Agency Giants

Send us Fan Mail The Agency Giants Podcast - Episode 37 (Niall Ratcliffe) __________________________________________ Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong! His argument is simple. LinkedIn isn't a social media platform. It's a rolodex. It's the easiest platform to get in front of your dream clients & start a conversation with them. If you've been posting on LinkedIn & getting nothing back, this one will make everything click. Niall's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe Noticed. agency: https://www.noticed.co/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=556d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Introduction 01:02 Why LinkedIn Is a Networking Platform, Not Social Media 02:57 Noticing the Million $ LinkedIn Opportunity at 19 08:08 How the Supply & Demand Shift Killed LinkedIn's Organic Reach 11:27 Awareness Content, Fishing Content & Why Positioning Beats Posting 19:17 Building a Content Process & Using AI Without the Drivel 23:48 The LinkedIn Pyramid: Adding Your ICP & Starting Conversations 28:38 Outreach That Converts: Connection Data, Lead Magnets & Automation 38:49 "Your Brand Sucks": Dom McGregor, 10x Pricing & Team Structure 47:07 Talent, Employee-Generated Content & Doing More With a Smaller Team 56:38 The Future of the Agency Model & LinkedIn's Next Five Years 1:07:02 Starting From Zero & Why You Should Get a Job First 1:14:43 The Long-Term Vision & Rapid Fire Questions

Send us Fan Mail The Agency Giants Podcast - Episode 36 (Tom Hunt) __________________________________________ Most people think scaling content means... More views. More downloads. More followers. Not entirely true. I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks. Cybersecurity software company. About 100 people listen per episode. That's it. Sounds like a flop, until you realize their entire buyer pool in the US is around 1,000 people. 100 of them tuning in every month isn't a small audience. That's still 10% of the entire market! Over five years, that podcast landed them one deal worth half a million dollars. Most agency owners are grinding for 50,000 downloads to sell a $2k retainer, while this guy quietly closes half a million from 100. If your content isn't landing clients, the fix probably isn't more views. It's the right 100 people watching. Learn how in today's episode! Tom's LinkedIn: https://uk.linkedin.com/in/tomhuntio Fame: https://www.fame.so/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=552d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:11 From Frying Chips to a $4M+ B2B Podcast Agency 09:15 Why a Tiny Niche Audience Can Drive Big Revenue 11:39 Pricing, Guarantees & How to Grow a Podcast 17:28 Guests, Revenue Channels & Monetisation Strategies 22:27 What Separates Great Hosts From Bad Ones 30:05 Difficult Clients, Host Coaching & Team Structure 36:09 Focus, Fatherhood & Scaling Past the 100-Client Barrier 44:44 Adopting AI, Agency Growth Advice & Rapid Fire

Send us Fan Mail The Agency Giants Podcast - Episode 35 (Ricky Solanki) __________________________________________ He's spent 17 years building an agency: 50 staff, 400 clients at its peak. If he were starting again in 2026, he'd run the whole thing with one person… & make more money! In this episode of Agency Giants, Ricky Solanki, founder of Push Group, walks through exactly how he'd build a 1-person AI agency from scratch. • Why one person & a few AI agents can now run an entire client end to end. • How he'd actually start from $0 using Claude Code. • The marketing engine he'd build from day one (Automated funnels, lead magnets, & the free channel almost every agency still ignores!) Ricky's LinkedIn: https://www.linkedin.com/in/rickysolanki/ Push Group: https://www.pushgroup.co.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=549&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Ricky's 17-Year Journey Building Push 06:26 The AI Catalyst: Repositioning the Agency & Winning Over the Team 09:05 Core Services, Client Acquisition & Paid Growth Roadmaps 18:55 Expanding Internationally: Greece, Dubai & Lessons Learned 22:31 Change Management & Building the "DIAL" AI Operating System 31:04 Build vs Buy: Software Costs, Claude Code & Margin Pressure 38:50 Licensing Your Tech, Facilitating In-House Moves & Pricing 46:53 Protecting Human Brilliance & the New "Diamond" Team Structure 52:34 Where to Start With AI: Begin With Claude & One Process 55:10 The Next Five Years: Two Businesses & Building From $0 1:04:29 Prioritising, Productizing Internal Tools & Staying Nimble 1:08:59 Exit Plans, Life at 50 & Rapid Fire Questions

Send us Fan Mail The Agency Giants Podcast - Episode 34 (David Ogiste) __________________________________________ How is it possible that brands are reaching more people than ever & being remembered less than ever? AI. It doesn't just make content cheaper. It makes it forgettable. The more brands flood every screen with AI-generated ads, the more consumers tune out. In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate. David's LinkedIn: https://www.linkedin.com/in/davidogiste/ Nobody's Café: https://www.nobodyscafe.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=541&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:33 Building Nobody's Cafe During Lockdown 04:50 The Clubhouse Strategy That Won Amazon Prime 09:06 Why Clubhouse Died & the Pull of Real Connection 15:01 What Experiential Marketing Actually Is 20:06 Winning Hearts and Minds: Brand Community Over Reach 27:23 Why You Remember Gigs But Forget Every Advert 31:28 Pricing, Measurement & Scaling a Creative Agency 43:02 The Founder Journey vs. The Highlight Reel 58:41 The AI Threat & Why Only Real Experiences Are Trusted 1:10:04 The Industry's Growth & Long-Term Brand Thinking 1:21:53 How Small DTC Brands Can Use Experiential 1:27:28 Building an Agency Brand People Want to Join 1:33:10 Rapid Fire Questions

Send us Fan Mail The Agency Giants Podcast - Episode 33 (Ashleigh Holmes) __________________________________________ Most agency owners treat cold outreach like a numbers game. More volume. More templates. More spray and pray. And then they wonder why nobody replies. In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowed, an international B2B outbound agency that has generated £41 million in client returns through cold outreach alone. If your outreach isn't landing and you're not sure why, this episode will change how you think about it. Ashleigh's LinkedIn: https://www.linkedin.com/in/ashleigh-holmes-flowd Flowd: https://flowd.co.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://7figuresystems.ai/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=539&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 - Intro 01:15 - From Cold Caller to Building a £41M+ Outbound Agency 04:49 - First Clients & Why Flowd Ditched Pay-Per-Performance 08:09 - Building Brands: Menswear, Jewellery & The Road to Flowd 19:32 - The Service, Outbound's Stigma & Using AI as a Thinking Partner 26:03 - The 4 Components of Great Outreach & Deliverability Deep Dive 31:54 - Why Cold Calling Builds Better Founders & Winning Campaign Tactics 39:40 - Scaling 93%, Leading a 40-Person Team & Going International 46:06 - Culture, Senior Leadership, LinkedIn & Why Women Outperform in Outbound 56:32 - The Future of AI in B2B Outbound & Quick-Fire Round

Send us Fan Mail The Agency Giants Podcast - Episode 32 (Dan Knowlton) __________________________________________ Most agencies do great work… Then they share it once, move on, and hope referrals magically appear. 𝗪𝗿𝗼𝗻𝗴. That’s how you stay invisible. In the latest episode of Agency Giants, I sat down with Dan Knowlton, who went from starting an agency in his parents’ spare room… to working with brands like BBC & Marvel. His “unfair advantage” isn’t a secret funnel. It’s a simple rule. 🤫 If you’re doing good work but it’s not translating into better clients… This episode is your fix. Dan's LinkedIn: https://www.linkedin.com/in/danielknowlton1/ Knowlton: https://knowltonmarketing.co.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=general&utm_term=sales&utm_content=533&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 0:00:00 The Breakdown That Started an Agency 0:07:25 The Embarrassing Mistakes Nobody Talks About 0:09:28 The Strategy Behind Their Big Brand Wins 0:14:48 How a Fake Moustache Changed Everything 0:19:14 From Local Restaurants to BBC & Marvel 0:28:05 Why a Brother Co-Founder Is an Unfair Advantage 0:36:27 The Real Reason Behind the Hockey Stick Growth 0:40:04 Why Staying Small-Town Beat the London Agencies 0:50:49 How AI Completely Transformed Their Sales Process 1:05:37 Quick Fire Round

Send us Fan Mail The Agency Giants Podcast - Episode 31 (Chirag Gander) __________________________________________ Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯 Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch! In this episode, you'll discover: • The organic brand-building strategy that drove 90%+ inbound leads from day one • How he built The Minimalist from a college passion project • The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom • Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market • The real reason discipline fails (& the truth behind consistency without force) This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand! The Minimalist: https://theminimalist.in/ Chirag's LinkedIn: https://www.linkedin.com/in/chirag-gander __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=816d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 - Intro 01:40 - From Passion Project to One of India's Top Creative Agencies 05:50 - The Include-Exclude-Focus Framework: How Minimalism Evolved 09:17 - Going Inbound-Only: LinkedIn, Forbes 30 Under 30 & Building Agency Brand 15:55 - From Indian Startups to Global Enterprise Clients 24:40 - Scaling to 150+ People: Team Structure, New Services & Staying Focused 38:58 - Publishing a Book as a Lead Gen Tool & AI's Impact on Creative Work 46:21 - Pricing Against Western Agencies & The Long-Term Vision 49:14 - Advice for Indian Agency Founders, Brand Building Tips & Quickfire Round

Send us Fan Mail The Agency Giants Podcast - Episode 30 (Paul Rogers) __________________________________________ Never hired a single salesperson... Never ran outbound marketing... & still built one of the most respected ecom fashion marketing agencies in the UK, with 72 employees! In this week’s Agency Giants episode, Paul Rodgers shares: • How one client went from tiny fashion startup to £100M+ in months • Why Paul and his co-founder were terrified of growth & how they were forced to scale • The real reason they sold their agency, even though they never wanted to! Paul's LinkedIn: https://www.linkedin.com/in/paulnrogers/ Vervaunt: https://vervaunt.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=815d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Freelance Consulting to Launching Vervaunt 05:30 Landing Lush & Early Clients That Shaped the Agency 10:15 The Pangaia Story: A Terrible Pitch That Changed Everything 16:00 How Pangaia Went From $0 to $100M 22:30 Scaling Without a Sales Team 28:00 The Hires That Forced Vervaunt to Grow 35:00 When 8 Clients Disappeared: Vervaunt's Toughest Period 41:00 Building Census, Visualize & Investing in R&D Tools 47:00 Selling to IDHL: Why the Last Founders You'd Expect Did a Deal 54:00 Pulse: From 300 People to 1,800 & Expanding to New York 59:00 Starting Over: What Paul Would Do Differently Today

Send us Fan Mail The Agency Giants Podcast - Episode 29 (Timothy Armoo) __________________________________________ Most agency owners dream of one big exit someday... Timothy Armoo built and sold TWO companies for multiple eight figures by 27! This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy! Timothy's New Book: https://amzn.to/3MeYcnV Timothy's IG: https://www.instagram.com/timarmoo/?hl=en __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 02:40 Growing Up Poor in South London 11:54 Starting Fanbytes at University & Reading Market Timing 16:48 How to Pick a Market That Maximises Your Chances of Exit 20:23 Landing Big Clients: The "What Do They Read" Strategy 29:39 Using Competition to Create Urgency & Win Deals 31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees 36:29 Why Co-Founders Are Essential 45:58 Raising Team Standards & Making Difficult People Decisions 49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence 53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained 1:00:23 When to Sell Your Agency 1:03:06 The Moment the Money Dropped: Emotions After a Major Exit 1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness) 1:12:43 Advice to Younger Founders: Building for Exit in the AI Era 1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years 1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects 1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice

Send us Fan Mail The Agency Giants Podcast - Episode 28 (Carrie Rose) __________________________________________ Most agencies spend their first year struggling to hit $100k... Carrie Rose scaled to $1.8M in 12 months! In our latest episode of Agency Giants, you'll discover: • How she grew 6x faster than her target by focusing forward instead of looking backwards • The exact gap she found in the SEO market that nobody else was implementing • The simple partnership model that drove insane growth • The "winner mentality" principle that transformed her team This one's packed with gold for agency owners ready to scale! Carrie’s LinkedIn: https://www.linkedin.com/in/carrieroseballoch/ Rise at Seven: https://riseatseven.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=813d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From $0 to $1.8M in Year One: The Rise at Seven Story 08:30 Finding the Gap: Creativity Meets SEO & Digital PR 17:45 Building Confidence Through Partnership & Investment 25:00 Mastering Sales: Learning to Close at 100% Success Rate 35:15 The Apprentice Journey & Turning Down Lord Sugar 42:30 Scaling Strategy: Growing from 8 to 70+ Team Members 52:45 Client Acquisition: The Power of Personal Branding & Content 1:02:00 Managing Creative Teams & Avoiding Micromanagement 1:12:30 Pricing Strategy: Moving Upmarket & Premium Positioning 1:22:45 Work-Life Balance: Setting Boundaries as a Founder 1:35:00 Rapid Fire: IKEA Dreams, Mental Health & Winner Mentality

Send us Fan Mail The Agency Giants Podcast - Episode 27 (Suhit Amin) __________________________________________ Suhit's IG: https://www.instagram.com/suhitamin/?hl=en Saulderson: https://saulderson.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Unconventional Path to Success 08:45 Gaming's Hidden Entrepreneurial Lessons 17:30 Building Without a Blueprint 26:15 The Influencer Marketing Goldmine 35:00 When Clients Pay Six Figures 43:20 The Acquisition Nobody Expected 52:10 What Makes Agencies Valuable 1:01:45 Resilience Through Adversity 1:10:30 The Next Chapter Begins

Send us Fan Mail The Agency Giants Podcast - Episode 26 (Nico Ciraolo) __________________________________________ Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity... But Nico did the opposite. He focused on one thing & did so much volume it would be unreasonable not to succeed. The result? £2.2 million in client revenue last quarter. In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients. Nico's IG: https://www.instagram.com/nicociraolo/?hl=en Dentology: https://dentology.ai/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Secret to Rapid Agency Growth 03:40 Why Nico Started an Agency for Dental Practices 14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion 22:30 Niche vs Horizontal Scaling 28:45 From £300 Clients to £2.2M Quarter 35:20 Content Production Strategy: In-House Teams & Client Collaboration 42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building 48:30 The Power of Volume 55:10 Team Building & Scaling: Hiring, Training & Managing Growth 01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations 01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation

Send us Fan Mail The Agency Giants Podcast - Episode 25 (Jack McLaren) __________________________________________ You’d think billion-dollar brands would always choose the biggest agencies... But they’re not! Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS. A lean 40-person agency that’s now working with JD Sports & Gorilla Glue In this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his. Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/ PATTRNS: https://www.pattrns.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Big Agency to Boutique: Why Jack Left Dentsu 15:20 Landing the First Major Client & Building Transparency 28:45 Performance Models, Equity Deals & The Future of Agency Pricing 41:30 AI's Impact on Media Buying & Creative Strategy 53:15 Building Company Culture & Hiring for Curiosity 1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson 1:08:40 Working with Challenger Brands & Leadership Lessons

Send us Fan Mail The Agency Giants Podcast - Episode 24 (Lucy Jameson) __________________________________________ Our latest guest on Agency Giants is Lucy Jameson, who walked away from leading Grey London to start Uncommon in 2017. Now they're working with British Airways, Google, ITV, & BT across their London, New York, & Stockholm studios. This is a masterclass in building brands that matter, not just campaigns that convert. Lucy's LinkedIn: https://www.linkedin.com/in/lucy-jameson-906512 Uncommon Creative Studio: https://www.uncommon.studio/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Grey London to Founding Uncommon: Lucy's Journey 08:30 Landing Major Clients: The OVO Energy Success Story 17:15 Pitching to Corporates: The Reality of Time, Cost & Win Rates 25:14 Beyond Advertising: Building Brands Through Creative Strategy 34:00 AI's Impact on Creativity & Agency Work 42:07 Building Core Teams: Structure, Chemistry & Resource Management 50:26 Future Vision: Design, Retail Experiences & Brand Britain 58:13 The Power of Respectful Disagreement Among Founders

Send us Fan Mail The Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson) __________________________________________ Meta just certified them as the UK's leading DTC agency 🚀 But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years? In this episode, you'll discover: • The content flywheel that makes them the UK’s most in-demand DTC agency. • The biggest mistake they made after merging, & how they’d do it differently. • Why they’d rather lose a client than a team member (& how that mindset fuels growth). This episode is pure gold for any agency owner serious about scaling beyond the chaos. Loukas's LinkedIn: https://uk.linkedin.com/in/loukas-hambi-388067152 Olly's LinkedIn: https://uk.linkedin.com/in/olly-hudson For You Advertising: https://www.foryouadvertising.com/ Hambi Media: https://www.hambimedia.com/ Soar With Us: https://www.soarwithus.co/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8001d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Secret Formula Revealed 07:00 Why Organic Growth Changes Everything 13:30 The Merger That Almost Failed 20:25 What Nobody Tells You About Scaling 29:15 The Gray Hair That Transforms Teams 36:30 Building Culture That Actually Works 46:50 The Content Strategy Goldmine 58:45 Where AI Takes Us Next

Send us Fan Mail The Agency Giants Podcast - Episode 22 (Lara Acosta) __________________________________________ From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business. In this week’s episode, Lara reveals: • Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it) • The exact LinkedIn content that changed her life & business • How she turned her first viral LinkedIn post into an $80K cohort launch while still at university • How to manufacture charisma & authority online without faking it Lara's LinkedIn: https://www.linkedin.com/in/laraacostar __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8000d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Weaponized Incompetence Secret 08:30 From Immigrant Rejection to Viral Success 17:00 Engineering Your First Breakthrough 25:15 The Personal Brand Reality Check 34:40 Becoming Your Brand Character 43:20 The 4-3-2-1 Content Formula 52:30 Authority Borrowing Strategy 1:01:45 Why LinkedIn Beats Every Platform

Send us Fan Mail The Agency Giants Podcast - Episode 21 (James Vogle) __________________________________________ From selling fitness programmes to running a $150k/Month agency working with some of the world's biggest fitness influencers. James's journey is anything but typical. In this episode, he reveals the strategic pivots that transformed his business & why he deliberately downsized his team to become more profitable than ever. James's IG: https://www.instagram.com/jamesvogle/?hl=en James's Agency: https://fitpreneuragency.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From $0 to $150k/Month 08:30 Why James Ditched Personal Training for Agency Life 16:20 How to Land Million-Follower Creators as Clients 25:00 The 12-Month Campaign Strategy 33:45 Love Island Launch: Six-Figure Weekend 42:15 Why Bigger Teams Make Less Money 50:30 The Office vs Remote Agency Debate 58:45 What 99% of Agencies Get Wrong

Send us Fan Mail The Agency Giants Podcast - Episode 20 (James Matthewman) __________________________________________ From uni dropout to 100+ employees, to now building a multi-agency empire 🚀 In today's Agency Giants episode, James Matthewman from Underground Ecom just dropped the blueprint, most agencies will never hear! James's LinkedIn: https://www.linkedin.com/in/james-matthewman-68262b153/ Underground Ecom: https://www.undergroundecom.com/ Supergroup: https://super.group/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=497 __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The University Secret That Built an Empire 08:30 The $50 That Started It All 17:45 Hidden Growth Strategy Revealed 25:00 What Nobody Tells You About Scaling 35:15 The Game-Changing Partnership Move 45:30 Real Results From Going Stealth 52:00 Building the Ultimate Sales Machine 1:02:30 Why We Never Relied on Referrals 1:12:45 The Mistake That Nearly Killed Us 1:23:15 From Agency to Empire Blueprint

Send us Fan Mail The Agency Giants Podcast - Episode 19 (Alisha Conlin-hurd) __________________________________________ If you're still waiting to feel "ready" before going all in... You want to hear from Alisha. She went from $0 to $500K in just 8 months, without a team, a website, or even a company name. In this week’s episode of Agency Giants, we break down how she did it. Alisha's YouTube: https://www.youtube.com/c/AlishaConlinHurd Alisha's Agency: https://www.persuasionexperience.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=494 __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 0:00 The Secret Behind $500K Growth 8:30 From Side Hustle to Agency Empire 17:45 Why Authority Beats Everything 24:00 The YouTube Client Machine 35:15 What Nobody Tells You About Content 45:30 Building Your Dream Team 52:40 The Economics That Matter 59:21 What's Coming Next 1:07:39 The Personal Brand Revolution 1:20:04 Why Most Agencies Fail Below $100K/mo 1:28:35 The Final Growth Secret

Send us Fan Mail The Agency Giants Podcast - Episode 18 (Darren Lee) __________________________________________ This week on Agency Giants, we are joined by Darren Lee, founder of Voics, a podcast production agency. Darren breaks down exactly how fear became his catalyst for success, his brutal £100k rev-share lesson, and why his relentless work ethic in Bali puts most entrepreneurs to shame. If you're serious about scaling your agency, this episode will change how you think about growth, team building, and what it really takes to win. Darren's YouTube: @Darren_ks Darren's LinkedIn: https://www.linkedin.com/in/darren-lee1 Darren's Agency: http://voics.co/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=492 __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 0:00 Intro 1:32 The Catalyst for Explosive Growth 2:52 When Businesses Fail vs Succeed 5:47 The Mini Agency That Changed Everything 12:06 The Dyslexia Advantage in Podcasting 17:00 Where Podcasting is Heading Next 25:02 The Outcome Revolution Email 29:29 When Revenue Share Went Wrong 36:02 Why Founder Content Always Wins 49:20 The Infinite vs Finite Game 57:49 Building Your Perfect Team 1:24:01 The Coachability Litmus Test 1:40:31 Why Darren Measures Everything Daily 1:55:40 The Childhood Pain That Drives Success 2:01:15 The $1M Month Obsession 2:11:14 Zero to 100K: The Two-Step Formula