Dirty Chats

Kelly Clarkson walked into Brooklyn toy shop Art of Play for five minutes and what has ensued truly makes my heart sing. And Molly's heart, also. There was a Pretty Woman comparison, two Instagram statements that made everything worse, and the owner's responses that got increasingly worse. So this week on Dirty Chats, I’m putting my hard-hitting journalism skills to work with a full timeline of the Kelly Clarkson vs Art of Play feud... plus the PR plan that could have turned this mess into the best marketing campaign of the year. In this episode: Kelly Clarkson’s original post, the elevator eyes and the thumbs down heard round the world Art of Play’s “Molly isn’t for sale” statement... and the price tag that says otherwise The secret twin bird, the $2,000 alternative and the surveillance footage nobody asked for Why the internet has split into two very loud camps (and which one I’m in, sort of) My PR plan for Art of Play, featuring Pretty Woman, Gen Z actors and a very special delivery (Plan B involves an Australian man who yells at people about their beards.) Then in Dirty Business, we get into the real scandal. Not the bird. The feelings. Why emotions are the number one thing holding women back in business, the space between stimulus and response, and my favorite piece of business advice: get so booked you don’t have time to feel. Plus, I get honest about almost talking myself out of my own challenge. Make Money With Carousels Challenge HERE

Emma Grede is my favourite, but maybe I disagree with her this episode? Also, Brooklyn Beckham is being mean to his mum, Pete Davidson is being mean to influencers. And this week, I'm being mean to millennial women... On the menu: Brooklyn Beckham and Nicola Peltz's Paris Fashion Week date night Emma Grede's take on personal branding Pete Davidson's rant about female content creators My five tips to grow your personal brand in 2026 In Dirty Dish, Victoria Beckham shows her Spring/Summer 2027 collection at Paris Fashion Week... and Brooklyn and Nicola are just down the road, holding hands for the paps. I have thoughts. None of them are nice. Then in Dirty Business, Emma Grede tells women to stop obsessing over their personal brand and get good at something first. Pete Davidson wants to know why "girls" are making $40 million a year talking to their phones. And Courtney Johnson jumps in with a spicy take of her own. So who's right? I agree with Emma... and I also completely disagree with her. Because the rules for building credibility have changed. (I also explain why millennials find it so hard to show up on social media. Blame your mum's good crystal glasses.) Press play to find out: → Why Emma Grede's "content is not the point" advice is only half right for women building online businesses → What Pete Davidson's influencer comments get wrong about the attention economy → Why millennial women struggle to show up on Instagram and TikTok (and why Gen Z doesn't) → How to position your personal brand around the thing you think holds you back → How to promote yourself shamelessly, with real creator pitches that went viral → My five-step personal brand strategy for service-based businesses in 2026 Join the Make Money With Carousels Challenge waitlist HERE

It's a big day, people!!! Taylor Swift has released Showgirl: The Encore, and I'm debriefing all four songs. Here's what's also on the ep: The Laughing Cow's mysterious "Not Laughing Cow" campaign The Encore song reviews The science of manifesting (yes, actual science) First up, The Laughing Cow has lost her smile for the first time in over 100 years. I've gone from not thinking about cheese wedges in decades to being completely obsessed. It's curiosity marketing at its finest, and I break down exactly why it works. Then it's my honest review of Patient Zero, Cleveland, Pink Clouding and Babylon. (And I have a theory about what's missing from all four songs that every marketer needs to hear.) In Dirty Business, I get into manifesting. I used to think it was woo-woo nonsense sold by course creators... until it started working for me. So what's actually happening in your brain when you visualise a goal? And why can positive thinking on its own make you LESS likely to get there? Press play to find out: → Why The Laughing Cow's curiosity campaign makes people care about a brand they'd forgotten → What Taylor Swift's Showgirl Encore teaches us about emotion and participation in marketing → How neuroplasticity and your brain's filter decide what you notice → Why Gabriele Oettingen's research shows visualising success alone can backfire → How Peter Gollwitzer's if-then planning keeps you moving when self-doubt kicks in → The four-step manifesting process I use for launches and speaking gigs

It's our 50th EPISODE!! Can you believe it?!? First up in Dirty Dish: Shailene Woodley's 2026 Emmys look in Balenciaga couture was a disaster, and her stylist Karla Welch got eviscerated on the internet, got butthurt, and did the exact wrong thing. Naturally, I break down the exact PR play she should have run instead... seven days of it, actually. Then Patrick Clancy sat down for his 60 Minutes interview alongside his new wife, and I get into why the whole thing felt so rehearsed, what that overwhelming human urge to "set the record straight" does to us, and how it once landed me my first celebrity interview. Then Dirty Business, and this one's for anyone building a brand: the psychology of Easter eggs. Alix Earle packed her latest Reale Actives campaign with hidden references (the ad I wrote a carousel about that hit 440,000 views), Taylor Swift has the whole internet decoding her Emmys promo, and there are five separate psychological mechanisms firing every time you spot one. I break down all five, and exactly how to use them for a brand your size. → Why "I found it" beats "they told me" every time (the earned insight effect, and how to build it into a launch) → How Easter eggs create insiders and outsiders, and why belonging is one of the strongest triggers you can pull → Why Alix Earle's Reale Actives puzzle campaign trained her audience to never scroll past her again → How decoding lowers a buyer's guard in a way that selling to them directly never can → The world-building move that turns one-off content into a community with its own lore → How to use all of it as a small brand, with the real businesses pulling it off right now Get Viral Carousel Cours e HERE Check out the Hot Cakes Instagram HERE Check out my viral carousel on Alix Earle's campaign HERE

Season 5 of The Secret Lives of Mormon Wives is back and I'm giving you my quickfire thoughts. ... Taylor Frankie Paul, the engagement nobody believes, the co-parenting ick, and the one cast member I've completely changed my mind about. Then we get to Celine Dion, who has just returned to the stage for her Celine Dion Paris 2026 residency, and I have a take that's...surprisingly. Because the internet has been suspiciously kind to her. And there's a reason nobody will say the obvious thing out loud. I break down exactly what's going on, and it's one of the most powerful storytelling principles you can steal for your own brand. Then in Dirty Business, the marketing trend I reckon will make or break product and service brands through 2027: experiential marketing. I get into why the brands winning right now are the ones dragging people off their phones and into an actual room, using Glossier, Cartier, Hailey Bieber's Rhode, the Erewhon smoothie, and the Lululemon Dupe Swap to show how they stack effort, scarcity and belonging until a product stops being a product and becomes a badge. Plus how to steal all of it if you run a service business and don't have a store. → The narrative transportation principle behind why fans defend a brand instead of judging it, and how to build it into your copy → Why an unfinished story keeps people hooked (the Zeigarnik effect) and how to use open loops on purpose → How Celine Dion's comeback explains effort justification, aka why people value what they've watched you fight for → Why experiential marketing is the 2026 trend that turns customers into your unpaid marketing team → How the Lululemon Dupe Swap converted 50% brand-new customers without ever telling them the product was better → The service-business version of all of it when you've got nothing physical to hand over Follow me on IG HERE Find my website HERE

The Lindsay Clancy trial is officially a mistrial, Isobel Lorna launches a £300 planner that's made the internet whinge, and I break down the behind-the-scenes of my $50,000 USD launch. First up in Dirty Dish: the Lindsay Clancy case has been ruled a mistrial, and I get into what one holdout juror changed, whether a retrial can ever find an untainted jury, and the thing about the public reaction to this case that I genuinely can't stop thinking about. Then we get to Isobel Lorna and Agende, the luxury planner that had TikTok in a full tantrum over its price tag. I break down exactly why it's not too expensive... and why the people whinging about the price are the entire reason it worked. Then in Dirty Business, I pull back the curtain on my own $50K launch. The real numbers, what I actually spent and the one decision I fought my launch strategist on that turned out to be genius. Find Ashley on Instagram HERE Follow me on Instagram HERE

Dirty Chats is back after a four week break, and Meghan and Harry are BACK IN THE UK. But first, how was my time away overseas? True thoughts about Powerhouse Women? And my take on the horrific true crime doco The Death of a Pastor's Wife. First up in Dirty Dish, Meghan Markle and Prince Harry have made a shock return to the UK. This from the man who swore he couldn't see a world where he'd bring his family back within a year. So what changed? I've got six theories. We get into the Cotswolds move, the convenient six-month "trial," the ongoing security battle with King Charles and the RAVEC committee (including the Al-Qaeda plots Harry says were kept from him), and whether this was really a financial flight dressed up as a freedom flight. Plus the Guy Ritchie casting rumour around The Gentlemen that might have been the smartest piece of newsjacking all year. And of course I help Meghan out with a new UK marketing plan to claw back her reputation. She won't use it, but she definitely should. Then in Dirty Business, I'm unpacking why Dolly Parton is a universally loved, and a marketing genius. → How Meghan and Harry's UK return doubles as a reputation-marketing case study (and the image-rehab plan I'd actually run for her) → What newsjacking really is, and how a Meghan Markle rumour may have sold Season 2 of The Gentlemen → Why Dolly Parton refusing to change her look was the smartest brand decision of her career → How "leaning into your Dolly-ness," aka doubling down on what makes you YOU, is the Seth Godin principle most business owners are too scared to use → Why saying no to the biggest star in the world eventually made Dolly millions Follow me on IG HERE Find my website HERE

Kim Kardashian just dropped the most psychologically dialled ad of the year... and I'm jealous I didn't write it. 7.7 million views in nine hours (and counting). And no, it's not just because she's Kim Kardashian. But first, Dirty Dish. This week I'm covering: Robbie Williams, a FIFA interview, and the mystery white object that fell onto his mic. Amanda Batula shutting down pregnancy rumours in the most Amanda way possible. Kris Jenner going on plastic surgeon Simon Ourian's podcast to defend Kendall Jenner's nose. Then in Dirty Business, I'm breaking down Kim Kardashian's debut campaign for Update, her new energy drink brand. This isn't a "celebrity posts ad, ad goes viral" story. There are six specific psychological tactics baked into this reel, and every single one of them is stealable for your business... even if your audience is 700 followers and not 75 million. I also have a very exciting announcement about something I've been building behind the scenes. You'll want to hear this one. → Why Kim Kardashian's Update energy drink ad entertains first and sells second (and the brain chemistry that makes it work) → How self-deprecation works as a security signal that builds audience trust → What world-building and parasocial relationships have to do with why customers become loyal to brands → Why pain point marketing beats listing features every single time → How to use personality-driven marketing to convert your website visitors, even as a small business Sign up for my free 5-day workshop, How to Get Found, Liked, and Booked on AI, HERE Stalk my website HERE

Phoebe Gates raised over $35 million for her shopping app Phia. Now the whole internet is asking one question... did she commit fraud? This week on Dirty Chats: The Phia cookie stuffing scandal taking over the tech internet Justin and Emily Baldoni's surprise statement after two years of silence A hot take on whether you should lie in your business to get ahead First, Justin Baldoni and Emily Baldoni broke their silence with a statement reel nobody saw coming... and I break down why their PR playbook has been flawless from day one. Then, Phoebe Gates (yes, Bill Gates' daughter) and co-founder Sophia Kianni are accused of cookie stuffing through Phia, their AI shopping app backed by celebrity investors like Sydney Sweeney and Hailey Bieber. I explain what cookie stuffing actually means in plain English, why the word "fraud" is being thrown around, and the halo effect... the marketing shortcut that made all of us trust them without checking a single thing. I also lay out my PR comeback plan and redemption arc for Phoebe. Then in Dirty Business, a 15K business coach posted that lying at the start of your career is basically mandatory... and I have thoughts. I share the terrifying first time I called myself a copywriter, how I landed my first keynote without begging for it, and the one kind of lying I fully endorse. → What cookie stuffing (affiliate attribution fraud) is and why Phia's "it was a bug" defence isn't landing → How the halo effect lets founders borrow celebrity credibility... and why investors hand over millions without checking → The crisis PR moves Phia is getting wrong right now → Why "fake it till you make it" hits differently for women raising capital → The mindset shift behind booking speaking gigs, clients, and opportunities before you feel ready JOIN the Get Found, Get Liked, Get Booked Workshop HERE Check out Unstoppable Women Conference HERE

Taylor Swift married Travis Kelce at Madison Square Garden, and everyone (except me) is reading it wrong Taylor Alison Swift is married, and the internet is losing its mind over a peach curtain. In Dirty Dish, I'm unpacking the royal wedding of the year: the thousand guests, the raffle, the "T and T married" billboard in the world's most boring font, the Adam Sandler of it all. I've got a theory that reframes this whole thing the second you stop looking at it as a wedding...😏 I also get into the Blake Lively snub (a thousand people invited and she still didn't make the list), and the Karlie Kloss feud that may have quietly healed itself. Then in Dirty Business, we stay right on Taylor, because she is the single greatest living example of the one marketing skill every commentator is obsessed with in 2026: world-building. Why do we all feel personally betrayed by a venue choice? Because Taylor has spent years making millions of strangers feel like they know her, and she did it on purpose. I break down exactly how, plus two brands pulling off the same trick with zero celebrity attached. → Why world-building is the marketing skill everyone's talking about in 2026, and how Taylor Swift quietly mastered it years ago → How giving your audience a job inside your brand (instead of just talking at them) turns casual followers into people who defend you → What Duolingo's fake owl funeral and Liquid Death's billion-dollar "canned water" empire teach you about building a brand world → Why effort is the glue that makes people loyal, and how small rituals get your audience marketing for you for free → The one thing AI genuinely cannot copy in 2026, and why it's your biggest competitive advantage

Evan Spiegel launched Snapchat's new Specs AR glasses, and within 48 hours Snap had lost 2 billion dollars. Yes, with a B. This week I get into the Snap Specs launch... the keynote, the $2,195 price tag, and why everyone online blaming the "ugly" glasses has it completely wrong. I break down the actual reason Evan Spiegel's launch tanked (it isn't the design, and it isn't the cost), then I rebuild the entire campaign the way I'd have run it. (Miranda Kerr, you're so welcome.) Then in Dirty Business, I get personal about my "bad audio." A friend literally gasped when I admitted my podcast audio wasn't perfect. So I'm unpacking why I hit publish anyway, and the one thing that's quietly grown this show to number one in multiple countries while I spent 10 months getting around to the curtains, the carpet and the sound. → Why Evan Spiegel's Specs keynote led with features instead of feelings... and the buyer psychology mistake that sank the launch → How Apple beat Microsoft in the early 2000s with identity-first marketing, and why people buy who they become, not what a product does → The celebrity-seeding FOMO tactic that turned an unknown bikini brand into a sell-out, and how to borrow it with zero ad budget → Why a $2,195 price tag isn't the problem (people queue for $2,000 sneakers... it's never about cost) → How "start before you're ready" took an imperfect podcast to #1 in multiple countries in 10 months → The perfectionism trap that quietly handicaps your launch, your email list and your content Check out my website HERE Podcast host: Marisa Twentyman, website copywriter for brands that don't do boring, founder of Dirty Chats, and wannabe PR specialist to the stars.

Olivia Rodrigo VS Taylor Swift (the whole story), how popstars market themselves, Brooklyn Beckham's DoorDash commercial annnnd I give my Summer House reunion thoughts. Today's episode is mostly gossip...except the part where I unpack Olivia Rodrigo's personal branding and the common marketing thread that exists between popstars like Olivia Dean, Olivia Rodrigo, Taylor Swift, Katy Perry and Chappell Roan. SO ON THIS EPISODE: Olivia Rodrigo vs Taylor Swift. Brooklyn Beckham's $1 million DoorDash collaboration The Summer House reunion, where Amanda blew up two relationships at once and still can't work out why she's the villain I give Brooklyn a full DoorDash makeover, and I hand Amanda a PR recovery plan she did not earn but very much needs. No Dirty Business this week, but there's a real branding lesson tucked into the Olivia Rodrigo segment about what actually makes a personal brand memorable. It's the opposite of what most people do. → Why Olivia Rodrigo vs Taylor Swift and the alleged feud → What Brooklyn Beckham's DoorDash flop teaches you about brand collaborations → How the biggest pop stars build a memorable personal brand on purpose → The Summer House reunion, fully recapped, with PR plans included

This week I sit down with Elijah Timmins-Scanlon, the Auckland model (signed to Red Eleven) who called out New Zealand streetwear brand Huffer of using AI to generate campaign images that looked suspiciously like him. Or like him and his brother, also a model, blended into one person. He tells me how he found it, what he did next, and how aggressively the brand moved once he said something out loud. (Getting blocked by a brand's own Instagram is not the move that makes you look innocent.) We get into Huffer's official line that "computer-assisted design has been used in the industry for 30 years," the other model who clocked AI figures wearing his exact garments from a past shoot, and the quietly terrifying fact that New Zealand has almost no rights... the legal right to control how your own face and identity get used to sell things. Then Elijah shares where he thinks all of this is heading, for models, photographers, and every creative whose work just became very easy to fake. → Why blocking Elijah Timmins-Scanlon did more damage to Huffer than the original AI ad ever could → The scary reason NZ law can't protect a face that's been AI-cloned → How the same garments turning up on "new" models turns a hunch into receipts → Why "computer-assisted design" became the corporate non-answer of the year → What AI really means for working creatives right now, from someone living through it Follow Elijah on IG HERE , Tiktok HERE I'm Marisa Twentyman, podcast host of Dirty Chats, and founder of Dirty Copy. Find me on Instagram HERE

I unpack the 4 ways accounts are blowing up in 2026, and the common thread between my viral posts (that translates to reels, YAP videos and carousels). Also, Taylor Swift gets sued and the title of her new song is suspicious. On Dirty Dish this week I get into: Taylor's Toy Story 5 song, "I Knew It, I Knew You"... and the Gracie Abrams of it all The Maren Wade lawsuit over The Life of a Showgirl Then we get into Dirty Business. This week I'm answering the thing everyone wants answered and almost no one can pull off... how do you actually go viral in 2026? I break down the four ways I'm watching people blow up right now, and the fourth one is the exact technique behind two of my recent carousels that did 370,000 and 113,000 views. → Why hyper-specific relatable pain points still print views (and why "pain points are dead" is a lie people keep telling me) → How one creator added 70,000 followers from a single post about... styling a bed → Why controversial, quirky, non-neutral content is the only thing that stops the scroll → My most repeatable viral strategy: mining real emotion as engagement bait across carousels, Reels, emails and Substack → How the Belle Burden "Strangers" carousel tapped a deep emotional reservoir and pulled 13,000 likes and 700+ comments Get the Viral Carousel Course HERE Visit my website HERE Follow me on IG HERE Follow me on TikTok HERE

There's a new most-trolled Meghan in town... and I have a full PR plan to save her. In Dirty Dish I cover: The Anne Hathaway "I swear it's just two tight braids" facelift saga Marciano and Jessi from Love Is Blind and how they pulled off the redemption arc of the century Then in Dirty Business... I break down why Meghan Trainor's latest album Toy With Me debuted at #198 on the Billboard 200, why she cancelled her Get In Girl tour, and why the TikTok comments under her single tease have become a competitive sport for trolls. Spoiler: this is not actually a music problem. It's a brand identity problem. And naturally, I break it down. I also pitch Meghan a full PR plan, including a bonus track concept... Still waiting for my cheque 😏 → Why Meghan Trainor's brand identity broke when her body changed, and what that means for any business going through a rebrand → The Taylor Swift principle of brand evolution vs. brand 180, and why one works and the other gets you cancelled → How to rebuild emotional connection with an audience that feels betrayed by your pivot → Why "marketing is mining for feelings" is the only sentence you need to memorise this week → The exact PR move that turns trolls into your highest-performing content Follow me on Insta HERE Check out my website HERE

Spencer Pratt is running for Mayor of LA and I have become genuinely, unironically invested. This week on Dirty Chats, I'm covering the marketing masterclass nobody saw coming, plus the unhinged economic ripple effects of one in eight Americans being on Ozempic. In Dirty Dish I'm covering: Alex Cooper's pregnancy announcement and why my PR prediction from three weeks ago has officially COME TRUE. Amanda Frances, her Abundance Timeline challenge, and the viral post that made me $4.5K USD in three days (please check out my friend Dr Sienna Olson if you want GLP-1 support https://www.instagram.com/dr.siennaolson/ ) The financial winners and losers of the Ozempic and GLP-1 boom... Shocking news about Aqua Then in Dirty Business I'm breaking down Spencer Pratt's mayoral campaign and why it's a positioning and messaging masterclass for 2026. From the Palisades fires to Karen Bass's Ghana trip, to Heidi Montag's Superficial finally hitting number one, to the AI billboards, the dog interviews with Amanda Bekant, the Hollywood endorsements...this campaign is doing what every great marketer does. I also explain why Karen Bass's attack ad on Spencer accidentally became his best marketing asset. → How Spencer Pratt positioned himself as the "anti-politician" and why that frame is the entire campaign → The two specific pain points he zeroed in on (and why specificity always beats broad messaging) → Why authenticity plus a sad story is the most powerful combo in marketing right now → How Karen Bass's attack ad accidentally became Spencer's best marketing asset → The exact 2026 marketing playbook: AI, influencers, raw content, and refusing to be polished → Why listening to your audience changes your messaging (and why the opposition isn't doing it) Check out my website HERE

In a move no one saw coming, Blake Lively has settled with Wayfarer Studios... and I am in mourning. That courtroom trial was the only way I was emotionally getting through May 2026. (We're devastated. We're inconsolable. We're rewatching the Met Gala interview for forensic evidence.) This week on Dirty Dish , I'm breaking down the settlement no one wanted: what Blake Lively actually agreed to, what Justin Baldoni's lawyer Bryan Freedman is saying about it, and why I think the real war isn't over...it's just moved to the box office. I also unpack Whitney Leavitt leaving The Secret Lives of Mormon Wives and why this is a full Geri Halliwell-leaving-the-Spice-Girls moment for Mom Tok. Plus...I have a brand new PR plan for Blake. It involves a baking blog, and that's all I'm giving you. Then yes, I talk about marketing as well. In Dirty Business , I'm getting honest about why I postponed a launch by a month. We're talking about the self-imposed deadlines that quietly wreck your business, the moment I caught myself comparing my business to other women's, and the very specific thing my husband had to bully me into admitting. It's not a tidy lesson. It's the actual conversation. → Why Blake Lively's Met Gala 2026 appearance hours after settling with Wayfarer Studios was a calculated PR move, not a coincidence → What Justin Baldoni's strategic silence tells you about owning the narrative when the internet wants a statement → The Whitney Leavitt and Secret Lives of Mormon Wives lesson on when to detach your brand from a group identity → The exact moment a self-imposed deadline stops serving your business and starts costing you → Why I started getting jealous of other woman Dirty Chats is hosted by Marisa Twentyman, website copywriter and founder of Dirty Copy. New episodes drop weekly. Check out my website HERE

I'm ranting today. Women in the entrepreneurial space need to stop being put on a pedestal...because I'm starting to feel like a lot of them are being dishonest. Also we've got Taylor Frankie Paul and Dakota Mortensen back in court...the judge absolutely clocked what's going on there... Plus Nike's embarrassing response to their Boston Marathon campaign backlash, and why their non-apology is a masterclass in what NOT to do when your brand gets backlash from the Karens. Next, how Emma Grede turned every controversy on her book tour into free press for Start With Yourself... and the reframe strategy behind it And then I go into a rant about women in the entrepreneurial space, the wide-open-calendar performance, paying for proximity, and why the real opportunity right now belongs to the women who've actually been putting in the work. I have opinions. (You've been warned.) I'm Marisa Twentyman, website copywriter and founder of Dirty Copy, copywriting for brands that don't do boring. I'm the host of Dirty Chats podcast... And you can find me HERE on Instagram and HERE on my website

ON THE POD TODAY>>> What happened in Belle Burden's smash hit memoir Strangers? (and why did my carousel about it go viral?) I chat about the devastating prenup, what my husband said about the husband leaving, and what my carousel angle taught me about Instagram metrics. The Alex Cooper Vs Alix Earle drama explained: what actually kicked the feud off, and why Matt Kaplan is all of a sudden in hot water (and why he shouldn't called 'Matt')...and I pitch an unofficial PR plan for Alex Cooper that I will absolutely NOT be posting. How can you make sure you actually achieve your goals? I learnt a LOT this week about the psychology between why some people achieve their goals, and others just dream about them. This part you genuinely don't want to miss. Get Viral Carousel Course HERE What you'll learn: → Why Instagram's shift to interest media is changing who sees your content - and why your followers aren't the audience anymore → The one thing AI genuinely cannot do for your content (and why creatives are the ones who win in this new era) → Why Gabrielle Oettingen's weight loss study proves pure visualisation makes you less likely to hit your goal → How Peter Gollwitzer's "if-then" implementation intentions doubled follow-through across 94 studies and 8,000+ participants → The difference between confidence and self-efficacy — and why one predicts success better than IQ → Why elite athletes focus on process goals over outcome goals, and how to apply it to your business If you want the exact strategy I used to land a carousel at 200K views (and the psychology underneath why it worked) — Viral Carousel is the course. I'm Marisa Twentyman, website copywriter and founder of Dirty Copy. Find my website HERE

Justin Bieber's $10M Coachella Set, The Masters' No-Phone Policy, and the Marketing Power of Doing Less Everyone has an opinion on Justin Bieber at Coachella. Here's mine. This week I'm breaking down two very different events ...The Masters golf tournament and Justin Bieber's stripped-back Coachella set ....and what they both accidentally taught us about the most powerful marketing move of 2026. (Yes, I'm talking about sport.) Dirty Dish: The Masters has a no-phone policy, a lottery ticket system, and merch you can only buy on-site. The result? A Black Friday shopping frenzy and a crowd of euphoric, genuinely present people. M Dirty Business: eanwhile, Justin Bieber walked on stage with a laptop and a stool, got paid $10 million, and pulled 94.2 million views — compared to Sabrina Carpenter's 2.1 million, with all the bells, whistles, and celebrity cameos money can buy. I also give my actual take on what made the Bieber set so powerful — and it's not what most people are saying. → Why banning phones was the smartest marketing decision The Masters ever made — and what FOMO actually does to buyer behaviour → How scarcity + urgency created a Black Friday mentality for golf merch → The real reason Justin Bieber's laptop segment hit harder than a $5M production budget → What counter-cultural positioning actually means for a small business (and what it costs you to do it) → Why community is the most valuable thing a brand can manufacture right now If you want carousels that actually stop the scroll, grab my Viral Carousel mini course HERE.