Cincinnati Podcast Studio Podcast

Get Your FREE Business Podcast Starter Worksheet ➡️ https://cincinnatipodcaststudio.com/business-podcast-starter-worksheet-landing Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery Why Your Business Needs a B2B Podcast (In the Age of AI) Brian Erickson and Josh Lewis break down why AI makes human perspective more valuable, not less, and why a video podcast is the fastest way for a CEO or founder to build it. There’s no shortage of information online anymore...what’s scarce is perspective. Brian and Josh explain why that makes video podcasting one of the highest-leverage moves a CEO or founder can make: one 90-minute recording becomes a month of content, and gives AI what it still can’t fake...your voice on what you know best. They also cover why “the market’s too crowded” doesn’t hold up, how one episode becomes 14 shorts, blog posts, newsletter content, and a knowledge base for your own AI tools, and the “niche down, then niche up one level” rule so the right 1,000 people can find you. Then they get into what breaks a B2B show: hosts who can’t steer rambling guests, overcrowded panels, and treating any episode like a career-defining capstone instead of saying the same thing a different way, again. Brian also walks back their biggest mistake running their own podcast business, and what happened to lead flow the one time they stopped recording. In this episode: - Why "this is not a cost, this is an investment" is the right ROI lens for a CEO's time on a podcast - The real reason the "too many podcasts already" objection is wrong - information is everywhere, perspective isn't - What actually separates a B2B podcast from a B2C one (you need 1,000 of the right people, not 10,000 of anyone) - How one episode turns into shorts, blog posts, newsletters, sales clips, and an internal AI knowledge base - The "niche down, then niche up one level" rule for choosing topics specific enough to matter and broad enough to be found - How a camera-shy CEO can still host a podcast by flipping the host/guest roles with a more camera-ready teammate - The three mistakes that quietly kill a B2B show: weak hosts, too many guests at once, and "capstone episode" thinking - What happened to their lead flow the one time Brian and Josh stopped publishing their own podcast Timecodes: 00:00:39 Why your business needs a B2B podcast 00:03:39 Perspective vs information - what AI can't replace 00:23:43 How one podcast turns into 14 shorts, blogs, and newsletters 00:25:20 How a camera-shy CEO can still host a show by swapping roles 00:30:44 The biggest mistake: stopping their own podcast 00:32:01 Niche down, then niche up one level 00:50:23 Why a weak host ruins a good guest 00:56:13 Why four people on camera rarely works Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment -- https://cincinnatipodcaststudio.com/fit Book a Discovery Call -- https://cincinnatipodcaststudio.com/discovery The List: Why B2B Buyers Already Pick You Before They Call New research says 94% of B2B buyers build a ranked list of vendors before they ever take a sales call -- and roughly 7 out of 10 times, they end up buying from whoever was already at the top of that list. Brian Erickson and Josh Lewis break down what that means for any business still waiting until the "sales conversation" to start building trust. In this episode: - The stat that changes everything: 95% of winning vendors were already the buyer's day-one favorite, before the first call ever happened - Why a sales conversation only moves the needle about 10-20% of the time once a buyer has already made up their mind - A real story about becoming a "raving fan" of a company through its podcast, years before ever needing their product - Why AI and search engines reward businesses that build "clusters of authority" around a topic, not just a single good webpage - What happens when AI can't find an answer about your business: it either skips you, or worse, it makes something up - Why staying silent to "avoid risk" is the exact habit that keeps businesses invisible to both buyers and AI - The difference between being seen as an expense versus an investment, and why that comes down to trust - Two free ways to start showing up before your next prospect ever builds their list Timecodes: 00:38 The stat: 94% of B2B buyers build a list before they ever talk to a vendor 02:50 A real story of becoming a raving fan of a company through its podcast 08:28 Why the buying decision is often locked in before the first contact 15:05 How AI and search engines look for "clusters of authority," not just a good website 23:32 What AI does when it can't find an answer about your business 32:42 Why "investment" beats "expense" once trust is built 37:04 Two ways to start: book a discovery call or try the free Podcast Idea Evaluator Resources mentioned: - 6Sense B2B buyer research study (referenced buyer list/decision stats): https://6sense.com/science-of-b2b/buyer-experience-report-2025/#introduction-ch - The Pro Church Tools Show, hosted by Brady Shearer and Alex Mills: https://prochurchtools.com/podcast - Free Video Podcast Idea Assessment: https://cincinnatipodcaststudio.com/fit Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery The 5-Step Process for Working With Cincinnati Podcast Studio: From Discovery Call to Weekly Rhythm Josh Lewis & Brian Erickson walk through the exact five steps every editing client goes through at Cincinnati Podcast Studio, from the first 30-minute call to a steady recording rhythm. You will leave knowing what happens before the first recording, why it is built that way, and how to tell whether a video podcast actually fits the problem you are trying to solve. In this episode: - Most people arrive with one of two problems, brand recognition or education, and that is what decides whether video podcasting is the right tool - The discovery call is a 30-minute conversation, not a sales pitch, and it sometimes ends with "you don't need a podcast" - Video podcasting is only part of the work: webinars, course creation (one client recorded four courses in a single studio day), pitch videos, and short-form video are all on the table - Why the studio tour matters: seeing the space, and having a scheduled trip to the studio, gives busy executives ritual and accountability that a home setup does not - Proposals are custom every time, and can include creative consulting, social channel creation, and posting your podcast across platforms - Three meetings happen before the first recording on purpose, so branding, artwork, music, and voice are settled before a weekly show needs to move fast - Why you should not publish your first episode the moment it is delivered: record the next one first so you keep a buffer and never miss a week - Launching with two or three episodes, and banking edited episodes, gives new listeners something to binge and a reason to subscribe Timecodes: 00:21 The two problems people bring to us 01:27 Step 1: The discovery call 04:39 What else we do beyond video podcasting 08:27 Step 2: Studio tour and custom proposal 14:38 Step 3: Creative alignment call 19:02 Step 4: Studio kickoff 21:52 Why you should not publish your first episode right away 25:05 Step 5: Your regular recording rhythm 28:30 How to book a discovery call Resources mentioned: None mentioned. Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment -> https://cincinnatipodcaststudio.com/fit Book a Discovery Call -> https://cincinnatipodcaststudio.com/discovery 8 Business Moments That Call For a Podcast: From Leadership Change to M&A Brian Erickson and Josh Lewis have sat across the table from dozens of businesses navigating leadership changes, rebrands, and acquisitions -- and they've watched the same pattern play out every time: silence creates mistrust. In this episode they name the eight specific moments where a video podcast stops being a marketing nice-to-have and becomes the fastest way to keep people from filling the information gap with their own worst assumptions. In this episode: - Why treating a conference as a once-a-year event wastes the ten podcasts worth of content sitting in your speaker lineup - The Deloitte stat on retiring baby boomers ($6.9-9.6 trillion in projected lost output) and why a podcast is the fastest way to capture a retiring expert's institutional knowledge before it walks out the door - How to use a podcast to stabilize a company through a CEO transition instead of letting the rumor mill fill the silence - The Harvard Business School research showing communication dips during leadership transitions, and why that gap is exactly when trust erodes fastest - Why Deloitte found companies that communicate well during M&A retain employees 3.5x more often, and how a podcast becomes the CEO's steadying voice through the deal - How a podcast turns your sales team's same ten questions into pre-built objection-handling content that shortens the sales cycle - Why a rebrand isn't just a logo change -- it's a new company language, and a podcast is how you teach it to your whole organization at once - How Glasshouse Real Estate used podcast clips to recruit new agents by showing candidates the culture instead of describing it in a job posting Timecodes: 01:16 The 8 moments that call for a podcast 02:17 Trigger 1: Annual conference or event 08:37 Trigger 2: The retiring expert 17:19 Trigger 3: Leadership transition 25:18 Trigger 4: Mergers and acquisitions 37:05 Trigger 5: Your sales team's most-asked questions 44:42 Trigger 6: Rebrand or repositioning 54:11 Trigger 7: Regulatory or industry change 1:01:01 Trigger 8: Recruiting and culture Resources mentioned: - Deloitte research on retiring baby boomers and lost institutional knowledge - Deloitte research on employee retention during M&A - Harvard Business School research on communication during leadership transitions - Glasshouse Real Estate (CPS client) - Zimmer Law's process webinar - Branding consultant Caleb Roston Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery === Episode 034: Stop Making Excuses: Every Objection to Starting a Business Podcast, Answered Brian Erickson and Josh Lewis run the studio behind hundreds of business podcasts, and in this episode they answer the objections and FAQs that come up on nearly every sales call -- straight, with real numbers. In this episode: - Why "cost" is really a choice between time or money -- and the real range for a produced episode, from $500 for a bare-minimum session to $2,500 for a fully edited, done-for-you package - What DIY podcasting actually costs you in hours: about six hours minimum per episode once you know what you're doing, often a full day when you don't - Why 27 minutes is the shortest length worth making (it matches the average American commute), and why pushing closer to an hour usually gets better content and more usable clips - What happens to footage that never gets edited or posted -- the wasted guest time, the wasted spend, and the compound interest you never get back - Why "I'm not cool enough for video" doesn't hold up: if your business already works, you've already proven you're the person your clients need - Why there's no contract required, but 12 to 18 months is the real minimum commitment before brand awareness actually shows up - Why hyper-local businesses -- even ones podcasting for an internal audience of 300 employees -- still get real value from video - The actual disqualifiers for starting a podcast: no time, no money, no clear goal, or nothing you're willing to say in public === Timecodes: 01:56 How much does a business podcast actually cost 07:04 The real dollar ranges, from $500 to $2,500 per episode 13:36 How much time a company podcast actually takes 19:07 How long a typical business podcast episode should run 23:05 What happens when you record but never edit or post the footage 28:08 What if I'm not cool enough or good on camera 36:45 Do you have to sign a long contract to start a podcast 46:24 Who should not do a business podcast === Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis === Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu === Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery === Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.

Download our FREE Topic Strategy Framework PDF ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery Brian Erickson & Josh Lewis on Podcast Topic Strategy: The 4-Part Framework for Never Running Out of Things to Say Brian Erickson and Josh Lewis break down the exact framework they use with every Cincinnati Podcast Studio client to solve the question that stalls more shows than anything else: what do we actually talk about? In this episode: - Start with your business goal before you brainstorm topics -- if the podcast doesn't tie to something specific (more leads, more brand recognition, more team culture), it won't survive past month three. - Your podcast's ICP can be broader than your business's ICP -- cast a wide net to reach the narrower group who actually buys from you. - Pick the ICP you enjoy working with, not just the ones who spend the most -- your biggest clients aren't always your best-fit audience. - Define your unique authority one of two ways: what your team is uniquely great at, or the deeper "why" behind what you build. Both work, but pick one on purpose. - Ask your SEO person and your sales team what questions people already keep asking -- that gap is your next dozen episodes. - Run your website through an AI tool like Gemini and ask why it isn't ranking for the questions you want to own -- it will tell you exactly what content is missing. - Don't wait for the perfect topic to start recording -- your first episode won't be your best one, and the reps are what get you there. - Free tool: run your show idea through the Podcast Evaluator to get a score, a competitor breakdown, and a list of starter episode ideas. Timecodes: 07:21 -- Start with your business goal 19:41 -- Define who you're actually serving (ICP) 30:24 -- Find your unique authority 40:46 -- Figure out what people are actually asking 52:13 -- Why your first episode won't be your best (and that's fine) 56:44 -- Free tool: the Podcast Evaluator Resources mentioned: Podcast Evaluator -- https://cincinnatipodcaststudio.com/podcast-idea-research Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery We Almost Killed Our Own Podcast. Here's the Audit We Ran Instead. Brian and Josh open up the Cincinnati Business Podcast -- their other show - and audit it live, on camera. A year and a half in, over a million content impressions, and they were still asking each other whether it was worth keeping. This is the full teardown: what was broken, what they're changing, and the three-part framework they use on client shows to make that call. In this episode: Why "is this worth it?" is the right question to ask about your podcast -- and why viewership is almost never the metric that answers it The 3 P's audit framework: Positioning, Packaging, and Promotion Why a podcast without a defined ICP is a networking hobby, not a business asset How narrowing your guest list actually increases views instead of shrinking them Why the host's job is to represent the audience in the room, not himself The "does this bring me joy?" filter for guest selection -- and why an obligation-driven show dies How wardrobe, set design, and thumbnail direction are all positioning decisions, not aesthetic ones Why YouTube Promotions is a shotgun when you need a rifle - and what to run instead What it looks like to promote a podcast the way a media network would, not the way a creator does "Cold caking," typewriter thank-you notes, and building moments of delight into the guest experience The guest promotion handoff most shows get wrong -- and the simple fix Timecodes: 00:38 Why we're auditing our own show in public 01:49 V1: The "city name business podcast" play -- and why it drifted 05:15 A million views and still asking "is this worth it?" 07:03 V2: Narrowing the show to our actual ICP 11:55 What finally started working: recognition and a revenue correlation 17:14 Hobby podcast vs. business asset 20:14 The 3 P's: Positioning, Packaging, Promotion 21:22 Positioning: Who is this show actually for? 31:00 Positioning: What do we want the show to do for the business? 41:50 The "will this guest bring me joy?" filter 44:18 Packaging: Visual identity, wardrobe, and show flow 55:19 Promotion: Right content, right platform (the LinkedIn SSI) 59:31 Blog posts, SEO, and sharing credibility with your guest 1:00:29 Why YouTube Promotions was a mistake 1:02:41 Thinking like a media network: billboards and paid placement 1:06:04 "Cold caking" and creating moments of delight 1:11:10 Making it easy for your guest to promote the episode Resources mentioned: - The Power of Moments by Chip & Dan Heath - LinkedIn Social Selling Index (SSI) Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week - so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: /@cincinnatipodcaststudio Instagram: /cincinnatipodcaststudio Facebook: /cincinnatipodcaststudio TikTok: /cincinnatipodcaststudio LinkedIn: /cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice Brian and Josh break down the exact content sequence they've observed from people like Gary Vaynerchuk, Alex Hormozi, and Codie Sanchez -- the order to build a trusted personal brand if you're starting from zero, and why most people skip the step that actually matters first. In this episode: - Why "product before content" is the step almost everyone skips -- and how to document your process if you don't have a product yet - Why a video podcast works as the hub that fuels every other piece of content you make - How to turn one long-form conversation into a week's worth of short-form content instead of guessing what to post next - Why a newsletter converts better than social media -- you own the list, you don't own the platform - What has to be true before you build an online community (you need a team behind you, not just yourself) - The real difference between courses (a transformation tool) and webinars (a sales tool) - Why "share the knowledge, sell the implementation" lets you give away expertise without giving away the outcome - What a "shredder" is and why some of the biggest creators online have someone whose only job is turning their day into content Timecodes: 01:25 Step 1: Product before content 07:03 Step 2: Start a video podcast 20:50 Step 3: Short-form content from the podcast 32:21 Step 4: Newsletter 37:11 Step 5: Online community 49:29 Step 6-7: Courses vs. webinars 54:01 Step 8: The "shredder" Resources mentioned: Gary Vaynerchuk (Wine Library), Alex Hormozi (Acquisition.com, Gymshark/Gym Launch), Codie Sanchez, Caleb Ralston's six-hour YouTube video Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All If you market for a financial advisory firm, a bank, or a credit union, you already know the objections: compliance won't allow it, we'll overwhelm people on social, our advisors and leadership are too busy, we're not "cool" enough. In this episode, Josh and Brian take those objections one at a time and show why video podcasting is the most effective trust-building tool in financial services — and why compliance is a creative constraint, not a wall. What you'll learn: - Why compliance officers actually say no (it's narrower than you think) — and how to bring them in as a creative partner instead of a gatekeeper - How to make a video podcast the hub of your marketing instead of one more thing on your plate - The repurposing math: one studio session → a full episode + ~14 shorts + email newsletters + blogs - Why "I'll overwhelm my followers" is an outdated fear in an interest-based, algorithmic feed - How to pitch the vision to a busy advisor, CEO, or leadership team - Why "trustworthy" beats "cool" every time in financial content - Concrete show formats — from a high-net-worth advisory show to a basic-budgeting podcast to an internal CEO podcast — you can launch right now Chapters: 0:00 — The trustworthy thing, not the cool thing 0:31 — Who this episode is for: marketers in banking, finance & advisory 1:00 — Objection #1: "Compliance makes this not worth it" 4:00 — Compliance as a creative constraint (work with your compliance officer) 6:15 — The real risk: looking stuffy, faceless, and inhuman 8:42 — Where podcasting fits: start with trust, work backward 13:40 — Make the podcast your marketing hub, not another task 15:40 — The multiplication math: one hour = weeks of content 23:00 — Objection #2: "I'll overwhelm people on social media" 27:18 — More shots at the algorithm beat one perfect post 28:25 — Getting buy-in: how to pitch advisors, CEOs, and leadership 32:21 — Objection #3: "I'm not cool enough" (you don't need to be) 33:25 — Trustworthy beats cool: what actually builds an audience 38:06 — The "translator" co-host model for complex topics 40:36 — Brainstorm: show formats for advisors and institutions 47:26 — Game-show & lightning-round formats that create clips 50:07 — Internal podcasts for large, growing organizations 54:54 — No faceless companies — and how to start Mentioned in this episode: Key & Peele's "anger translator" sketch: https://youtu.be/6OQAHcB72dg?si=2ZUPK8aJfC8R0_iu Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by the Cincinnati Podcast Studio You're great at what you do. Your clients trust you. But online, you might still feel invisible. If you're a financial advisor, a business leader, or a marketer in Greater Cincinnati / Northern Kentucky who wants to scale trust and grow awareness through video podcasting, we'd love to talk. You show up and talk. We can handle the rest. Book a discovery call: cincinnatipodcaststudio.com/discovery

Take our FREE Video Podcast Idea Assessment :arrow_right: https://cincinnatipodcaststudio.com/fit Book a Discovery Call :arrow_right: https://cincinnatipodcaststudio.com/discovery How to Pull Real Answers Out of Anyone on Camera Brian Erickson and Josh Lewis break down everything that separates a flat podcast conversation from one people actually remember -- and it starts before you ever press record. This episode covers the full arc: how to interview your boss, your employees, outside experts, and what to do when you're the one in the hot seat. In this episode: - Find your angle before you research your guest -- knowing where you want to land lets you steer without a script - Send themes, not questions: guests who over-prepare give you rehearsed answers; the ones who don't give you the real conversation - Silence is a technique -- letting a pause stretch past the awkward point pulls out things guests didn't know they were going to say - Ask "What are you excited to talk about?" and "Is there anything off limits?" before the cameras roll -- these two questions unlock better content than any outline - When interviewing employees, use a specific story setup rather than a general question -- "Tell me about the time when..." lands where "What do you think about X?" doesn't - The best intro doesn't have to come at the top -- hyping your guest after 30 minutes of conversation can hit harder than a cold open - As a guest, restate the question before your answer: it creates self-contained clips, keeps your editor sane, and makes your moments stand on their own Timecodes: 00:35 - What type of conversation is your guest in? Practical, emotional, or social 06:23 - Finding your angle and why to think about it before the research 11:34 - How to use AI to curate your interview questions (not generate them) 21:32 - The patience and emotional awareness that separates good interviewers from great ones 24:31 - Why skipping pre-interview banter costs you the best 20% of the episode 39:31 - The send-questions-ahead-of-time debate: themes vs. full outlines 46:00 - How to interview your boss: t-up the SME so they sound like themselves 53:51 - How to interview employees: psychological safety, specific story prompts, and the intro as armor 01:02:38 - Interviewing outside experts: do the research, find the angle they haven't been asked before 01:13:45 - The bonus section: how to be a good interviewee -- prep, point of view, and self-contained chunks Resources mentioned: - Super Communicators by Dr. Charles Duhigg - CPS AI Prompt Guide: https://cincinnatipodcaststudio.com (Free Resources section) Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery Apple Podcasts Video, Google Brandcast, and Ask YouTube - What Every Business Podcaster Needs to Know Apple, Google, and YouTube are all making the same bet -- and it's on video podcasting. Brian and Josh break down what the recent announcements from Google Brandcast, Apple Podcasts, and Google I/O actually mean for businesses creating video content, and why the window to get ahead is narrower than most people think. In this episode: - Apple Podcasts now streams video without requiring a download -- being early means getting organic visibility before the platform fills up - Google's own Brandcast data: people who watch an organic video about a brand are 13x more likely to search for it and 5x more likely to buy - "Ask YouTube" lets users chat with YouTube and surface specific video segments as answers -- which changes what "SEO" means for every video you publish - YouTube pays creators far better for long-form retention than volume, and recommends strong long-form content for years, not weeks - Connected TV is now YouTube's biggest watch-time platform -- someone putting your podcast on their TV is one of the highest-value attention signals you can get - Website clicks are declining as AI surfaces answers directly; video authority and topic clusters are how you show up in Gemini and Google results now - AI is moderating sensationalism in algorithms -- being genuinely knowledgeable is becoming more valuable than being the loudest Timecodes: 00:35 -- Apple Podcasts video launch and the first mover advantage 03:33 -- Why being early on a new platform feature actually matters 08:22 -- Connected TV and why someone watching your podcast on their TV is a huge trust signal 13:28 -- YouTube Brandcast: 13x search lift and 5x purchase intent from organic video 19:18 -- How YouTube values long-form retention in its algorithm and ad payouts 22:22 -- Ask YouTube: how AI is turning YouTube into a video-powered chatbot 28:36 -- Why website SEO is declining and video authority is replacing it 41:08 -- The window is still open -- and what "start now" actually looks like Resources mentioned: - ⁨Marques Brownless on New Apple CEO: https://www.youtube.com/watch?v=i9TvUGeTltE - Cincinnati Podcast Studio AI podcast idea assessment: https://cincinnatipodcaststudio.com/fit - Discovery call booking: https://cincinnatipodcaststudio.com/discovery Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Get The AI Prompt Guide for Video Podcasting ➡️ https://cincinnatipodcaststudio.com/ai-prompts-for-podcasting-landing Can AI Replace Humans? | Video Podcasting For Businesses Brian and Josh break down where AI actually helps podcasters and where it quietly damages the trust a business is trying to build. You will walk away knowing how to use AI as a research, prep, editing, and workflow tool without letting it replace the human perspective that makes people trust you. In this episode: - AI generated podcasts can work when the job is synthesizing huge amounts of information, like release notes or public documents, but they struggle to create real perspective. - If your marketing feels AI generated, people notice fast, and that can break trust before a conversation ever starts. - Human video podcasts help buyers see how you think, hear your tone, and decide whether you are someone they can trust. - The best AI prompts include boundaries, format, links, and clear instructions for what not to do, not just a vague request for content. - AI can save hours in guest research by turning LinkedIn profiles, prior interviews, and public context into better questions. - Tools like AutoPod and Opus Clips can speed up multicam editing, captions, and repurposing, but a human still needs to judge context. - Show notes, quote graphics, and podcast prep are strong AI use cases because they save time around the episode instead of replacing the episode. - The future of podcast AI will likely include prep companions, searchable knowledge bases, faster editing, and more live clipping workflows. Timecodes: 00:00 Why AI generated business podcasts raise the trust question 03:12 The Epstein Files AI podcast and when scale makes AI useful 08:39 Why AI marketing can trigger people's BS meter 13:29 Why human video podcasting builds trust faster 18:19 Why the first AI answer is rarely the right one 23:21 Turning blog posts and written content into audio 28:32 How CPS uses AI for podcast ideation and research 39:50 AI tools for editing, captions, and repurposed clips 43:33 Using AI to write structured show notes 50:12 Where AI may take podcasting next Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery EP 026 - How We Started Cincinnati Podcast Studio (Our Story) How did two guys who've known each other 26 years end up co-founding a video podcast studio after a single coffee meeting? Josh Lewis and Brian Erickson tell the real origin of Cincinnati Podcast Studio — the LinkedIn post, the "devastated" reaction, and the 10-minute conversation that changed everything. Josh and Brian walk through their paths into video — Josh from explainer video company Epipheo to Director of Communications at his church, producing The Couch Time Podcast along the way; Brian from GoPro edits and live production at Cedarville to six years at Crossroads Church and his own production company. They cover how Brian found the Chicago Podcast Studio model, why Josh was planning a virtual setup when Brian's LinkedIn announcement hit his feed, and the coffee at Crossroads East Side where Brian said "I'm leaving my job" ten minutes in. From there: the OTR storefront that stretched from three months to 18 months, the Longworth Hall build-out that fell through, and the move to a two-studio space with concurrent recording. They close on where the business is heading — live stream webinars, subbrand shows, and why AI is pushing human conversation into premium territory. In this episode, we cover: - How Brian got started in video through GoPro edits and the early YouTube algorithm - Why Brian took a live production job at Crossroads after swearing off live production - Josh's path from Epipheo to producing The Couch Time Podcast for parents - The 26-year family friendship that made the partnership possible - How Brian found the Chicago Podcast Studio and realized the model was viable - The LinkedIn post that devastated Josh - The coffee meeting that turned two competitors into co-founders - The timeline: May 2024 coffee, June 2024 LLC, November 2024 OTR studio open - The move to the current two-studio space with concurrent recording - Why live streaming and webinar-style shows are the next frontier for B2B clients - How the TBN acquisition and OpenAI's $100M purchase signal where podcasting is headed - Why AI is making human conversation more valuable, not less - The kind of business owner Cincinnati Podcast Studio is built to serve If you want to understand the philosophy behind trust-building video podcasting for business leaders, this episode shows you where we stand before you book a discovery call. Timecodes 00:00 Why We Started Cincinnati Podcast Studio 01:43 Brian's Path From GoPro Edits to Live Production 07:36 Josh's Early Video Work and Explainer Video Career 11:20 How Podcasting Became a Common Denominator for Video 15:24 26 Years of Friendship Between Two Cincinnati Families 17:44 Why Brian Left His Production Company to Build a Studio 19:54 Discovering the Chicago Podcast Studio Model 21:35 The LinkedIn Post That Devastated Josh 22:36 Why Video Podcasting Is a Trust-Building Machine 24:30 The Coffee Meeting That Turned Competitors Into Partners 26:25 Opening the OTR Studio in November 2024 27:46 Why We Outgrew OTR and Moved to the Current Space 30:03 Where Video Podcasting Is Heading in 2026 32:15 Why AI Is Making Human Conversation Premium Again 35:22 The Future of Cincinnati Podcast Studio 37:51 Who We Actually Work With and Why Connect with us on LinkedIn! Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Produced by the Cincinnati Podcast Studio. We simplify video podcast production so credible business leaders can show up, share their message, and build trust — without drowning in the technical side. Learn more: https://cincinnatipodcaststudio.com/discovery

Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery EP 025 - How to Start a Business Podcast | Goals, Format, Naming, Content Plan & Launch Tips If you are a CEO, founder, marketer, or thought leader trying to build trust and brand authority, this episode breaks down how to start a business podcast with a clear strategy instead of guesswork.   Josh Lewis and Brian Erickson walk through the big decisions that shape a podcast that actually supports your business: defining your goals, choosing the right format, naming the show clearly, planning your first 12 episodes, building a repeatable structure, setting a sustainable publishing cadence, and making smart decisions about branding, production, and hosting. They also explain why searchable titles matter, why your podcast should reflect the quality of your brand, and how to package your content so the right people actually click. This conversation is especially relevant for business leaders who want to use a video podcast as part of a bigger content strategy without overwhelming their internal team. It fits Cincinnati Podcast Studio’s core belief that busy experts should be able to show up, share their message, and create premium content that builds trust without getting buried by the technical side.   If you want to start a business podcast that helps people know, like, and trust your brand, this episode will help you make smarter decisions before you launch. Timecodes 00:00 Why business podcasts need clear goals 01:32 How to start a business podcast step by step 12:00 Choosing the right podcast format 13:50 Why video should do something for your business 19:24 Why solo podcast episodes are harder than they look 20:27 How to name your podcast clearly 26:56 Why you should plan your first 12 episodes 28:23 How to make your podcast sustainable 30:32 Use searchable topics your audience would actually type in 34:24 Create a repeatable episode structure 36:33 Set a publishing cadence based on your business goals 41:14 Choosing your podcast production route 50:59 Podcast branding that feels human and real 54:49 Album artwork, thumbnail templates, and visual identity 56:02 The 20% thumbnail readability test 57:09 The 3 main places to publish your podcast 01:10:15 Packaging your podcast for search and clicks 01:11:34 Why you should launch with 3 episodes 01:13:18 Evaluate, iterate, and improve over time 01:15:09 Stop researching and start recording -------------------------------------------------------------------------------- Connect with us on LinkedIn! Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis -------------------------------------------------------------------------------- Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast ➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu -------------------------------------------------------------------------------- Produced by the Cincinnati Podcast Studio Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery -------------------------------------------------------------------------------- Connect with us! YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit EP 024 - How to Use A Video Podcast to Grow Your Business If you are a marketer, CEO, founder, or thought leader trying to grow your brand, this episode breaks down how video podcasting can become more than just a show. It can become the engine behind your content strategy. Josh Lewis and Brian Erickson unpack how to use a video podcast to create long-form content, short-form clips, newsletters, blog posts, and SEO-driven assets that help your business get found. They talk through where your podcast should live, how to think about YouTube and LinkedIn discoverability, how to choose topics based on what your audience is already searching for, and how to use AI without losing your perspective. This conversation is especially relevant for B2B brands in Greater Cincinnati and Northern Kentucky that want to build trust, create more content from one recording session, and show up with a stronger point of view online. If you want your content to help people know, like, and trust your brand, this episode will help you think more strategically about podcasting as a business tool. Timecodes 00:00 Why perspective still matters in the age of AI  01:16 How to use video podcasting to grow your business  01:26 Planning for SEO without sounding robotic  01:29 The 3 things you need to know to win at podcasting  02:00 Why video creates more repurposing opportunities than audio alone  04:24 Why video helps you reach people in more places  05:14 Where should you post your podcast?  06:17 The 3 main podcast platforms to prioritize  07:16 How to plan a podcast for SEO without losing authenticity  09:11 What SEO actually means for a business podcast  22:22 Using SEO phrases naturally in your questions and conversations  23:01 Why hooks and provocative statements make better shorts  23:33 How to frame titles around outcomes instead of information  24:05 Storytelling, one-liners, and building stronger short-form clips  25:15 Pattern interrupts and the first 2–3 seconds of a video  45:15 How to use blog posts, internal links, and newsletters to support your podcast SEO  46:16 Bonus: turn podcast moments into quote graphics and screen grabs  47:35 Use captions and Google Business Profile posts for more discoverability  48:35 Think like your customer and answer their questions  49:25 The 3 things you need to know to win at podcasting Connect with us on LinkedIn! Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis ---------------------------------------------------------------------- Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast ➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu ---------------------------------------------------------------------- Produced by the Cincinnati Podcast Studio Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery ----------------------------------------------------------------------

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit EP 023 - 7 Video Podcast Problems Solved For B2B Marketers Are you a Marketing Manager in Greater Cincinnati or Northern Kentucky trying to launch a video podcast, but hitting roadblocks? You aren't alone. From CEOs who are "too busy" to film, to Legal teams worried about compliance, and the constant pressure to prove "Instant ROI"—launching a B2B podcast is full of friction. In this episode, we break down the 7 Major Problems keeping brands from creating consistent content and provide actionable solutions for each. We discuss why you need to move from a "Faceless Brand" to a "Key Person of Influence" and how to repurpose one hour of recording into a month's worth of LinkedIn, YouTube, and newsletter content. Whether you are dealing with stage fright or struggling to find a unique idea in a "Red Ocean" market, this episode is your playbook for building a media brand in the B2B space. TIMECODES 00:00 – The 7 Problems Marketing Managers Face 01:01 – Problem 1: "My CEO is too busy" 04:01 – Problem 2: Dealing with Stage Fright (And who should really host) 08:00 – Why "People Persons" aren't always good on camera 11:22 – The Guest Problem: Curating vs. Thought Leadership 19:27 – The "Instant ROI" Trap & The Long Game 24:27 – How to get massive content volume from one episode 28:58 – The Legal Problem: Navigating Compliance in Finance/Healthcare 32:00 – The Idea Problem: Is the podcast market saturated? 45:06 – Theme-Based Shows & Sponsorships 51:28 – Free Tool: The Podcast Idea Evaluator Connect with Brian & Josh: • https://www.linkedin.com/in/bwerickson • https://www.linkedin.com/in/devisinggood -------------------------------------------------------------------------------- Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast ➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu -------------------------------------------------------------------------------- Produced by the Cincinnati Podcast Studio Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery -------------------------------------------------------------------------------- Connect with us! YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fitEp 022 - Is your business podcast actually hurting your brand? (Part 2)In Part 2 of our "Frequently Asked Questions" series, Josh and Ryan from the Cincinnati Podcast Studio dive deep into the tactical side of B2B video podcasting. We’re moving past the basics and answering the hard questions: Is a Zoom recording good enough for a Fortune 500 brand? How do you convince a skeptical CEO to get behind the mic? And the biggest question of all—should you chase sponsorships or focus on lead generation?If you are a marketer, business owner, or thought leader in the Greater Cincinnati or Northern Kentucky area, this episode is your blueprint for turning content into a business asset.In this episode, we cover:- The "Zoom" Problem: Why AI and modern audiences have a high "BS Meter" for low-quality remote recordings, and why your brand deserves better than a webcam.- Authenticity vs. Polish: Why we leave the "ums" and pauses in, and why over-editing can kill your audience's trust.- The Distribution Strategy: How to turn one episode every two weeks into daily content for LinkedIn and YouTube Shorts.- CEO Branding: How showcasing your leadership's personality can humanize a faceless corporation and build trust before the sales call even happens.- ROI & Monetization: Why 1,000 true fans (leads) are worth more to a B2B company than 100,000 random listeners for ad revenue.- Sales & Recruiting: Using your podcast as a sales enablement tool and a magnet for top-tier talent.TIMECODES0:00 - Intro & The "Elephant In The Room"3:56 - Why use a professional video podcast studio?8:12 - Studio vs. Remote: Is Zoom hurting your brand?15:27 - Do you really need a custom set design?20:13 - Editing Secrets: Attention spans vs. Authenticity26:52 - Best publishing cadence for business growth33:03 - Stakeholder Management: Convincing the CEO42:50 - Monetization: Sponsorships vs. Lead Gen48:05 - How podcasts help with HR and Recruiting51:13 - Using podcasts for Sales Enablement54:27 - Creating the right "Offer" for your listenersConnect with Brian & Josh:• https://www.linkedin.com/in/bwerickson• https://www.linkedin.com/in/devisinggood--------------------------------------------------------------------------------Subscribe & Listen to more content here:➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu--------------------------------------------------------------------------------Produced by the Cincinnati Podcast StudioCreating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery--------------------------------------------------------------------------------Connect with us!YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudioInstagram: ➡ https://www.instagram.com/cincinnatipodcaststudioFacebook: ➡ https://www.facebook.com/cincinnatipodcaststudioTik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudioLinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit Ep 021 - Top 20 Questions About B2B Video Podcasting (Part 1) Are you struggling to grow your video podcast or wondering if your content strategy is actually building your brand? In this episode, we dive into the most commonly asked questions in the world of video podcasting and thought leadership. We break down why the "15-minute podcast" might be a mistake, how to avoid "conference panel syndrome" with too many guests, and the specific "One Step Out" strategy B2B companies in Greater Cincinnati can use to reach their target market. If you are a thought leader, marketer, or CEO looking to establish authority, you cannot afford to "do podcasting on the cheap." We discuss why the "100ms delay" in remote calls could be hurting your brand perception and how in-person conversations at a professional studio like Cincinnati Podcast Studio build deeper relationships and trust. TIMECODES 00:00 - Why we’re answering your top podcasting questions 01:36 - The 27-Minute Rule: Matching the average US commute 06:40 - The "Conference Panel Trap": How many guests is too many? 11:51 - Curator vs. Thought Leader: How to build actual authority 17:30 - Why you should NEVER script your video podcast 20:07 - Remote vs. In-Person: Is Zoom killing your brand? 28:16 - The "One Step Out" Rule for B2B Content Strategy 40:32 - How to avoid making a "Vanity Podcast" 46:30 - The FAQ Method: Endless episode ideas from your customers 53:22 - Staying Relevant: Why "Relevance" beats "University Professors" Connect with Brian & Josh: • https://www.linkedin.com/in/bwerickson • https://www.linkedin.com/in/devisinggood -------------------------------------------------------------------------------- Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast ➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu -------------------------------------------------------------------------------- Produced by the Cincinnati Podcast Studio Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery -------------------------------------------------------------------------------- Connect with us! YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit Ep 020 - Diary of a CEO, Netflix, and the Future of Video Podcasting for Businesses Netflix is curating a new video podcast category. TikTok is partnering with iHeart to build a podcast network. And Stephen Bartlett’s Flight Story is proving podcasts can be a scalable “trust-building machine.” So what does all of that mean for a business owner in Greater Cincinnati / Northern Kentucky? In this episode, Josh Lewis and Brian Erickson break down what these headlines signal about attention, distribution, and why podcasting is still one of the best plays for building authority in 2026—especially for B2B brands, local service businesses, and founders who want to be known and trusted in their market. You’ll learn: - Why “institutional investment” is a green flag for video podcasting (not a sign it’s too late) - How to design a podcast for BOTH awareness (short form) and depth (long form) - Simple segment ideas (hot takes, lightning round FAQs) that create easy, high-performing clips - Why “consistency” alone doesn’t build trust—and what actually does - The case for live podcasting / webinars as the next evolution (and how it shortens the trust gap) - How Cincinnati + NKY companies can use podcasting to become the most trusted voice in their niche If you’re a business leader, marketer, or thought leader in Cincinnati, Covington, Newport, Florence, or anywhere in NKY—this is your sign to take video podcasting seriously. TIMECODES 00:00 - State of the union: where podcasting is heading 00:20 - Netflix curating a video podcast category (and what that signals) 06:55 - What “massive investment” means for business owners 09:00 - TikTok + iHeart podcast network: short form creators go long form 13:12 - Flight Story: Stephen Bartlett’s scalable podcast + product model 16:59 - Trust vs consistency: why podcasts build human connection 18:17 - Build short-form-first segments inside long-form episodes 23:14 - How businesses can make “clip-able” content without being cringe 28:37 - Podcasts, tutorials, and YouTube: the line is getting thin 32:28 - Short form = awareness, long form = depth (you need both) 36:44 - The “Disney map” for business: product first, media second 39:53 - Jab, Jab, Jab, Right Hook and why podcasts aren’t infomercials 44:31 - Live streaming, parasocial trust, and why live shows might be next 53:16 - Webinars are becoming podcasts (and why that’s good) 56:12 - Wrap: the biggest companies are betting on conversation Connect with Brian Erickson: - https://www.linkedin.com/in/bwerickson Connect with Josh Lewis: - https://www.linkedin.com/in/devisinggood - http://instagram.com/devisinggood ___ Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast ➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu ___ Produced by the Cincinnati Podcast Studio Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting your own podcast? Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/ ___ Connect with us! YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

Learn more about the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com/discovery Ep 019 - The Most Impactful Podcast Episode I’ve Ever Heard (ft. Robert Ingalls, CEO of Lawpods) What makes podcasting so powerful… isn’t the gear. It’s trust. Josh talks with Rob Ingalls, CEO of LawPods, about the episode that changed Rob’s life—and what it reveals about why podcasting works as marketing (especially for service businesses). You’ll hear practical frameworks like: - “Give, give, give… then ask” (why most marketing fails) - Why podcasting builds relationships faster than almost any other channel - How your content answers objections BEFORE the sales call - Why episodes have a long tail—and how consistency affects results - The key questions: Why am I doing this? Who is it for? Why would they listen? How does it turn into money? ⸻ Connect with Robert Ingalls: - https://www.linkedin.com/in/robertingalls - https://lawpods.com Connect with Josh Lewis: - https://www.linkedin.com/in/devisinggood - https://cincinnatipodcaststudio.com/discovery ⸻ TIMECODES 00:00 - Why podcasting hits so deep 00:49 - Meet Robert Ingalls (LawPods): recovering lawyer turn podcast producer 01:51 - “We’re having a baby…” and the moment everything changed 08:30 - Podcasts that taught him business (Entrepreneur On Fire, Dave Ramsey, EntreLeadership) 11:14 - Identity + creativity: “you can do anything” isn’t a strategy 16:52 - Cincinnati Podcast Studio: show up, talk, and build know-like-trust 17:43 - Leaving law + rebuilding confidence through reps 26:40 - Gear vs message: systems, organization, and getting out of your own way 33:46 - “Podcasting is the most intimate form of marketing” (and why that matters) 43:58 - Why lawyers (and experts) should podcast: authenticity wins over scripted polish 53:23 - Pricing, value, and making content sustainable 1:10:12 - Posting frequency: consistency beats intensity (twice a month baseline) 1:21:27 - Cincinnati/NKY next steps + how to work with CPS ⸻ Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast ➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu ⸻ Produced by the Cincinnati Podcast Studio. Cincinnati Podcast Studio simplifies video podcast production for businesses so you can just show up and share your message, creating true fans while establishing your authority and building trust. Are you in the Greater Cincinnati area and interested in starting a business podcast? Schedule a Discovery Call Today ➡ http://cincinnatipodcaststudio.com/discovery ⸻ Connect with us! YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio