your need for novelty while building a stronger brand and reputation The simple mindset shift that helps you stop chasing new business ideas and start building on what already works This encouraging episode will help you embrace your creativity, honour the way your brain works, and build a business that gives you both freedom and focus. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

Have you ever wondered why some stories capture your heart, resonate deeply, or feel so familiar? In this episode of The Business of Stories , Susan explores the seven basic story plots that sit behind some of the world's most loved books and films, and shows how they show up in your business too. From the challenges you've overcome and the milestones you've reached, to the mission you're on and the person you've become along the way, you'll discover how these timeless story patterns can help you uncover more powerful stories, create deeper connection, and share your message with more confidence. You'll discover: How the seven basic story plots can help you uncover stories you may have overlooked How to recognise whether your story is about overcoming a monster, achieving success, pursuing a mission, or becoming someone new The difference between a Voyage and Return story and a Rebirth story - and why both matter in business How stories of mistakes, chaos, lessons and transformation can make you more relatable and memorable The simple question that can completely change the way you tell a story from your business journey This inspiring episode will help you recognise the power in the stories you're already living, understand why they connect so deeply with others, and see that you don't need dramatic Hollywood movie scripts to make an impact. If you're ready to find the stories that connect, build trust, and help your audience see themselves in your journey, this episode is a must-listen. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

So many business owners know that LinkedIn could be a powerful platform for their business - but they’re not sure how to create the kind of posts that lead to real connection, conversations and opportunities. In this episode of The Business of Stories, Susan sits down with Niall Ratcliffe, CEO of Noticed, the UK’s number one LinkedIn agency, to explore what’s actually working on LinkedIn right now - and why human stories, vulnerability, and honest conversations matter more than ever in a world of AI-generated content. You’ll discover: • The tiny daily habit Niall used to grow his business through LinkedIn conversations • The one thing that only you can do - that is becoming the biggest advantage in business content today • How B2B marketing is shifting from corporate messaging to human-to-human connection • The power of consistency, conversations, and relationship-building • How vulnerability and “ugly content” can make your content more relatable and memorable • The simple outreach strategy Niall used to grow his business through genuine conversations This honest, insightful and funny conversation will help you show up with more confidence, embrace the stories that make you human, and build deeper connections online - without feeling salesy. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

There’s nothing more frustrating than knowing you could be making a HUGE difference to the people you help … but feeling invisible. Watching other people become the go-to expert, while you wonder, “Why isn’t that happening for me?”. In this episode of The Business of Stories , Susan shares the real reason some people become known for what they do - and why others stay forgettable, even when they’re incredibly talented. You’ll discover: • Why you need to decide what you actually want to get known for • The secret weapon most business owners avoid • Why you already have a personal brand, whether you know it or not! • The reason people won’t remember you and how to fix it • How to use stories to strengthen your positioning • The simple shift that makes people start recommending you organically • And what actually helps people feel safe enough to buy This honest and empowering episode will help you stop blending in, get clear on what you want to be known for and start showing up with more confidence, consistency and intention. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

One thing I’ve noticed, after years of working with business owners on their messaging and storytelling, is that very few people find clarity in a straight line. Most people don’t wake up one morning with a perfectly polished niche, a crystal-clear message and a business that suddenly makes complete sense. Often, it’s a messy journey full of pivots, doubts and false starts. In this honest conversation, Susan sits down with her client Lema Wiffen to explore the twists and turns of refining your niche, understanding your value, raising your prices, and unpacking the stories that reveal who your ideal client really is. You’ll discover: Why clarity in business is often an iterative process - not a lightning-bolt moment Why charging based on time instead of transformation can keep you playing small The hidden emotional stories many business owners carry around pricing, visibility, and self-worth What it feels like when your messaging sounds right on paper - but still feels somehow misaligned Why the clients who energise you hold important clues about the work you’re truly meant to do How understanding the emotional thread beneath your clients’ struggles can change everything about your content and positioning. This episode is a powerful reminder that clarity rarely arrives all at once. It’s something you uncover layer by layer, through reflection, honesty, and a willingness to keep listening to yourself. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

If you’ve ever held back from making an offer, avoided talking about your prices, or worried that selling somehow makes you come across as pushy, this episode will deeply resonate. Susan is joined by Catherine Watkin to explore what really needs to shift if you want to sell in a way that feels natural, aligned, and genuinely good - for you and your clients. You’ll discover: How the story in your head about selling shapes your confidence, energy, and results Why so many people associate sales with pressure or manipulation - and how to reframe it The difference between traditional sales and selling in a way that feels authentic and values-led How to see selling as an act of service - and why nobody wins when you hold back The beliefs that need to be there for any sale to happen How storytelling builds trust, connection, and desire before you ever make an offer The simple shift from ‘making someone say yes’ to guiding them to the right decision If you’re ready to let go of the pressure around selling, trust the value you bring, and step into your role as the Guide your clients are looking for, this episode is a must-listen. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.

So many of us have fallen into the trap of trying to sound ‘professional’ when we write … only to end up sounding like everyone else … And completely disconnected from who we really are. In this episode of The Business of Stories , Susan shares what she’s been noticing behind the scenes - from AI-written podcast pitches to messaging that has lost its human touch … and why personality is the one thing you can’t afford to edit out. You’ll discover: Simple, practical ways to bring your voice back into your content, so your words feel real, relatable, and deeply resonate with the people you’re here to help. Why writing the way you were taught at school might be costing you more than you realise How writing like you talk instantly makes your content feel more natural and engaging How your quirks, thoughts, and unique way of expressing yourself make your voice memorable Why being vague can kill the personality in your stories How writing for your people (not everyone) helps you connect with the right audience This super practical episode will help you reconnect with your voice, trust what feels natural, and start writing in a way that feels true to who you are. If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com Check out The Story Source here Storytelling Mastery here Download my Be The Guide Masterclass here Download a free copy of The Business of Stories here About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories , hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See my bio here And my speaker page here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio . Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.