Book Publishing and Marketing Tips for Experts: Author's Edge

Social media engagement works best when you prioritize conversations over content volume. Social media strategist Brooke Sellas joins Allison Lane to explain how conversational marketing, social listening, and genuine audience engagement help authors and experts build trust, attract readers, and grow their visibility. Brooke, founder and CEO of B Squared Media and author of Conversations That Connect , explains why posting more isn't necessarily the answer. Learn how to create engaging social media posts, use audience conversations for market research, and turn comments into meaningful relationships. She also shares how to use AI for social media content creation without losing your voice, capture content ideas from everyday experiences, and develop a sustainable social media strategy that doesn't require posting daily. Key takeaways How to increase social media engagement without posting constantly Why conversational marketing builds stronger audience relationships How to use social listening to understand potential readers and clients How AI and custom GPTs can support content creation Why original opinions strengthen your personal brand How to turn comments into conversations and audience insights How authors can build an engaged audience before launching a book Episode chapters 00:00 Social media for authors and experts 03:00 Social listening and audience engagement 05:04 Why content calendars create burnout 06:13 Conversations over content 10:13 Why imperfect social media posts can work 13:00 Using AI for social media content creation 15:00 Custom GPTs as creative partners 19:45 Creating posts that encourage conversations 20:09 Turning audience conversations into market research 23:40 Sharing your expert opinions 30:00 Why responding to comments matters 32:00 Building relationships instead of constantly selling 38:00 Making social media more manageable 43:00 Brooke's resources and next steps Resources Brooke Sellas: https://brookesellas.com/ B Squared Media: https://bsquared.media/ Conversations That Connect by Brooke Sellas Allison Lane Literary: https://lanelit.com/ 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Learn how author branding helps nonfiction writers and experts create a recognizable personal brand before their book launches. Allison Lane talks with Heidi Yarger, founder of SpitfireGirl, about building a cohesive author platform using brand photography, Canva, mood boards, and AI design tools. Heidi shares practical ways to choose brand colors, create reusable marketing assets, and make your LinkedIn profile, website, and social content feel consistent. Useful for authors and thought leaders who want to stand out without spending hours on design or relying on their publisher to market them. 3 Key Takeaways Your author brand is bigger than your book. Build a recognizable identity around your expertise, personality, and message instead of copying your book cover's design. Start with a mood board and Canva brand kit. Choose colors, fonts, photography, and editable templates that work across your website, LinkedIn, and social media. Use AI to support your brand, not define it. AI tools can remove backgrounds, adapt photos, and create visual assets. Your strategy and real personality should guide the results. Chapters 00:00 Why authors need personal branding 02:09 Meet Heidi Yarger of SpitfireGirl 03:16 What publishers won't do for your author platform 05:38 Building visibility without becoming an influencer 07:30 Choosing professional brand photography 09:22 Creating your personal brand strategy 11:04 Developing a recognizable visual identity 14:10 Essential branding assets for authors 15:13 How to create a mood board and Canva brand kit 17:18 Using real photos to choose brand colors 20:31 Why your author brand shouldn't match your book cover 23:32 Overcoming discomfort with self-promotion 26:13 Creating reusable LinkedIn banners and social templates 28:22 Building a photography and video asset library 30:16 Using AI for author photos and book marketing graphics 33:05 Why brand strategy comes before AI design 36:08 Three things your publisher won't do for you 37:20 Taking the first steps before your book launch Resources Free guide: Your Publisher Won't Do It for You Three ways authors can build their brand and buzz before book launch. https://spitfiregirldesign.com/publisher SpitfireGirl: https://spitfiregirldesign.com/ Canva: https://www.canva.com/ Coolors color palette generator: https://coolors.co/ Likable Badass by Alison Fragale Dream Big and Win by Liz Elting 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Allison Lane and JJ Flizanes on career reinvention for high‑achieving women. Learn to recognize signals you’ve outgrown a role, reframe your professional identity, and take practical first steps toward a midcareer pivot. Key takeaways: how to spot readiness for change, mindset shifts to move from status to purpose, and tested first actions to explore new paths. Ideal for professionals planning a next chapter who want clear, actionable guidance. They unpack why so many brilliant women hesitate at the exact moment they’re meant to grow, why another credential usually isn’t the answer, and how to recognize when you’re no longer meant to stay where you are. If your career looks good on paper but something feels off, this episode will help you name what’s happening and start thinking differently about your next move. In this episode, you’ll learn: How to recognize when you’ve outgrown your role, career, or identity Why anxiety, overachieving, and endless credentials can signal misalignment What keeps brilliant women invisible even after major success Why visibility gets harder when you’re afraid of being judged How to stop waiting for permission and start choosing what’s next Why clarity matters more than piling on more effort Resources: Connect with JJ Flizanes: https://jjflizanes.com/ Chat with Allison Lane: LaneLit.com Listen to more episodes of The Author’s Edge for smart visibility, publishing, and platform strategy for women experts ready to go bigger. Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Your message isn’t too nuanced, it’s just not landing. This episode of the Author's Edge , host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested. Allison shares a quick action you can take to rewrite your intro and turn confusion into tell me more. Learn when to use outcomes instead of credentials. You can be brilliant and still be unclear. Smart people often describe their roles, titles, and process, but skip the result. That’s why people disengage. In this quickie episode, Allison walks you through a simple one-sentence framework that helps people understand what you do in one breath. Time Stamps: 00:00 Why smart people sound vague 01:10 The hallway problem 03:05 People hire clarity, not credentials 04:30 The I help framework 06:10 How to test and tighten your one-liner 07:20 Free guide mention 🔗Use this guide to help people understand what you do in one breath. Quick Action: Write one sentence using this structure: I help [audience] [get result] so they can [bigger outcome]. Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Traditional vs. hybrid vs. self-publishing: Which publishing path is right for your nonfiction book, budget, timeline, and professional goals? Trena White, co-founder of Page Two, joins Allison Lane to explain the differences between traditional publishing, hybrid publishing, and self-publishing, including author costs, creative control, book rights, distribution, and marketing responsibilities. Not all hybrid publishers offer the same services. Some provide professional editing, design, and bookstore distribution. Others offer little more than assisted self-publishing. Trena explains what authors should look for before signing a publishing contract and why choosing a publisher should start with understanding what you want your book to accomplish. They also discuss why your book's market positioning matters before you write, how nonfiction authors can use books to generate speaking and consulting opportunities, and why building your author platform before publication gives you more options. If you're deciding how to publish a nonfiction book, this conversation will help you compare your options and avoid choosing a publishing path that doesn't support your goals. Key takeaways Traditional vs. hybrid vs. self-publishing: Understand the differences in costs, rights, control, and distribution. How hybrid publishing works: Learn why hybrid publishers vary significantly in quality, services, and selection criteria. Choosing the right publisher: Match your publishing path to your business goals, audience, budget, and timeline. Book marketing strategy: Why marketing begins with the book concept, not when your manuscript is finished. Writing a marketable nonfiction book: Identify your reader's needs, your central message, and a compelling reader promise. Building an author platform: Why publishers examine your website, LinkedIn presence, speaking experience, and audience. Publishing timelines: Understand why professional editing, production, and bookstore distribution take time. Selling more books: Why email subscribers and an effective marketing plan matter more than repeated social media promotion. Episode chapters 00:00 Introduction: Choosing the right publishing path 01:53 Traditional publishing, hybrid publishing, and self-publishing explained 03:27 How hybrid publishing works 04:06 Why hybrid publishers aren't all the same 05:17 Why authors should research the market before writing 06:49 Your book's role in your professional strategy 07:53 Why book marketing starts before the manuscript 09:19 Creating a compelling reader promise 12:35 Why shorter nonfiction books are gaining attention 14:34 The Coaching Habit: A book that sold over one million copies 16:44 Using a nonfiction book to grow a speaking or consulting business 19:30 Why you should build your author platform before leaving your job 22:10 Building a personal website and professional brand 24:10 What publishers look for in an author's online presence 25:21 Publishing timelines and bookstore distribution 27:36 What Page Two looks for in book submissions 28:23 Why a nonfiction book proposal is a business plan 30:42 How selective hybrid publishers evaluate authors 32:08 Book marketing strategies that no longer work 34:25 Why email lists matter for book launches 36:50 Using LinkedIn newsletters to build your audience 37:30 Recommended resources and next steps Action steps Define what you want your book to accomplish beyond book sales. Compare traditional, hybrid, and self-publishing based on rights, investment, control, distribution, and timeline. Research publishers carefully, especially their editorial standards, distribution, and author selection process. Identify the specific reader transformation your book promises. Build a professional presence independent of your current employer. Start developing an email list before you need to market a book. Create a publishing and marketing plan that supports your long-term professional goals. Resources Page Two: https://pagetwo.com/ Page Two submissions: https://pagetwo.com/submissions Write a Must-Read by AJ Harper The Coaching Habit by Michael Bungay Stanier Allison Lane Literary: https://lanelit.com/ Your book is one part of a bigger professional strategy. Choose the publishing path that supports what you want to accomplish next. Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table. In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust. You’ll learn the simplest way to reuse one proof point so new people can trust you faster, without posting more or sounding braggy. Time stamps: 00:00 Quickie intro + the mistake 00:20 Credibility is an asset, not a moment 00:40 Where proof must live: banner, bio, website 01:05 Credibility doesn’t expire 01:30 Proof builds trust and authority 01:55 Don’t dismiss old wins 02:15 Do this today: pick one proof point 02:40 Grab logo + contextual photo 03:05 Place it and leave it 03:30 Why social posts disappear 03:55 CTA: 7 Shifts guide 04:15 Why you’re not getting opportunities 04:40 DM me on LinkedIn + wrap Action step: pick one speaking proof point from the last five years, grab the logo and an on-stage photo, and place it on your LinkedIn banner, website homepage, or short bio and leave it there. Don't forget to showcase proof of your own credibility get the free guide: 7 Shifts to Build Real Authority at https://lanelit.com/authority Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Your reputation can be rock solid. And still, your online presence can make you look like a side hobby. On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities. You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery. What they cover: [03:38] Why corporate habits can sabotage personal branding after you go solo [05:21] How to avoid decision fatigue and keep momentum [07:00] What’s changing with SEO, AEO, and AI-driven discovery [13:40] A simple way to do keyword research using Google suggestions [15:03] Why long-tail keywords help you compete without fighting the “big guys” [20:34] How to structure pages so search engines understand your content [21:36] Headlines as hierarchy, not font sizes [19:04] Internal linking so your site doesn’t create dead-end pages [29:00] The customer journey: what you actually want visitors to do next [33:00] A 15-minute micro-step you can take today to improve your site fast Resources Links: Guest: Sandra Scaiano: https://sandrasky.com/ Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/ Connect with Allison Lane: https://www.lanelit.com/ on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you. In this episode of The Author's Edge , host Allison Lane reframes visibility for people who hate performing online. Visibility is not self-promotion. It’s translation. You’ll learn how to make your thinking easier to find and easier to understand, so the right people can benefit from what you already know. What you’ll hear in this episode: Why visibility gets mislabeled as look-at-me marketing The real cost of staying quiet: people default to whoever is loudest The simplest, lowest-pressure visibility move you can make today A one-post framework that feels like service, not selling Try this today Write one post based on one thing you already say in private: Here’s a question I get all the time. Here’s my answer. Free resource Take these 7 Shifts to Build Real Authority : get the free guide at https://LaneLit.com/authority Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day. This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day. LinkedIn and personal branding strategist Mandy McEwen shares a real-world example of one comment generating 90,000 impressions. Listeners will learn when to use commenting instead of posting to build authority faster with less effort. If you want to grow on LinkedIn but posting feels like a second job, start with comments. In this episode of The Author's Edge , host Allison Lane and Mandy McEwen break down a repeatable 3-sentence framework for comments that get seen, spark conversations, and drive profile clicks. You’ll also learn who to comment on, what to say so you do not sound salesy, and how to turn your best comments into future posts so you never start from a blank page. Links and Resources Connect with Allison: https://www.linkedin.com/in/allisonlanelit Connect with Mandy: https://www.linkedin.com/in/mandymcewen/ Learn about Mandy McEwen’s Next Wave membership: The Next Wave : https://www.golumi.io/the-next-wave/ Timestamps 00:00 Why LinkedIn feels intimidating when colleagues are watching 02:05 Why people stay small on LinkedIn 05:10 Why job-title headlines reduce profile clicks 08:15 LinkedIn headline tips that create curiosity 12:10 The 3-sentence method for LinkedIn comments 16:30 Who to comment on: prospects and thought leaders 20:40 One comment, 90,000 impressions: what made it work 24:15 Comment vs repost-with-comment vs original post 28:05 Turn comments into posts with a simple swipe file 31:10 How to DM like a normal human 35:05 How to use AI without losing your voice 39:10 The 15-minute action step for today Listen now for the LinkedIn commenting strategy that builds visibility, thought leadership, and inbound opportunities without posting every day. 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge , Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back. You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, repeatable process for getting your ideas out of your head and onto the page without overthinking grammar or sounding like a textbook. This episode is for experts, founders, and professionals who know they have something valuable to say but have been hesitating because English isn’t their first language. In this episode, Allison covers: Why authority doesn’t come from perfect English, it comes from clarity How to use speaking instead of typing to capture your ideas A simple speak–shape–smooth workflow that keeps your voice intact Action step: Pick one question people ask you all the time. Record yourself answering it on your phone. Transcribe it, read it once for clarity, and share it. You don’t need perfection. You need a path from your voice to the page. Get Allison's 7 Shifts to Build Your Authority free guide: https://lanelit.com/authority Timestamps 00:00–00:40 — The fear behind writing in a second language 00:40–01:30 — Separating real concerns from fear 01:30–02:10 — Why authority isn’t an accent 02:10–02:55 — The speak–shape–smooth method 02:55–03:40 — Turning recordings into sections 03:40–04:20 — Editing for clarity instead of perfection 04:20–05:10 — How to test if your writing works 05:10–05:45 — Your next step and how to start today If you know someone who’s been sitting on an important idea because English isn’t their first language, share this episode with them. 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

You don't have to start at the bottom when you pivot to your dream career. In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host Shannon Russell about designing a “second act” (or third, or encore career) that honors who you’ve been and who you’re becoming ... and designing a next chapter that builds on your success. Learn how to pivot with confidence, use a 90‑day roadmap, and find time to grow your new business without burnout. Shannon shares practical strategies for finding time to build your business - even in 15-minute pockets of time - and emphasizes the importance of a 90-day roadmap. If you are considering a career pivot, a corporate exit, or an encore career, this conversation breaks down how to gain visibility and authority in a new space without losing the credibility you have already earned. KEY TOPICS DISCUSSED How to map out your career pivot using a 90-day roadmap. Why you should "learn before you leap" to avoid burnout and financial risk. How to confidently answer the question, "So, what have you been up to?" CHAPTERS 0:00 - Intro: The fear of changing careers 2:15 - Why you don't start at the bottom when you pivot 5:45 - Identifying transferable skills for your new business 9:30 - When to leave a corporate career (The "Why") 14:50 - How to build visibility in 90-day chunks 19:40 - Finding time to work on your business 24:00 - Researching your market before investing 26:30 - How to sign up for Shannon's masterclass Get Allison's free guide 7 Shifts to Build Your Authority : https://lanelit.com/authority Mentioned in This Episode: Shannon Russell 's Website: https://secondactsuccess.co Podcast: Second Act Success Shannon’s free live masterclass: How to Turn Your Ideas Into Income → Sign up at secondactsuccess.co Connect with Allison: lanelit.com and LinkedIn: linkedin.com/in/allisonlanelit 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers.​ In this quick coaching-style episode of The Author’s Edge , Publishing and Visibility Advisor Allison Lane shows you how to stop overthinking and start validating your ideas in the real world - without asking random people in a Facebook group to “vote” on your book.​ In this episode, you’ll learn: Why there is no single “right” book topic - and how chasing certainty keeps you stuck instead of shipping.​ How to mine real reader questions (and Google’s “People Also Ask”) to find the problems your audience is already asking you to solve.​ A simple 5-step “Questions My People Ask” exercise to validate your topic with a 5-minute voice note before you commit.​ Connect with Allison 🌐 lanelit.com 💼 LinkedIn: Allison Lane 📺 Watch on YouTube for bonus video episodes 💌 If this episode helped you, share it with a friend and leave a 5-star review to help others find the show! 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout. This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity. Allison Lane talks with CalPoly professor Dr. Christiane Schroeter who shares how using "petite practices" can transform a career into a global brand. You will learn when to use small, strategic steps instead of waiting for the "perfect" time to take a massive leap. If you are ready to stop being the "best kept secret" and start building a visible platform that fits your real life, this episode provides the exact strategy to get moving today. What you’ll learn: Why tiny steps beat big leaps when you want lasting change How to reduce decision fatigue when you already have a demanding career How to find your next “visibility move” by looking 5 years back Timestamps: 01:00 Why big leaps make experts freeze 06:00 The Clarity Triad framework 13:00 Choose how you respond instead of reacting 15:00 Choose what you release and build real boundaries 18:00 What to let go of (yes, including perfection) 22:00 Legacy, focus, and the real source of overwhelm 23:00 Building a portfolio life beyond one job title 28:00 How to find your first step fast Resources: Allison's free guide " 7 Steps to Claim Your Authority ": https://lanelit.com/authority Dr. Christiane’s website + Discover Your Superpower Quiz: https://doctorchristiane.com/ The Petite Practice Journal (LinkedIn newsletter): https://www.linkedin.com/newsletters/the-petite-practice-journal-7389417258831421440/ Book: Petite Practice Collection by Dr. Christiane Schroeter 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Solo episode with Allison Lane: a concise guide to deciding whether to hire a ghostwriter or build a better writing system. Allison explains clear signals that favor hiring (time constraints, content polish, delegation) versus signals that favor a DIY system (process gaps, accountability, limited budget). Practical criteria to audit your workflow and choose the right writing help for your book project. Chapters: 00:00–01:00 — The real question behind “Do I need a ghostwriter?” 01:00–02:15 — Why this isn’t a talent problem, it’s an extraction problem 02:15–03:15 — Ghostwriter vs editor vs book coach vs collaborator 03:15–04:10 — The clarity test before hiring help 04:10–05:10 — Why obstacles aren’t a plan 05:10–06:10 — The 3-part system: capture, organize, refine 06:10–07:15 — How dictation works and why it fails 07:15–08:10 — When hiring a ghostwriter actually makes sense 08:10–09:00 — One five-minute step to get your ideas out into the world If this episode helped you, send it to someone who keeps saying, “I’m not a writer, but I really want to be.” 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Host Allison Lane talks with AJ Kumar about personal branding and social media strategies for experts. Learn why smart professionals struggle with visibility, how to turn your knowledge into a memorable online presence, and which elements of your author platform to prioritize for visibility and influence. Actionable guidance for authors, coaches, consultants, and thought leaders who want to get noticed. Listen: https://www.lanelit.com/blog/the-power-of-presence-social-media-strategies-for-becoming-unforgettable-with-aj-kumar Press play to build your visibility and start showing up like the go-to expert . Resources mentioned: AJ Kumar’s website: www.ajkumar.com Guru, Inc: Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche : https://bookshop.org/a/55773/9781637748442 Get Descript for an easy way to start creating content : https://get.descript.com/mew7wqdktfsm Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority Key Topics: The Imposter Syndrome trap and how experts can overcome it. Understanding and leveraging the "virus of limited thinking" to boost confidence. Why being the best doesn’t mean you will be seen: the importance of visibility and promotion. AJ Kumar’s tips on creating engaging, digestible content for social media platforms. The role of storytelling in enhancing your personal brand. Practical advice on using AI and tools like teleprompters to streamline content creation. 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Quick episode: craft a one‑sentence pitch to clarify your expertise, create a simple through line, and build credibility. Allison Lane walks you step‑by‑step to turn multifaceted skills into a repeatable positioning sentence you can use in bios, pitches, and author pages. Ideal for authors and experts who want clearer author positioning and a stronger personal brand. Full notes: https://www.lanelit.com/blog/stop-sounding-scattered-build-one-sentence-that-makes-people-trust-you What you’ll learn: Why multiple lanes are often your advantage The real reason people check out when you explain your background How to create a through line that connects your expertise into one promise The Theme, Audience, Promise framework (and how to use it fast) The one sentence structure that makes you instantly “placeable” How to validate your positioning using real audience language A simple exercise to pick the lane with the biggest stakes Timestamps: 00:00 You’re not scattered 00:35 The real issue is positioning 01:25 Theme, audience, promise 02:21 Why listing lanes becomes word salad 03:20 Build your one sentence 03:40 Validate it where your audience gathers 04:14 The three-problem exercise and the “big stakes” test 04:36 Don’t hide the outlier 05:00 DM Allison your one sentence 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Cam Beaudoin, founder of The Frequent Speaker, explains why clarity — not fame or polish — is the fastest way to get booked to speak. Allison and Cam break down how to position your expertise for event planners, make your talk easy to understand, and stand out in speaker selection. Listen for practical steps to sharpen your speaker pitch, choose the right stages, and make your expertise irresistible to conference organizers. Resources: Essential Author Bio Package ( free ) https://www.lanelit.com/package Cam Beaudoin on YouTube https://www.youtube.com/@thefrequentspeaker The Frequent Speaker https://www.thefrequentspeaker.com/ 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Allison Lane explains why securing your website domain early matters for your author brand and online identity. Learn the main reason to claim your domain now, how to choose a practical domain, and one manageable next step to lock it in—even if you’re not ready to launch a site. Quick, actionable guidance for authors building visibility and credibility online. 00:39 The Importance of Securing Your Domain 01:35 Tips for Choosing the Right Domain 03:04 Avoiding Common Domain Mistakes 05:20 Final Thoughts and Encouragement 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

After your book launch: concrete strategies to turn a book into lasting revenue streams. Allison Lane interviews content strategist Karlyn Ankrom on the content and platform tactics that keep a book working post-launch—for ongoing income, bookings, and long-term authority. Listen for practical steps on repurposing content, audience funnels, and productizing ideas so your published work builds legacy and revenue. Connect with Allison on LinkedIn : https://www.linkedin.com/in/allisonlanelit/ - website: https://ohsnapsocial.com/ - on LinkedIn: https://www.linkedin.com/in/karlynankrom/ Chapters: 00:00 Welcome to The Author's Edge 00:21 The Reality After Book Launch 01:40 Keeping Your Message Alive 03:09 Building Trust and Engagement 04:00 Monetizing Your Expertise 05:14 Leveraging Social Media 07:02 Practical Content Strategies 11:12 The Importance of Simplicity 16:39 Steps to Turn Your Message into Revenue 21:42 Final Thoughts and Contact Information 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

LinkedIn posts: short, practical guidance for professionals who feel nervous posting. Allison Lane explains what to share when you don’t want to repost company news, sound self-congratulatory, or risk pushback from a boss or comms team. Learn a simple, safe shift to reframe your work as useful, non-self-promotional content you can publish. Short (8-minute) episode for authors and experts building a platform. Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media" Chapters: 00:00 Welcome to the Author's Edge 00:28 Breaking the Social Media Posting Dilemma 01:00 Think Outside Your Industry 02:37 Real-World Examples of Cross-Industry Insights 04:03 Practical Tips for Sharing on Social Media 06:04 Final Encouragement and Call to Action 🚩 Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685