Ladies Who Launch

For our 100th episode, we're doing something we've never done before: our first ever round table. Rochelle is joined by Patricia Bright, Sam Faiers and Isobel Lorna for an honest conversation about why we celebrate women on the way up, then criticise them once they actually succeed. Together they talk about ambition, money, backlash and the pressure on successful women to stay relatable, from Isobel's viral Agende launch to Patricia's decision to stop sharing her numbers, Sam's journey building Revive, and the double standards that still come with female success. In this episode: The Agende launch: nearly £500K on day one, and the price backlash that followed Patricia on sharing her numbers, getting backlash and shutting down, and why she's opening up again Why people love an underdog until the underdog wins Sam on being mistaken for just the face of ReVive, and why she hid herself from her own brand Learning to be proud of your success without feeling unrelatable Handling trolls and haters, and using criticism as data Being taken seriously as a woman in business The double standard for women and men in business What happens to friendships when your success grows Why women play down their ambition, and how to stop "A successful woman should never apologise for..." Whether you're building a business, growing an audience, or just have people around you who struggle with your wins, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Welcome To The 100th Episode Roundtable 03:38 Ioabel’s Launch Price Backlash 09:40 Patricia Defending Women Winning 12:14 Sam Reality TV Stigma 21:10 Should You Hide Success? 30:50 Turning Hate Into Growth 36:51 Being Taken Seriously As A Women In Business 47:30 Facing Pressure To Be Perfect 53:04 Who Funds Your Success? 55:32 Feminine Energy vs Respect 56:24 Money, Hate and Sexism 01:02:08 Finding Your Real Tribe 01:06:13 Stop Playing Small 01:12:10 Never Apologise For Your Success 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PATRICIA, SAM & ISOBEL Patricia Bright: https://www.instagram.com/patriciabright/ Sam Faiers: https://www.instagram.com/samanthafaiers/ Isobel Lorna: https://www.instagram.com/isobellorna_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch #LadiesWhoLaunch #LadiesWhoLaunchPodcast #PatriciaBright #SamFaiers #IsobelLorna #RochelleHumes #FemaleFounders #WomenInBusiness #SuccessfulWomen #TallPoppySyndrome #Agende #ReViveCollagen #Episode100 #RoundTable Hosted on Acast. See acast.com/privacy for more information.

Millie Kendall OBE has spent more than 30 years shaping the British beauty industry. She launched Shu Uemura and Aveda in the UK, co-founded the iconic makeup brand Ruby & Millie with Ruby Hammer, and now leads the British Beauty Council as its founding CEO. In this episode of Ladies Who Launch, she shares the wisdom, mistakes and reinventions behind a career that has spanned the early days of modern beauty brands. Millie tells Rochelle why she helped launch brands that sold for hundreds of millions without ever owning a stake, why she turned down Victoria Beckham, how Boots backed Ruby & Millie with £7 million to launch the brand, and what it really felt like to walk away from a business with her name on it. In this episode, we cover: Why Millie says it's "invention, not reinvention" Launching Shu Uemura in London and turning a loss into a profit in three months The lesson of not taking equity in the brands she helped build Building Ruby & Millie, from Harvey Nichols and Selfridges to Boots The Victoria Beckham lipstick she turned down Why she and Ruby chose to walk away from Ruby & Millie Founding the British Beauty Council and raising the reputation of the beauty industry Millie's advice on pivoting careers, and her money habits If you're building a brand, thinking about your next career move, or want an honest look at how the beauty industry grew, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Millie Kendall Intro 00:36 AD Starling Business 01:08 Reinvention Versus Invention 05:43 Growing Up In Salons 06:32 Shu Uemura Origin Story 10:34 Launching A PR Agency in Beauty 17:13 Meeting Ruby Millie 20:18 £7M Boots Deal And Launch 24:58 Inclusivity And Range Battles 34:30 Control Value Lessons 37:23 Leaving At Peak Growth 43:40 Building British Beauty Council 48:56 Industry Impact In Numbers 52:19 Pivot Advice For Change 57:41 Rocket Round: Money Habits 01:01:30 Financial Mistakes & Lessons 01:03:04 Launch Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbank Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW MILLIE Instagram: https://www.instagram.com/milliekendall/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch #LadiesWhoLaunch #MillieKendall #RubyAndMillie #BritishBeautyCouncil #BeautyIndustry #FemaleFounders #BeautyBusiness #RochelleHumes Hosted on Acast. See acast.com/privacy for more information.

This week on Ladies Who Launch, we're doing something a little different. Instead of sitting down with an incredible woman, we're taking you behind the scenes of the biggest moment of Rochelle's business journey so far: the launch of her skincare brand, Eulah. Watch along as the Eulah launch campaign with Boots comes to life, from the campaign shoot to the launch event, and see what it really takes to build a brand from idea to shelf. The behind-the-scenes moments, the pressure, the people who made it happen, and the launch night that brought it all together. If you've ever wondered what goes on behind a brand launch, this is your front-row seat. Shop Eulah now: https://eulahskin.com/?utm_source=ladies_who_launch&utm_medium=partnership&utm_campaign=eulah_launch We Are Ladies Who Launch! CHAPTERS 00:00 Countdown To Launch 00:21 Nine Days Out 02:13 Podcast And Press Run 04:13 Launch Week Nerves 05:29 Launch Event Setup 07:30 Challenges Of Brand Building 09:27 Event Wrap And Website Rush 10:32 Eulah Launch Goes Live 12:14 Success And Reflections 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW EULAH SKIN Instagram: https://www.instagram.com/eulahskin/ TikTok: https://www.tiktok.com/@eulahskin Website: www.eulahskin.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces. Karlee unpacks the discovery that turned a plumbing issue into a beauty revelation, and the reality of bootstrapping until you find the right investors. From a sealed social strategy to navigating rapid growth, Karlee shares an insight into her honest founder lessons and top tips. In this episode we cover: The moment a plumbing problem became a beauty product The importance of educating consumers, and how Hello Klean earned trust with a free trial How to navigate retail launches and streamlining the consumer experience Building a social strategy that cuts through the noise Navigating rapid growth and defining your success If you’re an aspiring innovator with no clue where to start, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Hello Klean 04:24 Identifying The Water Origin Problem 07:40 Turning Plumbing Into A Wellness Brand 10:07 Educating Before Selling 13:35 Building Co-Founder Roles Efficiently 15:05 Funding R&D And Our Subscription Model 16:57 Customers Don’t Understand Category 20:04 Social Was Our First Hire 23:13 Building A Brand Narrative 24:45 Balancing Brand and Conversion 26:52 Creating Creator Partnerships That Feel Real 28:00 My Dragons’ Den Experience 34:39 Post Dragons’ Den Growth Surge - 600%! 36:19 Finding The Right Investor Fit 39:54 Expanding Shower Care Category 41:33 Redefining Success Metrics 44:30 Karlee’s Leaving Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HELLO KLEAN Instagram: https://www.instagram.com/helloklean/ Karlee: https://www.instagram.com/karleee/ TikTok: https://www.tiktok.com/@helloklean FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover. In this episode, Connie breaks down how she built an entirely new jewellery category from scratch, why it took 11 years (not a viral moment) before she felt like she'd actually launched, and the naive assumptions that nearly sank her US and Middle East expansions. She also shares her honest take on why taking investment you don't need might be the biggest mistake a founder can make, and the line she now lives by when it comes to protecting company culture: it takes hundreds of people to build it, and only one to ruin it. In this episode we cover: The moment Astrid & Miyu really took off, and why brand awareness changed everything How to find people as passionate as you and filter out bad apples How to stand out in an overcrowded market The realities of launching in the US and what it took to get there Top founder tips for building a business that lasts If you’re starting out and you feel like your growth is stunted, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Connie Nam 01:51 Starting A Category Scratch 03:05 Taking A Risk on PR 04:44 Making Your First Hire 06:21 Finding Your USP 10:16 Competitor Mindset 14:18 Steady Growth Middle 17:39 The Launch of Astrid & Miyu Piercing 20:00 Expanding Into The US 25:32 Creating The Why For Investment 27:55 What’s Next For Astrid & Miyu 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW CONNIE Instagram: https://www.instagram.com/connienam/ Astrid & Miyu: https://www.instagram.com/astridandmiyu/ TikTok: https://www.tiktok.com/@unboxed_podcast FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide. In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons! We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included. In this episode, we cover: Leaving a decade-long career at Boots to join a scrappy startup Exactly how she split her first £300K investment Why most of her marketing budget went on: Caroline Hirons The Cult Beauty call on launch day that changed everything Launching The INKEY List into Sephora across North America within six months Nearly going bankrupt, and what it actually takes to get "retail ready" The burnout that put her in bed for two weeks straight How a product she never planned to sell became #1 on TikTok Shop If you’re looking to launch in the skincare space, this one’s for you! We Are Ladies Who Launch! 00:00 Cult Beauty Calls Day One 00:55 Introducing Colette Laxton 03:10 Learning the Corporate Ropes at Boots 10:21 Realising The Skincare Gap 18:41 Leveraging PR for Launch 21:44 Early Funding and Brand Blow Up 27:05 Launching in Sephora US 33:10 Figuring Out Stock and Logistics 37:10 Virality and TikTok Shop 39:09 Our 1 Million Unit Order 40:14 Why Micro Influencers Win 46:23 Leadership at 100 Staff 50:47 Founder Burnout Reality 55:32 Rocket Round 01:06:51 Staying in the Game 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW COLETTE Instagram: https://www.instagram.com/colette.theinkeylist/ The Inkey List: https://www.instagram.com/theinkeylist/ TikTok: https://www.tiktok.com/@colette.laxton FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal. Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself. Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7 In this episode, we cover: Why launching isn't the goal, and the real shocks of running a business Busy vs building: why doing more ≠ more results How to build structure that sticks: tangible weekly goals, accountability and results over process The importance of knowing when to pivot Mindset resets: stop comparing, stop using goals against yourself and beat imposter syndrome If you’ve ever felt like your goals are bringing you down, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Meet Dior Bediako 03:07 Using Business As Growth Tool 06:33 Why You're Busy Vs Building 14:29 Do Less, Get Better Results 18:42 When To Quit & Pivot 21:35 Find Your Bottom Left 25:00 Growth Needs Systems 32:17 Focussing On Being A Future Founder 36:30 How To Find Your Ideal Customer 41:03 Handling Being Copied 49:10 How To Make Decisions Under Pressure 51:28 When To Quit Your Job 57:01 Stop Feeling Behind 01:05:02 Ditch Imposter Syndrome 01:07:04 Final Thanks and Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW DIOR Instagram: https://www.instagram.com/diorbediako/ TikTok: https://www.tiktok.com/@diorbediako FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah! In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product. We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you. Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Eulah 01:43 Eulah Brand Vision and Pricing 03:39 Where To Shop Eulah 06:14 The Meaning Behind The Brand Name 07:37 Join the Eulah Community 08:38 12 Products Sneak Peek 09:56 Road to Launch Plans 10:50 Expert Doctor Partnership 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW EULAH SKIN Instagram: https://www.instagram.com/eulahskin/ TikTok: https://www.tiktok.com/@eulahskin Website: www.eulahskin.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone. This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief. In this episode, we cover: Taking the leap & founding from a personal problem Turning your passion into a career Navigating early startup struggles The moment you truly ‘launch’ Embracing failure and backing yourself through it If you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you. We Are Ladies Who Launch! Chapters 00:00 From Fear to First Leap 00:31 Why Founders Start 01:05 How Personal Experience Sparks Ideas 03:05 Believing in Your Product Vision 04:20 Quitting and Going All In 06:18 Starting Small Operations 06:50 Bootstrapping, Solo Hustle and Managing It All 08:34 Launch Breakthrough Moment 09:11 Advice for New Founders 11:03 Why Not Me 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes. In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack. We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to. In this episode, we cover: Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand. Charlotte Tilbury mentorship that impacted her career. How AI and personalisation formulas solved the universal shade-match struggle. The expectations vs reality of starting up, and how she switches off. Business non-negotiables, the advice she ignores, and Ruth’s top tip. If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you. We Are Ladies Who Launch! Chapters 00:00 Industry Meets Problem 01:59 Pain Points & Waste In Makeup And Waste 06:33 Scaling Brands And Building Confidence 07:44 Charlotte Tilbury Lessons On Trust 17:49 DCYPHER Tech Explained 26:08 Launching In John Lewis 34:55 Data Driven Foundation Formulas 36:49 Fast Track Personalised Lip Products 41:02 Switching Off As A Founder 43:31 Learning To Let Go 48:35 John Lewis Launch Moment 51:45 Advice Regrets And Lessons 57:30 Why Its Important To Obsess Over The Problem 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW RUTH Instagram: https://www.instagram.com/ruthxdcypher/ DCYPHER: https://www.instagram.com/dcypherbeauty/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space. From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance. In this episode, we cover: How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space Lesson from building Mimétique completely self funded How storytelling and brand identity became her edge in an oversaturated market Do's and don'ts of launching a modern brand and managing the conflict that comes with it Fabienne’s top tip for solo founders If you’re an aspiring founder looking to launch in the beauty space, this one’s for you. We Are Ladies Who Launch! CHAPTERS 00:00 Meet The Mimétique Founder 01:55 Dermatology Family Roots 07:16 Going Back to University at 40 13:03 From Lab Vials to Le Bon Marché 15:38 The Challenges Of A Self Funded Launch 17:44 Building the Team 23:27 Designing the French Pharmacy Look 27:00 Founder Dos and Donts 33:06 Letting Go to Grow 35:18 Fabienne’s Five Year Vision 41:49 Rocket Round 47:46 Mentors And Dream Collaborations 50:22 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FABIENNE Instagram: https://www.instagram.com/fabienne_sebaoun/ Mimétique: https://www.instagram.com/mimetiqueskin/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth. In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday. We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about. In this episode, we cover: The £30,000 Meta Ads horror story every founder should hear Why Gigi & Olive pivoted four times before finding its winning model The operational reality of running a personalised product business Why chasing revenue can be a dangerous growth strategy How customer obsession became Gigi & Olive's biggest competitive advantage The Gigi & Olive podcast is launching September 2026 Building a luxury brand through community, not just marketing The mindset shifts every founder needs to scale with confidence Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Georgie Le Roux, founder of Gigi & Olive 01:57 Introducing Gigi & Olive 05:47 How to Track Trends in Products 07:31 First Big Pivot to Own Designs 09:25 Building Personalisation Operations 14:06 Scaling Without Chaos 19:46 Serving the Same Customer in Multiple Ways 26:49 Meta Ads Horror Story 28:43 Building Brand Through Word Of Mouth 30:40 Next Business Pivots & Mindset 33:15 Building Luxury in Crowded Market 40:30 Building a Strong Brand Intentionally 41:24 The Gigi & Olive Podcast 43:35 Rocket Round 46:01 Phone Habits And Sleep 47:30 Profit Over Top Line 53:56 Financial Priorities And AI 56:47 Founder Boundaries As A Mum 59:32 Niche Brand Power Move 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @StarlingBankApp Find out more about Starling Business here: https://bit.ly/44sEaMf: FOLLOW GEORGIE Instagram: https://www.instagram.com/georgieleroux/ Gigi and Olive: https://www.instagram.com/gigiandolive_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know. In this episode, we cover: Frankie's founder journey from career uncertainty to building Ideas Fest How to turn setbacks into strategic opportunities Networking, rapport-building, and navigating the blurred lines between business and relationships Gaining the confidence to be assertive in the business world Financial support tools, top tips, and how to be a strong team player If you’ve ever wanted to start a business but don’t know where to begin, this one’s for you. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Frankie James 02:33 Finding Your Path 12:44 Family Business Dynamics 15:31 An Intro To Ideas Fest 17:08 Pandemic Spark & First Festival Launch 21:53 Building A Founder Community 31:55 What’s Next For Ideas Fest 35:59 Rocket Round 36:11 Community Non Negotiables 39:31 Hiring For Vibe, Not Titles 43:45 Adopting The ‘Why Not Me’ Mindset 54:48 Frankie’s Top Tips 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @StarlingBankApp Find out more about Starling Business here: https://bit.ly/44sEaMf: FOLLOW FRANKIE Instagram: https://www.instagram.com/frankie_j4y/ Ideas Fest: https://www.instagram.com/ideas_fest/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy. Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have. In this episode, we cover: Building a world, not just a brand Showing up consistently as the brand you've created Ignoring outside noise and knowing when a trend is actually worth your energy How to find your creative and visual direction through brand colour, fonts, and typography Branding for the customer you want, not the one you already have If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you. We Are Ladies Who Launch! CHAPTERS 00:00 Branding Masterclass Intro 01:01 World Building Basics 03:41 Prioritising Feelings Before Design 04:34 Consistency Over Trends 09:00 Founder Storytelling 10:38 Colors, Fonts, and Copy 14:00 How To Design For Your Future Customer 16:14 Final Thoughts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbankapp FOLLOW ROCHELLE Instagram: https://www.instagram.com/rochellehumes/ TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms. From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language. Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment. In this episode, we cover: Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinking Unlearning old habits, over-explaining, filler words, and the tension between male vs female language Reframing your written communication by stripping apologetic language from emails and finding authority Navigating difficult conversations and managing the feelings that come with confrontation in both personal and professional life Amira's six fundamentals of communication for finding and projecting your voice If you’ve ever struggled to find your voice and speak your truth, this one’s for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Amira 01:08 What is a Communication Expert? 06:01 Understanding your communication style 12:12 Unlearning Needs and Emotions 14:58 Why We Over Explain 19:50 Male vs Female communication stigmas 24:23 Filler Words and Rephrasing Your tone on email 31:57 Holding Your Own in a room 38:00 Handling Awkward Silences 40:43 Why We Avoid Conflict 44:23 How to approach Difficult Conversations 49:03 Assertive vs Defensive 52:09 Difficult Talk No Nos 57:03 Amira’s 6 Communication Fundamentals 01:03:48 Top Communication Tip 01:05:32 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbankapp FOLLOW AMIRA Instagram: https://www.instagram.com/the_communicationexpert/ TikTok: https://www.tiktok.com/@the_communicationexpert FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first. This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team. In this episode, we cover: Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted from Starting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investors Generating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the start Developing the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her grounded The evolution of science for women's health and Jessica's financial advice for founders If you've ever felt let down by the wellness industry, this one's for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Jessica Sepel 01:32 Early Diet Struggles 07:22 Choosing Your Nutrition Path 12:34 Spotting The Supplements Gap 21:06 First 2000 Bottles Sold 24:09 Scaling Without Pressure 27:14 From Local To Global 29:45 Build Through Quality 33:30 Bootstrapped Scrappy Growth 39:31 Nighttime Switch Off Routine 44:17 Creating Mornings Without Chaos 47:34 Boundaries For Founders 49:57 Future Of Women’s Health 54:19 Rocket Round 01:01:17 Mentors And Box On 01:03:00 Confidence Around Money 01:10:37 Prioritising Customer Retention 01:19:17 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by Starling Bank Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW JESSICA Instagram: https://www.instagram.com/jshealth/reels/?hl=en JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en TikTok: https://www.tiktok.com/@jshealthvitamins https://uk.jshealthvitamins.com/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Disclaimer: JSHealth Vitamins formulas vary by region Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics of strategically building for long-term growth. We unpack the real decisions most founders agonise over: the benefits of taking investment versus staying self-funded, and the personal sacrifices that come as a direct consequence of business ambition. Beyond the numbers, this conversation digs into what makes NEOM genuinely stick, how Nicola has built a deep consumer-to-brand connection at scale, and perhaps more importantly, how she's designed the business around the life she actually wants to live. It's an honest, tactical conversation for founders who want to build something substantial without losing themselves in the process. In this episode, we cover: The journey of starting & building NEOM Building in a ‘unique’ category 150 products, 150 employees, £45M in annual turnover Strategically building for long term growth, not pace Benefits of investment vs self funding Real life sacrifices as a consequence of business Creating consumer x brand connection Designing business around your life We Are Ladies Who Launch! CHAPTERS 00:00 Introduction 00:43 Before Wellness Was a Thing 03:41 Anxiety Sparking the NEOM Idea 06:15 From Blends to NEOM 08:27 First Products and Candles 11:40 Green Lights to Quitting Your 9-5 14:29 Building the Right Team 17:58 Creating a New Category 23:11 Retailer Placement Challenges 26:32 Sponsor Break: Starling Tools 27:42 Scaling With Steady Growth 33:33 Slow Growth Wins 34:00 Realities of Raising Money 35:50 Founder Lifestyle Questions 36:58 Motherhood While Building a Business 40:01 Sacrifice And Seasons 41:50 Work That Feeds You 43:06 Protecting Brand Identity 47:32 Customer Moments Strategy 49:06 Founder Role Today 52:39 Realistic Wellness Positioning 53:47 Future Growth And Collabs 55:56 Rocket Round 58:15 Curating Your Circle 59:35 Patience Builds Brands 01:00:34 Nicola’s Dream Collab 01:02:00 Finding A Mentor 01:03:14 Founder Money Habits 01:07:21 Financial Myths Debunked 01:09:30 Profitability Over Hype 01:12:23 Design Success Your Way 01:14:55 Nicola’s Ideal Lunch 01:17:49 Wrap Up And Subscribe 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @StarlingBankApp Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW NICOLA Instagram: https://www.instagram.com/nicolaelliottneom/ NEOM: https://www.instagram.com/neomwellbeing/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable. What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere. Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way. In this episode, we cover: The build of Beauty Works from an £8,000 Rolex watch sale Business growth through hair salons Facing stereotypes against the beauty industry Behind the Molly-Mae partnership The story of the Beauty Works sell Launching her new business, Killa Brush If you’re a founder with an idea mixed with grit and determination, this episode is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Meet Penelope Cheshire, Founder of Beauty Works 05:35 Beginning of Beauty Works 06:38 Selling My Partners Rolex to Start 11:17 First Big Retail Order 18:42 Rejected by Investors 23:47 Creating a Premium Positioning 29:28 Behind The Molly Mae Partnership 35:49 Leadership & Letting Go 47:38 The Truth Behind Leaving Beauty Works 57:57 Private Equity Reality Check 01:01:37 Starting Killa Brush 01:12:12 Sharing Entrepreneurship Truths 01:15:40 Rocket Round 01:22:57 Final Advice & Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PENELOPE Penelope’s Instagram: https://www.instagram.com/penelopecheshire/ Killa Brush: https://www.instagram.com/killabrushofficial/ Killa Brush Website: www.killabrush.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral. She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time. In this episode, we cover: How Hanushka transitioned from Law to luxury retail Building luxury handbag retailer, Selier Behind the Jane Birkin auction Effectively growing a business through social media Benefits of the Sellier x Flannels partnership What people are getting wrong about entrepreneurship Introducing JUICE and taboos around feminine hygiene Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Hanushka 03:24 Building Sellier 09:10 Creating Virality on Social 14:12 Behind The Jane Birkin Auction 20:50 Viral Marketing Playbook 25:21 Behind The Flannels Partnership Expansion 28:00 Navigating Motherhood & Ambition 31:25 Introducing JUICE 33:09 Handling Business Criticism 37:58 Redefining Success 40:18 Embrace The Cringe 41:22 Rocket Round Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HANUSHKA Hanushka’s Instagram: https://www.instagram.com/hanushkaa/ Sellier: https://www.instagram.com/sellierknightsbridge/ JUICE: https://www.instagram.com/wearejuicers/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it. We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear. In this episode, we cover: How Sophia & Cinzia built their online following Launching The Girls Bathroom Building up to the live tour The realities behind launching rooms Why Sophia & Cinzia decided to build a team of women A Greek lunch moment Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Sophia & Cinzia 01:12 Where It All Began 07:17 Launching Their YouTube Channel 13:19 How They Got Management 20:14 Naming The Girls Bathroom 22:22 Growth Through Lockdown 24:07 Behind Recording The Girls Bathroom 25:41 Behind The Live Tour 30:03 Building The Vision For rooms 34:53 Building An All Female Team 37:14 Navigating Rooms Critique 40:45 Backing Themselves On The Jelly Vase 44:55 Co-Founders and Friendship 47:34 Future Plans for rooms 49:32 Rocket Round 58:29 A Greek Lunch Moment 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SOPHIA & CINZIA The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/ Sophia: https://www.instagram.com/sophiatuxford/ Cinzia: https://www.instagram.com/cinziabayliszullo/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.