Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

We all say we want the kind of business that runs on referrals and amazing clients, but when we look at how we’re marketing on Instagram, it’s usually more about “how can I get business right now?” There’s a huge disconnect between the business we say we want and the way we’re marketing it. It’s easy to get stuck in hamster-wheel marketing, always asking where your next client or next commission check is coming from, but what if you designed your marketing for the next 10 years instead of just tomorrow? That’s how you become the agent people know, like, trust, and recommend on repeat. Chelsea discusses: ♡ The difference between a finite game and an infinite game, and what each looks like on Instagram ♡ Hamster wheel marketing keeps you chasing leads instead of building a business that brings clients to you ♡ How to help someone who’s never met you feel like they already know you ♡ The five levels of agents on Instagram: posting, visible, recognizable, connected, and converting ♡ How to find your “magic middle” where your life and your ideal client’s life overlap — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Infinite Game by Simon Sinek ♡ Episode 79: The Agents Getting the Most Business From Instagram are Following THIS Content Strategy This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

Have you ever imitated another agent's content only to get a fraction of the results as she did?! Today we're revealing why that happens and what you can do differently so it doesn't happen again! The strategies, the story frameworks, the lead magnets, and the ManyChat automations are all great, but if there’s no brand underneath, you’re spinning your wheels. In this episode, we’re talking about why content alone isn’t enough, and what it means to have a brand that makes someone want to choose you specifically. The girls discuss: ♡ Why marketing doesn’t work without a brand underneath it ♡ Defining a personal brand ♡ How to shift from posting your expertise to sharing your experience and point of view ♡ Why professional photos alone can make you look like AI ♡ The Chinese bamboo tree and why you can’t give up before you see the sprout ♡ How to get clear on what you want to be known for, who you want to work with, and where your life overlaps with theirs ♡ Why your hobbies and real-life presence make your online brand work better ♡ How to build a content closet and a folder of on-brand photos and B-roll ♡ Why “when in doubt, say it out loud” is the easiest way to show up as yourself — Register for our upcoming Masterclass (free!) Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Past episodes: 94. Your Life is Not Too Boring to Be Content ♡ Past episode: 88. Instagram Photos for Realtors (That Don’t Look Like Typical Real Estate Photos) This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

In this episode, we're revisiting one of our most-downloaded topics (technically part two, but probably part 6,425!). We're talking about how to connect personally while building trust professionally, why simple things stacked over time beat the flashy ones, and how to stop waiting for the perfect moment to show up online. The girls discuss: ♡ Why your life is not too boring to be content ♡ What Alix Earle's rise teaches us about leaning into your real life instead of staging a set ♡ Why ordinary, repeated, and consistent is what makes you memorable ♡ The case for posting way more often (and why we don't care about the algorithm) ♡ Why we're asking you to screenshot your analytics and not look again until January 1 ♡ Simple habits that make showing up easier ♡ Why you need a hobby, and how to become the name that comes up at book club Register for our upcoming Masterclass (free!) Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content ♡ Book: The Slight Edge by Jeff Olson ♡ Book: The 12 Week Year by Brian P. Moran and Michael Lennington ♡ Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy ♡ Instagram: Alix Earle ♡ Macy McNeely (The Salesgirls) This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

You know the quote, “If you judge a fish by its ability to climb a tree, it'll spend its whole life thinking it's stupid.” We believe many agents are trying so hard to copy the top producer's listing videos, trends, and calls to action… when maybe they were meant to swim all along. And that’s why marketing feels so hard. If creating content feels like one long, exhausting climb, that might be your sign you're up the wrong tree. In this episode, we're getting into why content feels so complicated and how to make it fun again! The girls discuss: ♡ Your signature thing is probably something you're already doing ♡ The three-question filter we run every piece of content through ♡ Why your biggest competitor isn't the agent with better content, it's irrelevance ♡ The "what I've been noticing" angle that makes any content sound like you ♡ How overconsuming and shortcut-hunting keep you stuck — Register for our upcoming Masterclass (free!) Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Cortney LaCorte (@cheesegal) ♡ Carissa Stanton (@broccyourbody) ♡ Oversharing by Cortney LaCorte ♡ Seriously, So Good by Carissa Stanton This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

There's a post that circles around Instagram every so often that says something like, "here's my life on IG and here’s my real life.” And every time it shows up, we roll our eyes a little. Because if we're being honest, nobody actually wants to watch everybody's real real life day after day. We open Instagram for an escape, not the news. Today, we're talking about what happens when the social media spark disappears, and life gets hard. We get into the cocktail party test for deciding what's appropriate to share online and the low-lift ways to find joy again so you actually have something to post. The girls discuss: ♡ Why a brand only has to reflect parts of your life, not all of it, to stay authentic ♡ The cocktail party test for what's appropriate to share (and what's better left for your journal) ♡ How to get out of a motivation slump when nothing feels fun or documentable ♡ Setting a scroll limit so you can actually create instead of just consuming ideas ♡ Investing in yourself right now, even outside of Instagram, so you have something real to share later — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Prioritize Play by Rachael Renae ♡ Instagram: @siececampbell and @jlgarvin This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work? If you're hoping a manager can build your brand from scratch without knowing your story, your calendar, or what you're texting your friends about, this episode might reframe things a little. Because the truth is, no one can create content that actually sounds and feels like you without knowing you first. So here's exactly what we'd ask of you, how your calendar and camera roll become your best content tools, and why the secret to standing out is a brand so specific to you that people can't help but remember it. The girls discuss: ♡ What we'd need from you before we ever created a single post ♡ Why your calendar (not just your camera roll) is the real content goldmine ♡ How we'd build a custom photo and B-roll list based on your actual brand ♡ Why your life has to genuinely overlap with your ideal client's life ♡ Introducing the Modern Agent Mastermind, our new fast-track coaching tier for members — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?" I told him, "Dad, if I don't tell people I'm doing this, I'll never actually go take the test!" If you've ever felt weird about posting before you technically "deserve" to, this episode is my love letter to you. I get DMs constantly from agents who are brand new, and this is exactly what I'd tell them. In this episode, I'm walking through exactly what I'd post if I were starting completely over today and why focusing on your personal brand now (not just "the real estate brand") is the advantage nobody talks about. The girls discuss: ♡ Why sharing your journey before you're licensed builds trust and momentum ♡ How to post like a working agent before you have any clients ♡ Building your content library when your inbox is at zero ♡ Creating home content that feels "you" without an aesthetic house — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Alashia Wartelle's reel This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

We fully believe fall is the Super Bowl of content, and we’re not just talking about football! Between the candles, the Sunday games, the Gilmore Girls reruns, and the pumpkin everything popping up on every corner, this season hands you content on a silver platter. All you have to do is start capturing it. In this episode, we're walking through how to turn your experience of fall into real leads. We're talking mood boards, B-roll ideas, the s'more method for mixing real estate with personality and local flavor, and the one thing you need to be doing in your stories every single week if you want your warm followers to turn into real conversations. The girls discuss: ♡ Why fall is the best season of the year for content and how to capture it ♡ The "fall inspo mood board" exercise for figuring out your content style ♡ Turning everyday fall moments into scroll-stopping B-roll ♡ The s'more method: mixing real estate, local flavor, and personality into one post ♡ How to simplify your fall guide so it sounds like you ♡ The one weekly story CTA that turns warm followers into real leads — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Cheese Gal ♡ Chelsea Harold ♡ revealstudio.co ♡ Launch Your Brand Live (Modern Agent Social Club member training, Wed Sept 2) This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

No matter how polished your headshots are, or how gorgeous that listing photo looks, if that's all you're sharing, your content isn't making anyone feel anything. And you're too good for that! Yes, we're real estate agents, not full-time photographers or content creators. But if we want to connect with our communities and turn scrollers into clients, our visuals have to pull their weight. It's just me, Kayla, in the studio today, and I'm sharing my guide to taking better Instagram photos as a real estate agent. We're talking phone settings, simple styling tricks, how to turn one photo opportunity into five, and a few accounts I've been loving for inspiration. Wipe down that lens (this is tip #1!) and let's dive in. Kayla discusses: ♡ How to instantly upgrade your photos with two simple phone settings ♡ Why a splash of color and a signature prop make your content unmistakably you ♡ How to turn one photo into five by changing your angle, zoom, and framing ♡ The power of white space, candid moments, and paying attention to light ♡ A few accounts I'm loving right now for pose and content inspiration — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Tezza app ♡ @jennspumoni ♡ @shopettaandeast ♡ @jas.olivia This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

We sat down to record this episode with zero notes. All we had was our Instagram saved folders and a lot of opinions lol We’re showing you exactly how we think in this episode, pulling up real posts and hooks that stopped our scroll and breaking down in real time why it worked and how you could make it your own. We're walking through single-image graphics, screenshot quote posts, and face-to-cam hooks. If you've ever wondered what's going on in our brains when we plan content, this is about as close as it gets! The girls discuss: ♡ Why having a clear point of view matters more than your follower count or years of experience ♡ Two simple exercises to figure out what your "thing" actually is ♡ Using screenshots, quotes, and idiomatic phrases to show personality without extra effort ♡ Why a repeatable series beats a one-time intro post ♡ Small visual and lighting tweaks that make your content more aesthetic — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ @juliabroome ♡ @xanthe.appleyard ♡ @__balancedwithbritt ♡ @melissa.atsea ♡ @twincitiesmama ♡ @pagesandpours_ ♡ @gratitude_project ♡ @bakeryteeco (inventor of the butter yellow trend!) This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

I recently realized that six of my last eight Instagram posts had one thing in common: eye masks. I didn't plan it or decide "eye masks are my brand now." I just kept documenting my mornings, and somewhere along the way, it became a pattern. This represents the point of this episode: the best content isn't created, it's noticed. Instead of sitting down and forcing an idea to appear, pay attention to what you're already doing and bring it into your marketing. So today (just Chelsea here!), I'm opening up my Notes app and walking you through the four things I come back to again and again when I need to get out of a content funk. I discuss: ♡ Why the best marketing is brought to life, not created from scratch ♡ How to notice what makes you consistent and lean into it ♡ Building momentum before motivation ♡ Capturing ideas in the moment (notes app, voice memos, camera roll, and more) — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basically our whole marketing philosophy, and it's the reason we've been saying "be the neon pink" for two years now. So today we're talking about what that looks like on Instagram, in practice, with real accounts of agents who are doing this well and standing out because of it. We're walking through the five things we see, over and over, in the content of agents becoming the go-to in their market. This is pulled from our Modern Agent Social Club members and the research we do every single day, watching what's actually working. Pick one, do it before 5 pm today, and you'll already be ahead of most of the agents in your market. The girls discuss: ♡ Getting dialed in on who we're actually talking to and why vague messaging repels more than it attracts ♡ Being local means noticing and documenting the life we're already living ♡ The power of our own photos and B-roll (and why faceless accounts don’t work) ♡ Documenting behind-the-scenes of our business to build professional trust ♡ Infusing our personality into our content, and why "boring makes billions" — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: Homes by Kiara ♡ Instagram: Emma Niess ♡ Past Episode: The Content Formula That Changes Everything This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

If we had a dime for every person who's told us they don't have time for social media...well, we wouldn't even need to work anymore! And we get it, because between showings and closings and everything else on your plate, social media can feel like just one more thing. If that's you, we're not here to guilt you into posting more. We're here to help you see why the thing that feels so hard right now could actually feel easy, once a few things are in place. The girls discuss: ♡ "I don't have time" is almost always a clarity problem in disguise ♡ How having a defined brand direction erases decision fatigue ♡ Why your camera roll is a better source of content ideas than scrolling Instagram ♡ The difference between documenting your life and creating content ♡ How to turn local outings into content that builds trust ♡ A realistic two-hours-a-week breakdown for photos, stories, face-to-camera content, and posting — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Unreasonable Hospitality by Will Guidara ♡ Book: The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

Blending in is the exact opposite of what actually grows a business. In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism. The girls discuss: ♡ The difference between being unprofessional and just being human online ♡ Why copying someone else's brand doesn't work ♡ Three questions to help you find what makes you memorable ♡ The "COAST filter" (could other agents share this?) — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ The Hotel Nantucket by Elin Hilderbrand ♡ Unreasonable Hospitality by Will Guidara ♡ Jessi Jean (@jessijeanhome) — creator of the viral "yap challenge" ♡ The Home Edit This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to be, but you're not who you're becoming yet is uncomfortable. But it's also where the real transformation happens. In this episode, we're taking you behind the scenes of Chelsea's $75K VIP day and mastermind investment: what led up to it, what it looked like, and the huge mindset shifts that came out of it. We're talking leadership, vision, and why the people who are willing to do the uncomfortable work are always the ones who come out ahead. The girls discuss: ♡ Why Chelsea's biggest investment this year wasn't about the price tag ♡ What the "river of misery" feels like and why it means you're on your way somewhere ♡ Building your business on a foundation instead of decoration ♡ Why leading with the payoff (not the process) is what gets people to say yes ♡ How investing in yourself changes what you're willing to tolerate — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Traction: Get a Grip on Your Business by Gino Wickman ♡ Unreasonable Hospitality by Will Guidara This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

What if ease was never supposed to be the answer? We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of blew my mind. If you've ever bought the template, joined the membership, downloaded the freebie... and it still didn't "work" for you, you have to listen to this episode! Kayla discusses: ♡ Why our brains are wired to crave "easy" ♡ The neuroscience of attention ♡ Why "working with me is easy" should be the message, not "buying a house is easy" ♡ The real reason templates and systems alone won't make your content memorable ♡ The tough questions you need to sit with to build a personal brand that stands out — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here 95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started. In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent member since 2021, mom of four, and Indiana-based agent whose business is proof that showing up as yourself actually works. We get into all of it, how Kristin built her brand from the beginning, why she doesn't believe in balance, and the small, consistent things that have kept her top of mind without burning out. We love talking about the power of personal branding on Modern Agent Marketing Girls, but this episode is a real-life example of just how it pays off. The girls discuss: ♡ Why Kristin left corporate behind after her "COVID baby" and got her real estate license (and why Modern Agent was one of the first things she invested in) ♡ What it looked like to build a personal brand when literally no one in real estate was doing it yet ♡ Why her business is 95% referral-based ♡ Not wanting to be a top producer ♡ How Kristin actually manages her days during summer with four kids at home ♡ Her "home of the day" story strategy that takes one second and gets conversations every single time ♡ How she built her email list from scratch — Connect with Kristin: ♡ Follow Kristin on Instagram ♡ Subscribe to her newsletter ♡ Check out her freebies and important links — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here We've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals. If this is you, you might be missing the formula that makes content actually stick. It's just Chelsea today, and in this solo episode, I’m walking you through the Content S'more, our signature framework for creating content that builds real brand recognition. The kind that has people thinking of you first when it's time to buy, sell, or pass along a name. Chelsea discusses: ♡ Why most real estate content gets scrolled right past ♡ The difference between the hamster wheel and the flywheel (and which one your marketing is on) ♡ The three-ingredient Content S'more formula that makes your brand memorable ♡ Why "local" is the secret weapon most agents are leaving out of their content ♡ Real examples of how to apply the formula to posts you're already creating — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 21: Raise Your Standards and Grow Your Business This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and it instantly became one of our all-time favorite spots. Pickles became our favorite restaurant before we ever became customers. That's exactly how familiarity works. And in this solo episode, I’m making the case that consistency on its own is not the goal. Familiarity is. The kind of presence that makes you the only agent someone can possibly think of when the moment arrives... whether they're ready to buy, refer, or just ready to finally reach out. Chelsea discusses: ♡ Why consistency alone won't get you clients ♡ The science of familiarity and why your brain is wired to trust what it recognizes ♡ How to develop a point of view that makes you impossible to forget ♡ Why showing up locally is one of the most powerful things you can do for your brand ♡ How to use brand cues to create visual recognition before someone even remembers your name — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 28: Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode ♡ Episode 37: Mini Personal Brand Quiz That Makes Staying Top of Mind Easy ♡ Episode 59: Luxury Real Estate Branding that Feels Personal with BryAnn Buhl ♡ Instagram: @stephanie.schutt (host of the Pretty Vocal podcast) ♡ Book: The Slight Edge by Jeff Olson This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here The top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face somewhere, they did it. And it worked… for the life they were willing to live. But the game has completely changed. And we think most of those agents, if they heard what's possible now (attracting clients from the comfort of your own home, using just your phone), would wish they had had that option! In this episode, we're redefining what it means to be a top producer in the modern age, so you can build a brand that works for you and doesn’t take over your life. The girls discuss: ♡ Why the old definition of "top producer" doesn't have to be yours ♡ How to reverse engineer your dream business from the destination back ♡ Why the best marketer wins (not necessarily the hardest worker) ♡ What bees can teach us about building a sustainable, high-producing business ♡ How to start showing up as a modern agent — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz . Mentioned in this episode: Free Masterclass! Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CST Free Masterclass