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Published by Zac Perna
Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.
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🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... If you're starting a coaching business in 2026, don't waste your first month on a logo and a business name, that's not step one, and I watch new coaches do it constantly. Here's how to actually pick your niche properly, how to build a real offer instead of a vague promise, why copying other coaches' content will quietly sink you, and the order to message people in once you're posting. I break down picking your niche in three layers instead of one, building an actual offer around six components instead of a vague promise, why content that copies another coach falls flat and being yourself outperforms it, and the warmest to coldest order to message people in once you're actually posting. Content is what makes the DMs work at all, so we start there first. #howtostartacoachingbusiness #onlinecoachingbusiness #coachingbusiness #startingacoachingbusiness Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Chris Bumstead has built one of the biggest personal brands in fitness, and it's got nothing to do with lifting more than everyone else. It comes down to how he actually carries himself and how he plays the long game as a business owner. I've caught up with him over the years, including a sit down in Miami a few years back, and the lesson that stuck with me wasn't about training, it was about how he operates as a person and builds trust before he ever asks for anything. In this video I walk through that lesson and the honest link I made between it and how I run my own business. #personalbrand #chrisbumstead #cbum Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Ninety percent of coaches never cross ten thousand dollars a month, and it's got nothing to do with how good they are at coaching. I break down why it's actually a marketing and sales skill problem, why imposter syndrome never actually goes away and isn't fixed by another certification, why growth is a curve most people quit right before it bends up on, and the LTV to CAC number almost no coach running an online coaching business has ever worked out for themselves. #onlinecoaching #coachingbusiness #businesscoaching Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/ One of my clients was about to walk away from coaching completely, not because he couldn't get leads, but because he couldn't sell them. This is Jordan's coaching client success story: what was actually going on in his head every time he got on a call, and the five specific things that changed how he sold. I walk through the congruence principle, the idea that you'll always get the objections you yourself are willing to give, and the five shifts that actually changed how Jordan sold: high intention with low attachment, weighing fear of change against the cost of inaction, checking his own beliefs before every call, preventing objections instead of just rebutting them, and leaning on loss aversion over gain. He didn't quit, and the fix wasn't a new script, it was sorting out what he actually believed first. #successstory #successstories #businesscoaching #coaching Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Everything in this video is stuff I've actually got running in my own coaching business right now, so let's skip the buzzwords and get straight into five real AI tips. I walk through turning every sales call and check-in recording into a memory bank on that client, turning one video into a week of content instead of one post, letting AI draft your sales follow-up the second a call ends, letting AI qualify and book your DMs while you're asleep while you still close, and using real data instead of guessing to pick your next video idea. #aitools #aiforcoaches #digitalmarketingforcoaches Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Hey guys, in today's video I talk about everything you need to know about DMs as an online fitness coach to make more money, get more clients, and never get ghosted again. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Learn how to get online fitness coaching clients without spending money on paid ads. Build a consistent client base organically. Getting consistent clients for your online fitness coaching business is possible without relying on expensive ad campaigns. If you are struggling to attract new people, this guide outlines the specific steps needed to grow your revenue and client count. I have spent a decade in the fitness industry and built an online coaching business worth over 300k, and I am sharing the exact methods that work today. This video is for coaches who want to get fitness clients through organic methods rather than paid traffic. You will learn the most important actions to take right now and identify the common mistakes that cost coaches significant money. By implementing these strategies, you can focus on sustainable growth for your online coaching practice. Whether you are just starting out or looking to scale your current operations, these insights will help you streamline your approach. I break down the essentials of client acquisition so you can stop guessing and start building a profitable fitness business. Subscribe for weekly online fitness coaching business breakdowns, and comment below with the biggest challenge you face getting new clients right now. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/ I was making more money than I ever had, and I was about two months from completely burning out, and you couldn't have told from the outside. In this video I break down what burnout actually looks like from the inside, why it's rarely about working too many hours and almost always about carrying the wrong bottleneck yourself, and the exact order I hired people in to fix it: video editor first, then a VA, then a DM setter, then a sub-coach, then a closer last. I also walk through the one number, your buyback rate, that tells you what's actually worth outsourcing. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/ Five mistakes nearly cost me this coaching business, and I still watch coaches make every one of them right now. I walk through discounting instead of raising value, trying to fix everything in the business at once instead of finding the one actual bottleneck, treating one good month as the new normal instead of watching churn like a vital sign, letting clients run out of future, and copying other coaches instead of being yourself on camera. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 I built a FREE interactive toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/ So... Is online fitness coaching still profitable? Learn why the fitness business model remains viable despite concerns about industry saturation. Zach Toner, an experienced fitness coach with a decade in the industry, explains how he built a successful career generating 4 million dollars. This video breaks down the reality of starting an online fitness coaching business today, specifically focusing on low overhead costs and the lifestyle flexibility that comes with this career path. If you are questioning whether you missed the window to start, this analysis provides the perspective you need. We examine whether the current market is truly saturated or if there is still significant room for growth. You will learn the core advantages of the online fitness coaching model and how to evaluate if this is the right time for you to enter the space. By looking at the actual mechanics of how coaches scale, you can make an informed decision about your own professional direction. Subscribe for weekly business breakdowns and let me know in the comments if you are currently coaching clients online. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 I built a FREE interactive coaching toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales. 🔥 Grab it free here 👇 https://kit.theonlinecoachingblueprint.com/ Struggling with lead generation for your online fitness coaching business? In this episode I break down why most coaches don't actually have a lead problem — they have a niche, content, or CTA problem — and exactly how to fix it. I'll walk you through the real framework behind my online fitness coaching business (over $300K/month): why your niche is the foundation everything else is built on, how to write call-to-actions that actually convert instead of sounding weak or unbelievable, and how to build "micro lead magnets" that nurture your audience into booked calls. You'll also get the exact math behind a referral system that can nearly double your monthly client count without spending an extra dollar on ads, plus a simple breakdown of how to structure a Meta ads funnel (top, middle, and bottom of funnel) if you're ready to scale with paid traffic. I close out with a daily lead-gen checklist you can start using today — and set up what's coming in the next episode, where I go all-in on the DM strategy that turns cold followers into paying clients. 🔗 Free CTA Playbook: https://thesocialblueprint.com/train/playbook Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 I built a FREE interactive coaching toolkit that walks you through the exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales. This isn't some boring PDF, it's a tool you actually work through step by step 🔥 Grab it free here 👇 https://kit.theonlinecoachingblueprint.com/ Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
🚨 I built a FREE interactive coaching toolkit that walks you through the exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales. This isn't some boring PDF, it's a tool you actually work through step by step 🔥 Grab it free here 👇 https://kit.theonlinecoachingblueprint.com/ Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
Get My Personal Brand Course for Fitness Creators : https://www.skool.com/fitnesscoachacademy/about 👉Wanna Start or Grow Your Online Coaching Business? Click Here: https://thesocialblueprint.com/triage-round-robin 🎧 Listen on Spotify: https://shorturl.at/NNy8K 🎧 Listen on Apple Podcasts: https://shorturl.at/Xw2q2 Thinking about starting your own online fitness coaching business? This is everything I wish someone had told me before I started In this video I break down how to become an online fitness coach from scratch whether you're a personal trainer looking to take your clients online, a gym junkie who knows your stuff, or someone who wants to build a legit fitness business around the lifestyle. I cover how to package your services, attract your first clients, and build a real online coaching business that doesn't rely on selling cheap programs nobody follows through on. We're talking about: – How to position yourself as a fitness coach online (even without a huge following) – Building your online personal training business model the right way – Getting your first paying clients through organic content and social media – What platforms, tools and systems you actually need to start – The mistakes I see new coaches make that kill their momentum early If you've been sitting on the idea of launching your fitness coaching business, this is your sign to actually do it. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
Get My Personal Brand Course for Fitness Creators : https://www.skool.com/fitnesscoachaca... 👉Wanna Start or Grow Your Online Coaching Business? Click Here: https://thesocialblueprint.com/calls/... 🎧 Listen on Spotify: https://shorturl.at/NNy8K 🎧 Listen on Apple Podcasts: https://shorturl.at/Xw2q2 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
👉Wanna Start or Grow Your Online Coaching Business? Click Here: https://thesocialblueprint.com/calls/clarity-call?utm_source=youtube Get My Personal Brand Course for Fitness Creators: https://www.skool.com/fitnesscoachacademy/about On today's video, I go through how I made money in the fitness industry! Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
I'm trying to hit 10k subs to unlock a FULL STARTER BLUEPRINT for you guys looking to grow. Hit subscribe to help us get there! Ready to take your online fitness coaching business from a side hustle to a 7-figure empire? In this video, I break down the exact scaling systems I used to build my multi-million dollar brand over the last 8+ years. Scaling isn't just about "working harder" it's about building a machine. We’re going deep into the 5 critical pillars you need to master: Hiring: How to build a team that gives you freedom (instead of more headaches). Ads: The paid traffic strategies that actually convert cold leads into high-ticket clients. Content: Creating a content machine that builds authority and trust on autopilot. Sales: Fixing your closing process so you stop leaving money on the table. Marketing: The big-picture branding moves that separate the pros from the amateurs. If you are stuck at a revenue ceiling or just overwhelmed by the day-to-day grind, this blueprint is your way out. 🔥 WORK WITH ME: Learn more about the blueprint: https://shorturl.at/nlpyS Connect with me: Instagram: https://www.instagram.com/zacperna Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
Get 150 Content Ideas + Free Training for Online Coaches: https://thesocialblueprint.com/utility/links?utmsource=youtube 👉Wanna Start or Grow Your Online Coaching Business? Click Here: https://thesocialblueprint.com/fitcheckcall If you’re struggling to get clients as an online fitness coach or you’re trying to scale your coaching business, this episode breaks down 5 practical lead generation strategies for fitness coaches that actually work. I walk through how to get more leads using DMs, content, lead magnets, automation, and simple funnels, based on what I’ve used to build and scale online fitness coaching businesses to multi-seven figures. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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