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Published by AHDB
AHDB's Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer examine the stories behind the numbers from the world of agriculture. As agri-food markets become more uncertain, driven by changing weather, geopolitics, energy costs and changing consumer demands, the team are joined by colleagues to track the latest trends and explain what it all means for our levy payer businesses. And what impact it has on consumers. Each week the trio throw the spotlight on at least one sector, with the focus shared between arable, dairy, pork, beef and lamb as well as the wider farming industry. These sectors are ruled by the forces of economics and supply and demand which is why this podcast combines AGriculture and ecONOMICS. Given commodity markets, their multi-annual cycles and key inputs continue to evolve, the hosts draw on their extensive expertise to offer insight to help farmers and supply chains alike navigate the volatility and capitalise on opportunities. If you have a question, or a suggestion for a future episode, please email the team at: mailto:agonomics@ahdb.org.uk Sign up to the AHDB Preference Centre (https://preferencecentre.ahdb.org.uk) so that you can: * Easily update your preferences and contact information * Get information on the latest AHDB events, webinars, market insights and more * Receive important updates such as disease alerts
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Young shepherdess Zoe Prest joins The AG Show to tell us how she found her way into farming and where her love of sheep began. Coming into agriculture as an outsider, Zoe shares what’s kept her hooked and what the industry can do to inspire, train and keep the next generation. We’re also heading back to SIAL in Paris, catching up with more of the people who were there as AHDB helped put British red meat and dairy firmly on the international menu. Plus, we uncover a slightly embarrassing secret... which presenter can’t ride a bike? SOME USEFUL BITS (FROM AHDB & BEYOND) Training your team for business success | AHDB Stapledon Memorial Trust – Providing awards to both individuals and organisations on all aspects of grassland use AHDB helps British red meat take pride of place in shopwindow to the world | AHDB GET IN TOUCH Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
This week on The AG Show, we're getting a flavour of one of the biggest food and drink events in the world. We hear what went down at SIAL in Paris, where British red meat was front and centre as we showcased the fantastic work being done by levy payers on the international stage. With Bonfire Night just around the corner, we also catch up with RSPCA Assured for some practical tips on helping keep livestock calm and comfortable when the fireworks start popping. Plus, there's a new push to get more active students enjoying the benefits of dairy, and we find out what's behind the campaign. And perhaps most importantly... just what have Phil's wife and Charlotte been chatting about? SOME USEFUL BITS (FROM AHDB & BEYOND) AHDB helps British red meat take pride of place in shopwindow to the world | AHDB Tips to protect farmed animals during fireworks season Milk Every Moment | AHDB Halt decline of local UK abattoirs, government urged | News | The Grocer How has the structure of the beef and lamb processing sector changed over time? | AHDB Cattle could be screened for bovine TB using new AI eye technology - FarmingUK News GET IN TOUCH Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
There’s no handbook for tackling some of farming’s biggest conversations. Whether it’s succession, family dynamics or making plans for the future, knowing where to start can be half the battle. This week, Amy Hughes joins us to chat about how farming families can create the time and space for those important discussions. From communicating better to making big decisions together, Amy shares practical tips to help get everyone around the same table and moving in the same direction. Plus, we revisit our brilliant conversation with Derek Banbury and Derek Gow as the documentary Derek vs Derek arrives on the big screen and sparks fresh debate around rewilding and life in the countryside. SOME USEFUL BITS (FROM AHDB & BEYOND) Your life, your call – farming, family and future workshops | AHDB GRIP Workshop for Farmers | England November 2026 | EmpowerAg Agri Market Outlook | AHDB Derek vs Derek Cinema Listings | UK Screenings & Tickets — Derek vs Derek GET IN TOUCH Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
A conversation with an old school friend and a week of work experience were enough to set Tanner Breeze on the path into agriculture. Now studying at Aberystwyth University, he’s gaining valuable industry experience through the McDonald’s Progressive Young Farmers programme and developing a real appreciation for the role suckler beef plays in the UK farming sector. Elsewhere, the AG Show team compare notes on their own placement years, looking back at the opportunities, challenges and memorable moments that helped shape their careers in agriculture. SOME USEFUL BITS (FROM AHDB & BEYOND) Suckler beef: Stronger herds for stronger returns | AHDB Agriculture : Study With Us , Aberystwyth University Food and Farming Careers - Our Plan for Change | McDonald's UK GET IN TOUCH Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
Ever wondered what your soil might be trying to tell you? This week on The AG Show, we're digging into the world beneath our feet and finding out how better soil data can help farmers make smarter decisions on farm. We hear from Soil Benchmark co-founder Tom Scrope, who explains how his work caught the attention of the European Space Agency, bringing together insights gathered from what lies below the surface and satellites far above. We also catch up with an Oxfordshire mixed farmer to hear what he's learned from taking a closer look at his own soils, and how that knowledge is helping shape decisions back on the farm. Plus, Charlotte and Phil round up a few of the stories that have caught their eye this week, from SFI to large record-breaking vegetables. SOME USEFUL BITS (FROM AHDB & BEYOND) About Soil Benchmark | Smarter Farm Software for UK Farms SFI26 Window 2: an update – Farming Sustainable Farming Incentive | AHDB Recommended Grass and Clover Lists (RGCL) | AHDB Giant veg Guinness World Records broken at Malvern Autumn Show - BBC News GET IN TOUCH Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
With bluetongue cases firmly into four digits this season, on this week's AG Show we're hearing first-hand what that can mean for farmers. Devon beef and sheep farmer Richard Stanbury joins us to share his experience after some of his livestock became infected. Speaking candidly from his farm on the edge of Exmoor, Richard talks about losing sheep, the mental toll of the outbreak and why he's determined to help other farmers understand the reality of the disease and cut through some of the misinformation around it. Plus, we've got the latest drought update, we explore whether hybrid meat products could take off at the supermarket and we hear about an extraordinary toy tractor collection that's heading to auction. SOME USEFUL BITS (FROM AHDB & BEYOND) Bluetongue virus latest news | AHDB Bluetongue: latest situation - GOV.UK Bluetongue virus webinars | AHDB Lidl launches 'first-of-its-kind' hybrid meat range | The Grocer John Deere enthusiast puts prized 500-model collection up for sale - FarmingUK News GET IN TOUCH Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
Farming minister, Stephen Morgan, joins The AG Show to share his vision for the future of British farming. In a wide-ranging chat, he talks profitability, investment, food security and how government can help create the conditions for a thriving agricultural sector. We also look ahead to the second SFI application window of the year, breaking down what's changed and how AHDB's cost-benefit tool can help you work out whether an application is the right fit for your business. Plus, cottage-cheese bread is back on the agenda. What started as a passing mention has become something of an obsession on the show. SOME USEFUL BITS (FROM AHDB & BEYOND) Stephen Morgan MP - GOV.UK SFI cost benefit tool | AHDB Tools SFI26: scheme rules and guidance - GOV.UK Stacking options for SFI | AHDB Recovering grassland and setting autumn priorities | AHDB Tesco bans 114 ingredients as it launches UPF clampdown | The Grocer GET IN TOUCH Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
The AG Show dives into what Gen Z really thinks about British farming. Are younger consumers switching off from agriculture, or is it simply not showing up on their radar? New AHDB research suggests trust in British farmers is still strong, but there's a gap when it comes to understanding modern farming. So what can the industry do to better connect with the next generation? Plus, we head back to Cumbria for an update on a rainwater harvesting project across nine farms. The systems are now installed and, after one of the driest summers in recent memory, we find out how they're bedding in and what's next for the project. And what self-respecting podcast would be complete without talk of home-made bread, damson gin, hornets and biscuits?!? SOME USEFUL BITS (FROM AHDB & BEYOND) Bringing British farming closer to Gen Z | AHDB Protecting the water supply for your crops | AHDB West Cumbria Rivers Trust - Caring For West Cumbrian Rivers & Lakes Fewer than half of British consumers trust food labels, survey finds | The Grocer Thatchers begins earliest apple harvest in its 122-year history | Wales Online GET IN TOUCH Charlotte, Hannah, Phil and producers Jess and Martin would love to hear what you think! Got feedback, stories or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
Autumn's arrived, and to mark Love Lamb Week we're catching up with a familiar face from The Great British Bake Off who's flying the flag for British lamb. Mike Wilkins is a sheep farmer with first-hand experience of what TV can do for farming's image. He explains why shows like Bake Off can help tell farming's story to a much wider audience, and why he's backing the long-running Make It Lamb campaign. He also lets us in on a behind-the-scenes Bake Off secret, revealing who he couldn't resist sharing details of his TV appearances with while filming. And let's just say, it wasn't limited to the immediate family. SOME USEFUL BITS (FROM AHDB & BEYOND) Make it Lamb | AHDB Search Resources Only - Food A Fact Of Life Let's Eat Balanced | AHDB GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
Angela's 43 and farms beef, dairy and arable crops, but years of physical graft are already taking their toll. Living with arthritis, she says she's feeling "pretty worn and torn" and worries about what the future might hold. The AG Show catches up with her to hear how she manages the day-to-day realities of farming with the condition. It comes as researchers at the University of Worcester look into the impact arthritis is having across the farming industry. Their study hopes to build a clearer picture of the challenges farmers face and identify practical ways to help, from lifestyle and diet changes to simple adaptations on farm. Also on this week's show, we bring you the latest on bluetongue, the Sustainable Farming Incentive and a newly launched BYDV tool designed to help growers manage risk. And away from the day job, find out which member of the team has taken a plunge into open water swimming, and who's set themselves the challenge of eating their way around Britain's bakeries. SOME USEFUL BITS (FROM AHDB & BEYOND) Arthritis + Farmers Bluetongue virus latest news | AHDB Heatwaves, drought and dairy resilience: How farmers are coping in 2026 Sustainable Farming Incentive 2026 (SFI26): scheme information - GOV.UK SFI cost benefit tool | AHDB Tools BYDV tool GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
This summer’s definitely been one to remember, with heatwaves rolling through and barely a drop of rain in sight for some. On this week’s AG Show, we catch up with Norfolk pig farmer Rob McGregor to hear how he’s been keeping his animals cool and reducing heat stress during some seriously hot conditions. We also hear from a dairy, beef and arable farmer who believes drought-resistant crops and smarter water management will be key if farms are going to cope with more summers like this in the future. And we check back in with our friends at Drumgoon Dairy in the US to find out how farmers reacted to their five non-negotiables for building a resilient dairy business during a recent UK roadshow. SOME USEFUL BITS (FROM AHDB & BEYOND) Avoiding heat stress in pigs | AHDB North Farm Livestock Hot weather and heat extremes | AHDB Dry weather and drought | AHDB US dairy farmers bring practical resilience roadshow to Britain | AHDB GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
With bluetongue cases continuing to rise this season, The AG Show team's focus is on South West England, one of the hardest-hit parts of the country, to find out what it's really like on the ground. We catch up with a Cornish beef, sheep and arable farmer whose livestock have been affected, and hear from a Devon-based vet about just how busy things have been, plus the latest on vaccination efforts. The message is clear: don't wait until bluetongue is on your doorstep before taking action. Support and advice are available through the AHDB Bluetongue Virus Hotline on 024 7771 0386 . Plus, we look at how this summer's heatwaves have added to the challenges facing UK dairy farmers and what it could mean for the months ahead. SOME USEFUL BITS (FROM AHDB & BEYOND) Bluetongue virus latest news | AHDB Bluetongue virus update - 5 August 2026 | AHDB Webinar How have the recent heatwaves impacted GB milk production? | AHDB Hot weather and heat extremes | AHDB Dry weather and drought | AHDB Support for farmers | AHDB GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
This week on The AG Show, we're catching up with a first-generation dairy farmer to hear how a programme built to support ambitious entrepreneurs helped them secure a farm tenancy in Dorset and take the next step in their farming journey. We'll also get the inside track on a brand-new tool set to help cereal growers tackle Barley Yellow Dwarf Virus, plus the latest on the bluetongue situation (which is a good opportunity to plug AHDB's bluetongue virus hotline: 024 7771 0386). And that's not all. We catch up with AHDB's new Beef and Lamb Director, Prys Morgan, and round things off by digging into the world of lamb grading and why it matters. SOME USEFUL BITS (FROM AHDB & BEYOND) Dairy Entrepreneurs | RABDF Training Programme Cereal growers asked to help develop a new BYDV management tool | AHDB Bluetongue Virus Hub - Ruminant Health & Welfare Support for farmers | AHDB Prys Morgan appointed as new Beef & Lamb Sector Director | AHDB Understanding lambs and carcases | AHDB GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
The AG Show is going all-in on #Farm24 - the 24-hour online celebration of British farming. We’ve even shifted our release date so we can be part of the action! In this episode, we catch up with organisers Farmers Guardian, campaign ambassador Rebecca Wilson and sponsor RABI FarmersAid to find out what’s planned, why it matters and how you can get involved. Plus, the hotly contested debate over what to call AG Show listeners shows no sign of ending any time soon... SOME USEFUL BITS (FROM AHDB & BEYOND) Farmers Guardian | Farming News | Farm24 | 24 Hours In Farming Wilson and Ashley - YouTube RABI - the Farmers Charity EU restrictions on Brazilian beef exports: what could it mean for the UK market? | AHDB GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
This week on The AG Show, farmer Jim Chapman joins the team to share his powerful story of losing an arm in a PTO shaft accident, and how that life-changing moment continues to shape his day-to-day life. With agriculture still one of the UK's most dangerous industries, we're proudly backing Farm Safety Week and helping shine a light on the risks farmers face every day. We'll also be hearing from a former farmer turned firefighter about the real fire risks that come with the recent spell of hot, dry weather, and what farmers can do to stay safe during harvest and beyond. Plus, we take a look at Open Your Gate, a joint campaign from AHDB and LEAF that's encouraging farmers to welcome more young people onto farms, with an ambitious goal of delivering one million on-farm experiences by 2031. It's a packed episode full of honest conversations, practical advice and plenty of reasons to get involved. SOME USEFUL BITS (FROM AHDB & BEYOND) The Impact – safety in numbers - YellowWellies.org Support for farmers | AHDB Dry weather and drought – fire prevention | AHDB How have the recent heatwaves impacted GB milk production? | AHDB RABDF launches dairy entrepreneurs club | AHDB AHDB and LEAF launch drive to inspire the next generation through on-farm experiences | AHDB Home Page | LEAF (Linking Environment And Farming) GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
It's a packed episode of The AG Show this week. We're giving a shout-out to GB Calf Week, the industry-wide campaign shining a spotlight on the latest thinking and fresh ideas in youngstock care. We'll also be tackling one of farming's biggest talking points right now - bovine TB. It's back in the spotlight following the latest series of Clarkson's Farm, so we'll dig into what's being said and what it means for the industry. Elsewhere, we explore why sustainability sits at the heart of the newly launched Beef and Lamb Environmental Roadmap and hear why rehydrating grain before it leaves the farm might not be the best move. And finally, we catch up with young farmer Will Sercombe, fresh from the incredible challenge of running the length of the UK in less than three weeks. Plenty to get stuck into, so what are you waiting for? Go and press play.... SOME USEFUL BITS (FROM AHDB & BEYOND) GB Calf Week | AHDB The Beef and Lamb Environmental Roadmap | AHDB Length of the UK run Bovine tuberculosis | AHDB Support for farmers | AHDB GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
The AG Show heads to Groundswell as the regenerative farming festival marks its 10th birthday, to find out what's getting farmers talking. First, we catch up with Groundswell co-founder John Cherry to look back at how the event has grown over the past decade and hear what he's learned from a mob grazing project he's been involved in. If you're a wheat grower looking to boost margins, don't miss our chat with a farmer who's transformed his business by turning his grain into flour and selling direct to bakeries. Plus, Charlotte puts her emergency first aid skills to the test in a farm accident scenario, and we get some practical tips on how to better understand what's going on beneath your feet by taking a closer look at your soil. SOME USEFUL BITS (FROM AHDB & BEYOND) Groundswell Festival 2027 Agrileader Circle at Groundswell Milling at Bruern – Bruern Farms Farmers Aid – from RABI The soil health scorecard | AHDB GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
After that record-breaking June heatwave, The AG Show is diving into what it really means for farming. We’re joined by Tom from the Met Office to break down what’s going on with our weather - and why extreme events are becoming more of the norm. We also catch up with AHDB’s climate resilience lead, Alice, to talk through how you can actually protect your farm, using the Climate Resilience Action Planner. Plus, there's details of the Farming Roadmap 2050, we hear how one farmer’s giving his hedgerows some extra attention and Stasha’s back with more Dad jokes… brace yourselves. SOME USEFUL BITS (FROM AHDB & BEYOND) Climate resilience on-farm action planner | AHDB Weather and climate change - Met Office Farming Roadmap 2050: Growing England’s Future (accessible version) - GOV.UK GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
On this episode of The AG Show, we’re getting stuck into low‑carbon lamb - where big science meets real‑world farming. It’s all off the back of the three‑year Breed For CH4nge project, and now it’s wrapped up, we’re hearing straight from the people involved and asking the big question: will this actually work on UK sheep farms? We’re also catching up with a CEVAS‑trained dairy farmer who’s been opening the farm gates to school visits – and why it’s not just the kids who get something out of it. And with the football World Cup in full swing, we’ll take a lighter look at what might be fuelling the teams on the pitch. SOME USEFUL BITS (FROM AHDB & BEYOND) Sheep Breeding UK | Low Carbon Lamb | Low Methane Sheep Innovis Sheep - Leading UK Sheep Breeding Services & Sales Signet Breeding Services | Signet Breeding Lancashire Farm Education Centre – Home Farm – Croston Access To Farms Home Page | Access To Farms GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
US dairy couple Rodney and Dorothy Elliott jump on The AG Show to break down the five non-negotiables of a resilient dairy business - with their UK roadshow just around the corner. Originally from Northern Ireland, the pair headed stateside in 2006 and started out with a 1,400-cow setup. Fast forward 20 years, and Drumgoon Dairy is now a multi-barn operation milking around 6,500 cows - so they’ve definitely learned a thing or two along the way. We also take a look behind the scenes at how AHDB works with retailers to get red meat and dairy on the supermarket shelves. Plus, we’ve got the latest from the Planting and Variety Survey, and an update on our environmental baselining pilot - which suggests we could be seriously underestimating just how much carbon is actually stored in soils. SOME USEFUL BITS (FROM AHDB & BEYOND) Drumgoon Dairy: The 5 non-negotiables of a resilient dairy business | AHDB GB barley area hits 16-year low as growers rethink cropping strategies | AHDB AHDB-led pilot shows current soil carbon measurement methodologies may be underestimating carbon stocks by a third or more | AHDB Consumer Insights: Improving shopper engagement with the meat aisle | AHDB GET IN TOUCH Charlotte, Hannah, Phil and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk . Sign up to the AHDB Preference Centre so that you can: Easily update your preferences and contact information Get information on the latest AHDB events, webinars, market insights and more Receive important updates such as disease alerts
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