The AdExpert Podcast

Sienna and Sam walk through the best way to organize ad groups within a Google Ads campaign: one narrow theme per group, how many keywords and ads each group needs, and how to name, route and move keywords without losing control. Campaigns carry the budget and goal; ad groups carry one search theme, its ads and its landing page Group keywords by intent, not just topic, and send each group to the page that answers it Google sets no ideal keyword count but recommends at least 3 ads per ad group (max 3 enabled RSAs) Negative keywords can route searches to the right ad group instead of blocking them Keywords pasted into a new ad group start without their old impressions and clicks AdExpert | adexpert.io Blog Link: https://adexpert.io/whats-the-best-way-to-organize-ad-groups-within-a-google-ads-campaign/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

Sienna and Sam break down the two Google Ads audience settings, targeting and observation: what each one does, when to use it, and how to turn observation data into better bids. Targeting limits your ads to the segments you choose; observation keeps reach the same and adds reporting Google recommends observation for Search and Shopping, and targeting for Display On Smart Bidding campaigns, first-party segments under observation act as signals Search supports affinity, detailed demographics, in-market and your data segments Use observation results to set bid adjustments or build targeted ad groups AdExpert | adexpert.io Blog Link: https://adexpert.io/google-ads-audience-strategy-targeting-vs-observation/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

Choosing between Google Ads Performance Max and Search campaigns can make a big difference in your advertising results. This episode compares both campaign types, exploring how automation, keyword targeting, budget, and conversion tracking affect performance and which strategy works best for different business goals. How Performance Max and Google Search campaigns work Why Performance Max offers broader reach through Google's advertising network How Search campaigns provide greater keyword control and targeting precision Key differences in automation, reporting, creative assets, and budgets Which campaign type works best for e-commerce, B2B, and local businesses How combining Performance Max and Search can support better ROI Common Google Ads mistakes and ways to improve campaign performance Understanding the strengths and limitations of Performance Max and Search campaigns can help you choose the right Google Ads strategy, spend your advertising budget more effectively, and generate more valuable conversions. Blog Link: Performance Max Campaigns vs. Search Campaigns: Which One Wins? Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

Sienna and Kevin compare the WordPress SEO plugins worth using in 2026, how to pick one, and how to set it up without the common mistakes. Yoast SEO and Rank Math are the most installed SEO plugins on WordPress.org Most sites need one main SEO plugin plus a few helper tools Site Kit by Google and Redirection cover measurement and 301 redirects Google treats a submitted sitemap as a hint, not a crawl guarantee Schema can help, but Google does not guarantee rich results AdExpert | adexpert.io Blog Link: https://adexpert.io/seo-plugins-you-should-use-for-wordpress-in-2025/ This episode uses AI-generated host voices. Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

Standing out in today's crowded digital advertising market takes more than a big budget or eye-catching visuals. This episode explores how strong brand identity, audience targeting, creative ad strategies, and performance optimization can help businesses capture attention, increase engagement, and improve advertising ROI. Why brand identity and differentiation matter in competitive markets How to understand your target audience and create relevant ads Ways to write compelling ad copy that focuses on customer benefits How visuals, videos, and interactive ads capture attention Why a long-term advertising strategy helps build brand recognition How A/B testing and conversion tracking improve ad performance Common advertising mistakes that waste budget and reduce conversions Learning how to make your ads stand out can help you create more memorable campaigns, connect with the right customers, and turn advertising spend into measurable business growth. Blog Link: How to Make Your Ads Stand Out in a Crowded Market Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

A multi-channel retargeting campaign helps businesses reconnect with website visitors who leave without converting. This episode explores how to use email marketing, social media ads, Google Ads, and display advertising to reach potential customers, improve conversion rates, and maximize your marketing ROI. Why multi-channel retargeting works better than relying on one platform How email, social media, search, and display ads support retargeting How to segment audiences based on website behavior and buying intent Ways to create personalized messages across multiple marketing channels How to track conversions, cost per acquisition, and return on ad spend Why frequency capping, creative testing, and budget optimization matter Common retargeting mistakes and how to avoid wasted advertising spend Building an effective multi-channel retargeting strategy can help you recover lost leads, strengthen brand awareness, and turn more website visitors into customers through smarter targeting and consistent messaging. Blog Link: How to Build a Multi-Channel Retargeting Campaign Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

Google Ads changed significantly in 2026, with new AI-driven campaign tools, conversational ad formats, and stronger reliance on first-party data. This episode explains what small businesses need to know about these updates and how to adapt their advertising strategy. How Conversational Discovery ads change customer search behavior What Gemini AI ad generation means for creative production How Business Agent for Leads can improve response times Why AI Mode search is changing brand visibility What Performance Max and AI Max Search campaigns do Why first-party data and server-side tracking matter more now How product feeds, landing pages, and negative keywords affect ad performance Learn how to adjust your Google Ads strategy for 2026 and use automation, stronger tracking, and better campaign structure to improve efficiency and conversion performance. Blog Link: Understanding Google’s New Ad Changes for Small Businesses Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

Managing local SEO across multiple business locations requires more than duplicating the same strategy in every city. This episode explains how multi-location businesses can build stronger local visibility through optimized location pages, Google Business Profiles, citations, reviews, and local authority signals. Why each business location needs its own optimized local presence How subfolder site architecture supports stronger SEO authority Why Google Business Profiles are essential for every physical location How NAP consistency affects local search rankings Why reviews and review velocity matter for Map Pack visibility How local citations, backlinks, and location-specific content build authority Ways to scale local SEO across dozens of locations efficiently Learn how to create a scalable local SEO strategy that helps every location rank more consistently, attract nearby customers, and strengthen your brand across multiple markets. Blog Link: Local SEO for Multi-Location Businesses: Advanced Guide Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

Google Local Service Ads help contractors and service businesses reach high-intent customers through a pay-per-lead advertising model. This episode explains how LSAs work in 2026, why lead costs have increased, and which factors can influence campaign performance and profitability. How Google Local Service Ads generate and charge for leads What the 2026 LSA changes mean for budgets and bidding Why LSA cost per lead has increased in competitive markets How reviews, response speed, and proximity affect LSA rankings Why cost per completed job matters more than cost per lead How Google Business Profile supports LSA performance Ways contractors can optimize LSAs for better lead quality and ROI Learn how to evaluate your true LSA costs, improve lead conversion, and build a smarter Google Local Service Ads strategy for 2026. Blog Link: How Google Local Service Ads Work & Why They Cost More in 2026 Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

Google’s May 2026 core update placed greater focus on original content, demonstrated expertise, author credibility, and strong E-E-A-T signals. This episode explores what the update means for LA agencies and businesses, along with practical SEO strategies for improving content quality and recovering lost search visibility. What changed with Google’s May 2026 core update Why original content and human expertise matter for SEO How E-E-A-T signals can strengthen search visibility Why thin and unedited AI-generated content may struggle How author attribution and first-party data build credibility How content consolidation and internal linking support recovery Why topical authority matters for long-term SEO performance Learn how stronger expertise, original insights, and higher-quality content can help your business adapt to Google core updates and build a more resilient SEO strategy. Blog Link: Google’s May 2026 Core Update: What LA Agencies & Businesses Need to Know Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we break down how to build a content marketing strategy from scratch that drives real business results. Instead of creating content without a plan, you'll learn how to develop a strategy that aligns with your goals, connects with your audience, and delivers long-term growth. You'll learn: What a content marketing strategy is and why it matters How to define clear business goals before creating content Why understanding your target audience improves every content decision How to choose the right content types and build strong content pillars Tips for creating a realistic content plan you can consistently maintain How to distribute content on the right channels for maximum reach Why tracking performance data helps you refine and improve your strategy over time Whether you're launching your first content marketing campaign or improving an existing one, this episode will help you create a sustainable strategy that attracts the right audience, builds trust, and supports your business goals. Blog Link: How to Build a Content Marketing Strategy From Scratch Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we explore how user experience (UX) impacts digital marketing performance and why a great website experience is essential for turning visitors into customers. Learn how small UX improvements can increase conversions, support SEO, and help your marketing budget work harder. You’ll learn: What does user experience (UX) mean in digital marketing, and why does it matter How website speed, navigation, and mobile design influence visitor behavior Why poor UX can reduce conversions even when your marketing campaigns perform well How UX signals can impact search rankings and SEO performance Practical UX improvements that can create faster results without a full website redesign Why landing pages, forms, and calls to action play a major role in conversion rates How better UX helps maximize the value of paid ads and content marketing Simple ways to review your website experience from a customer’s perspective A strong digital marketing strategy does not end when visitors arrive on your website. This episode explains how UX and marketing work together to improve engagement, increase conversions, and create better results from every campaign. Blog Link: How User Experience (UX) Impacts Digital Marketing Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we break down Google's June 2026 Spam Update and explain what it means for businesses that have noticed a drop in website traffic. Learn what Google officially confirmed, what this update did and didn't target, and the practical steps you should take before making changes to your website. You'll learn: What Google's June 2026 Spam Update is and when it rolled out globally What Google confirmed about the update and why it is considered routine spam enforcement Why did this update not target link spam or site reputation abuse How to determine whether your traffic drop is related to the spam update or an earlier core update The spam-related issues Google still expects businesses to avoid, including scaled content, thin AI-generated pages, and deceptive website practices Why Google Search Console should be your first stop when reviewing traffic changes What to expect if your site is affected, including why recovery may take months even after fixing issues Whether your rankings changed or stayed the same, this episode will help you understand Google's June 2026 Spam Update and focus on the improvements that matter most for long-term SEO success. Blog Link: Google June Spam Update: What Business Owners Should Check If Traffic Dropped Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we break down how to optimize your website for local lead generation so you can attract more nearby customers and turn website visitors into qualified leads. You’ll learn: Why local lead generation starts with a website designed to convert visitors into calls and inquiries How to optimize your Google Business Profile and use local keywords to improve visibility Why dedicated local landing pages help increase conversions How customer reviews, testimonials, and case studies build trust with potential customers The importance of clear contact information, fast-loading pages, and mobile-friendly design Simple SEO and website optimization strategies that help generate more local leads over time Whether you're a small business owner or looking to improve your local online presence, this episode will show you practical ways to turn your website into a consistent source of local leads and customers. Blog Link: How to Optimize Your Website for Local Lead Generation Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we explore how AI-powered SEO is changing search in 2026 and what businesses need to do to stay visible as Google and AI search engines prioritize summarized answers over traditional rankings. You’ll learn: What AI-powered SEO is and why it matters more than ever How Google AI Overviews are changing the way people find businesses online Why traditional SEO factors like keywords and backlinks still play a critical role How structured content, schema markup, and internal linking help AI understand your website Why clear, direct answers increase your chances of being cited by AI search engines Practical strategies local businesses can use to stay ahead of competitors in AI-driven search If you want your business to remain visible as search continues to evolve, this episode will show you how to optimize your website for both traditional search engines and the next generation of AI-powered search experiences. Blog Link: AI-Powered SEO Techniques to Get Ahead in 2026 Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we explore Meta’s latest AI advertising tools and explain how local businesses can use them to create better Facebook and Instagram ads while saving time and improving campaign performance. You’ll learn: What Meta announced at Cannes Lions 2026 and why it matters for advertisers How Advantage+ Creative uses AI to automate ad creation, targeting, and optimization What Brand Memory does to help keep AI-generated ads consistent with your brand How the Meta Business Agent can automate customer conversations across Facebook, Instagram, and WhatsApp The performance results Meta reports for businesses using its AI-powered advertising tools The risks of relying on AI and why human oversight remains essential for successful campaigns Meta’s new AI ad tools are making it easier for businesses to launch and manage advertising campaigns with less manual work. This episode explains how these features work, what benefits they offer, and what local businesses should consider before relying on AI to manage their marketing. Blog Link: Meta’s New AI Ad Tools: What Local Businesses Should Know Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we break down the UK's new rules for Google Search rankings and what they could mean for local service businesses, SEO strategies, and online visibility in the years ahead. You’ll learn: • What the UK Competition and Markets Authority's Fair Ranking rule requires Google to change • How objective and non-discriminatory ranking criteria could impact organic search results • Why Google must provide advance notice before major ranking updates • What the new business feedback process means for companies affected by ranking changes • How the rules apply to AI Overviews and AI-driven search experiences • Why local service businesses in the United States should pay attention to these developments • What the changes could mean for Google Business Profiles, Google Maps rankings, and local SEO • How publishers and content creators may benefit from increased transparency and attribution • Practical steps businesses can take now to strengthen their local search visibility and prepare for future changes Whether you own a dental practice, law firm, home service company, or any local business that depends on online visibility, this episode explains how evolving search regulations could influence your SEO strategy, rankings, and ability to reach potential customers. Blog Link: Google Search Rankings Under New Scrutiny: What Local Service Businesses Should Watch Next Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we break down Google’s new Search Console AI Performance Report and explain how businesses can finally track their visibility in AI Overviews and AI Mode. You’ll learn: What Google’s new AI performance report is and why it matters How to see if your website appears in AI Overviews and AI-generated search results What data does the report include, including impressions, pages, countries, devices, and dates Why AI visibility is becoming just as important as traditional search rankings The key limitations of the report, including the lack of click and CTR data How to use AI visibility insights to improve your SEO and content strategy What Google’s new AI opt-out setting means for businesses Practical ways to increase your chances of appearing in AI search results Whether you're a local business owner, marketer, or website manager, this episode will help you understand how AI search is changing online visibility and how to measure your presence before your competitors do. Blog Link: Search Console AI Performance Report: How to See If Your Business Appears in AI Overviews Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we break down how Los Angeles home service companies can build Google Ads campaigns that attract quality leads, lower the cost per lead, and generate more booked jobs. You’ll learn: • Why local targeting is critical for home service companies competing in the Los Angeles market • How to define your service area to avoid wasting budget on unqualified clicks • The difference between Google Local Service Ads and Google Search Ads—and when to use each • How to build a keyword strategy that focuses on high-intent homeowners ready to hire • Why location-specific landing pages dramatically improve lead quality and conversion rates • How negative keywords help eliminate irrelevant traffic and reduce wasted ad spend • The importance of tracking calls, conversions, and actual jobs instead of focusing only on clicks • How to measure lead quality and calculate your true cost per job • Smart ad spend allocation strategies that maximize ROI for plumbers, electricians, HVAC companies, roofers, and other home service businesses • Common Google Ads mistakes that cause home service companies to waste 30–50% of their advertising budget Whether you're managing Google Ads yourself or considering professional campaign management, this episode will show you how to attract better leads, improve conversion rates, and make every advertising dollar work harder for your business. Blog Link: How to Run a Google Ads Campaign for LA Home Service Companies Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

In this episode, we explore the top advertising trends among small businesses in Los Angeles and how business owners can use modern digital marketing strategies to attract more customers, increase visibility, and stay ahead of the competition. You’ll learn: • How the 3-3-3 rule helps build awareness, trust, and conversions across multiple marketing channels • Why AI-powered advertising and automation are changing the way small businesses compete • How to apply the 40-40-20 marketing rule to maximize your advertising budget • Which advertising channels are delivering the best results for small businesses today • Why short-form video content on TikTok, Instagram Reels, and YouTube Shorts continues to dominate • How personalized content marketing increases engagement and conversions • The role of search engine optimization and paid search in generating consistent leads • Why local digital marketing strategies create a competitive advantage in Los Angeles • How customer testimonials and user-generated content improve ad performance • Practical ways to build a data-driven advertising strategy that produces measurable results Whether you're a local service provider, retailer, healthcare practice, or small business owner, this episode will help you understand the latest advertising trends, allocate your marketing budget more effectively, and create campaigns that drive real business growth. Blog Link: Top Advertising Trends Among Small Businesses in Los Angeles Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.