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Published by Diego Footer
Re-released for its 10th anniversary. The Urban Farmer is a documentary-style podcast that takes you behind the scenes of a real urban farming business to show you what it truly takes to run a successful farm in the city. Follow farmer Curtis Stone's journey over an entire growing season as he produces food on just a third of an acre in Kelowna, BC, Canada. The show was initially recorded in 2015. This series, hosted by Diego Footer, explores the daily struggles and successes of urban farming. Curtis shares his hard-earned knowledge of intensive production methods, season extension, optimal crop selection, farm planning, and financial management. But this podcast goes beyond the nuts and bolts of growing—it gives an honest look at the entrepreneurial, social, and lifestyle aspects of urban farming. Whether you are a new grower dreaming of starting your own urban farm or a seasoned producer looking to refine your systems, The Urban Farmer will inform and inspire you. Follow along as Curtis demonstrates how to produce an abundance of food in the most unlikely places and build a viable business supporting a high quality of life. If you've ever wanted to see how profitable and rewarding small-scale farming can be, this podcast is for you.
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From the feed
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Hindsight is always 20/20, so differently how would your farming journey look like if you start again, knowing what you know now? In this flashback Q&A episode, urban farming expert Curtis Stone looks back on his lived experiences and answers real questions on starting a farm from scratch, finding and securing land, converting lawns into productive growing beds, and pitching restaurants for sales. Watch the video version over on our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
Ever wonder if the tasks eating up your day are ACTUALLY worth your time? In this flashback episode, Curtis Stone breaks down the simple economics every small farmer needs to run: from washing tables to case-lot pricing, that can save you hours every week. Watch the video version over on our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
The romantic story goes: quit the soul-crushing job, buy some land, start a farm, never look back. Here's what actually happens: most people who do that fail within a few years because they run out of money before the farm can support them. Meanwhile, the un-sexy group who kept their jobs and farmed on evenings and weekends? Three to five years later, they're the ones still farming. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
Ever wonder why one bed of arugula thrives while the other fails, even when both were planted on the same day? In this flashback episode, Curtis Stone and Diego Footer break down how standardized systems help you zero in on and troubleshoot problems fast, why a walk-in cooler is non-negotiable for commercial growers, and the exact flame-weeding timing trick for weed-free carrots. Watch the video version over on our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
Liquid Death convinced people to pay $2 for a can of water — the most commoditized product on the planet — by refusing to look like every other water brand. They didn't make better water. They made memorable water. In a crowded market, the product that wins isn't the best one. It's the one people remember. This video breaks down six ways to differentiate, whether you're selling salad mix, water, or anything in between. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com
The most common reason new farmers quit isn't money. It isn't exhaustion either — not exactly. It's that most of that exhaustion is self-inflicted. Bad decisions made with good intentions. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
You can grow the most beautiful head of lettuce on the planet. If you sell it the wrong way, at the wrong time, for the wrong price, you lose. These five strategies happen after harvest — not in the field. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
How much money do you actually need to make as a farmer to survive? Not how much you want to make, what's the real floor? Most people dramatically overestimate that number. Curtis Stone's framework: calculate your actual cost of living, set your production goal (say $80,000), then budget your first year at one-third of that (~$25,000). Year two: two-thirds. Year three and beyond: the full target. His own first years: "If I could make twenty grand a season, that would be enough." He was prepared to live below the poverty line while he learned. Watch the video version over on our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
Four reasons expansion can hurt you, and the 5 questions to ask before taking on any new space: What exactly will I grow there? Who's already buying it? Can my labor handle it? Does it connect to my existing infrastructure? What's my rotation plan for months one, three, and six? Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
What's the best tool for weeding? Wrong question. That question assumes weeding is inevitable. The best market gardeners don't have a favorite weeding tool, they've built solid systems so they barely need to weed at all. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
How many of your beds are actually in production right now? Not how many you have — how many are earning revenue today. For most small farms, the honest answer is: not all of them. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
Have you ever felt the pressure to expand your farm just because more land was available? In this episode, Diego and Curtis challenge the "bigger is better" mindset that has shaped agriculture since the 1970s and explore why small-scale, intentional farming is a smarter, more sustainable path. They talk about solid ways to maximize the land you already have through tighter cropping strategies, smarter planning, and creative use of space, all without taking on debt or burning yourself out. Watch the video version over on our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
How long do you give an underperforming crop before you cut it? One season? Two? Most farmers don't have an answer — and that's the problem. A benchmark isn't a goal. It's the floor. Drop below it, gone. Without a benchmark, everything always gets "one more chance." Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
If you want to make more money on your farm, you have exactly three options. Not five, not ten. Three: sell to more customers, sell higher-value products to the same customers, or sell more volume. Every strategy, every conference tip, every new idea fits into one of those buckets. Most farmers pull lever three first — more beds, more crops, more volume. It's the most expensive lever and the most complex. Scaling a low-margin operation just scales the problem. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
How many of your crops actually make you money? Most farmers have never sorted the list. When they do, the math is shocking: 8–12 products typically generate 80% of total revenue. Everything below that line is seed cost, bed space, labor, and stress that drags your operation down. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
How many of your crops actually make you money? Most farmers have never sorted the list. When they do, the math is shocking: 8–12 products typically generate 80% of total revenue. Everything below that line is seed cost, bed space, labor, and stress that drags your operation down. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
In this episode, Curtis Stone and host Diego Footer break down how applying the 80/20 rule to your crop lineup can dramatically boost your farm's profitability and your quality of life...sometimes by doing less work, not more. Watch the video version over on our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
What can you do that someone will pay you for? Not what degree you have. Not what you're passionate about. What can you actually do that creates enough value that someone will hand you money for it? Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
Most farmers lose four to eight weeks of production every year during transition gaps, i.e., clearing, prepping, replanting. At $500/week per greenhouse, that's up to $3,000 lost from the same space. Timing systems are often worth more than infrastructure upgrades. It's about being smart, not buying more. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
After interviewing hundreds of farmers over the past decade, the pattern is consistent: the farms that survive aren't the best growers...they're the best record keepers. Watch the video version over on our YT Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .
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Apple Podcasts rankings via the Mato Topic Intelligence Platform.
Observed September 6, 2026. Cached outside the daily freshness window; the positions keep the date they were taken on.
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