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Published by Create and Earn - The Creator's Hub
In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses. If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's start!
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LinkedIn gurus have been lying to you about signing clients on LinkedIn. In this video, three business owners who've tried it all share their raw methods they're actively using to find clients for their service businesses.No BS or hyped up tactics that only work to sell LinkedIn services! This is the 1st part of the final episode of the LinkedIn Marketing Mastery podcast. (part 2 coming soon...) Podcast's Substack: https://createandearn.com/sm Darren on IN: https://www.linkedin.com/in/darrenpallatina/ Aleks on IN: https://www.linkedin.com/in/creationcodes/ Fran on IN: https://www.linkedin.com/in/francallado/ Links mentioned: https://creationcodes.substack.com/subscribe https://instagram.com/creationcodes https://archetypearchitecture.creationcodes.co
Summary and important notes: createandearn.com/sm After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business... LinkedIn. Why? That's what we tried to find out in this episode. Follow Moe: https://www.linkedin.com/in/moechoice/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 02:02 Transitioning to LinkedIn for Marketing 03:54 Building a Hospitality Consultancy 06:40 Adapting to the Pandemic and Online Learning 08:42 Understanding Client Niches and Pain Points 11:42 The Importance of Human Behavior in Business 13:33 Strategies for Effective Outreach on LinkedIn 15:40 The Future of LinkedIn Marketing 24:47 The Motivation Behind Content Creation 26:17 Understanding Warm Leads and Engagement 28:59 The Importance of Personalization in Outreach 31:31 Building Genuine Connections 33:07 The Principle of Giving Before Asking 35:37 Making Prospects Feel Seen and Safe 38:13 Understanding Human Behavior in Marketing 40:10 The Importance of Owning Your Audience 42:32 Valuing Your Skills as a Solopreneur 45:24 The Power of Asking for Help
Summary and important notes: createandearn.com/sm Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation! Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/ Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 01:40 Video on LinkedIn... 02:29 The Importance of Video for Founders 05:10 Overcoming the Fear of Recording Videos 07:59 Tools and Techniques for Video Production 10:37 Creating Engaging Video Content 13:11 Maximizing Video Reach Across Platforms 15:52 The Role of AI in Video Editing 18:33 Building Trust Through Video Content 21:06 Streamlining Video Production for Founders 23:34 Defining Goals for Content Creation 25:44 The Power of Long-Form Content on YouTube 28:30 The Importance of Video Packaging 31:45 Repurposing Content Across Platforms 33:23 Leveraging Video for Lead Generation 43:53 Overcoming Reluctance to Create Video Content
Summary and important info: createandearn.com/sm There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business. Follow Stacy: https://www.linkedin.com/in/copybystacy/ Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a Follow Fran: https://www.linkedin.com/in/francallado/
Summary and important notes: https://createandearn.com/sm Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn. Follow Finn: https://www.linkedin.com/in/finnmckenty/ Follow Fran: https://www.linkedin.com/in/francallado/
Summary and important notes: https://createandearn.com/sm Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free! Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/ Follow Fran: https://www.linkedin.com/in/francallado/
Summary and Important Notes: https://createandearn.com/sm LinkedIn Attraction Tool: https://francallado.com/linkedin-las These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently. Follow Fran: https://linkedin.com/in/francallado Chapters 0:00 Intro 1:58 Method 1 7:04 Method 2 8:56 Method 3 10:58 Method 4 13:03 Algo Update
Important notes: https://createandearn.com/sm From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again. Follow Nick: https://www.linkedin.com/in/nbroekema/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Introduction and Overview of LinkedIn Marketing Mastery 02:40 Understanding Content Design on LinkedIn 04:57 The Importance of Visibility on LinkedIn 07:54 Convincing Established Businesses to Engage on LinkedIn 12:03 The Reality of Lurkers on LinkedIn 14:51 Quick Tips for Gaining Visibility on LinkedIn 15:47 The Value of Consistency in Content Creation 21:54 Framework for Leveraging LinkedIn for Business 29:24 Transitioning from Content to Sales Calls 30:54 Navigating Organic Reach Challenges on LinkedIn 41:01 Evolving Content Strategies 44:32 Leveraging AI in Content Creation 51:14 Building Credibility as a Newbie
Notes and step-by-step breakdown: https://createandearn.com/sm We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients. Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://linkedin.com/in/francallado Chapters 00:00 Ineffective Lead Generation on LinkedIn 02:17 Case Study Breakdown: The Four Steps 04:34 Creating an Irresistible Lead Magnet 06:49 Building a Simple Landing Page 09:45 Automating the Follow-Up Sequence 12:18 Leveraging Your Email List for Sales 15:03 Expectations and Results from the System
Important notes and summary: https://createandearn.com/sm Will you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will... Follow Danny: https://www.linkedin.com/in/dannydelvecchio/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 00:55 The Rise of Video on LinkedIn 01:42 Video as a Revenue Generator 04:17 LinkedIn's Algorithm Changes 06:54 Getting Comfortable with Video 09:57 Creating Engaging Video Content 13:47 Tools for Video Creation and Editing 18:42 Repurposing Content from Video 23:08 Crafting Effective Video Hooks 27:33 Final Thoughts on Video Strategy 30:46 The Power of Authenticity in Video Content 32:52 Navigating the AI Content Landscape 34:46 Building Trust Through Video 36:30 The Importance of Founder-Led Marketing 37:12 Integrating Video into Your Strategy 40:50 The Role of Video in Sales 42:51 Selfies vs. Video: Building Connection 44:31 Engaging with Your Audience 44:33 Content Generation and Audience Awareness
Summary and important notes: https://createandearn.com/sm DM Strategy playbook: https://createandearn.com/dms There are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are! Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://linkedin.com/in/francallado Chapters 00:00 The Decline of LinkedIn Engagement 02:44 Strategies for Effective Lead Generation 05:08 Building Your Personal Brand on LinkedIn
Summary and important notes: https://createandearn.com/sm DM Strategy: https://createandearn.com/dms Why cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call. Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://francallado.com/in/francallado Chapters 00:00 Intro 02:36 Why Cold Outreach isn't effective 04:59 LinkedIn's Unique Environment 06:41 There's still a way to do outreach... 08:44 What's next
Important notes: https://createandearn.com/sm As organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members. Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B. Follow Jackie: https://www.linkedin.com/in/domanus/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado Chapters 00:00 Intro 00:34 The Return of Live Interactions 02:38 Exploring LinkedIn Groups 05:26 The Impact of Group Engagement on Visibility 07:44 Networking and Real Connections in Groups 09:45 Creating Value in Groups 12:37 The 95-5 Rule and Lead Generation 14:58 Transforming Impressions into Leads 16:36 The Future of LinkedIn Groups 21:03 Creating and Growing Online Groups 23:58 Lead Generation Strategies in Groups 28:11 Maintaining and Moderating Groups 32:16 The Future of LinkedIn Groups 36:04 Revenue Generation through LinkedIn
The strategy to booking sales calls with your ideal client with a short DM conversation (3 to 5 messages).The most valuable tips from this and other episodes here: createandearn.com/smDownload the DM Strategy: createandearn.com/dmFollow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francalladoChapters00:00 Introduction to LinkedIn Sales Strategies01:00 Common Mistakes in DM Outreach04:32 The Three-Step DM Process07:25 Identifying Your Ideal Client14:59 Crafting Effective Outreach Questions18:41 Building Rapport Before the Pitch
You don't need to be salesly to book a client - Let them sell themselves! Summary and Script: https://createandearn.com/sm Dana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado
Want more views that lead to clients or customers on LinkedIn? Algorithms can be sneaky... We'll never fully understand them, but knowing how they work and why can help us distribute our content to more of the right people. Follow Dana: linkedin.com/in/dana-daskalova Follow Fran: linkedin.com/in/francallado 00:00 Understanding the LinkedIn Algorithm 05:01 Maximizing Impressions on LinkedIn 09:16 Engagement Strategies for LinkedIn 13:51 Creating Compelling Content 17:19 Identifying and Addressing Shadow Bans
Common LinkedIn advice will just keep you stuck! If you want to generate leads for your business, here's what to do! Grab the notes: https://linkedinmarketingmastery.substack.com/ DM Strategy: createandearn.com/dms Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado
DM Strategy: https://createandearn.com/dms Workshop: https://createandearn.com/workshop Grab the notes: https://linkedinmarketingmastery.substack.com/ This is the only guide you'll ever need to scale your business using LinkedIn. We're giving you the step-by-step strategies to book clients immediately or automatically. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/
Grab the notes: https://linkedinmarketingmastery.substack.com/ Don't fall for the lie of the personal branding! Most people selling personal branding are selling a pyramid scheme and don't understand much about business building. In this episode we'll show you the formula to build a profitable business while working on your personal branding. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/
Storytelling isn't the ability to tell a story… It's the framing of information in the easiest way for humans to consume! …and retain. Can you recall a social media post you read yesterday? How about the bedtime stories your mom read you as a kid? Stories are memorable. We're wired to connect with them. But how can storytelling help your business? Well, that's what Parker Worth will share with us this Friday. - How to use stories to sell - How anyone can write a story - How to use them on social media And more… Don't miss this one! Follow Parker: https://x.com/worth_parker https://www.linkedin.com/in/parker-worth-120380270/ Follow Dana: https://www.linkedin.com/in/dana-daskalova Follow Fran: https://www.linkedin.com/in/francallado
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