Welcome to The Agile Localization Podcast by Crowdin, the go-to resource for professionals managing multilingual content in fast-paced tech environments. In each episode, we dive deep into localization strategies, cutting-edge solutions, and real-world case studies. Whether you're a Localization Manager, Product Manager, or simply navigating the complexities of managing ever-evolving digital products, you'll find practical insights and actionable strategies to streamline your workflows and keep your content agile. The Agile Localization Podcast is brought to you by Crowdin, an AI-powered localization software tool. Request a free demo at crowdin.com/demo-request
Why does localization continue to be treated as a cost center rather than a revenue driver? In this episode of The Agile Localization Podcast, Stefan Huyghe sits down with Matt Grotenstein, VP of North America at GTE Localize. They unpack the friction between global buyers and vendors, and the real price of cutting corners.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Rita Prazeres Gonçalves, a Terminology Expert and Founder of The Language Worker, to share why terminology, one of the most critical yet invisible disciplines in localization, is finally getting the attention it deserves.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Ian Cowley, Technical Writer at Salto, to discuss the often-overlooked role technical writers play in the localization lifecycle.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aydin Gür, an Apple Retail Globalization Editor for the Turkish market, to discuss what in-store audits reveal that dashboards can’t, how a perfectly translated survey string once triggered a social media crisis, and why his team has maintained zero escalations since 2018.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Rutva Safi, Senior Technical Writer at Gantner India, to discuss how technical writing and localization must work in parallel to deliver scalable, globally consistent products. Talk to an expert: https://crowdin.info/4avcwKU
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Gideon Hod, Director of Product Operations at Turo, to share how localization fits inside a product ops function at a global car-sharing marketplace. Talk to an expert: https://crowdin.info/4avcwKU
Talk to an expert: https://crowdin.info/4avcwKU In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Diego Cresceri, the Founder and CEO of Creative Words, to unpack one of the industry’s most uncomfortable conversations: what happens when the per-word pricing model no longer reflects the value LSPs deliver.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Mewen Page, Lead Gameplay Programmer at Hypixel Studios, to discuss the intersection of game design and localization in the development of Hytale. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Jourik Ciesielski, Chief Technology Officer at ELAN Languages, for a sharp, forward-looking conversation on the changing role of translation management systems in the AI era. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Putri Kumala and Arshaad Mohiadeen of Deriv to discuss how their team moved to fully automated, AI-driven translation workflows across 20+ languages without losing control of quality, brand, or compliance. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Nicola Calabrese, the Founder of Undertow, to dive into how B2B SaaS companies can build structured, scalable localization programs powered by AI. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Szymon Metkowski, the Language and UX Consultant at Metkowski translations, to discuss what UX-aware localization really looks like in practice, including why microcopy can make or break first impressions, how UI constraints collide with grammar and culture, and why bringing linguists into the design phase prevents broken layouts, awkward phrasing, and costly retrofits later. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe sits down with Martina Russo, founder of The Action Sports Translator, to explore why authentic localization in outdoor sports demands lived experience, cultural fluency, and deep technical understanding. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Anna Barcons Folguera, Localization Executive at SafetyCulture, to discuss how localization directly supports frontline safety, operational clarity, and global product adoption. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this special December compilation episode, The Agile Localization Podcast by Crowdin celebrates its one-year anniversary with a curated highlight reel from some of the most insightful conversations of the past 12 months. Throughout the year, localization leaders, developers, product managers, and linguists shared how they’re building scalable, developer-friendly, and future-ready localization programs. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Jaap van der Meer, Founder and CEO of TAUS, to discuss how EPIC, the company’s new quality estimation and automatic post-editing system, is transforming localization workflows. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe sits down with Shashi Bhushan, a Localization Workflow Strategist, to unpack what makes modern workflows efficient, adaptable, and human-friendly, how AI agents can enhance your translation workflows, and the critical role of human-in-the-loop processes in maintaining quality across languages. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe sits down with Jan Amann, Internationalization Expert and Creator of next-intl, to explore how developers can architect multilingual applications that actually scale. Drawing on five years of open-source work and insights from building an internationalization course, Jan breaks down the misconceptions developers face when tackling i18n and shares practical frameworks for avoiding costly mistakes. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Andy Andersen, Growth Product Manager of International Expansion at Brave, to share practical aspects of scaling multilingual experiences in the age of AI. Andy shares Brave's approach to integrating LLMs strategically into localization workflows, from building prompt libraries to choosing the right content streams for automation. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Kim Tran, Director of Digital Experience at Riskified, to share insights about the massive multilingual website project that took her team from zero localized content to 396 pages in under two years. Talk to an expert: https://crowdin.com/demo-request Try Crowdin: https://l.crowdin.com/bqh2qNj
