Straight Talking Sustainability

Emma Burlow explores why sustainability professionals shouldn’t spend all their energy trying to refute every piece of misinformation or resistance they encounter. Brandolini’s Law states that: “The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.” That imbalance makes endless fact-checking exhausting, and it can hand control of the conversation to the person making the claim. In this episode Why misinformation takes far less effort to produce than to refute, introduced at 02:36 The common forms of pushback captured by FLICC: Fake experts Logical fallacies Impossible expectations Cherry-picking Conspiracy theories How to recognize and name the type of resistance you’re hearing at 06:14 The “not me, not like this, not now, and too late” pattern of delay arguments at 09:21 Not me (shifting responsibility) Not like this (half-measures) Not now (the downsides) Too late (giving up) Why confident pushback can feel like a threat, even when it’s only one person’s unsupported claim at 10:10 Why debating every point can leave the rest of the room remembering the myth, not the correction How pre-bunking helps people expect misinformation and respond with curiosity instead of confrontation at 12:53 Why repeating a myth, even to correct it, can make it more memorable at 13:48 How naming patterns can take the heat out of difficult conversations at 18:35 Key takeaway You don’t have to spend all of your energy debunking unsupported claims. Name the pattern, ask what evidence supports it, and give everyone else in the room the skills to stay curious without being dragged down the rabbit hole. Links: Brandolini, A. (2013). Original post on X (then Twitter), 11 January 2013. Lewandowsky, S., Cook, J., Ecker, U. K. H. et al. (2020). The Debunking Handbook 2020. https://sks.to/db2020 Cook, J. (2020). A history of FLICC: the 5 techniques of science denial. Skeptical Science. https://skepticalscience.com/history-FLICC-5-techniques-science-denial.html Lamb, W. F. et al. (2020). Discourses of climate delay. Global Sustainability , 3, e17. https://doi.org/10.1017/sus.2020.13 Schmid, P. & Betsch, C. (2019). Effective strategies for rebutting science denialism in public discussions. Nature Human Behaviour , 3, 931–939. https://doi.org/10.1038/s41562-019-0632-4 Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

In this episode of Straight Talking Sustainability, Emma Burlow talks with Rhian Sherrington, founder of the Women in Sustainability Network, about building meaningful professional communities, navigating gender bias, and developing the inner capacity to lead through conflict and uncertainty. Rhian Sherrington, FRSA, MSc Rhian Sherrington, Founder and Head Coach, Women in Sustainability Network and Flourish & Lead Community Rhian is an executive coach and leadership development practitioner who supports women leading sustainability, climate and systems change. She runs group programmes and one-to-one coaching for women in mid-career to senior roles who carry a lot of responsibility, often without the formal authority that should come with it. She founded the Women in Sustainability Network in 2014, and its community now has a new home in Flourish & Lead, an external development programme for women who want to lead with impact, whether or not sustainability is in their job title. Her approach draws on regenerative leadership, systems thinking and learning in and from nature. She is a Mighty Heart® trainer and a certified C-Me Profile® facilitator, and brings embodied practice and neuroscience into her work. Why Rhian Sherrington created the Women in Sustainability Network after finding traditional business networking “pretty” salesy and affected by misogyny 02:12. How the network grew from a Bristol gathering attended by more than 80 people into an international community with online membership 02:55. What makes networking feel safe, purposeful and less overwhelming, including the importance of facilitation, group dynamics and psychological safety 05:51. The different layers of connection across the Women in Sustainability Network, including its LinkedIn group of more than 17,000 women and mailing list of around 3,500 people 07:26. Why women in sustainability can be present in the room yet still struggle to be heard or influence decisions 09:50. The career impact of unequal access to stretch assignments, senior roles and professional opportunities 11:36. The launch of Flourish and Lead Community, with pathways focused on confidence and voice, influence in complex systems, and regenerative leadership 15:18. How nature imagery, seasonal cycles and the lunar cycle will shape the Flourish and Lead community experience 18:14. What the Mighty Heart programme brings to sustainability professionals, including deep listening, conflict resolution, presence and working with the inner critic 23:17. Why engaging with grief, anxiety and difficult emotions takes courage, but can change how people show up in the world 26:43. A practical exercise for identifying and renegotiating the relationship with the inner critic 30:21. The value of slowing down, listening more intentionally and creating an environment where people feel safe to speak 35:49. Emma Burlow’s takeaway about making deliberate time for reflection and creating “a clearing” rather than expecting inner work to happen by itself 38:21. Resources Women in Sustainability Network: wimsustainability.net Flourish and Lead Community: flourishandlead.academy Networking with Purpose guide, available through the Women in Sustainability Network website 06:53 Connect with Rhian on LinkedIn Join me in the Flourish and Lead Community Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

When did climate change become awkward to talk about? This episode explores the gap between what people think others believe and what people actually support, arguing that silence can make climate action seem more divisive than it is. The episode is a spin on the famous Transport for London prompt: see it, say it, sorted. In this episode Reflections from the Blue Earth Summit, including an unexpected conference sauna 00:26 Why words like “polarised” and “divisive” have entered the climate conversation 01:53 The gap between public concern about climate change and the noisy minority opposing action 04:07 Why net zero isn’t a purely political or “green” issue 05:02 How green hushing and cautious corporate messaging create a “sea of sameness” 07:57 Why employees take cues from what leaders do and don’t say 09:03 The responsibility of sustainability professionals to challenge silence around climate change 10:39 Moving from “Do I have permission?” to “It’s my responsibility” 11:31 Why stories and conversations may be more effective than repeatedly building the business case 12:11 A practical exercise for revealing how much support for climate action exists in a room 15:09 How sharing knowledge can help people feel informed, confident and empowered 19:38 Key takeaway Most people care about clean air, nature, food prices and their children’s futures, but many have never been asked. When sustainability professionals spot the silence, start the conversation and share compelling stories, climate action becomes easier to discuss. “It’s only as divisive as our silence allows it to be.” 21:14 Conversation prompts Where has climate change disappeared from conversations in your organisation? Are people mistaking loud opposition for widespread disagreement? What story could you share instead of another target, KPI or statistic? What would help colleagues feel safer and more confident talking about climate change? Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

In this episode, Emma Burlow talks with Liv Cropper, transformational coach and host of the podcast Rooted: The Human Side of Sustainability Leadership . Liv Cropper shares how she moved from 25 years in financial services into coaching sustainability leaders, why she nearly quit a postgraduate sustainability course, and what happens when sustainability work becomes too closely tied to your identity. In this episode Moving into sustainability without a traditional science or environmental background Why transferable skills such as stakeholder management and problem-solving matter The pressure to collect qualifications and prove your expertise How perfectionism, people-pleasing and overwork can shape a sustainability career The emotional cost of being placed on a “sustainability pedestal” Climate purism, personal choices and the pressure to “walk the talk” Why disillusionment can follow when your whole identity is invested in work that cannot be solved by one person How coaching can help sustainability leaders reconnect with their values, strengths and identity outside work Finding practical, enjoyable and affordable ways to live your values Key moments Liv Cropper explains her transition from financial services into coaching after burnout, bereavement and redundancy at 01:25. Her sustainability career covered operational emissions, Scope 1 and Scope 2, then Scope 3, financed emissions, policy and target-setting at 03:41. Liv Cropper describes entering sustainability as a generalist rather than a science specialist at 05:18. She talks about nearly giving up during her postgraduate certificate in Sustainable Business at 10:27. The idea behind Rooted , focusing on “the human side of sustainability leadership,” comes up at 13:24. Liv Cropper explains why looking inward is difficult, slow work rather than a quick fix at 15:09. The conversation turns to perfectionism, people-pleasing and overwork at 17:48. Liv Cropper describes how sustainability work can intensify existing patterns of overwork when it adds a powerful sense of purpose at 19:23. The pressure to be a perfect sustainability role model, including around travel, comes into focus at 24:10. Liv Cropper explains how losing hope can become a turning point in disillusionment at 36:06. Coaching may reveal that the problem isn’t the sustainability profession itself, but the beliefs and patterns someone brings to their work at 37:38. The episode closes with a reminder to find sustainability choices that feel possible, enjoyable and affordable at 41:59. Find out more Liv Cropper Search for Rooted Liv Cropper to find the podcast. Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

The sustainability sector is facing a slowdown, pushback, and political reframing. In this episode, Emma Burlow explains how to stay relevant, find work, and avoid burning out when sustainability knowledge alone no longer sets you apart. In this episode Why some sustainability work is being sidelined, rebadged, or called something else 02:59 Why narrowing your niche can lead to more work than presenting yourself as a generalist 04:29 The transferable skills that now matter alongside sustainability expertise 05:57 Why “passion” won’t win you work, and what clients actually need 09:40 How procurement, risk, and other existing skills can become your sustainability advantage 11:47 Why stabilising your workload and energy matters when the sector feels uncertain 13:10 The three pots to protect: profession, obsession, and decompression 14:14 Key takeaways Niche down around something people need and are willing to pay for. Build skills in communication, relationship development, analysis, problem-solving, resilience, risk, and leadership for change. Use your existing professional strengths. “Every job’s a climate job.” Don’t let sustainability become your entire identity or your only source of energy. Make room for genuine decompression. Reading another climate book doesn’t count. “You need to be shit hot at your job.” 10:33 “We are no good to our sector exhausted.” 13:22 Not Sustainable Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

Emma Burlow talks with Sarah Mukherjee, CEO of the Institute of Sustainability and Environmental Professionals, about the pressures facing sustainability professionals, the business case for climate resilience, AI, public engagement, optimism, and why failure is part of progress. In this episode Why professional standards matter in sustainability, and how ISEP evolved from IEMA 01:10 How ISEP supports more than 21,000 members across over 120 countries 05:43 What the latest State of the Profession report reveals about political headwinds, resilience, and funding 08:29 Why businesses are reframing sustainability as resilience, risk management, and business continuity 08:40 The insurance and finance implications of weak climate adaptation plans 11:19 Sarah Mukherjee’s advice: “Plan for 2, stress test for 4” degrees of warming 14:16 How sustainability professionals can bring climate risk into boardroom conversations 16:53 Why blaming and shaming people over flying can alienate the audiences sustainability needs to reach 19:40 Focusing on material emissions and savings instead of treating every intervention as equal 25:51 The opportunities and risks of AI for sustainability professionals 29:18 Why AI-generated work still requires professional judgement, accountability, and human oversight 30:33 The case for optimism, even when progress feels slower than the challenge 35:34 Why sustainability professionals need permission to experiment, fail, learn, and try again 41:38 Key quotes “Plan for 2, stress test for 4.” Sarah Mukherjee explains how organisations can test whether their business models remain viable under more severe climate conditions 14:16. “If you save carbon, if you save inputs, it’s going to save money.” Sarah Mukherjee makes the case for connecting decarbonisation with resource efficiency and business savings 26:13. “The way of losing it is to give up.” Sarah Mukherjee reflects on the importance of persistence in sustainability work 38:12. “The most important thing you can do is fail and then recover.” Sarah Mukherjee discusses resilience, career setbacks, and the role of failure in professional development 42:30. Listen for Emma Burlow and Sarah Mukherjee challenge narrow sustainability messaging and argue for a more practical focus on resilience, business continuity, material emissions, financial risk, and solutions that people can realistically adopt 24:25. Sarah Mukherjee MBE | LinkedIn ISEP - Institute of Sustainability and Environmental Professionals State of the Profession - ISEP Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

Emma Burlow marks 100 episodes of Straight Talking Sustainability by reflecting on why she started the podcast, what has surprised her, and where the show goes next. In this episode Why a podcast felt more achievable than writing a book after nearly 30 years in sustainability 03:07 The need for more female voices in sustainability podcasting 03:59 How the podcast helps Emma Burlow share experience, connect with others, and create more impact 05:06 Reaching 12,000 downloads, with an average of 128 downloads a week 01:57 The importance of process, even for people who prefer to wing it 08:40 Why podcasting is a “dark art” and why authenticity matters more than polished production 09:30 The slow growth of podcast numbers and the danger of fixating on them 11:15 Creating conversations that feel more like the valuable, informal discussions after a conference 12:29 A sharper focus on practical questions, useful experiences, and getting “to the nub of the issue” 13:29 Plans for more book reviews, a resource Padlet, and video episodes 15:47 Episodes recommended The 52 Sustainability Hacks series, including spring, summer, autumn, and winter editions 17:42 Getting Past “Yes in Principle” 18:41 Is Climate Anxiety Actually Healthy? 19:07 Early episodes on working in communities and sustainability leadership 18:18 Key quote “Winging it is great until it isn’t great.” 08:54 Emma invites listeners to share feedback, suggest future topics and books, and recommend the podcast to a friend or colleague. 19:52 Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

Emma Burlow talks with Jessica Riches, independent filmmaker and existential crisis communication strategist, about using sex, entertainment, humour, and trusted creators to make climate communication cut through. In this episode Why climate communicators need to “jump off the cliff of the norm” rather than take small steps, as Jessica Riches explains at 02:57. The three reasons people shut down when confronted with existential risks: unfamiliar unknowns, exponential risk, and the feeling that they have no agency 06:42. How parasocial relationships and trusted voices can communicate complex ideas more effectively than distant institutions or experts 09:29. Why Jessica Riches turned to OnlyFans as a space for reaching audiences who are often overlooked by climate campaigns 14:51. The thinking behind Headline Newds, a campaign delivering climate news through adult-content creators 24:24. How the project worked with creators as co-creators rather than handing them a rigid communications brief 23:38. Why facts alone haven’t shifted public understanding of climate change, and why the messenger matters as much as the message 29:56. The campaign’s reach, including hundreds of thousands of views and strong levels of shares and saves despite widespread shadow banning 32:28. Why climate communicators should stop treating people as corporate audiences and start recognising them as humans with existing interests, relationships, and communities 44:55. Jessica Riches’ advice to take bigger creative risks, challenge conventional impact metrics, and consider a “little mini revolution” 45:48. Memorable moments “Better facts are not going to make this better.” Jessica Riches argues that climate communication has focused too heavily on accuracy, while overlooking story, trust, and cultural relevance at 30:00. Jessica Riches describes Headline Newds as a way to combine climate facts with “a few puns and some sexual innuendo” while reaching communities that climate campaigns rarely prioritise 43:15. The central challenge for sustainability professionals: being boring is rarely safer than being unexpected, especially when the goal is to reach people beyond the usual sustainability audience 45:07. Content warning This episode includes sexual content, strong language, discussions of pornography and sex work, and references to climate-related death and societal collapse. Jessica Riches | LinkedIn Jessica Riches (@notpeterthiel_) • Instagram photos and videos Jessica Riches – Jessica Riches is the world's first existential crisis comms strategist – working in climate change and AI risk Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

The conversation focused on the implications of the UNEP report Limiting Overshoot , which warns that global warming could reach 1.8°C even under the best-case pathway, with current policies potentially leading to 2.6°C. The discussion explored whether sustainability professionals should replace the 1.5°C message with 1.8°C, or stay focused on the existing target. The answer depends on the audience. People who already understand the science may be ready to discuss overshoot in more depth. For others, introducing another number could create confusion, weaken existing targets, or encourage a “what’s the point?” response. Key takeaways The UNEP report says overshoot is unavoidable, but warming can still be brought back down through a “peak and decline” strategy. Current policies could lead to 2.6°C of warming 04:18. Every fraction of a degree above 1.5°C increases the risks 04:40. The required actions include immediate emissions cuts, methane reductions, a rapid transition to net zero, carbon dioxide removal, and adaptation 05:15. Don’t add complexity before people understand the basics of climate change, urgency, and agency 07:21. If an organisation already has a 1.5°C target, introducing 1.8°C without context could muddy the waters 10:00. Sustainability messaging should reflect the audience’s level of awareness and readiness 10:52. If the basics aren’t in place, focus on carbon literacy training, lunch and learns, e-learning supported by real engagement, or showing the National Emergency Briefing 14:08. If the basics are in place, identify what’s preventing faster emissions reductions, stronger advocacy, supply-chain transformation, or industry leadership 15:46. Overwhelm can be reduced by finding the “nugget of truth,” breaking the issue down, and acting on what’s achievable 12:19. Supporting sustainability teams matters, even when sustainability isn’t part of the job title 13:43. Ask honestly: Do the climate basics exist across the organisation? Is the current target driving real progress? What’s stopping faster and bigger carbon reductions? Is there a rock in the way that needs to be identified and removed? The episode’s central message is clear: 1.8°C is a warning, not a reason to stop. There’s still a great deal to do 18:47. Yes, we’re heading towards 1.8 degrees of warming, but there’s still a damn lot we can do in the meantime. Don’t stay in overwhelm. Get the basics in place, support each other, and take action. Limiting Overshoot UNEP Report Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

This episode explores how businesses can bridge the gap between setting net zero targets and actually achieving them, moving from data collection to actionable strategies. Emma Burlow is joined by Louise Rehbinder, who delves into the Exponential Roadmap Initiative’s Five Pillars framework and its essential role in forming resilient, actionable net zero strategies for businesses of all sizes. The Target-Action Gap: Many companies have ambitious net zero goals, but employees are often unclear on how to achieve them. This episode discusses concrete ways to close that gap (Emma Burlow 00:01:19). Intro to Exponential Roadmap Initiative: Louise Rehbinder explains the organization’s mission, straddling think-tank and consultancy, and how they support corporates with up-to-date climate action guidance (Louise Rehbinder 00:02:16). The Five Pillars Explained: The Exponential Business Playbook is structured around five key pillars: Reducing a company’s own emissions (Scope 1 and 2) Value chain emissions (Scope 3: upstream, downstream, suppliers, customers, products) Providing solutions that replace high-emission practices Enabling mechanisms: finances and investment Policy and social narrative for systemic change (Louise Rehbinder 00:07:59 – 00:10:22) Applicability to Small Businesses: The playbook isn’t just for big corporates; it is designed to be accessible, with free tools like SME Climate Hub for smaller organizations (Louise Rehbinder 00:04:42). Moving Beyond Data Collection: The importance of balancing effort between getting accurate carbon accounting and actually implementing actions. Companies can make significant progress with available data without waiting for perfection (Louise Rehbinder 00:19:18). Strategic vs. Operational Approaches: How the playbook helps elevate climate action from operational and compliance-driven steps to integral parts of business strategy (Louise Rehbinder 00:33:18; Emma Burlow 00:33:25). Practical Examples & Industry Leadership: Some members use the playbook as the basis for company-wide strategy, particularly advanced IT, finance, or sustainability-led firms. Case studies include companies enabling broader systemic change, such as Stegra (Green Steel) and Unilever’s policy engagement (Louise Rehbinder 00:34:43–00:37:05). Memorable Quotes “Knowing your numbers does not reduce your emissions. …You need to also actually do the activities.” – Louise Rehbinder 00:17:52 “Climate is just one aspect that comes into play—something that will happen eventually. And it is about competitiveness for the companies.” – Louise Rehbinder 00:32:38 Resources Mentioned Exponential Business Playbook SME Climate Hub Takeaways The Five Pillars approach helps businesses systematically move from targets to tangible climate action. Action and influence (Pillars 3, 4, and 5) are as crucial as accurate reporting (Pillars 1 and 2). Tools and frameworks are freely available and can serve as “handholders” for sustainability teams at any stage. Download the Exponential Roadmap Playbook: Exponential Roadmap Website Connect with Louise Rebinder via LinkedIn or through the Roadmap Initiative. More about the podcast and previous episodes: lighthouse-sustainability.co.uk Subscribe and leave a review to help others find Straight Talking Sustainability! Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

Emma returns post-surgery with updates on Straight Talking Sustainability (STS) and Lighthouse Sustainability. She addresses current sustainability fatigue and the importance of moving beyond passive "lurking" online to taking action. The episode previews upcoming guests, reflects on the impact of community support and trainer development at Lighthouse, and shares ways listeners can get involved and stay motivated. Sustainability Fatigue & The Need for Action Many feel despair and fatigue about climate discourse right now (01:15). Emma Berlow calls out the issue of “lurking” on social media instead of participating and emphasizes that wars are not won by lurking (04:22). Upcoming episodes will tackle climate denial and focus on building resilience and collective action (03:05, 03:28). Exciting Guest Line-Up Louise Rehbinder (COO, Exponential Roadmap Initiative) to discuss the revised 5 Pillars model (episode 68 referenced) (05:28). Sarah Mukherjee (CEO, ISEP, formerly IEMA) shares results from the State of the Environment Survey and job market trends (06:38). Jo Alexander, who transitioned from fossil fuels to sustainability (07:11). Rob Hopkins to discuss his book How to Fall in Love with the Future and potential for a podcast book list (08:05). Jessica Riches, aka the OnlyFans climate change creator, on reaching new audiences with climate messaging (08:52). Stay tuned for the 100th episode and more inspiring guest conversations! Links: Upcoming Carbon Literacy and Train the Trainer Courses Remember use Code STS50 for 50% off at checkout on Carbon Literacy Open Courses. Follow - Lighthouse Sustainability Instagram Follow - Olabode Afurewaju Instagram Bode our first sponsored Carbon Literacy Trainer describes his journey and his gratitude! The Beacon Newsletter - LinkedIn Version The Beacon Newsletter - Email Version Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

This week is a special compilation episode as Emma recovers from surgery. The focus: recent political and media pushback on net zero and why system-based, foundational shifts are still crucial for meaningful progress. Emma shares her own “pushback” against negative and misleading coverage, then compiles highlights from three recent solo episodes: Mind the Gap: How to Close the Target Action Gap and Turn Your Workforce into Net Zero Champions How Does System Change Actually Work? 3 Rules to Accelerate Net Zero What Are the 5 Pillars of Net Zero? A Simple Maturity Framework Media & Political Pushback Frustration about misleading headlines and negative news regarding net zero progress ( 00:00:36 ). Example: Criticism of public contract net zero rules, misleading stories on solar panel damage, and "gravy train" rhetoric ( 00:01:29 ). The 5 Pillars of Net Zero ( 00:03:28 – 00:18:29 ) Cutting Operational Emissions: Focus on Scope 1 & 2 emissions—what you can control immediately; “start with what you know” ( 00:05:58 ). Decarbonising the Value Chain: Scope 3 is where the big emissions are—requires supplier and customer engagement ( 00:07:28 ). Building & Scaling Solutions: Pivot business models, promote climate-efficient solutions, and embrace new opportunities ( 00:08:53 ). Mobilising Finance & Investment: “Money will drive the transition”; shift towards low-carbon investment ( 00:10:14 ). Shaping Policy and the Narrative: Don’t underestimate your influence, whether internally (staff) or across sectors ( 00:12:07 ); leading and leaving groups as signals for change ( 00:15:03 ). Systems Change & “Ambition Loops” ( 00:19:17 – 00:32:45 ) Three rules for system change: Harness ambition loops: Cycles where industry, policy, and public align for progress ( 00:21:09 ). Set exponential goals: Avoid linear target setting—plan for rapid, doubling adoption ( 00:26:11 ). Shared pathways: Collaborate across sectors to speed up change and reduce costs ( 00:29:47 ). Closing the Target-Action Gap ( 00:32:38 – 00:51:13 ) Many organizations have strong net zero targets, but little action outside sustainability teams. Importance of carbon literacy, empowering “foot soldiers,” and moving from isolated action to company-wide engagement ( 00:40:41 ). Practical task for listeners: Ask different roles in your business how confident they feel discussing net zero, to locate and bridge the confidence/action gap ( 00:47:41 ). Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

In this summer episode, Emma Burlow reflects on how to communicate about sustainability in everyday work and life, inspired by an out-of-office response from Abby Chicken. Rather than overt activism, Emma Burlow suggests six subtle but powerful strategies for integrating sustainability into your communication and encouraging cultural change—without shouting from the rooftops. The 6 Significant Shifts for Summer Update Your Out-of-Office: Instead of a generic auto-reply, use out-of-office messages to share sustainability stories, highlight your travel choices, or express climate concerns. Abby Chicken's thoughtful message offered a great example at 01:23 . Use Climate Stripes: The climate stripes graphic (from the University of Reading) visually tells the story of rising temperatures without words. Add them to your LinkedIn banner, email footer, or as a background in meetings ( 08:45 ). LINK #ShowYourStripes Host a National Emergency Briefing Screening: Organize a viewing, either subtly for interested colleagues or as a bigger event. The National Emergency Briefing now offers workplace screenings ( 10:13 ). LINK National Emergency Briefing Get Carbon Literate: Take the “carbon literacy” training—even for sustainability professionals—to refresh knowledge and direction ( 11:51 ). Emma Burlow offers a special discount for listeners (see episode audio for details). Carbon Literacy Training - Lighthouse Sustainability Use Code STS50 for 50% off individual Carbon Literacy training places on our Open courses in 2026. Role Modelling: Share and normalize sustainable habits like walking, cycling, taking the train, or eating vegan—even just mentioning them helps shift culture ( 14:14 ). Share Your Everyday Actions: Highlight any sustainable or community-oriented activities such as repairing items, using a tool library, or swapping clothes ( 18:14 ). Small “Trojan mice” nudges can be more powerful than grand gestures. Key Quotes “Small “Trojan mice” nudges can be more powerful than grand gestures." “Facts and evidence don't move people. Peer pressure and feeling part of a tribe is what moves people.” — Emma Burlow 16:04 Call to Action Try one (or more) of the six shifts above in your workplace or community. Rate and review the podcast on Spotify/Apple to help more people find it ( 00:44 ). Connect with Emma Burlow on LinkedIn, visit lighthouse-sustainability.co.uk, and subscribe to the newsletter “The Beacon.” Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

In this episode, Emma sits down with Elise Foster Vander Elst from the Design Museum to discuss the significant role museums can play in driving sustainability and tackling the climate emergency. The conversation reveals how museums leverage their trusted status, how collective action sparks innovation, and how every job can contribute to meaningful environmental change. Key Topics & Highlights Role of Environmental Impact Lead Elise Foster Vander Elst shares her dual role at the Design Museum, overseeing exhibitions and leading sustainability practices from material reduction to influencing departmental decarbonisation 01:14 . Staff Numbers & Agility The Design Museum, with around 100 staff and many volunteers, is described as a “mini speedboat” able to act swiftly, unlike larger institutions 01:51 . Public Expectations vs. Awareness Insights from the Act Green Survey: 77% of respondents think museums should influence on climate, but only 17% believe museums are prioritising it—highlighting a disconnect 02:58 . Museums as Trusted Messengers Museums (and curators) are amongst the UK’s most trusted professions, behind only nurses, librarians, doctors, and teachers ( 05:40 ). The Power of Community and Networks Elise Foster Vander Elst describes collaborative initiatives among museums and cultural institutions, such as the South Ken Zen Network and shared sustainability programmes 08:11 . Local and Sector-wide Collective Action Discussion about how locality and sector-specific approaches can accelerate change and foster information sharing 10:09 . Design’s Critical Role in Climate Action Examples of museum exhibitions (e.g., Waste Age, How to Build a Low Carbon Home) and research programmes (e.g., Future Observatory, projects on eliminating single-use plastics in the NHS) 13:40 . Change as a Constant Both speakers challenge the narrative that “people don’t like change” and instead frame historical and societal progress as evidence that humans continuously adapt 20:21 . Addressing Imperfection and Green Hushing Elise Foster-Van der Elst introduces the concept of “green hushing,” the danger of staying silent about progress for fear of criticism, and the value of sharing both successes and mistakes for collective learning 35:12 . Empowering Staff and Sharing Tools Highlights from carbon literacy training at the museum, empowering every department to engage in sustainability efforts ( 33:29 ), and the use of carbon calculators to inform decision-making 31:23 . Design Museum: designmuseum.org Gallery Climate Coalition: galleryclimatecoalition.org Future Observatory programme: (via Design Museum) Carbon Literacy Project: carbonliteracy.com Connect & Continue the Conversation Visit the Design Museum and explore their exhibitions. Engage with your local museum on sustainability programming and events. Reach out to Emma Burlow and Elise Foster Vander Elst on LinkedIn. Share your questions and ideas for future episodes. For more insights and upcoming episodes, subscribe to Straight Talking Sustainability and sign up for the Lighthouse Sustainability newsletter, The Beacon. Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

In this episode, Emma Berlow dives deep into the concept of cognitive dissonance —how it impacts our response to climate emergencies, and why so many people seem immobilized or contradictory in their climate actions, especially amid heat waves and wildfires. Emma Burlow also shares personal reflections on her recent work with Innovate UK’s Battery Innovation Programme, offering listeners a sense of hope about the ambitious projects and funding happening behind the scenes, even when media headlines can feel overwhelmingly bleak. Key Topics Covered Personal Reflections & Recent Activities Sitting on a funding assessment panel for Innovate UK's Battery Innovation Programme, which will invest £452 million between 2026–2030 Experience in the Mighty Heart course with Rhian Sherrington Cognitive Dissonance & Climate Inaction Definition and origins of cognitive dissonance ( 05:00 ) Real-life example: the Dorothy Martin “alien flood” case and what it teaches us about entrenched beliefs and resistance to change Why facts and evidence often fail to change minds where identity and worldview are wrapped up in old paradigms How to Spot Cognitive Dissonance Disconnection between language and action (e.g., ambitious targets without real follow-through, greenwashing) ( 09:26 ) Personal and organizational examples Importance of authenticity and setting an example Emotional and Societal Barriers Climate anxiety vs. societal overwhelm ( 04:01 , 15:53 ) Difference between apathy, stupidity, and psychological overwhelm The importance of taking manageable, meaningful action—both micro (daily habits) and macro (community initiatives, industry change) Moving Forward: What Can You Do? Encourages listeners to have open, nonjudgmental conversations about climate impacts with colleagues outside the sustainability bubble ( 18:08 ) Questions to ask: “Are you noticing anything?” and “Is our response proportional?” Listen more than you speak to open new doors for engagement Memorable Quotes “It’s too simplistic to put this down to a spreadsheet, and a triple bottom line, or some sort of moral argument.” ( 07:22 ) “It’s not your job to fix other people. It’s your job to put the gears and levers in place.” ( 13:28 ) “If you can listen more than you talk, I promise you, you will learn something, and that might just open a door that didn’t exist before.” ( 19:57 ) Recommended Actions Name and recognize cognitive dissonance—in yourself and others—but don’t use it to shame or divide ( 16:00 ) Foster safe, open, and non-judgmental spaces for climate conversations in your community or workplace Focus on action and agency, however small, and seek out opportunities to support or initiate positive change If you enjoyed this episode or found it useful, please share with a friend or colleague. Subscribe, rate, and review to help more people find Straight Talking Sustainability! Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

This week, Emma Burlow is joined by Heather Davies to discuss why repair is quickly becoming the new recycling, especially in the context of sustainability and community impact. Heather Davies shares the inspiring story behind the Re-Action Collective, a growing network aimed at amplifying local repair, upcycling, and community reuse of outdoor gear. They explore how repair initiatives started at a grassroots level in ski resorts, evolved into a collective model, and now connect around 70 organizations internationally. They discuss the importance of "finding the others" — bringing together people with shared purpose to build momentum for community-led repair and circular economy practices. Key Topics Origins and Growth of the Reaction Collective : From a local community event to an international network supporting 70 organizations 01:29 – 05:00 Importance of Community in Repair : Tackling loneliness, sharing skills, and the power of collective agency 06:34 – 09:24 Skills Loss & Consumer Habits : The shift from repair to replacement explains the decline in repair knowledge and capacity 10:25 – 11:24 Brand Initiatives : How companies like Patagonia, RAB, and Alpkit are changing the landscape of repair and where gaps remain 12:33 – 14:31 The Case for Decentralized Repair : Heather Davis's white paper explores barriers, solutions, and the value of supporting local repairers 15:45 – 17:19 Making Repair More Accessible : Comparing centralized brand repair vs. community/local repair shops 18:44 – 23:35 Policy & International Perspectives : Insights from France’s right to repair policy and bonus scheme; discussion on VAT and government incentives 25:02 – 29:38 Challenges of Scaling Repair : The current role of the third sector and the need for more support to reach greater scale 30:35 – 31:08 Action Steps for Listeners : How to engage with local repairers or support the movement 32:32 – 34:37 Notable Quotes "We only really have true agency when we act collectively." — Heather Davies 05:18 "If you send something off for repair and it comes back, it's very transactional. Whereas, when you build a relationship with your repairer, you value the repair more." — Heather Davies 22:27 "Once you've repaired something, you're more likely to repair it again." — Heather Davies 22:47 "Our goal has always been to support the people and to help them support their communities." — Heather Davies 36:56 Take Action Find something in your home that needs repairing, and take it to a local repairer 32:32 Read Heather Davies' white paper on decentralized textile repair—contact her via LinkedIn to get a copy 34:35 Support community repair initiatives—offer opportunities, funding, or simply help spread the word 34:37 If you enjoyed this episode, please share it, subscribe, and leave a review! Instead of a linear model (buy, use, discard)—which results in unnecessary waste, avoidable carbon emissions and rising costs for customers—Re-Action supports circular alternatives already working locally. These alternatives focus on repair and maintenance; collection, resale and redistribution; rental and sharing; upcycling and reuse; skills and knowledge exchange. By connecting and supporting the people already providing these services, Re-Action builds more visible and robust circular systems. Through her work with Re-Action, Heather has developed a particular interest in repair, identifying what she calls "the repair gap". She's finalising a white paper arguing for more decentralised repair solutions that are more resilient and benefit customers, communities and the repairers themselves. The white paper will be out soon. LInkedIn: https://www.linkedin.com/in/heather-davies-communicating-sustainability/ Re-Action website: https://re-action-collective.org/ Re-Action LinkedIn: https://www.linkedin.com/company/re-action-collective/ Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

In this episode, Emma tackles the “unspeakable C word”—climate—and explores why, even amid extreme weather and record-breaking heatwaves, there’s a widespread reluctance to talk about climate change directly. Instead, conversation often pivots to coping strategies and adaptation, neglecting the root causes and mitigation. Talking About Heat, Not Its Cause Society focuses on the discomfort and practicalities of extreme heat, rarely acknowledging climate change as the driver 03:00 . Surrendering to Adaptation Communities and individuals are quick to find ways to adapt—air conditioning, altered routines—while skipping over discussions about how to prevent or stop escalating temperatures 07:03 . Softening of Language in Business Businesses are increasingly using vague terms like “responsible growth” or “sustainability” in place of “climate emergency,” often as a form of avoidance 09:32 . Key Takeaways Socially Organized Denial: Referencing sociologist Kari Norgaard, Emma Berlow describes how society keeps climate conversations abstract and disconnected from daily life and action 06:13 . The Adaptation Leap: There’s been a jump to adaptation solutions at the expense of mitigation efforts. This risks making climate impacts seem inevitable and unchangeable 08:53 . The Challenge for Sustainability Professionals: Emma Berlow calls on listeners to recognize avoidance—both in themselves and their organizations—and push for honest, direct conversation about climate causes and action 10:46 . She urges listeners to perform a “counter move”: naming the climate issue and advocating for action where appropriate. Ripples of Change: Even small acts—like discussing climate more openly in community groups—can create positive ripples, slowly shifting what is considered normal conversation and action 17:07 . Personal Challenge Spot softened language or avoidance in conversations around heat and climate. When safe and strategic, respond with honesty about climate causes and the need for mitigation—don’t just nod along or join in the avoidance 15:31 . If you found this episode useful, please share, subscribe, rate, and review. Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

This special compilation episode is a celebration of midsummer and a chance to reflect on the journeys of impact-driven professionals working in sustainability. Hayley takes the helm, curating clips from three standout past guests whose insights, honesty, and approaches have inspired the podcast community. Whether on holiday, commuting, or simply in need of motivation, listeners are invited to revisit (or discover) invaluable guidance on building impactful careers, overcoming personal barriers, and fostering supportive communities. Featured Episodes 1. Katy Carey – The Power of Data and Business Case (Episode 21) Career journey: From chef and TV production to FMCG operations and big corporates, Katy’s path underscores the value of creative, data-led strategy in sustainability. Key messages: Tiny operational changes can drive large-scale impact and are foundational to any sustainability strategy 05:45 . Always start with the business case—define clearly what value your sustainability actions will add, from cost savings to customer value and risk reduction 09:11 . Storytelling and transparency are growing in importance, especially as consumer demand for sustainable products rises 11:44 . Top myth: Sustainability is not good for business. Data increasingly shows sustainable practices benefit the bottom line 13:08 . Creativity is born out of constraints—focus on what’s possible with what you have and let those wins pave the way for greater change 14:40 . 2. Tamsin Aitchison – Breakthroughs in Leadership and Self-Promotion (Episode 46) Role: Leadership coach, champion of cutting through personal barriers. Key messages: Fear of arrogance often holds people back from claiming their expertise—they equate authority with bragging, especially those from modest backgrounds 19:29 . Self-promotion can feel cringeworthy, but reframing it as an act of service helps—it’s not about ego but about letting others benefit from your knowledge 21:39 . Elevator pitches are about sparking interest, not relaying your full life story 23:53 . Cultivating accountability and community is essential to breaking through imposter syndrome and building a sense of belonging in the field 18:44 . 3. Claire Osborne – Navigating Career Change and Burnout (Episode 69) Role: Coach helping professionals untangle decisions and find clarity. Key messages: Many struggle with feeling stuck or unsure about their impact and legacy 28:05 . Career transitions are not solved in one leap—breaking down questions, seeking out case studies, and building a supportive, honest team is critical for success 27:18 . A supportive social accountability system—where you can share openly and receive compassion—helps people move past “icky” moments and make meaningful progress 28:36 . True legacy is about empowering others, not just achieving for oneself 33:10 . Practical Takeaways Start with small, strategic changes—track their impact and build from there. Make your business case for sustainability with clear data and customer focus. Practice reframing self-promotion as service and remember that authenticity builds trust. Tackle burnout and stagnation by building a network for accountability and mutual support, not just knowledge sharing. Your legacy is not just what you achieve, but how you help others to grow and amplify impact. Thanks for listening! Stay tuned for more straight-talking, practical insights into building a lasting impact through sustainability. Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

R – Regulate E – Empathise S- Stay Curious E – Explore T – Take Boundaries In this episode, Emma shares hands-on advice for handling conversations with climate change deniers, especially in professional settings. Drawing on a real-life training experience with a group of engineers, she introduces her “RESET” model—a practical framework for navigating challenging interactions without losing your composure or confidence. Key Topics Why conversations about climate are difficult and often avoided 02:22 Emotional triggers and the importance of self-regulation 04:22 The “RESET” approach for managing climate denial: R: Regulate yourself – Pause, breathe, slow down, and control your body language to prevent being triggered 04:22 E: Empathize first – Acknowledge good questions and the other person's perspective without jumping to correct or lecture 06:21 S: Stay curious – Ask clarifying questions and explore which aspects the other person is unsure about, rather than reacting defensively 08:32 E: Explore their thinking – Use your expertise when relevant and clarify uncertainties for the benefit of the whole group 12:22 T: Take boundaries – Set clear limits and keep the space constructive without agreeing to falsehoods 15:46 Why expertise is not required to respond effectively; your role is to facilitate safe and respectful discussion 19:52 The goal: Diffuse defensiveness, stay respectful, and make everyone else in the room feel safe and heard 21:01 Takeaways You don’t need all the answers; regulate yourself, stay curious and respectful 22:40 The RESET model helps you stay grounded in difficult conversations and maintain a constructive environment for all 23:13 Most important: Holding the space and lowering defensiveness is more valuable than “winning” the argument 21:01 Did you find this episode helpful? Please share it, subscribe, and leave a review! When trolls explain science to scientists How to Respond to Climate Change Deniers | Rainforest Alliance How to Talk to a Climate Denier Part 1 EP22 Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable

In this episode, Emma sits down with Adam Bastock, founder of Small 99 and the grassroots movement People Planet Pint. The conversation dives into Adam Bastock's journey from digital marketing to sustainability, the origins and evolution of People Planet Pint, and the critical role of community-led action in making real, lasting change. Key Topics Adam Bastock's Background & Motivation Started in digital marketing, specializing in SEO for SMEs ( 01:25 ). Noticed sustainability advice, like digital marketing, was often aimed at big companies and hard for small businesses to implement ( 01:41 ). Frustration with lack of SME-focused sustainability guidance inspired the creation of Small99 ( 02:55 ). Small99 & People Planet Pint (PPP) Small99: Aims to empower small businesses to decarbonize rapidly thanks to their nimble decision-making ( 03:07 ). People Planet Pint: Born from the realization that business owners are more likely to gather in pubs than formal training rooms—turning the traditional networking and learning model on its head ( 06:38 ). Lessons from experimentation: Tech tools like to-do lists and online calculators weren’t as effective for SMEs as community and peer support ( 06:07 ). Community, Behaviour Change, & The Magic of the Pub Real, lasting behavior change happens in informal, social spaces—over a pint, not in a classroom ( 09:08 ). Events like PPP remove the threat and formality of standard sustainability events, providing a "safe space" for networking and support ( 18:35 ). Mini games and monthly themes have proven a powerful way to spark conversations and learning ( 10:48 , 30:07 ). Failures and Learnings: People Planet Pastry Attempted morning meetups ("pastry"), but found them less accessible, often attracting a more privileged, professional crowd ( 10:29 ). Realized morning networking isn't for everyone—validated the pub as the most inclusive, accessible space ( 11:16 ). The Role of Technology & AI Tech (including AI) can now generate carbon reduction plans for free, making human-to-human connection the true unique value PPP offers ( 13:51 ). Nothing yet replaces the spark of real conversation and shared experience in the pub ( 14:15 ). Working With the National Emergency Briefing PPP complements the National Emergency Briefing: watch the hard-hitting film, then come to the pub to share, vent, and act ( 18:28 ). Emphasis on being welcoming and non-threatening for those who might feel out of place at activist-run events ( 20:14 ). Impact & Growth Since 2021, PPP runs about 80 events monthly, with more than 35,000 registrants ( 22:54 ). Dream: To become the "Parkrun of sustainability"—consistent, safe, locally run events driving exponential growth and deeper community ( 24:09 ). Expanding the Movement Looking to break out from the sustainability sector regulars to engage the "quietly concerned"—people who care about climate but don’t feel part of the movement yet ( 28:19 ). Open to partnerships, sponsorships, and new chapter (location) hosts—especially brands and influencers with wide reach ( 29:55 ). How To Get Involved Attend your local People Planet Pint event—bring a friend for the most impact ( 36:48 ). Interested in hosting or partnering? Connect with Adam Bastock via LinkedIn or at small99.co.uk ( 40:11 ). Help PPP reach 200,000: listeners, partners, and sponsors wanted! If you enjoyed this episode, don’t forget to rate, share, and subscribe so more people can find ways to take practical, community-driven climate action. Send in your guest suggestions for the upcoming 100th episode! LINKS https://small99.co.uk/find-people-planet-pint-near-you/ https://small99.co.uk/action-box/ Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn Not Sustainable