Marketing Momentum for Agencies

You can post regularly on social media and still leave prospective clients wondering whether your agency is the right fit. If your plan starts with what can we publish this week? instead of who you want to reach and what they need to understand, it can become a hamster wheel of posts without a clear purpose. Katy Howell, Partner at Rethink Social, joins me to discuss audience, relevance and measuring commercial progress. She also shares five questions to help you assess your agency’s last ten posts and spot what may be missing. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com DemandBird gives agencies a simpler, more affordable way to create, repurpose, approve, publish and measure content for multiple clients across multiple platforms, all in one place. Click this link Demandbird.com/momentum for all the details, click 'sign up for trial,’ and use the code ‘MOMENTUM26’ to receive the first week for free PLUS up to $149 off your first invoice. Katy Howell : https://rethinksocial.co.uk, Is Social Pulling Its Weight?' Free diagnostic tool - https://scorecard.rethinksocial.co.uk/social-pulling-its-weight ABOUT THE GUEST Katy Howell is a Partner at Rethink Social, bringing her experience directly to senior marketers who want sharper social strategy and a clearer connection between social activity and business results. She founded Immediate Future in 2004 and spent 22 years building and running the specialist social media agency, working with major B2B and consumer brands including Sony and Fujitsu. She's a regular industry commentator, speaker and author, known for her straight-talking approach to marketing and her determination to make social earn its keep. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice.

What would happen to your agency if you suddenly couldn't work? When Jaye Cowle, founder of £3m+ agency Launch, was diagnosed with cancer, she discovered just how much of the business depended on her. Drawing on our original conversation, we explore the hidden risks of founder dependency, the importance of financial resilience, systems and people, and how to protect your agency against the unexpected. Practical lessons for building a stronger, more resilient business that doesn't rely on you for everything. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Connect with Jaye Cowle: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/ Listen to the full episode with Jaye - From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000740762254 ABOUT THE GUEST Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

Thinking of selling your agency? Your clients could have more influence on its value than you realise. Remeny Armitage and I. talk about the hidden risks and opportunities sitting within agency-client relationships. We explore what buyers can't learn from the accounts, how client loyalty and founder dependency affect agency valuations, and why losing clients after a sale could cost you dearly through earn-out payments. Plus, real examples of how listening to clients has uncovered new revenue, protected relationships and even influenced whether an acquisition went ahead. LEARN MORE.... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Remeny Armitage - www.brilliantandhuman.com https://www.linkedin.com/in/remeny/ To book a free 30-minute "how sticky are your clients?" conversation with Remeny, or claim a copy of The Agency-Client Benchmark Report, email remeny@brilliantandhuman.com ABOUT THE GUEST Remeny Armitage is the founder of Brilliant and Human, and has spent 25 years working with UK agencies. She runs independent conversations with agencies' clients to find out what they really think, and turns that into evidence founders can act on. She's the author of The Agency-Client Benchmark Report, and now helps agency owners strengthen the value of their business before a sale, and helps buyers find out what they're really buying before they sign. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

AI is making creative execution faster and cheaper. So where does that leave agency value? Jeff Linder draws on more than 40 years in advertising to share stories from Madison Avenue, Evian and major client campaigns, and what they reveal about creativity, client relationships and the importance of great ideas. If execution is becoming easier, the real value may lie in knowing what is worth saying in the first place. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Jeff Linder - www.freshbrandinggroup.com . https://www.linkedin.com/in/jeff-linder/ ABOUT THE GUEST Jeff Linder launched Fresh Branding Group in 2007 after more than 30 years as a copywriter and creative director at leading Madison Avenue agencies including Doyle Dane Bernbach, TBWA and Ogilvy & Mather. He has created campaigns for brands including VW, Audi, Evian, Wilson Sporting Goods, American Express and Xerox. Today, Fresh Branding Group works with businesses from start-ups to mid-sized companies, with particular success in beverages, wine and spirits, and OTC pharma. Jeff’s work has won dozens of creative awards throughout his career. ABOUT THE HOST About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

Your creative team could help grow your agency but that doesn’t mean turning everybody into a salesperson. Tim Perry explains how to identify creatives with the appetite to develop commercial skills, find contributions that suit different people and build their confidence through real experience. We also discuss why existing clients are often the best place to start and why commercial responsibility must be supported with training, time and realistic utilisation expectations. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Tim Perry www.tp-consulting.co.uk/training www.linkedin.com/in/tim-perry-consulting Tim’s Commercial Skills Newsletter: subscribe here https://www.linkedin.com/newsletters/7322579412225318912/ ABOUT THE GUEST Tim is an experienced leader of both consulting and in-house strategy, innovation, and design teams. With a background in industrial design, over the past 20+ years, he’s led major initiatives for global brands spanning sectors from FMCG/CPG to Mobility and Consumer Tech. Tim helped grow his own design business by 3x in six years to 100 people across studios in London, Chicago, and Singapore, before overseeing the sale of the group. Tim now works independently, having founded TP Consulting. He provides Growth Advice to leaders of design businesses and Commercial Skills Training for creatives. ABOUT THE HOST Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing, and sales, gained at top design consultancies and client-side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust, and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

An invitation to pitch can feel too valuable to refuse. But once you count the senior time, creative development and disruption to existing clients, your agency may be placing a very expensive bet. Drawing on Tracey's conversation with Marcus Elliot Brown of The Great Pitch Company, this episode looks at why pitches are often lost before presentation day. You'll learn how to qualify an opportunity, uncover what the client really wants and use rigorous rehearsal to turn good thinking into a convincing pitch. Before your agency says yes again, listen to this. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 How to Prepare For, and Win More Pitches with Marcus Elliott Brown https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000722875744 About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Automatic Yes Chapter 2: The Cost of Pitching Chapter 3: Asking the Right Questions Chapter 4: The Importance of Rehearsal Chapter 5: Three Early Decisions Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

More leads sound like the obvious answer when your agency's pipeline slows. But if your positioning, strategy, or sales process is weak, you can just create more wasted pitches, price pressure, and less-than-ideal clients. In this solo episode, Tracey Burnett explains how to diagnose what is really restricting your pipeline and build a marketing rhythm your agency can sustain, even when client delivery gets busy. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Pipeline Problem Chapter 2: Wix Studio Sponsorship Chapter 3: Diagnosing the Root Cause Chapter 4: Four Stages of Marketing Chapter 5: Evaluating Your Strategy Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

If your agency marketing isn’t producing enough new business, the tactics may not be the real problem. You may be changing direction too quickly, measuring the wrong thing or failing to protect enough time for consistent action. Drawing on my conversation with Dominic Bonaker, this episode explores how to turn a sales goal into controllable weekly inputs, why real conversations teach you so much and much more. You’ll also get a simple framework for testing a route to market before losing faith in it. Because the next tactic won’t help if you don't give the right one enough time to work. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Dominic's full episode: https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000741760949 Check out https://usetrace.io , a marketing attribution platform that allows you to better understand your marketing efforts and buyer journeys. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS chapter 1: The Marketing Problem chapter 2: Measuring Inputs chapter 3: The Mindset of Persistence chapter 4: Working Backwards chapter 5: Practical Application ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

Do you actually want to scale your agency, or do you simply feel you should? Many agencies reach £2 million through great work, referrals and growing client accounts. Then growth stalls, and the next move becomes far less obvious. James Rose, founder and CEO of Inflectiv Group, explains why the leap from £2m to £5m needs a different growth engine, why founder-led sales still matters, and the risks behind investment and traditional exits. Before you hire, raise capital or chase another growth tactic, listen to this. The right move may be to scale or sell. It may also be to build a smaller, more profitable agency that gives you the life you actually want. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Contact James Rose on LinkedIn: https://www.linkedin.com/in/jamesroseequitypartners/ or via email, james@inflectivgroup.com. https://www.inflectivgroup.com/ ABOUT THE GUEST James Rose is the Founder & CEO of Inflectiv Group, an investment platform backing the top 1% of independent agencies through genuinely founder-friendly minority partnerships. Before launching Inflectiv, James scaled multiple founder-led businesses, including leading commercial growth at a video agency from £0.5m to £7m over five years, and advising numerous high-growth companies on go-to-market strategy, productisation, and revenue acceleration. James built Inflectiv to give founders a smarter way to grow without losing control or compromising culture. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1 - Market Overview & Founder Fatigue Chapter 2 - The Missing Commercial Function Chapter 3 - Founder-Led Sales & Scaling Goals Chapter 4 - Exit Strategies & Mergers Chapter 5 - Strategic Planning & Next Steps ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

For many agencies, using AI started with individual prompts and isolated tasks. AI agents open up the possibility of delegating complete, multi-stage pieces of work. Bryan McAnulty, founder of Heights Platform and LatchLoop, explains how agencies can use AI agents to carry out complex, multi-stage work, increase capacity and deliver substantially better results for clients. We explore which processes are suitable for AI, what needs to be put in order before you automate and what should remain firmly in human hands. Bryan also explains why your expertise, judgement and creativity will become more valuable, not less, as AI takes on more of the delivery. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Connect with Bryan: https://www.linkedin.com/in/bryanmcanulty/ Free AI audit + custom AI agent built for you at no cost → https://cal.com/heights/15-minute-keiro-introduction https://www.latchloop.com/ ABOUT THE GUEST Bryan McAnulty is the founder of Heights Platform. It’s an all-in-one AI tool that helps creators build online courses and communities. Thousands of people in over 100 countries use it to grow knowledge businesses. His journey started in 2009 with Velora, a design studio whose products reached millions. Guided by “freedom comes first ideology,” he has travelled to 30+ countries and 100+ cities while helping more than 10,000 entrepreneurs. Designer, developer, musician, and creator, Bryan now uses AI to turn ideas into reality faster and helps others do the same. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. CHAPTERS Chapter 1: The Evolution of AI in Agencies Chapter 2: Understanding AI Agents Chapter 3: Introducing Latchloop and Practical AI Examples Chapter 4: Implementation Strategies and the Importance of SOPs Chapter 5: The Future Landscape and the Human Element ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

If a prospect has stopped replying, the problem may not be your follow-up. They may never have been a genuine lead in the first place. Drawing on my conversation with Chaz Horn, this episode explores the difference between demographic fit and demonstrated buying interest, a short message that can revive a stalled opportunity and the simple next-step discipline that prevents most ghosting. You’ll also learn how to qualify silence rather than automatically chasing harder. Because better sales conversations don’t end with “I’ll follow up.” They end with clarity about what happens next. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Chaz's full episode: https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000715511670 Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate meetings and clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Reality of Sales Ghosting Chapter 2: Demographics vs. Psychographics (The 3% Rule) Chapter 3: The 9-Word Revival Message Chapter 4: Ditching the "Touching Base" Method Chapter 5: Securing a Clear Next Step About the podcast Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

Most agencies know they should market themselves consistently, but when client work increases, their own marketing is often the first thing to stop. Before long, referrals become their main source of new business…until they dry up. In this episode, Tracey talks to Chris DuBois, founder of Dynamic Agency OS and host of the Agency Forward podcast, about why agencies fall into this cycle and how to break free from it. Chris introduces the concept of ‘Delivery Drag’, explains why creating more content isn't always the answer, and shares practical advice on positioning, placement and building a marketing system that continues working even when client delivery is at its busiest. If you're tired of relying on referrals and want a more predictable pipeline, this episode is packed with practical ideas you can put into action. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Chris DuBois www.DynamicAgencyOS.com www.linkedin.com/in/christopherrdubois A year's free access to the community. DynamicAgencyOS.com/community use code MM4A. The Snapshot: Get a free report on how the market views you, so you know whether your positioning is nailing it or what to tweak. ⁠DynamicAgencyOS.com/Snapshot⁠ . Chris DuBois is the founder of Dynamic Agency OS, where he helps referral-driven marketing agencies build predictable growth through positioning, offer design, and go-to-market systems. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1 - Cold Open – What is Delivery Drag? Chapter 2 - Introduction Chapter 3 - Why agencies stop marketing themselves Chapter 4 - The referral trap Chapter 5 - Why more content isn't the answer Chapter 6 - Placement versus publishing Chapter 7 - Finding the right rooms Chapter 8 - Positioning before promotion Chapter 9 - Building a marketing system that survives delivery Chapter 10 - Final thoughts LEARN MORE Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally

Agencies spend huge amounts of time and money trying to win the next account. But what if your best growth opportunity is sitting inside the clients you already have? Drawing on my conversation with Si Elliott, this episode explores why client satisfaction is a commercial growth measure, why loyalty can’t be judged through an instant dashboard and how stronger relationships protect accounts when things become difficult. Plus three practical questions to help you assess an important client relationship now. Because sustainable growth isn’t only about how many clients you win. It’s also about whether the good ones stay. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Si's full episode https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000769913897 Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Si's full episode https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000769913897 CHAPTERS 1: The Hidden Growth Opportunity 2: Client Satisfaction as a Commercial Growth Engine Chapter 3: The Compounding Commercial Benefits of Loyalty Chapter 4: Measuring the "Unmeasurable" Chapter 5: Early Warning Signs & Constant Communication About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

Most agencies rely on content, networking and referrals to win new business. But visibility doesn't automatically create trust and without trust, sales conversations become much harder. In this episode, Tracey Burnett is joined by trust-building specialist Kim Willis to explore how agencies can build credibility long before a prospect is ready to buy. They discuss buyer-centred messaging, better case studies, referral partnerships and why genuine conversations consistently outperform sales pitches. If you want a more predictable pipeline built on relationships rather than pressure, this episode is packed with practical ideas you can put into action straight away. Learn More Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 https://www.linkedin.com/in/kimjwillis Trust Stack - Website Trust Audit. $97 one-time https://www.kimwillis.net/trust-stack It Started with a Door Slam Kim was 19 years old, standing on a stranger's doorstep in suburban Australia, trying to sell books. He was terrible at it- spectacularly bad. The kind of bad where people closed the door before he finished the opening sentence. His sales manager Stan Rex, was the No.1 salesman in the entire organisation. Worldwide. Stan offered to help Kim by accompanying him for a morning of door knocking. Stan didn't pitch. He told stories. Customer stories. He'd stand on the doorstep and say, "Let me tell you about a family down the road..." and within three minutes, people were inviting him inside. That was the moment everything changed for Kim. Not a course. Not a framework. A bloke on a doorstep, showing him that the fastest way to earn trust is to let your customers do the talking. Kim Willis has been telling customer stories ever since. That, plus referral ecosystems, has driven tens of millions of dollars in revenue across his career. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Beyond Content: Initiating Authentic Conversations What Practical Trust-Building Looks Like Crafting High-Impact Case Studies Scaling Trust & The 30-Day Action Plan Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

The traditional agency model was built around selling time, talent and production. But when AI accelerates delivery and clients can produce more themselves, where does real agency value sit? Drawing on my conversation with Stephen Knight, this episode explores why the old model is under pressure, why “good enough” work has become a serious competitor and what agencies must do to remain valuable. You’ll hear why a sharper proposition, genuine specialist authority and proof of commercial impact need to shape the agency you build next. Because adding new technology to an outdated model won’t make your agency harder to replace. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Stephen's full episode https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000771073520 CHAPTERS: Chapter 1: The Collapse of the Traditional Agency Model Chapter 2: Shifting Value: From Production to Strategic Thinking Chapter 3: The Positioning Problem: Why Agencies Fail to Market Themselves Chapter 4: Three Strategic Priorities for Future-Proofing Chapter 5: Redesigning Agency Structures and Global Expansion ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

What really saves an agency when growth gets hard? In this short solo episode, I revisit key moments from my conversation with Trenton Moss, founder of Webcredible, to explore the practical moves that helped him grow, stabilise, and eventually sell his agency. We look at why doing great work isn’t enough, how client leadership helped increase revenue from existing accounts by 35%, and how director-level communities helped rebuild the pipeline when new business dried up. If you’re relying on referrals, chasing more leads, or feeling stuck in the day-to-day, this episode will offer practical ideas for building a stronger, more resilient agency. Learn More Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 www.sterka.team www.linkedin.com/in/trentonmoss ABOUT THE GUEST Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice—an expert in LinkedIn. CHAPTERS Chapter 1: Naivety as an Asset: Starting Web Credible Chapter 2: Defining and Living Your Agency Culture Chapter 3: The Client Leadership Program Chapter 4: The Inbound Crisis and Hemorrhaging Cash Chapter 5: Pivoting to Director-Level Communities Chapter 6: The Power of an Advisory Board ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

Most outreach is easy to ignore. In this short solo episode, I revisit some of the strongest moments from my conversation with Stu Heinecke, author of 'How to Get a Meeting with Anyone'. It’s about earning attention through relevance, creativity and a more human approach to sales. You’ll hear why better outreach starts with understanding the person you want to reach, why executive assistants can be powerful allies, and why AI makes thoughtful, personal outreach more valuable than ever. If you want better conversations with better-fit clients, listen to this episode. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Get the first chapter of ‘How to Get a Meeting with Anyone for free at https://stuheinecke.com/ Connect with Stu https://www.linkedin.com/in/stuheinecke/ ABOUT THE GUEST Stu Heinecke is a Wall Street Journal cartoonist, twice-nominated Hall of Fame marketer and bestselling author. His latest book, the updated edition of ‘How to Get a Meeting with Anyone’, has been named one of the top 64 sales books of all time, and the #1 sales book ever written on prospecting. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Agency Outreach Trap & Contact Marketing Chapter 2: Audacity in Action: The Homing Pigeon Story Chapter 3: Redefining Relevance: Moving Beyond Spam and Gimmicks Chapter 4: Case Studies in High-ROI Prospecting Chapter 5: Practical Execution: Starting with an Audience of One ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

In this episode, Tracey Burnett pulls out key moments from her conversation with Remeny Armitage, founder of Brilliant and Human, on why client feedback is not just a nice customer care exercise. Done properly, it can help agencies retain clients, spot problems early, uncover new opportunities, improve pitches, and build stronger, more human relationships. Because sometimes the next stage of growth does not start with a new lead. It starts with an honest conversations with clients who already know you. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. The Agency - Client Benchmark Report, download at www.brilliantandhuman.com Connect with Remeny at https://www.linkedin.com/in/remeny/ Remeny Armitage Remeny Armitage is the founder of Brilliant & Human, with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

Search is changing faster than it has in years. With ChatGPT, Google AI Overviews and AI-powered search tools reshaping how people find information, many agencies are wondering what this means for their clients—and for their own marketing. Tom Vaughton, founder of Varn, joins me to explain what’s really changing, what isn’t, and why AI search is making strong brands, clear positioning and good marketing more important than ever. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Contact Tom http://www.varn.co.uk/ https://www.linkedin.com/in/tomvaughton/ For a FREE 30 minute SEO CONSULTATION to discuss your marketing, GEO, SEO, data, email contact@varn.co.uk As the founder and CEO of Varn, Tom Vaughton has been in SEO and search marketing for over 25 years, growing a successful and expert SEO agency team. Tom is regularly invited to share his insights on the evolving landscape of search and GEO at leading industry events and conferences, such as BrightonSEO. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

Public speaking is one of the most powerful agency growth channels many founders avoid. In this episode, Tracey Burnett pulls out key moments from her conversation with Jack Porter-Smith on how speaking can help agency owners build trust faster, create better sales conversations, and turn expertise into a serious business development tool. You’ll hear why speaking is not just about visibility, how it can outperform other acquisition channels, why you do not need to be a 'natural speaker', and how to structure a talk using stories and solutions. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Listen to the full conversation with Jack in episode 55. LinkedIn: linkedin.com/in/jackportersmith jack@inflectivgroup.com Book: https://www.amazon.co.uk/Sixty-Seconds-Glory-Selling-Predictable/dp/B0FD7Z92VJ/ Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books. After exiting his agency in 2024, Jack now advises agencies on growth, leadership and values-led decision-making. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)