Published by Brandfathers LLC
Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.
Listen on Apple Podcasts49 min
The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers. 00:00 World Cup buzz, MIA 02:45 The anti-AI vibe shift 06:00 The corporate execution gap 10:00 Saucony's bot-defense playbook 13:40 Salomon's tiny car + Bima's van 16:30 Why Messi can't sell a drink 27:00 The brutal CPG launch math 31:50 Bob's Red Mill killed Bob 36:00 SEO is dead 41:00 Why $1M won't buy a CMO 44:00 The new hottest marketing hire 46:30 OKC vs Spurs Follow the hosts: Jordan — @jordanrogers Ashwinn — @Shwinnabegobrand Oren — @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.
35 min
Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook: 0:00 — Intro 0:18 — Live from Dallas 5:00 — Ideal home size + the Gen Z myth 7:00 — Nike's "walkers tolerated" ad 10:30 — Nike, Lulu & the mushy middle 14:50 — Framework for staying relevant 18:50 — CMFRT's billion-dollar creator army 21:00 — Why big brands won't hit the gas pedal 22:50 — Distribution is the new product 25:30 — Under Armour blew middle America 28:30 — Why your content sucks (not the algorithm) 30:00 — How meta ads actually work Follow Jordan: @jordanrogers Follow Ashwinn: @Shwinnabegobrand Follow Oren: @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.
50 min
Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it? 0:00 Masters marketing & brand activations 14:30 Marketing is being masculinized 22:03 Phoebe Gates' influencer lowball 31:22 Threads, algorithms & creator complaining 37:46 RFK launches a podcast 41:40 Coachella billboard speed round Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Sign up for the newsletter: https://www.Brandfathers.org
40 min
OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low. 0:00 Intro 0:30 TBPN acquired by OpenAI 3:30 Why niche audience beats mass reach 5:00 The live show model vs. traditional podcasting 7:30 Speed and dedication in new media 9:30 What it takes to scale a podcast 11:00 Creator-in-residence: what actually works 15:00 Monetizing media beyond ad reads 20:00 The NASCAR ad model for creators 24:00 Medvi: the $1.8B "AI-built" GLP-1 company 30:00 Why journalists can't cover business 35:00 Nike earnings and the 11-year low 40:00 Niche brands eating Nike alive Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Subscribe to the newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.
40 min
This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about. 0:00 - PR is dead 0:40 - Edelman panel recap 3:07 - YouTube golf tour launch 7:00 - The embargo rant 10:56 - Shopify's organic PR playbook 13:22 - Alex Earle vs. Beyoncé 18:16 - Michael Rubin's flag football spectacle 24:20 - Shoptalk / Klaviyo Composer 27:00 - Why brands are firing their agencies 30:09 - Programmatic ad fraud exposed 36:12 - Retro hardware / Brick auto-bricking As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
53 min
Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about. If you're a creative strategist, your worth has never been higher. 0:00 Intro 0:30 Paul Graham's "Age of Brand" 4:30 Silicon Valley vs. Marketers 10:00 Why Creatives Have Never Been Worth More 16:30 McDonald's CEO Goes Viral (For the Wrong Reasons) 22:00 Why Creators Can't Exist in Corporations 25:00 The Staples Baddie Problem 30:00 Ulta's Employee Creator Playbook 37:00 Siloed Teams Kill Everything 42:00 Expo West Goes Full Culture 45:00 America's Next Top Snack 50:00 Licensing Expo and What's Next As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
50 min
We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately. 0:00 Intro 2:02 Storytelling Hooks That Work 5:48 H&R Block's $500K Green Screen 9:39 VaynerMedia Made This 12:00 Why Armra's Billboards Don't Work 17:36 Gucci's AI Backlash 23:35 Jack Hughes and the AI Photo War 31:00 Designers Are in Shambles 36:15 The Internet Creates Fake Problems 41:10 Claude Built This Unprompted 44:00 The $75K Brand Sprint Model As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
50 min
From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport." 0:00 - Intro 0:18 - Frida Baby controversy 7:00 - Edgy copy gone wrong 10:35 - Werner Herzog on rumors 16:00 - Eileen Gu debate 20:00 - Meet Steve Starobinski 22:30 - Licensing 101 30:30 - Licensing vs. collabs 35:50 - Pitching IP holders 41:00 - Best value in licensing 44:30 - Biggest licensing mistakes 47:00 - Licensing Expo in Vegas 49:45 - Where to find Steve As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
43 min
This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it. 0:00 Intro 3:56 Today's Lineup 4:23 Waste Management Open 8:01 All-Star Game Is Broken 11:15 200 Creators, One Weekend 15:47 Sports Lost the Kids 16:49 Ja Morant vs Ant Edwards 19:39 World Cup Is Coming 20:03 Super Bowl Ads Flopped 24:57 Creator Exclusivity Deals 26:57 The AI Bowl 29:08 AI Mockups Going Viral 36:50 AI Adoption Is 95/5 39:48 PGA Tour Aura Edits As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
21 min
This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org
20 min
This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding Influencer Marketing Approval 05:29 Measuring ROI in Influencer Marketing 08:32 Navigating Marketing Budgets and Approvals 11:20 Challenges in Social Media Marketing 14:18 Fringe Marketing Strategies 17:08 Structuring Communication for Buy-In As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626
51 min
This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626
49 min
This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00 Nike x Maduro 0:40 Equinox AI New Year Campaign 2:14 Custom GPTs for Personal Use 13:30 Secret AI Marketing Strategies 25:00 Current State of NIL 37:25 Gen Alpha Insights 46:23 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
44 min
This week the fathers broke down running conferences, marketing trends and bantered about some recent events. Intro 0:00 Biggest running conference of the year 0:42 2025 Marketing Trends 7:28 Spotify Wrapped 27:58 Ronaldo x Perplexity 31:54 Photo/Video AI Model overload 34:14 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
47 min
This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media. Intro 0:00 Regional/New business marketing 1:15 Boring business marketing 24:00 Future of work and income for marketers 39:24 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
56 min
This week the Fathers talk about a handful of people and brands getting attention online. Intro 0:00 Political banter 1:43 Internet Invitational 15:00 Google Pomelli 27:17 Board/NEO 36:50 Future of algorithms 42:30 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan
35 min
This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan
44 min
Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan This week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
33 min
This week the fathers talk Lululemon's decline and it's founders crash out as well as a handful of rebrands from Domino's, Crocs and the City of Austin. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org
1 hr 1 min
This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org