The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

I want you with me LIVE on September 22 at 2 PM ET for my FREE masterclass: THE SIX FIGURE DOULA BOOKING ENGINE You want to hit a $10K month in your doula business. Or maybe you’ve gotten close enough to know you’re capable of it. But then the calendar turns over…and you’re right back to wondering: Where the f*ck are my next clients coming from? That’s the problem we’re talking about in this episode. Because the goal isn’t one great month. It’s understanding your business well enough to know why it happened, and how to intentionally create it again. I’m taking you back to the season when I was bringing in around $2K/month, working constantly, obsessing over Instagram, tweaking my website, downloading freebies, learning funnels and convincing myself I just needed MORE visibility. I didn’t. I was working my butt off trying to fix the wrong problem. And I see established doulas doing the exact same thing today. In this episode, we’re talking about why more content doesn’t automatically mean more clients, how to identify where women are actually getting stuck on their way to hiring you, why referrals alone will never give you true predictability, and the difference between creating content and creating clients. Because you don’t need 97 more marketing ideas. You need to understand your engine. And if this episode hits a nerve, I want you with me LIVE on September 22 at 2 PM ET for my FREE masterclass: THE SIX FIGURE DOULA BOOKING ENGINE I’m teaching you how to turn inconsistent inquiries into a predictable pipeline of private-pay clients by understanding the entire path: Create demand → Start conversations → Pre-sell before the call → Lead better consultations → Handle objections + follow up → Create your own rooms. This is for the established, boots-on-the-ground doula who is already damn good at the work—but is DONE crossing her fingers every month hoping referrals, Instagram or word-of-mouth keep the calendar full. You don’t just want another $10K month. You want to know how to do it again. And when you register, you’ll also get exclusive access to my paid Six Figure Doula Sisterhood leading up to the masterclass- something I’ve never offered alongside a free training like this before. 🎟️ Register FREE for The Six Figure Doula Booking Engine and join me LIVE September 22 at 2 PM ET. Let’s stop hoping next month fills itself. Let’s build the engine. I’m teaching a FREE live class called The Six Figure Doula Booking Engine. I’m breaking down how to create more consistent inquiries, how to turn those into consults, and how to lead those consults in a way that actually gets clients to say YES. *When you register, you’ll also get: free access to the Sales Sisterhood! Grab your seat now! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

Your Instagram bio has 150 characters to make the right mother think: Oh shit. She’s for me. And most doulas are wasting them. Not because their bios are “bad.” They’re professional. They list the certifications, the services, the location, maybe throw in a cute emoji and point to the link below. But they could belong to literally 100 other doulas. In this episode, I’m breaking down what actually makes an Instagram bio stop the right woman, build trust quickly, and move her toward becoming a client—without sounding like a robotic marketing formula or trying to cram your entire résumé into 150 characters. I’m also taking you behind the scenes of an exercise we recently did inside Six Figure Doula that reminded me why the first draft is almost NEVER the answer—and why the room you’re building your business inside matters more than you might realize. Because this next chapter of Six Figure Doula has a theme: Together. And if your Instagram profile is getting visitors but not creating enough inquiries, conversations, or clients, start here. Then join me LIVE on September 22 for my free Six Figure Doula Booking Engine masterclass , where we’re going much deeper into building a predictable client-generating system instead of sitting around hoping referrals come through. And when you register, you’re getting a bonus I’ve never offered alongside a free masterclass before. Check it out here <<<< Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

I’m pregnant. And after five pregnancies, loss, fear, hope, and a hell of a lot of uncertainty… saying those words out loud still feels surreal. But this episode isn’t just a pregnancy announcement. Because something has happened since finding out this baby is coming that I didn’t expect.. In this episode, I’m taking you inside one of the most vulnerable seasons of my life- and officially opening the door to a new chapter I’m calling Building Both. For the next six-plus months, I’m bringing you behind the scenes while I build a baby AND the next evolution of Six Figure Doula. I don’t know exactly what this is all going to look like on the other side. And for once, I don’t want to wait until I do to let you in. And if you’re building something bigger too, I want you with me on September 22. I’m hosting a brand-new, completely FREE, LIVE masterclass for doulas who are ready to get fucking good at the handful of skills that actually create clients- and stop relying on inconsistent referrals to determine their income. Seats are limited!! And when you register, you’re also getting access to a juicy bonus I have never, ever offered before (seriously, it's so damn good!) I’m keeping that part a little mysterious for now (until you register). Grab your free seat HERE before they’re gone. We’re building both. I’m teaching a FREE live class called The Six Figure Doula Booking Engine. I’m breaking down how to create more consistent inquiries, how to turn those into consults, and how to lead those consults in a way that actually gets clients to say YES. *When you register, you’ll also get: free access to the Sales Sisterhood! Grab your seat now! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

She loved your energy. She opened up about her birth. You connected instantly. The conversation felt easy. You hung up thinking, there's no way she's not booking. Then comes: "I need to think about it." "I need to talk to my husband." Or worse... silence. And your first instinct might be to blame your price or the other doula she's interviewing. But what if you're losing the sale somewhere completely different? In this episode, I'm breaking down five mistakes I've repeatedly spotted while auditing real doula consultations- and most of them look like things you're supposed to be doing. Building rapport. Educating. Explaining your value. Giving her options. Giving her space to decide. You know that connection is one of your greatest strengths.. But connection without leadership creates hesitation. And hesitation doesn't convert. We're getting into the tiny moments that can completely change the outcome of a consultation, what happens after you say your price, why giving a mother more options can actually make the decision harder, and the place I see doulas unknowingly abandon the sale altogether. And if your immediate thought is, "But Lisa, I just need more inquiries..." Listen to this episode before you spend another minute trying to create them. Because more leads won't fix a conversion problem. And you may be much closer to consistent $10K months than you think. I’m teaching a FREE live class called The Six Figure Doula Booking Engine. I’m breaking down how to create more consistent inquiries, how to turn those into consults, and how to lead those consults in a way that actually gets clients to say YES. *When you register, you’ll also get: free access to the Sales Sisterhood! Grab your seat now! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

My coaching client asked me for a refund. And it devastated me. At the time, I thought it meant I needed to become a better coach. Give more. Work harder to make sure no client could ever leave my world disappointed again. Years later, I realize I learned the wrong lesson. Because there’s a massive difference between someone who wants the transformation and someone who is willing to participate in creating it. In this episode, I’m getting vulnerable about that first refund, what unexpectedly brought that experience back to the surface, and the realization that’s changing who I want to coach and how I want to build this next chapter of my business. I'm getting honest about why I’m becoming far less interested in reaching more doulas and far more interested in going deeper with the right ones. I’m also sharing why I’m simplifying everything and why I believe established birth, postpartum, death doulas, and other in-person perinatal professionals need a path to greater income that doesn’t automatically require more births, more overnights, more clients, and more of their physical time. Because I don't want to help doulas escape the work they love. I want to help them build businesses that make it possible to stay in this work for the long haul. >>>>This episode is going to feel very, very personal. And when it does, don't fight the urge to book a free Clarity call with me here . <<<< I’m teaching a FREE live class called The Six Figure Doula Booking Engine. I’m breaking down how to create more consistent inquiries, how to turn those into consults, and how to lead those consults in a way that actually gets clients to say YES. *When you register, you’ll also get: free access to the Sales Sisterhood! Grab your seat now! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

What if the thing that's making doula work feel unsustainable... isn't the births? What if it's the pressure to be everything for everyone? In this deeply honest conversation with veteran birth doula and mentor Evan from Big Cat Birth , we unpack the side of birth work that isn't talked about nearly enough: people-pleasing, burnout, boundaries, identity, and the uncomfortable truth that taking better care of yourself often makes you a better doula-not a less dedicated one. If you've ever questioned whether you can keep doing this work, felt guilty setting boundaries, or wondered if you're the only one struggling to find balance between serving families and protecting your own life, this episode will remind you that you're not alone. This isn't another conversation about "self-care." It's about building a doula career you actually want to keep. Because the birth world doesn't just need more doulas. It needs doulas who are still here ten years from now. Follow Evan on IG @bigcatbirth Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

This week I share the story of one of my clients who charged $1,000 more to one sister than she charged the other... just six months apart. Same doula. Same service. Different price. And both women happily said yes. So what changed? It wasn't another certification. It wasn't dozens of additional births. It wasn't luck. It was the business behind the price. If you've ever wondered: When am I allowed to raise my rates? How do I know if I'm charging too much? Will women actually pay premium prices? Am I experienced enough? ...this episode is going to challenge everything you've been taught about doula pricing. Because premium pricing isn't something you decide. It's something you build. And by the end of this episode, you'll understand exactly why the number on your pricing guide is one of the last things a six-figure doula changes, not the first. Looking for an affordable, accessible space to get real guidance and coaching to help grow your doula business? Then my Sales Sisterhood is a no-brainer. Click here for more info. I’m teaching a FREE live class called The Six Figure Doula Booking Engine. I’m breaking down how to create more consistent inquiries, how to turn those into consults, and how to lead those consults in a way that actually gets clients to say YES. *When you register, you’ll also get: free access to the Sales Sisterhood! Grab your seat now! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

>>>Join Me LIVE Tomorrow<<< If social media feels exhausting... If you constantly second-guess what to post... If you're worried about what other doulas will think... Or if your content is sucking all of your time and somehow still isn't attracting the clients you want... Buckle up. In this episode, I'm sharing why your personal brand started long before you became a doula and why becoming memorable has far more to do with who you are than what you post. I'll walk you through the exact framework I use to uncover your "anchor message," so you never have to wonder what to post again. In This Episode, We Cover: The difference between having a content strategy and having a personal brand Why your accomplishments, hardships, passions, and personality all belong in your brand How I use my own story to create a recognizable brand A simple content framework that makes creating content feel natural instead of forced P.S. I want to personally invite you to my free live workshop: 10K Doula Months Start This Summer I'll show you what actually creates consistent inquiries, why some doulas become the obvious choice, and how to build a business that doesn't rely on referrals or luck. We'll dive into visibility, messaging, lead generation, sales psychology, and the exact shifts that create predictable revenue in a doula business. There are only 4 spots left , and I'd love to see you there. DM me WORKSHOP on Instagram @thelisavee and I'll get you registered or click here. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

Have you ever looked back at a decision you made inside of your business and thought... "What was I thinking?" A few days ago, I shared a Reel about the "unhinged" things I did during the first year of my doula business, and the response was incredible. But what most people saw as impulsive or risky, I now see as the decisions that completely changed the trajectory of my life. But this episode isn't really about those decisions. It's about what they required of me. Because I've realized the biggest thing holding most doulas back isn't strategy...it's waiting until they feel confident enough to act. If you're stuck waiting for more experience, more certainty, or the "perfect time," this conversation is for you. What investing $8,000 in one room taught me about identity and growth Why saying yes before you're ready can completely change your life The real reason I launched before I felt prepared Why I refused to choose between motherhood and building a successful business The mindset shift that helped me stop waiting for proof and start creating it Ready to Build Your Own 10K Doula Month? If this episode challenged you to think bigger, don't stop here. Join me LIVE on July 21 for my free workshop: 10K Doula Months Start This Summer: The 90-Day Six Figure Doula Revenue Roadmap I'll show you the exact framework I use to help doulas stop relying on referrals and start creating consistent, predictable revenue—without posting more, collecting more certifications, or waiting for the "right time." Register here now! Because by Labor Day, there will be two kinds of doulas: The ones still waiting... And the ones who decided this summer was the summer everything changed. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

What if the thing standing between you and the doula business you want... isn't time...it's the story you're telling yourself? In this episode, I'm pulling back the curtain on one of the biggest mindset shifts I've made as both a mother and a business owner. We're talking about the guilt, the expectations, the pressure to "do it all," and why so many ambitious doulas unknowingly build businesses that compete with the life they're actually trying to create. I share the practical changes I've made to protect my time, create more presence with my son, and build a business that supports my family instead of stealing me away from it. If you've ever felt torn between being the mother you want to be and the entrepreneur you know you're capable of becoming, this conversation is for you. You just need a business designed to make both possible. ✨ Ready to make this your breakthrough season? Join me LIVE for my free workshop, 10K Months Start This Summer , where I'll walk you through the exact 90-day roadmap to create more consistent inquiries, stronger consultations, and predictable revenue—without relying on referrals. Reserve your free seat here . By September, there will be two kinds of doulas: The ones hoping referrals pick back up... ...and the ones who spent the summer building the business that changed everything. I know which one I'm rooting for. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

I'm not changing who I am...but I'm finally getting crystal clear about who I'm here to serve. For a long time, I tried to create content for every doula. The brand-new doula. The side-hustle doula. The doula hoping referrals would eventually be enough. But I've realized that's not who I come alive coaching. In this episode, I'm sharing why I've narrowed my niche, the role money really plays in birth work, why I believe ambition and motherhood belong together, and why this podcast isn't for every doula anymore. If you've ever felt guilty for wanting more than "coffee money" from your business, or you've been told you're "too ambitious" for doula work, this conversation is for you. In This Episode You'll Hear: Why I've refined who this podcast is for My perspective on money, impact, and legacy in birth work Why I believe ambitious mothers are changing the future of the doula profession Who I'm no longer trying to serve—and why The movement I'm building for doulas who refuse to choose between motherhood and success ***Register for My Free Live Workshop*** If this episode resonated with you, I want to personally invite you to my free live workshop: 10K Doula Months Start This Summer: The 90-Day Six Figure Doula Revenue Roadmap Inside this workshop, I'll show you exactly how I help career-doulas stop relying on referrals and start creating predictable monthly revenue (without posting 24/7 or hoping inquiries magically appear). This is the roadmap to building a profitable, sustainable doula business before Labor Day Because by the end of the summer, there will be two kinds of doulas: The ones hoping referrals pick back up... ...and the ones who quietly spent the summer building the business that changes everything. If you're ready to become the second woman, I'd love to have you there. Register now and save your seat. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

What if the biggest thing standing between you and your next level isn't a lack of talent, strategy, or opportunity... But your willingness to invest in yourself? In this episode, I'm sharing a deeply personal story about how my dad taught me the principles of investing from a young age, helping me build an investment portfolio long before I ever became an entrepreneur. Those lessons didn't just shape how I think about money- they shaped how I think about growth, leadership, business, and legacy. Over the last year alone, I've invested tens of thousands of dollars into coaching, mentorship, masterminds, conferences, and personal development. In this episode, I'm pulling back the curtain on why. We'll talk about: ✨ The difference between spending money and making investments ✨ Borrowed belief and why proximity matters ✨ Accountability, hyper-focus, and faster decision-making ✨ The logical business reasons to invest, including ROI and tax advantages ✨ Why investing in yourself isn't just a business decision- it's a legacy decision If you've been sitting on the fence about your next investment, this episode may completely change the way you think about growth. Because the most expensive decision isn't always investing. Sometimes it's staying exactly where you are. Loved this episode and want to help fellow doulas find it? Take 3 minutes to leave a rating and a review- take a screenshot and DM the pic to me on IG @thelisavee or send it thru my website so I can gift you my Booked AF Toolkit ($197 value!). Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

🎉 100 EPISODE GIVEAWAY- LAST CHANCE!!! Leave an honest rating and review of The Six Figure Doula Podcast, send me a screenshot, and I'll gift you my Booked AF Toolkit + Slay Your Consult Bundle (a $197 value) completely free. Because visibility might open the door. But leadership is what changes lives. What if the thing holding your doula business back isn't your content... it's your ability to lead? In this final episode of the From Invisible to Unforgettable series, I'm sharing the biggest realization I've had after coaching hundreds of doulas: The problem usually isn't visibility. It's what happens after someone finds you. Because getting seen is one thing. Helping someone move from uncertainty to decision is another. We're recapping the biggest lessons from this series—from standing out in a crowded market, to embracing what makes you different, to becoming known for something specific, to leading more powerful consultations. And we're talking about the one thing that ties it all together: Sales. Not the pushy version. The leadership version. The kind that helps people find clarity, make decisions, and move forward. In this episode, you'll learn: ✨ Why visibility alone won't book you out ✨ Why sales skills are actually life skills ✨ The real reason so many doulas stay stuck ✨ How leadership impacts every area of your business ✨ Why helping people make decisions is one of the greatest gifts you can give them Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

What if the reason mothers aren't hiring you has nothing to do with your pricing, your package, or your experience? For years, I believed that if a mother trusted me, she'd hire me. But after listening to hundreds of doula consultations and coaching doulas all over the world, I realized something surprising: The problem wasn't trust. The problem was clarity. In this episode, you'll learn ✨ The difference between gathering information and creating transformation ✨ The consultation mistake that keeps doulas hearing "I need to think about it" ✨ How to help women move from uncertainty to clarity ✨ The hidden cost of long, rapport-heavy consultations ✨ What the best coaches, mentors, and therapists do differently If you've ever left a consultation feeling frustrated... If you've ever wondered why women love you but still don't hire you... you need to tune in. 🎉 EPISODE 100 GIVEAWAY 🎉 This month, to celebrate 100 episodes of The Six Figure Doula Podcast, I'm giving away TWO of my most requested resources completely free: 🔥 Booked AF Toolkit 🔥 Slay Your Consult Bundle Together they're valued at $197. Here's how to claim them: Leave an honest rating and review for the podcast. Take a screenshot. DM it to me on Instagram @thelisavee or send it through my website . Just my way of saying thank you for helping more doulas find these conversations and build businesses they love. Thank you for listening. ❤️ Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

🎉 EPISODE 100 GIVEAWAY 🎉 To celebrate 100 episodes of The Six Figure Doula Podcast, I'm giving away TWO of my most requested resources completely free: 🔥 The Booked AF Toolkit 🔥 The Slay Your Consult Bundle Together, they're valued at $197. Here's how to get them: Leave an honest review for the podcast. Take a screenshot of your review. DM it to me on Instagram @thelisavee or send it through my website. Just my way of saying thank you for helping me reach this milestone and helping more doulas discover these conversations. Now let's get into today's episode... I want you to imagine walking into a restaurant that serves Italian food, Mexican food, sushi, pizza, seafood, breakfast, steak, coffee, and desserts. Sounds impressive, right? But what are they actually known for? That's the question that completely changed my business. In Part 3 of the From Invisible to Unforgettable series, I'm sharing one of the biggest branding breakthroughs I've ever had! We're talking about: ✨ Why trying to be known for everything makes you forgettable ✨ The "restaurant problem" destroying many doula brands ✨ How I stopped fighting the thing I actually wanted to be known for ✨ Why sales skills are life skills ✨ The difference between visibility and conversion ✨ Why most doulas are trying to solve a sales problem with a content solution ✨ How getting radically clear on ONE thing can transform your business If you've ever struggled to explain what makes you different... This episode is for you. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

In this episode, I’m getting painfully honest about something I think so many women silently experience… what happens when you slowly start abandoning yourself in order to be easier to love. I’m sharing the deeper story behind why I care so much about visibility, branding, self-expression, and helping doulas stop watering themselves down online — because this work has never really just been about Instagram bios or marketing strategy for me. It’s about identity. It’s about the years I spent believing I was too much: too emotional, too loud, too expressive, too ambitious, too visible. And how slowly — through relationships, conditioning, fear of judgment, and fear of rejection — I started shrinking myself without even realizing it. In this conversation, I open up about: ✨ my first marriage and how I lost myself in tiny edits ✨ the emotional cost of becoming “digestible” ✨ why visibility feels unsafe for so many women ✨ the surprising role dance played in helping me reclaim myself ✨ how self-expression impacts business, confidence, and magnetism ✨ why so many doulas struggle online even with “good strategy” ✨ and why the goal of branding is not to remove yourself from your message… but reveal yourself more clearly If you’ve ever felt like you need to tone yourself down to be accepted… If you’ve been hiding parts of yourself online… If your content feels flat, filtered, or emotionally disconnected… this episode is for you. And if you want support making your brand feel more human, emotionally connective, and memorable… I do offer personalized Doula IG Bio Audits where I review your bio, messaging, positioning, and first impression so your page actually sounds like YOU. Snag one here or DM me the word AUDIT on Instagram. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

This episode kicks off a brand-new series on the Six Figure Doula Podcast all about visibility, personal branding , emotional connection, and what actually makes doulas unforgettable online. I’m breaking down why being the “best” doula doesn’t automatically make you visible... I’m talking about: Why I think the doula industry has an “optimization addiction” The reason some doulas are unforgettable online while others blend into the background The moment I stopped trying to sound like my mentors and finally leaned into my own voice How my background in dance, sales psychology, and storytelling shaped my brand Why different creates emotional memory, and emotional memory creates clients This episode is vulnerable, bold, and probably a little uncomfortable at times… but it’s the conversation I think the birth world desperately needs. Because your future clients cannot choose the version of you they cannot clearly see. And they definitely cannot remember the version of you that sounds like everybody else. ✨ And if you want help figuring out how your brand is actually coming across online, I’m offering my FREE IG Bio Audit where I personally review: your positioning your messaging your clarity and your first impression Spots are limited because I personally do these myself, so grab yours before they’re gone. Click here to get my eyes on your IG bio! Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

🔥 Break Your Doula $10K Ceiling in 30 Days Without More Content or Referrals 🗓 May 12th 🕑 2PM EST 📍 Live on Zoom Register for free here I see so many doulas spending SO much money trying to grow your business… and almost none of it is actually increasing your income. And trust me- I get it, because I did the exact same thing. There was a season in my business where I was stuck around $2K months while working nonstop behind the scenes: tweaking my website redesigning my homepage creating endless content networking with practitioners building funnels and lead magnets collecting information and certifications I thought if I just learned more, perfected more, or looked more professional… things would finally click. But the truth? I was fixing the wrong problems. In this episode, I’m breaking down: -the things I personally spent money on that did NOT move the needle -the “busy work” trap keeping so many doulas stuck -why websites, funnels, branding, and networking are not the magic fix -and what actually started helping me sign more clients consistently I also share the 4 biggest bottlenecks I now see after coaching hundreds of doulas and how to identify what’s actually keeping your business stuck. And if this episode hits home for you, I want to personally invite you to my FREE live workshop: 🔥 Break Your Doula $10K Ceiling in 30 Days Without More Content or Referrals 🗓 May 12th 🕑 2PM EST 📍 Live on Zoom Register for free here! P.S. I know this is going to shift the way you spend (and make!) money. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

This conversation is about what happens when your life doesn’t go the way you planned, and who you become because of it. Mary Farrelly is a Level IV NICU nurse, doula, and nurse educator, and the founder of The NICU Translator and NICU Doula Academy. Through her work, she helps bridge the gap between the NICU and home by equipping families and support professionals with evidence-based education and compassionate, trauma-informed support. Mary is passionate about redefining the NICU experience and building a network of NICU-informed doulas who can walk alongside families before, during, and after a NICU stay. Tune in to hear Mary share her inspiring story. We talk about the grief of the dream that didn’t happen… The identity shifts no one prepares you for… The emotional weight of working in the NICU… And what it really looks like to build something meaningful while navigating doubt, visibility, and the pressure of being “the one” people look to for support. This is one of those conversations that will make you reflect on your own path, your own voice, and the things you might be holding back. And if you’re a doula sitting there wondering why your business isn’t growing the way you thought it would… I want you to hear this: It’s not because you’re not good enough. There’s a reason you’re stuck...and we need to look at it honestly. That’s exactly why I’m hosting a free live workshop : 🔥 Break Your Doula $10K/Month Ceiling 🗓 May 12th at 2PM EST I’m going to walk you through what’s actually keeping you under $10K months-and what to fix so you can start signing consistent clients without burning yourself out on content or waiting on referrals. If you’re ready for clarity, momentum, and real change… Save your seat now before they’re gone! Be sure to connect with Mary! https://thenicutranslator.com Follow her on IG: https://instagram.com/thenicutranslator NICU Doula Academy Waitlist: https://thenicutranslator.com/nicu-doula-academy 5 Things Every Doula Needs to Know Guide about NICU Families: https://app.thenicutranslator.com/5things Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula

Imposter syndrome doesn’t disappear as you grow your doula business- it evolves. In this episode, I’m taking you behind the scenes of my own experience with imposter syndrome, especially after making a bold shift in my business on January 15th. From the outside, it looked confident and intentional… but internally? I’ve been questioning my own results, my proof, and whether I can keep this momentum going, every single month since. I’m also sharing the story of my very first job as a personal trainer, when I wasn’t even certified, and how that experience shaped everything I now believe about confidence, sales, and what it actually takes to book clients. If you’re a doula or service provider struggling with self-doubt, feeling like a fraud, or holding yourself back from showing up and selling your services, this episode will help you understand what’s really going on, and how to move through it. Inside this episode, I break down: Why imposter syndrome shows up in your doula business How self-doubt impacts your sales, consults, and visibility The evolution of imposter syndrome at every level of business growth Why certifications don’t equal confidence (or clients) How to build confidence through action, not perfection If you want to grow your doula business, sign more clients, and show up with confidence, even when you don’t feel ready...take my Free Doula Reveneue Bottleneck Assessment now. Love being a doula..but tired of unpredictable income? If growing your business still means taking more births, working more overnights, or hoping the next referral comes through, there’s a better way. Imagine consistent private-pay clients, predictable $10K months, and a business that builds wealth for your family without requiring more and more of you. ⬇️ START HERE ⬇️ FREE LIVE MASTERCLASS: The Six Figure Doula Booking Engine FREE 3 Must-Ask Consult Questions to Book Yourself Out Come say hi on IG Learn more about Six Figure Doula