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Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: GTM product pricing exit strategy business model etc. It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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What if the SaaS apocalypse everyone's been bracing for isn't actually happening? Alex Boyd and Mac Martine, the bootstrapped co-founders behind Wildfront, ViewExport, and the newly launched Demandbird, join Pascal Levy-Garboua to argue that AI won’t kill SaaS, it will just expose the businesses that had no real moat to begin with. The SaaSpocalypse headlines were loud this year. Alex and Mac don’t buy it. They explain why they've become pickier acquirers now that AI disruption risk is mispriced: too many sellers are pricing businesses as if AI won't touch their revenue, and too many buyers are willing to overpay on that assumption. The moats they'll still pay for are narrow and specific: deep integration complexity, hard-to-get compliance and security certifications, and a simple pricing advantage over bloated incumbents. They also detail a real-world case of generative engine optimization (GEO) in action: ViewExport is now racking up thousands of ChatGPT citations a month, driving free signups without any SEO panic, even as raw website clicks decline. Their read: the clicks that disappeared were never buyers anyway, and AI answer engines are sending higher-intent traffic than they're losing. On the product side, Alex and Mac walk through how they built Demandbird, a cross-platform social scheduler, in under a month of focused work using AI, and why they've deliberately built it to resist the "automate everything" instinct flooding social platforms with bot-driven content. Their marketing, meanwhile, has gotten more human, not more automated, as a direct bet against AI saturation. They also open up their internal operations: a Slack bot that auto-profiles every new signup, a homemade Stripe revenue-recognition system built with Claude Code, and a hiring rule that puts budget for audience and reach ahead of any full-time headcount. "I've been getting less and less anxious about the SaaS apocalypse, because I don't think it exists." Part 4 of SaaSpocalypse, the Indie Board Session mini-series where Pascal talks to founders navigating the AI transition. Produced by Noosa Labs, a buyer of profitable SaaS businesses worldwide. Connect with Alex & Mac: https://wildfront.co/ https://demandbird.com/ https://viewexport.com/ Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/https://noosalabs.com/ Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua Hosted on Ausha. See ausha.co/privacy-policy for more information.
What if the winners of AI search were mostly decided ten years ago? Baptiste Jamin, Co-Founder and CEO of Crisp (a bootstrapped, eight-figure ARR customer messaging platform used by 600,000 businesses, with a team of just 30) sits down with Pascal Levy-Garboua to talk about what actually changed for SaaS when AI arrived, and what only looks like it changed. The SaaSpocalypse is now, and Baptiste is navigating it from an unusual position: profitable, bootstrapped, and suddenly holding an unfair advantage he built before anyone knew it would matter. Baptiste shares why traffic from ChatGPT converts better than Google, why LLMs recommend brands they already know, and why 90% of failed AI support deployments trace back to bad documentation, not bad AI. He also opens up about turning down an acquisition offer last year and rebuilding the company as if starting from scratch. In this episode: The customer ChatGPT talked out of buying more than they needed and why that's good for Crisp Why a 10-year-old brand beats perfect SEO in AI search, and the tricks that still work on LLMs Why Crisp refuses to price per-resolution, and how charging $1 per closed ticket trains an AI to end conversations instead of helping customers and converting them into recurring revenue The 88% problem: how agent accuracy compounds across steps, and why Crisp trains its own models to reach 99% Hugo: why giving the AI its own name and brand dodged the "Bard effect" and positioned Hugo to bring in 40% of new customers on its own The 300 code-style rules Baptiste wrote with GPT-3.5 in 2023: vibe coding before it had a name Why firing developers for AI is a mistake: engineers aren't coders, and AI slop is real The time Claude Opus rickrolled a customer: a real production hallucination story "If you can do a feature just by prompting, your competitor is going to do it as well." This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. Connect with Baptiste: https://crisp.chat https://www.linkedin.com/in/baptistejamin/ Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/ https://x.com/2pasc Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19 https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911 Hosted on Ausha. See ausha.co/privacy-policy for more information.
Jason Cohen founded WP Engine (now 200,000 customers and 1,200 employees). Before that, he bootstrapped and sold SmartBear. In this episode of Indie Board Session, he joins Pascal Levy-Garboua to share the frameworks he used across both companies to build businesses that grow sustainably without depending on any one feature. The conversation covers: Maximum MRR: The mathematical growth ceiling every SaaS business is silently approaching, how to calculate yours, and what actually moves the number How WP Engine defined its value: not through features, but by picking 2–3 things to win on, choosing weaknesses that feed their strengths, and making a promise customers could hold them to AI urgency vs. chaos: why Jason uses Claude Code daily but isn’t too impressed by it ICP as strategy: why obsessing over your ideal customer profile isn't just a marketing exercise, it's the way to make every decision The data moat myth: why Jason’s 2024 prediction that incumbents would win on data turned out to be mostly wrong What AI does to the craft of building: an honest account of productivity gains, context-switching drain, and the complex feelings of witnessing the end of a human craft Hidden Multipliers: Jason's forthcoming book for bootstrap SaaS founders with $2M ARR whose growth has stalled. Preorder at hiddenmultipliers.com This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. About Indie Board Session: Not every indie founder has access to a board of advisors. Indie Board Session exists to change that. Host Pascal Levy-Garboua brings together experienced operators to give SaaS founders the strategic clarity usually reserved for funded companies. Indie Board Session is produced by Noosa Labs, a buyer of profitable SaaS businesses worldwide. Connect with Jason: https://preorder.hiddenmultipliers.com/ https://longform.asmartbear.com/ Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/ https://noosalabs.com/ Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19 https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911 Hosted on Ausha. See ausha.co/privacy-policy for more information.
What if being stable is now your biggest liability? Robert Ludwig, Co-Founder and COO of Perspective (a bootstrapped, $10M+ ARR performance marketing software company with 7.5k customers) sits down with Pascal Levy-Garboua to talk about what it really means to transform a SaaS business in the age of AI. The SaaSpocalypse is now, and this conversation doesn't soften the blow. Robert shares how Perspective went from design-first to AI-first, why software as a service is over, and how service as software is taking its place. He also opens up about the founder psychology of letting go of stability, accepting chaos, and navigating a moment where no one—not even Intercom—can predict what is coming. In this episode: Robert's "oh shit" moment at an Intercom event in Berlin The three-layer AI framework Perspective uses: features → copilot → agents How a non-engineer on his team built an internal tool in a week that replaced two existing tools Why design quality—once their core differentiator—is now table stakes The company-wide Claude plugin that carries Perspective's strategy, ICP, KPIs and org chart How to build psychological safety in a remote team facing AI-driven change Why bootstrapped founders need to stop managing for stability and start managing for survival The two things Robert now hires for above everything else: business sense and AI utilization "If there's no chaos in your company right now, you are too slow and you're not going to make it." This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. Connect with Robert: https://www.perspective.co/ https://www.linkedin.com/in/robert-ludwig/ Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/ https://x.com/2pasc Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua https://open.spotify.com/show/7jS7yfb ... https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911 Hosted on Ausha. See ausha.co/privacy-policy for more information.
This week, Tibo Maker announced that he has hit $1M MRR. A few weeks ago, he came on the podcast to talk about how he got where he is today and what he's learned along the way—including years of struggle and setbacks. Tibo built Tweet Hunter to $1M+ and sold to Lemlist, but the aftermath surprised him. Instead of the freedom he expected, he faced crushing pressure from an earn-out deal and post-exit depression. Now, he's pioneering a different path: building a portfolio of six SaaS products as a "SaaS maker," staying independent and chasing steady cash flow instead of lump-sum payouts. In this episode, Tibo breaks down his co-maker model, explaining how he finds partners and what happens when it doesn't work out. He discusses the trap of building for ego and how to recognize true product-market fit. He also shares how AI tools like Cursor are reshaping his development process and why he's genuinely uncertain about the future of his products in an AI-saturated market. A raw, honest conversation about scaling indie SaaS in 2026. Connect with Tibo: LinkedIn: https://www.linkedin.com/in/tibo-the-maker/ X (Twitter): https://x.com/tibo_maker Newsletter: https://www.tmaker.io/ Connect with Pascal: LinkedIn: https://www.linkedin.com/in/pascallevygarboua/ X: https://x.com/2pasc Follow Indie Board Session and Noosa Labs: Website: https://noosalabs.com/ Spotify: https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19 Apple Podcasts: https://podcasts.apple.com/fr/podcast/indie-board-session/id1802087911 YouTube: https://www.youtube.com/@Pascal_Levy-Garboua Hosted on Ausha. See ausha.co/privacy-policy for more information.
In this episode of Indie Board Session, Pascal sits down with Antoine Minoux, founder of Fernand, a customer support tool built for small B2B SaaS teams. With co-host Sai Krishna (founder of Superblog), they unpack what it really means to pick an ICP and stick to it, even when bigger customers come knocking. Antoine shares the real journey behind Fernand, from building ImprovMX (a freemium email forwarding tool with 100K+ users) to creating a calmer, more opinionated alternative to Intercom and Zendesk. He explains why he and his co-founder Cyril spent two and a half years using Fernand internally before their public launch, and why they are committed to staying a two-person team all the way to $100K MRR. This conversation dives deep into the tension between growth and focus: how to handle customers who do not fit your ICP, when to raise prices (and whether to grandfather early users), and why saying no to enterprise features might be the smartest thing a bootstrapped founder can do. In this episode: ✅ Why niching down in crowded markets is the only way to win without VC funding ✅ How to identify your true ICP and what happens when you serve the wrong customers ✅ The pricing dilemma: when to raise prices and how to treat early supporters ✅ Why opinionated, calm software beats feature bloat for lean teams ✅ Go-to-market strategies that actually work for bootstrap founders, from cold email to viral stunts Connect with Antoine Minoux: LinkedIn: https://www.linkedin.com/in/antoineminoux/ LinkedIn: https://www.linkedin.com/company/getfernand/ Website: https://getfernand.com/ Connect with Sai Krishna: LinkedIn: https://www.linkedin.com/in/s-kris/ LinkedIn: https://www.linkedin.com/company/superblog-ai/ Website: https://superblog.ai/ Connect with Pascal: LinkedIn: https://www.linkedin.com/in/pascallevygarboua/ X: https://x.com/2pasc Follow Indie Board Session and Noosa Labs: Website: https://noosalabs.com/ LinkedIn: https://www.linkedin.com/company/noosa-labs/ Spotify: https://open.spotify.com/show/ Apple Podcasts: https://podcasts.apple.com/ YouTube: https://www.youtube.com/@Pascal_Levy-Garboua Hosted on Ausha. See ausha.co/privacy-policy for more information.
Every SaaS founder wants product-market fit as fast as possible. But early on, people aren’t buying your product—they’re buying you. In this episode of Indie Board Session, Pascal sits down with Jung Kim, founder of Klipy.ai , to unpack what actually drives traction in the earliest stages of a SaaS company. Jung shares the real story behind Klipy.ai ’s evolution—from an automatic CRM for small businesses to a sales execution platform—and why constant iteration is not a failure, but a requirement. Jung breaks down how founders should think about sales execution before scale, where AI meaningfully helps (and where it doesn’t), and what signals truly indicate product-market fit beyond vanity metrics. He also explains why relationships, referrals, and traffic matter more than traditional marketing early on—and why human judgment still beats AI when it comes to building trust and closing deals. In this episode, we cover: ✅ Why early-stage SaaS is sold on founder credibility, not features ✅ How to identify the real problem your sales process is failing to solve ✅ Where AI improves execution — and where it can’t replace human judgment ✅ The metrics that matter before scale and fundraising ✅ Why founders should think about exits, responsibility, and business design much earlier than they do (and raise money or not with the end outcome in mind) From founder-led sales to AI realism, this conversation is a grounded look at what it actually takes to build a SaaS that earns trust, finds traction, and sets itself up for long-term outcomes — not just short-term hype. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Every SaaS founder dreams of predictable, compounding revenue. But what happens when your entire business depends on a platform you don’t control? In this episode of Indie Board Session, Pascal sits down with Jon Hainstock, M&A broker at Quiet Light and former bootstrap SaaS founder, to unpack how buyers actually think about risk when acquiring micro-SaaS businesses. Jon shares real examples of profitable SaaS products going from $20–30k MRR to zero almost overnight, not because the product failed—but because the platform changed the rules. In this episode, we cover: ✅ Why retention matters more than growth when it comes to valuation ✅ How platform risk quietly destroys otherwise sellable businesses ✅ The buyer red flags that can turn a 5x deal into a 2x—or kill it entirely ✅ When founders should sell, pause, or restructure before going to market From platform dependency to buyer discipline, this conversation is a reality check for founders who want to build a SaaS that’s not just profitable—but actually exit-ready. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Before your product takes off, there’s a quiet battle every founder has to win: the one in your own head. In this special edition of Indie Board Session , Pascal steps back to share his 4 biggest lessons from recent founder stories: a collection of insights every Indie needs to build a business that lasts. From mastering patience during the lonely early days, to learning when to spend instead of save, this episode goes beyond tactics to focus on what really sustains growth : clarity, trust, and long-term thinking. In this episode, we cover: ✅ The founder mindset before product–market fit, and why endurance beats speed, in the Evalart founder’s experience. ✅ How ScrapingBee learned to spend smart and hire before burnout. ✅ Why Discover Assessments says enterprises care about trust, not price. ✅ How Candu is rethinking product strategy in the age of AI. Whether you’re pre-PMF or scaling to your next milestone, this episode will help you slow down, regain focus, and make the right decisions for the next phase of your SaaS. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Every indie founder dreams of freedom: building a business on your own terms, answering to no one. But what happens when your success starts to depend on others? In this episode of Indie Board Session , Pascal welcomes Jason Zigelbaum , founder of Zigpoll , a post-purchase survey tool trusted by thousands of Shopify stores, alongside co-host Elston Barreto of Tiiny Host . Jason shares how he bootstrapped Zigpoll to $68K MRR solo , why delegation is harder than coding, and how he’s learning to grow without giving up his independence. In this episode, we dive into: ✅ When (and how) to bring in help after scaling solo ✅ How to manage platform dependency when 90% of revenue comes from Shopify ✅ How to use AI tools productively without compromising quality or speed Whether you’re scaling solo or hiring your first colleague, this conversation is a masterclass on building systems that grow without losing the indie spirit. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Every founder dreams of an MVP that takes off right away. But what happens when your first users love your idea… and still don’t use it? In this episode of Indie Board Session , we’re joined by Quentin Decré , founder of Jarvi , an ATS and CRM built for recruiters. After interviewing 100 recruiters, launching an MVP, and seeing usage drop to zero, Quentin made a bold move: he rebuilt everything from scratch . The result? A complete pivot, a product recruiters truly adopted, and today a €120K MRR business with just five people , all fully bootstrapped. In this episode, we cover: ✅ Why “it’s great” doesn’t mean “I’ll use it,” and how Jarvi turned feedback into real adoption. ✅ Why focusing on mental load (not time savings ) changed everything. ✅ The co-founder selection process that turned Jarvi into a 120K MRR machine. ✅ How a five-person team keeps 1,000 customers happy through radical ownership and shared support. From idea validation to team building, this episode is a real-world playbook for founders who want to grow fast without losing focus. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Most SaaS start with code. This one started with leadership training. In this episode of Indie Board Session , we go behind the scenes of Discover Assessments , a company that grew from a simple workshop tool into a SaaS serving clients in 36 countries. Along with my co-host Matt Hayes , we are joined by founder Dinup Mathew , who shares what it really takes to productize services, win global clients, and face the challenges of scaling sales beyond the founder’s hustle. Along the way, we uncover how referrals, partnerships, and even the limits of AI have shaped his growth journey. In this episode, we dive into: ✅ How co-creating with clients shaped 25+ assessments and secured long-term loyalty. ✅ Why referrals and partnerships proved stronger growth engines than paid ads. ✅ The trade-offs of scaling sales beyond the founder’s hustle. ✅ What AI can (and cannot) do in behavioral assessment, and why trust is non-negotiable. Whether you’re turning services into products, chasing global clients, or learning to scale sales beyond founder-led hustle, this episode is a blueprint worth saving. Hosted on Ausha. See ausha.co/privacy-policy for more information.
In this episode of Indie Board Session , two SaaS founders break down how AI is forcing a rethink in content creation, GTM, and marketing strategy: Jonathan Anderson, CEO of Candu , a no-code UX editor Riccardo Montis, Founder of Dealshake , a performance marketing agency Here’s what we cover: How B2B tools can supercharge audience targeting Why and how Candu ditched self-serve and went sales-led How marketing teams are being restructured in today’s hyper-competitive landscape If you are leading content, growth, or product, this episode is packed with practical insights and sharp founder takes from the front lines. Hosted on Ausha. See ausha.co/privacy-policy for more information.
In 2016, Gino Cateriano started Evalart, an online assessment platform for hiring. Initially, it was just a side project for his wife to earn a bit of extra income. The early days were brutal: → First customer: a freelance recruiter → Sales pace: 1 per month (break-even required 2 per day) → After 18 months: finally hitting 1 per day → break-even → By 2019: profitable at $100K ARR → Pandemic tailwinds gave growth an extra push Fast forward: Evalart became a trusted tool for recruiters and HR teams, and Gino sold the business in an international deal he describes as “stressful but worth it.” In this episode of Indie Board Session's The Debrief , Gino and I unpack: - How persistence through slow growth turned a hobby into a real SaaS business - The key role of continuous product improvement in keeping customers engaged - What the acquisition process was really like and what made it stressful - How Noosa Labs is sustaining innovation to keep Evalart growing post-acquisition For anyone bootstrapping, this is proof that slow beginnings don’t mean failure and that patience can lead to outcomes you never imagined. Hosted on Ausha. See ausha.co/privacy-policy for more information.
How do you bootstrap in one of SaaS’s most competitive spaces and still win big? In 2019, Kevin Sahin co-founded ScrapingBee with a bold move: start creating value before you have a product to sell. Kevin started publishing blog posts on Hacker News and Reddit to build an audience from day one. Fast forward: → $5M+ ARR in a hyper-competitive market → Acquired for eight figures by Oxylabs, part of Tesonet, one of Lithuania’s largest tech companies In this episode of Indie Board Session , Kevin and I break down the counterintuitive plays that took ScrapingBee from “two guys with a blog” to a high-growth SaaS. We cover: ✅ How building & selling a quick side product created the runway to scale the main business ✅ Why saying no to low-value enterprise deals can unlock much bigger ones ✅ How small plans churned while enterprise customers kept expanding ✅ How content-led growth worked against deep-pocketed competitors Whether you’re building in public, bootstrapping, or scaling in a crowded market, this episode contains a blueprint that you will want to bookmark. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Want some essential strategies to turn early traction into lasting enterprise growth? The first Indie Board Sessions are writing a clear playbook from scaling small side projects to closing enterprise deals. In this episode, I unpack four timeless takeaways that keep coming up again and again: ✅ Start your indie project as a side hustle to avoid burnout. ✅ Know your audience early and focus on one winning go-to-market channel. ✅ For enterprise, prioritize core needs and must-haves. ✅ Price your product higher. If you want to take your indie project from early traction to enterprise adoption, these are the principles that keep working. Hosted on Ausha. See ausha.co/privacy-policy for more information.
How do you scale a viral, product-led platform without losing its simplicity? Elston Baretto bootstrapped Tiiny Host , a no-code hosting tool used by over a million people, from a simple MVP into a business doing $500K+ ARR , with 60,000+ signups/month . But most users only pay $9–$38/month . In this episode of Indie Board Sessions , Elston Baretto, David Apple (ex-Notion, ex-Typeform), and I unpack the next stage of growth: Turning indie adoption into institutional contracts . We cover: ✅ Why prosumer pricing can cap your growth and how to test appetite for more ✅ The real leverage in enterprise: internal champions and compliance workflows ✅ When to offer enterprise trials and what it reveals about pricing ✅ How SSO and security reviews become gatekeepers, not features ✅ The “20% rule” from Slack that helps secure org-wide buy-in ✅ Why staying horizontal may limit expansion (and how to niche without narrowing) Whether you're moving from PLG to B2B, selling to both individuals and companies, or building your first enterprise motion, this one’s packed with tactical insights Hosted on Ausha. See ausha.co/privacy-policy for more information.
How do you grow a niche tool into a broader suite without losing what made it work? Eric Pauley bootstrapped Sendtric , a countdown timer for email marketers, ranked it at the top of Google, and attracted Fortune 50 users all without paid marketing. But over time, platform risk and pricing challenges pushed him to sell. That’s where I came in. In this episode of Indie Board Session , Eric and I unpack the full story, from launching a side project to selling it, and how I’ve scaled it since acquisition. About Eric Pauley : He’s not just a founder, he’s also a newly minted PhD and the CEO of DScope Security . We cover: ✅ How Sendtric grew to the top of Google ranking without a dollar spent on marketing ✅ Why Eric chose to sell: the technical & systemic risk of building on Google’s algorithm ✅ Why trust, not price, was the deciding factor in the sale ✅ How we de-risked the business, evolving from a countdown timer to a full personalization suite ✅ The one simple change to the free tier that unlocked compounding revenue Whether you’re building, selling, or acquiring a SaaS, this one’s full of real insights on product, pricing, and post-sale growth. 🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn. Hosted on Ausha. See ausha.co/privacy-policy for more information.
What does it take to grow a niche AI-powered SaaS internationally, while building in public, managing multiple projects, and staying focused? In this episode of Indie Board Session , we dive deep with Pauline Clavelloux, who built IACrea, a $10K MRR SaaS that turns real estate photos into furnished, high-impact visuals using AI. She’s also testing a new model by leveraging her audience’s insights called Feedbask . Joining me as guest host is Elisabeth Ling , Product Advisor & NED: Formerly at PayPal and Ebay, Elisabeth brings deep expertise in product-market fit, international strategy, and scaling tech products. Together, we explore: ✅ Tools to identify fruitful international markets for your business ✅ How to clearly position your vision and align your GTM ✅ Pauline’s playbook to leverage her community and grow her revenue 🎧 Whether you're growing a bootstrapped SaaS, scaling internationally, or figuring out how to make your audience part of your roadmap, this episode is for you. 🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn. Hosted on Ausha. See ausha.co/privacy-policy for more information.
What happens when your SaaS is scaling fast, but your business lives and dies by someone else’s rules? In this episode of Indie Board Session, we share the behind-the-scenes story of WAMessages, a SaaS we grew 5x in just a few months… and then lost overnight. I'm joined by Noosa Labs’ General Manager, Javier André , who was with me from day one of our first acquisition. Together, we rebuilt, redesigned, and scaled a scrappy product into something real—with hundreds of new users every day and paying customers across the globe. But one email from a tech giant changed everything. WAMessages shut down in an instant, reminding us how fragile success can be when you build on top of someone else’s platform. In this episode, we dive into: ✅ The emotional rollercoaster of rapid SaaS growth—and sudden failure ✅ What it takes to redesign and scale a fragile product ✅ How platform risk can destroy a business overnight ✅ The hard lessons we learned about compliance and the risks of “the grey zone” ✅ Real talk on how indie founders can protect themselves If you’re building on APIs, browser extensions, or any third-party ecosystem, don’t miss this cautionary tale. Listen now to learn how to spot risks before it’s too late—and set your SaaS up for long-term resilience. 🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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