Visit us online for museum-quality Epoxy Resin Resin Mastery: Exploring iCoat Epoxy focuses on showcasing the versatility and quality of iCoat epoxy resin products while providing valuable insights for artists, DIY enthusiasts, and professionals in the resin industry. River tables, flower preservations, wedding flowers, jewelry, coasters, cups, bowls, ring holders, molds, charcuterie boards, floral tips and so much more. Each episode will provide product spotlights, expert interviews or user stories, tips and techniques, FAQs, marketing and promotion tips, safe use, listener engagement, and an educational focus. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy https://icoatepoxy.com/ai-agent/ #epoxyresin #floralpreservation #rivertables #epoxy #artresin #jewelry #coasters #epoxyart Podcast management by www.globalcreativegroup.com
In this special Independence Day episode of the Resin Mastery podcast, hosts Ian and Rachel come together to celebrate America’s 250th birthday. Centered around the theme "Freedom to Create," the discussion highlights the rich history of American creativity, craftsmanship, and independence. They explore various applications of epoxy resin preservation, such as river tables, custom jewelry, and wedding flower preservation, as a reflection of the unique freedom makers have to build their dreams and pursue their creative passions. A major highlight of the episode is the official announcement of the winners from the recent "5-10-5 Epoxy Giveaway". To enter, participants collaborated by tagging the company on social media, from which five random winners were selected for Saturday, ten for Sunday, and five for Monday. In addition to sending the winners their free epoxy, Ian and Rachel emphasize their commitment to supporting these makers by offering ongoing promotions to help grow their independent businesses. To streamline the episode's flow, the hosts decide to position this exciting announcement at the end of the show, immediately following their reflections on American opportunity. The episode also features a deep dive into the technical and ethical importance of sourcing American-made products. Ian highlights that iCoat Epoxy is entirely manufactured in the United States, ensuring rigorous quality control, strict safety standards, and proper certification. They contrast this with imported alternatives from countries like China, which may lack crucial safety data sheets and fail to meet safe standards for products interacting with skin or food. The hosts conclude the episode by wishing their audience a safe and happy 4th of July, encouraging listeners to check out featured client work on their website, and teasing upcoming video collaboration giveaways. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
In this special Mother’s Day-themed episode of Resin Mastery, Rachel and Ian explored the idea of “Pouring Love” through handmade resin gifts that carry personal meaning and intention. Moving beyond simple technique tutorials, the episode focused on why handcrafted pieces matter, especially for mothers and loved ones. They discussed how resin artists can create deeply personalized gifts such as jewelry dishes, ring holders, picture frames, coasters with preserved flowers, soap holders, and candle holders that become lasting keepsakes instead of disposable store-bought presents. The episode also highlighted practical inspiration and education for the resin community. Ian shared examples of meaningful projects he created for his wife, while Rachel encouraged listeners to embrace customization and creativity in their own gift-making. They also spotlighted Tim’s free Epoxy Resin Artist Guide to Preventing Yellowing, a step-by-step resource designed to help artists successfully preserve flowers in resin without discoloration, particularly valuable for Mother’s Day bouquet preservation projects and memorial keepsakes. To celebrate the season, Rachel and Ian announced their “5-10-5” epoxy giveaway event. Participants can enter by tagging the show online, sharing their resin creations, collaborating on social media, or reposting Resin Mastery content. Winners will receive epoxy prizes throughout the weekend, including 5 gallons on Saturday, 10 gallons on Sunday, and another 5 gallons on Monday. Throughout the conversation, they reinforced the importance of balance, creativity, intentional living, and honoring mothers through thoughtful handmade art. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
The hosts of the Resin Mastery podcast welcome listeners back and catch up on personal updates, including Rachel's pregnancy and reflections on motherhood ahead of Mother's Day on May 11th. They emphasize creating meaningful, memory-preserving resin gifts for various mothers in one's life, like wives, stepmoms, or out-of-state relatives, rather than generic items like flowers. The episode introduces a new segment, the "Misinformation Minute," where Tim from iCoat debunks the myth of using fans to cure epoxy resin, explaining it cures chemically, not by evaporation, and risks dust contamination or surface ripples. They brainstorm resin gift ideas centered on personalization and embedding memories, starting with coasters and picture frames incorporating photos (using copies to avoid damage), dried flowers, or floral designs. Other suggestions include ring holders shaped like fingers, cacti, or trees for rings, earrings, and bracelets; jewelry dishes for sentimental pieces; and creative variations like corner-shaped dishes or miniature river tables with wood embeds. Hosts recommend using molds for religious items like crucifixes, iCoat's compatible colors (dispersions, acrylics, stains, mica powders), and dried flowers for quick projects, advising smaller scales over oversized pieces unless for exceptional moms. The discussion ties ideas to business opportunities, urging artisans to promote on social media early for Mother's Day sales, using entry-level items like ring holders to attract clients for larger commissions such as wedding flower preservation. They highlight resin's unique ability to preserve and create memories, positioning it as thoughtful amid moms feeling overlooked. The episode wraps with calls for listener feedback on social media and teases future episodes. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
The core of the podcast focuses on the seasonal niche of Easter flower preservation. Ian and Rachel detail the process of preparing and drying spring blooms, such as lilies, tulips, and azaleas, to prevent common issues like browning and yellowing. They highlight creative product ideas, including crucifixes, flower paperweights, and ring holders, stressing the importance of high-quality ingredients and a stable environment for successful epoxy pours. Ian and Rachel discuss strategic growth and professional development for resin artists. They explore the value of training programs and affiliate programs to scale a business, and the conversation centers on the transition from hobbyist crafting to a revenue-focused business model. The hosts introduce the "Epoxy Misinformation Minute," a segment dedicated to debunking myths and providing accurate guidance on resin maintenance. They also pitch a unique marketing strategy: partnering with local churches to repurpose holiday flowers into bookshop mementos or food-safe display trays for events. By emphasizing UV protection and professional finishing techniques like doming, the episode provides a comprehensive guide for maximizing the value of seasonal floral projects. Top Tips for Flower Preservation Network with Local Churches: Reach out to churches after the holiday to secure free floral supplies; offer to turn their altar flowers into mementos for their bookshops or gift shops. Prevent Discoloration: Ensure flowers are completely dry before casting to avoid browning, and use a high-quality casting resin with strong UV protection to stop yellowing over time. Master the "Doming" Effect: Use finishing techniques like doming to give your projects a professional, high-gloss look and extra durability. Diversify Your Product Line: Move beyond simple blocks; consider high-demand items like ring holders, coasters, or themed items like resin crucifixes for the Easter season. Verify Your Sources: Always cross-reference epoxy cleaning and usage advice with manufacturer guides (like iCoat) to avoid "misinformation" that can lead to failed projects. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
This episode of the Resin Mastery Podcast explores the inspiring journey of Ebony Whitson, founder of WWP Design & Decor in Milwaukee, Wisconsin. Ebony shares how her business evolved from small resin crafts, like tumblers and coasters, into a thriving floral preservation company. Her work focuses on preserving meaningful flowers from weddings, memorials, and special events inside epoxy resin so families can keep those memories forever. A major highlight of her journey is being selected to pitch her business on the Wisconsin TV show Project Pitch It , a program similar to Shark Tank that gives entrepreneurs the opportunity to present their ideas to experienced business leaders. Ebony explains how the idea for her floral preservation business truly began during the COVID-19 pandemic. As her event-planning business slowed, she began helping families preserve flowers from memorial services and weddings, initially offering the service as a heartfelt gift. Word of mouth quickly spread, and the demand grew. Eventually, she pivoted her entire business toward floral preservation, leveraging social media and professional networking platforms like LinkedIn to reach clients who value preserving meaningful life moments. The conversation also highlights the broader opportunity in the resin art industry and the role that professional materials and mentorship play in building a successful craft business. Ebony discusses her future goals, including expanding her workspace, hiring assistants, and scaling operations as demand grows. More than anything, the episode emphasizes that floral preservation is not just about creating beautiful resin art; it’s about helping people hold onto memories and emotional milestones in a lasting, tangible way. WWP Design and Decor https://wwpdesignanddecor.net/ Project Pitch It airs on ABC WISN TV ProjectPitchIt.com https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
In this Resin Mastery episode, Ian and Rachel focus squarely on maximizing epoxy profits by thinking ahead instead of reacting. They discuss the importance of planning for upcoming demand cycles, especially weddings, graduations, and memorial work, and how artists who prepare early can capture more revenue with less stress. The conversation emphasizes treating resin art as a business, not just a craft, and making decisions based on seasonal trends, cash flow, and realistic production capacity. They then explore product diversification as a profit driver, highlighting the growing demand for memory preservation pieces like wedding bouquets, graduation flowers, and memorial items. Ian and Rachel break down how offering a range of products, from large statement pieces to smaller keepsakes like ring holders, ornaments, and jewelry, can significantly increase average order value. They also discuss using street fairs and local events as low-cost testing grounds to validate product ideas and identify what customers are most willing to buy. The episode closes with production efficiency and smart scaling strategies designed to protect margins. Ian and Rachel explain how batching similar projects, using curing time to create smaller add-on items, and ordering materials with intention can reduce waste and boost profitability. They also encourage artists to lean into personalization, build strong customer relationships, and share their expertise publicly through workshops or content, turning skill and experience into additional revenue streams beyond the pour. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
This episode of the Resin Mastery Podcast explores why ICO Epoxy stands apart, praised for its crystal clarity, ease of mixing, low bubble release, and professional-grade results. Hosts highlight the unmatched quality of iCoat products and the deep expertise behind them, particularly Tim’s role as a trusted resource for resin artists. The conversation opens with seasonal context, reminding listeners that winter doesn’t slow down demand, especially for wedding bouquet preservation and custom resin projects. The core of the episode focuses on how epoxy behaves in cold weather and why winter conditions often cause problems like thick resin, trapped bubbles, and poor curing. The key insight: epoxy doesn’t fail in winter, conditions do. Temperature, viscosity, humidity, and mixing speed all directly affect the chemical reaction between Part A and Part B. Rather than overheating an entire workspace, the hosts emphasize smarter, targeted heat strategies to ensure consistent and reliable results. Practical guidance rounds out the episode, covering workflow tips such as pre-warming resin bottles and molds, avoiding cold surfaces like stone or granite, maintaining consistent temperatures, and using tools like infrared thermometers, heating mats, and vacuum chambers. Listeners are encouraged to build a repeatable winter process, leverage iCoat’s tools page and AI agent, and stay productive year-round. With the right setup, winter can be just as profitable, and frustration-free, as summer. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
The episode is a year-end wrap-up of the Resin Mastery podcast hosted by Rachel and Ian, reflecting on its growth, global reach, and impact over its first year. They celebrate how the podcast has helped people learn resin techniques, start new income streams, and grow existing businesses, with some episodes reaching tens of thousands of views worldwide. A major highlight of the year was the launch of iCoat Epoxy’s AI agent, trained on expert Tim’s decades of hands-on resin knowledge. The AI provides reliable, experience-based answers, ranging from curing techniques and product selection to food safety and shipping questions—making expert guidance accessible 24/7 across time zones. They also recount significant challenges and milestones, including a tragic accident that damaged iCoat’s building and temporarily disrupted operations. Despite this, the company showed remarkable resilience, continuing to fulfill orders with minimal interruption and rebuilding quickly. The year also included a major epoxy giveaway competition that boosted community engagement and supported small businesses, as well as the release of HV Ultra, a new epoxy formula offering clearer results and faster turnaround times for flower preservation. Several artisans featured in the competition and podcast have since built thriving businesses, underscoring the podcast’s real-world impact. Looking ahead, Rachel and Ian share optimism for the coming year, promising more podcast episodes, artisan interviews, and product innovations. They announce the expansion into international shipping, opening iCoat products to overseas customers for the first time. The episode closes with gratitude to the community, encouragement for creators to share their work, and a heartfelt holiday message reminding listeners to manage stress, value connection, and look forward to new opportunities in the growing resin industry. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
The episode centers on Christmas resin crafting, with Ian sharing a wide range of festive project ideas, from fast-curing resin techniques to embedding natural elements like pine sprigs and dried oranges in ornaments. He and Rachel emphasize creativity and personalization, suggesting interactive content such as polls, viewer submissions, and even mystery box challenges to keep the audience engaged. They highlight the appeal of meaningful, customized resin pieces that can become special keepsakes during the holiday season. Ian and Rachel explore the practicality of making ornaments with resin molds, noting the durability of resin compared to traditional glass, and outline accessible DIY gift options such as charcuterie boards, coasters, bookmarks, and shaker keychains. Their conversation emphasizes the cost-effectiveness and charm of homemade gifts, especially with resin’s relatively quick curing time. Finally, the hosts touch on marketing strategies for seasonal resin products, including the value of posting Christmas-themed items on social media platforms like Instagram and TikTok to reach potential clients. Ian encourages makers to learn about different resin types through resources like icoatepoxy.com and to consider the growing demand for wedding and memorial preservation work. They wrap up with a reminder to enjoy crafting while keeping sight of the holiday’s deeper meaning. Merry Christmas. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
Valerie Dado, a dedicated resin artist and recent third-place winner in the iCoat Epoxy competition, shared her creative journey on the Resin Mastery Podcast after winning five gallons of premium epoxy. Starting out in Michigan with simple decorative trays and knick-knacks, she transitioned into floral preservation, making custom pieces such as blocks, jewelry dishes, and crosses that captured sentimental value for her clients. Her leap into resin artistry was inspired during pregnancy, spending a year learning about techniques and epoxy safety before launching into craft parties, continuous practice, and eventually developing her own signature style, one that values detailed design, purposeful placement, and rigorous use of PPE and professional tools. Valerie’s promotion strategy is rooted in Instagram, connecting with local customers and building her business through direct engagement, client recommendations, and creative collaborations. Reshares from satisfied clients and makers help expand her reach, while consistent tagging and crediting of suppliers foster community growth and visibility for both herself and the iCoat brand. Despite working primarily from her garage, she maintains high standards for safety and product quality, using low-VOC resin and customizable molds but preferring to keep the experience personal and bespoke, without relying on a website or automated sales channels. Looking ahead, Valerie continues to fulfill floral orders, some with months-long waitlists, while expanding into festive, personalized items for holidays like Christmas. Her focus remains on hands-on artistry and exceptional customer service, offering one-on-one consultations to ensure every piece matches the sentiment and specifications of her clients. For commissions, Valerie can be contacted directly through Instagram (@valdresin), phone, or email, representing a solopreneur approach that values creative control, meaningful client relationships, and steady growth within her local community. Instagram @valdresin Ph: (248) 874-5758 Email: valdresin@gmail.com https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
If your name is on the list, Call 602-258-1114 to claim your prize!!! In this special episode of Resin Mastery , hosts Ian and Rachel celebrate the culmination of the iCoat HV Ultra Epoxy Giveaway Competition , which drew hundreds of participants from across the artisan community. The contest offered generous prizes, gallons of free epoxy to multiple winners, and was open to both customers and newcomers who registered through social media or the website. The hosts reflected on the excitement of launching Ultra, a new high-performance epoxy, and the creative potential it brings to artists working in flower preservation, jewelry, charcuterie boards, and more. Rachel also shared a personal touch: her wedding bouquet will be preserved by the winners as part of the grand prize. The conversation highlighted how social media engagement played a vital role in the contest’s success. Entrants connected with iCoat through Instagram, Facebook, and TikTok , where collaborations, tags, stories, and tutorial videos created a vibrant, creative ecosystem. TikTok, in particular, has been rapidly growing as a hub for epoxy and flower preservation videos, attracting both seasoned artisans and new creators. Tim, iCoat's CEO, shared how thrilled he was by the massive response and community enthusiasm for iCoat’s products, as well as the energy surrounding the HV Ultra launch. As the winners were revealed, the team celebrated the artistry and dedication of each one. Listen to the podcast to hear who won! Their craftsmanship and engagement reflected the spirit of the iCoat community. The episode closed on a heartfelt note, with gratitude to all participants and a reaffirmation of iCoat’s passion for creativity, collaboration, and customer connection. Ian and Rachel wrapped up by thanking listeners for supporting Resin Mastery over its first year and sharing excitement for the future of HV Ultra and the growing community of epoxy artists.
The Resin Mastery Podcast opens with hosts reflecting on recent iCoat events, including their big company competition, the release of their Ultra resin product, and recovery from a recent building fire. They extend condolences to a family affected by the incident, showing compassion before introducing the episode’s main topic: eco-friendly epoxy. The hosts express how sustainability is becoming increasingly important to both consumers and manufacturers, discussing the moral and environmental responsibilities of companies in ensuring safe, ethical material sourcing. They highlight the global shift toward greener products, emphasizing iCoat’s commitment to sustainable practices and its LEED Platinum certification for environmental standards. The conversation transitions into the topic of consumer awareness and trends surrounding low-toxicity products. The hosts discuss how social media has popularized low-tox lifestyles and greater environmental mindfulness, drawing parallels to changes in consumer habits and expectations. Rachel shares examples of toxin exposure in daily life, including microplastics and chemicals in common products, emphasizing the public’s growing interest in minimizing harmful substances. They discuss how iCoat’s epoxy resins are designed with low VOCs (volatile organic compounds) to ensure safer indoor use and reduced exposure time, while still maintaining professional-grade performance. Toward the conclusion, the hosts address the responsibility of artists and resin users to handle materials safely, use PPE, and learn responsible disposal methods. They note that iCoat provides education and resources, such as an AI support bot, to promote informed and eco-conscious crafting. The discussion reinforces iCoat’s leadership in sustainability by prioritizing both performance and environmental accountability. The episode closes with encouragement for listeners to visit iCoat’s website for updates, participate in courses and social media engagement, and continue supporting sustainable resin innovation as part of the broader movement toward environmental stewardship. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
The Resin Mastery podcast is buzzing with excitement as it celebrates multiple milestones, including a significant iCoat competition, years of operation, the release of “HV Ultra,” the Phoenix rising from the ashes, and Rachel’s upcoming wedding, which is just eight days away. The episode focuses on the ongoing competition, offering participants a chance to win substantial prizes while promoting their own businesses through social media engagement. The hosts, Rachel and Ian, emphasize the community-building aspect of the contest, encouraging listeners to participate actively and share their work to grow their reach and connect with others in the industry. The competition offers enticing prizes, with the first prize being 10 gallons of epoxy, valued at thousands of dollars, plus the unique opportunity to preserve Rachel’s wedding bouquet and other trinkets, effectively gaining a paid job without lead generation costs. Second prize awards 7 gallons of epoxy, potentially a year’s supply for some, while third prize offers 5 gallons, and fourth through tenth places receive 2 gallons each, ideal for beginners or those looking to try iCoat epoxy. The hosts highlight the value of these prizes, noting that winners could leverage their winnings to run their own competitions, further promoting their businesses and fostering community goodwill. To participate, listeners are encouraged to engage on social media platforms like Instagram, Facebook, and TikTok, with actions such as tagging iCoat Epoxy, earning 1 point, subscribing to the podcast, earning 5 points, and collaborating on social media, yielding 3 points per action. A treasure hunt word submitted via email to rmp@icoepoxy.com adds 2 points. The episode also mentions a Facebook tools group that supports pet rehoming charities, adding a charitable dimension to the community. Winners will be announced on a live Resin Mastery podcast episode, with details still being finalized about whether winners need to be present to claim their prizes, encouraging listeners to stay tuned to platforms like Apple, Spotify, and iHeart. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
Resin Mastery returns with a unique episode diving into the heart of wedding season, not just through artisans but by interviewing a bride herself—Rachel, who also happens to be a co-host of the show. With her wedding only days away, Rachel shares the whirlwind of excitement, stress, and planning that comes with “bridal brain.” The conversation highlights not only the practical side of registries and gifts but also the deeper purpose of sustaining marriage with memories, community, and faith at the center. Rachel opens up about her experience setting up a registry, balancing budget constraints, and distinguishing between utilitarian necessities like cookware and sentimental keepsakes that carry lifelong meaning. She describes creative touches such as Polaroid guest books, epoxy-preserved items, and even a cross she and her fiancé built as a spiritual centerpiece for their marriage. The episode underscores how these memory-driven choices help make weddings not just about one day but about lasting reminders of love and commitment. The discussion then shifts to advice for artisans working with brides. Rachel emphasizes the importance of gentleness, patience, and clear expectations, reminding artists that brides are often overwhelmed by details and emotions. Likewise, she encourages brides to extend understanding to preservation artists, who balance multiple clients and deadlines. Together, this mutual compassion ensures that meaningful keepsakes—whether bouquets, ring holders, or unique epoxy creations—are preserved beautifully. The episode closes with encouragement for both brides and artisans, tying in iCoat’s preservation competition and the vision of building memories that strengthen marriages for years to come. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
The Resin Mastery Podcast opened with breaking news: a tragic crash in Phoenix where a pickup truck slammed into the iCoat building, caught fire, and killed the driver. This was the third such accident at the same intersection, underscoring its dangers. The fire destroyed thousands of gallons of epoxy and much of the warehouse’s equipment. Despite widespread news coverage and initial devastation, the iCoat team immediately assessed the damage, dealt with security concerns, and sought temporary solutions to keep operations moving. Their resilience ensured only a few days of downtime before they resumed serving customers. What stood out most was the support from their loyal customer base. Even during the disruption, clients chose to wait for iCoat’s products instead of switching suppliers, showing the strength of the company’s relationships and reputation. The team adapted quickly, using temporary facilities and then transitioning into a new warehouse space in Tempe. Security, cleanup, and insurance claims brought added stress, but the business pressed forward. For Tim, the company’s leader, staying calm and focused reflected lessons learned from his father, when something big happens, you simply have to move forward. Amid recovery, iCoat also announced two milestones: Rachel’s upcoming wedding and the release of HV Ultra, a new casting epoxy developed over years of research and testing. HV Ultra isn’t replacing their standard HB epoxy but adds new benefits, such as improved clarity, stronger bubble release, and the ability to pour deeper volumes. To celebrate Rachel’s wedding, the company’s resilience, and the new product launch, iCoat unveiled a contest with major prizes—including gallons of epoxy and a paid bouquet preservation. Together, these moments symbolize not only overcoming hardship but also entering a season of growth and celebration. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy Podcast management by www.globalcreativegroup.com
The Resin Mastery Podcast welcomes listeners to the hectic but rewarding wedding season, highlighting the unique pressures faced by preservation artists working with brides’ floral arrangements. Hosts Ian and Rachel discuss the intense demand this time of year, with a surge in weddings resulting in overlapping projects, tight deadlines, and significant emotional stakes for every piece produced. Artists are encouraged to set clear client expectations, use checklists, implement written schedules, and maintain robust client communication, potentially through tools like Trello, to manage workflow and reduce burnout. Recognizing the risk of exhaustion, the podcast emphasizes the importance of realistic business strategies: pricing that reflects peak-season demand, strategic use of rush fees and seasonal premiums, outsourcing admin or social tasks, networking with other artists to share workloads, and always having detailed contracts. The show also delves into the emotional realities artists, particularly women, face when balancing perfectionism, stress, and the challenge of not letting personal well-being fall by the wayside. Rachel shares the metaphor of “waffles and spaghetti” to illustrate how women process stress and organization, offering advice on building in self-care, community support, and “prepared spontaneity” to handle the unexpected. In closing, the episode invites the community to participate in an upcoming treasure hunt competition to preserve Rachel’s wedding bouquet, using the special word “———“ as a clue, and underscores the ongoing opportunities in the resin art field. The hosts encourage artists to network, tell their stories, and adapt business practices to thrive, assuring them that although this niche is booming and at times overwhelming, with the right support and strategies, artists can succeed while maintaining their well-being and passion for the craft. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy https://icoatepoxy.com/ai-agent/ Podcast management by www.globalcreativegroup.com
Labor Day marks a significant transitional period both in work and in life, as many reflect on the past eight months and prepare for the coming busy season. It's a time for rest and renewal—a welcome break to spend with family, appreciate the year's achievements, and plan for what lies ahead. The podcast hosts emphasize the importance of pausing during this long weekend not only to relax but also to gather momentum for the busy final months of the year, which are filled with holidays and opportunities for both personal and professional growth. The discussion highlights the value of handmade arts, especially within the resin and crafts community. Labor Day, originally created to honor American workers, takes on a deeper meaning for artisans who turn their passions into thriving businesses. The hosts encourage these creators not to lose sight of their impact, noting that despite fluctuations in demand or increased competition, their work is meaningful and appreciated. With the upcoming wedding season—where a significant portion of U.S. weddings occur in September and October—there are ample opportunities for artists to tailor products such as bouquet preservations, custom gifts, and more, tapping into a market that still has plenty of room for newcomers and creative solutions. Finally, the episode urges creators to be strategic and inventive in their marketing efforts as they head into the busiest sales period of the year. Suggestions include leveraging both online and grassroots tactics, from maintaining a strong Instagram presence to placing QR codes at local coffee shops or gyms and reaching out to wedding planners. As consumer trends shift toward personalized, sustainable, and value-aligned purchases, artisans are reminded to communicate what makes their products unique. The closing message is one of encouragement: enjoy Labor Day, celebrate achievements, and gear up for a successful and meaningful end to the year. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy https://icoatepoxy.com/ai-agent/ Podcast management by www.globalcreativegroup.com
This episode of Resin Mastery opens with Rachel and Ian welcoming listeners and introducing the topic of getting started with epoxy resin using a beginner’s kit. They highlight the biggest hurdle for most people: overcoming the confusion and hesitation that comes with trying something new. Rachel stresses that starting small makes the process approachable, while Ian points out how resin work offers a refreshing, hands-on break from our increasingly digital lives. Both agree that working with resin can be calming, creative, and deeply satisfying—perfect for beginners who want to test the waters without feeling overwhelmed. The conversation then shifts into the practical benefits of starting with a kit versus sourcing materials individually. Kits provide all the essentials—resin, hardener, mixing cups, stir sticks, gloves, goggles, silicone molds, and fun additives like glitter or pigments—removing the risk of missing critical supplies and losing motivation. Ian explains how simple kits keep expectations realistic, avoid waste, and let beginners focus on technique rather than logistics. From there, the two walk listeners through the basic process: setting up a safe, clean workspace, preparing the resin at the right temperature, mixing thoroughly but not excessively, pouring into molds, managing bubbles, and allowing proper curing time. Finally, Rachel and Ian dive into common beginner mistakes: rushing the process, mixing incorrectly, de-molding too early, or neglecting safety. They emphasize PPE, share hacks for cleaning resin off skin (like using alcohol or baby wipes), and give practical advice for preventing dust, pet hair, or even insects from ruining projects. They close with encouragement, reminding listeners that epoxy resin is forgiving, fun, and versatile—whether as a relaxing hobby, a source of personalized gifts, or even a potential business. The episode ends by inviting the community to share creations, listen to past episodes for more tips, and join the growing movement of makers exploring epoxy with Resin Mastery. https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy https://icoatepoxy.com/ai-agent/ Podcast management by www.globalcreativegroup.com
In this episode of Resin Mastery , Rachel and Ian dive into the opportunities of selling handmade resin items—such as flower preservation pieces, coasters, jewelry, and other small crafts—at local street fairs, farmers’ markets, flea markets, and community events. They highlight why in-person selling is a great side hustle: low entry costs, flexibility, and the chance to give customers a tangible, premium-feeling product. The conversation emphasizes that fairs offer instant customer feedback, help build brand awareness, and allow makers to stand out in a still-niche market with high perceived value. The hosts walk listeners through practical tips, including what to sell and how to present it. They suggest bringing smaller, affordable trinkets alongside larger, high-ticket pieces to reach different buyers, incorporating seasonal themes like Christmas ornaments, and using signage, backdrops, or unique storytelling to draw people to a booth. They stress the importance of pricing correctly by factoring in materials, labor, and profit margins, while also using strategic sales tactics like “buy three, get one free” to boost transactions. Rachel and Ian also recommend always collecting customer contact information, handing out coupons, and making sure people know about custom offerings like wedding bouquet preservation. Wrapping up, they encourage listeners not to wait for perfection before starting—every fair is a learning experience. Guerrilla marketing tactics, from QR code stickers to networking at niche expos, can help grow visibility. They remind makers to reinvest profits, grow steadily, and keep strong ethics in their business. The episode closes by urging listeners to revisit past Resin Mastery episodes featuring inspiring success stories of makers who went from struggling financially to building thriving resin businesses, underscoring that with effort, creativity, and persistence, the craft fair route can be both fulfilling and profitable. https://www.wildflowerpreservation.com/ wildflowerpreservation@gmail.com https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy https://icoatepoxy.com/ai-agent/ Podcast management by www.globalcreativegroup.com
Preserving Memories in Resin: The Art and Heart of Wildflower Preservation - Episode 25 The conversation features Kali and Robert from Wildflower Preservation, a Tennessee-based business specializing in preserving wedding, memorial, and special event flowers using museum-quality iCoat epoxy resin. They discuss their journey from starting as a small hobby to building a thriving handmade business that operates with full transparency and direct client communication. Kali, who initially studied criminal justice, found her passion in flower preservation and quickly grew the company with Robert’s woodworking skills, creating personalized resin-encased floral keepsakes, including custom frames and blocks. They emphasize the emotional significance of preserving flowers as tangible memories that add character and meaning to a home, making their work deeply personal and meaningful for clients. Their process involves highly detailed craftsmanship, with just the two of them handling each piece from start to finish. They prioritize open communication to manage client expectations around the delicate nature of flowers and resin work, sharing the realities of the time-consuming steps, such as drying flowers, curing resin, preventing bubbles, and possible color changes. The conversation highlights the challenges and learning curve involved, particularly mastering precise timing and temperature control to avoid issues like flash curing or discoloration. They also stress the importance of using high-quality materials, specifically iCoat resin, due to its reliability, quick curing times, and supportive customer service, which has been key in their success. Kali and Robert also touch on their marketing approach, which focused on genuine social media engagement rather than just sales pitches, helping build a loyal community around their brand. They discuss expanding their reach beyond the U.S., working with dried or recreated flowers internationally, and the potential for partnerships with venues like churches or funeral homes to preserve and repurpose blessed or memorial flowers as unique gifts or keepsakes. The couple's passion for their craft, combined with their honest business practices and creative collaboration, has allowed them to grow quickly while maintaining the personal, handcrafted quality that customers value. https://www.wildflowerpreservation.com/ wildflowerpreservation@gmail.com https://icoatepoxy.com tel: +1 602-258-1114 https://www.facebook.com/iCoatProducts/ Instagram @icoat.epoxy https://icoatepoxy.com/ai-agent/ Podcast management by www.globalcreativegroup.com
Producer's note
Steal the structure. Not the show.
Keep the useful structure, then change the audience, point of view, and voice until the idea is unmistakably yours.
