The Digital Tradie Podcast

In this episode of The Digital Tradie, I sit down with Scott Bywater from Copywriting That Sells , and trust me, this bloke knows his words! 🖋️ We get into the real magic of copywriting , and why it's not about putting words on a page but crafting salesmanship in print. From leaving "open loops" to keeping people hooked, Scott breaks down why tradies shouldn't overlook storytelling and sharp messaging. Plus he shares some ripper email marketing tips, including a killer email trick that could land you new jobs in minutes! If you're a tradie looking to lift your business game, or just curious how a few words can make a huge difference, this one's packed with practical tips. 🔧 Key Topics: 👉 The art of copywriting, it's more than just words 👉 Why every tradie should be emailing their clients regularly 👉 The power of storytelling and how it can boost your brand 👉 A simple email trick that could get you instant work! 🤩 Featured Guest 🧑 Scott Bywater ✏️ Copywriting That Sells 🚀 Free resource: 101 Headline Hacks ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, I sit down with Drew Mountney from Melfire, who's been in the fire game for over 21 years! 🔥 We talk the highs, the lows and everything in between, from starting out as a young bloke in Tassie to running his own fire maintenance business. Drew's got some cracking stories about the world of fire safety, and he tells it like it is. We get into how he's kept his business cruising while dodging the usual headaches, and why he reckons education is the key to staying ahead. If you've ever wondered what it takes to build a trade business that lasts, Drew spills on how to keep things simple, profitable and drama-free. Plus a yarn about sprinklers, regs, and all the stuff you probably never knew about fire safety! 🔧 Key Topics: 👉 Drew's journey from locksmithing to fire safety legend 👉 How he's kept it simple for max profit and minimum stress 👉 Fire safety 101, the truth about sprinklers and regs 👉 Top tips for staying in business for the long haul 🤩 Featured Guests 👷 Drew Mountney (a ghost online 👻) 🔥 Melfire, melfire.com.au ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, I have the absolute pleasure of sitting down with Jim Penman , the legendary founder of Jim's Group 🌳 Known for turning a small lawn mowing business into one of Australia's largest franchise networks, Jim's story is anything but conventional. We get into his journey from academic life to building a billion-dollar enterprise, driven by an obsession with customer service and innovation. Jim opens up about how his radical ideas in academia led him into franchising, and how his business grew beyond his wildest expectations. We also chat about his passion for research, epigenetics, and his ongoing quest to understand human character and society. Whether you're a tradie looking to grow or just curious about what makes Jim tick, this is a deep dive into the mind of one of Australia's most successful entrepreneurs. 🔧 Key Topics: 👉 Jim's unexpected shift from academia to business 👉 The growth of Jim's Group from lawn mowing to over 5,400 franchises 👉 Jim's groundbreaking computer system and its impact on customer service 👉 Epigenetics, society, and Jim's mission to reverse societal decline 🤩 Featured Guests 🧔‍♂️ Jim Penman 🌳 Jim's Group ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, I sit down with two absolute legends, Tamarah Vos and Dan Allen from TradeMutt , to chat about their wild journey from the job site to building a social enterprise that's shaking up the tradie world. Tamarah shares her story of stepping into the trades and building a social media presence, while Dan opens up about the personal tragedy that inspired him to start TradeMutt and spark a mental health movement. We get into how TradeMutt's eye-catching workwear is doing more than turning heads, it's starting conversations about mental health on job sites all over Australia. Whether you're a tradie keen to make a difference or just love a good yarn, this one's full of heart, hustle and plenty of laughs. 🔧 Key Topics: 👉 Tamarah's journey from sparky to social media advocate 👉 Dan's powerful story of turning tragedy into a mental health movement 👉 How TradeMutt's colourful workwear breaks the stigma 👉 The power of social enterprise and giving back to the tradie community 🤩 Featured Guests Tamarah Vos, @sparkyvos Dan Allen, LinkedIn 🐶 TradeMutt ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, I chat with the legend himself, John Dwyer from the Institute of WOW , about how to make your trade business stand out like a stubby in a sea of schooners. John's got some wild stories, from working with Michael Jordan and Jerry Seinfeld to helping tradies turn customers into raving fans. We get into the magic of the "wow factor" and how a simple Happy Meal toy approach can leave your competition scratching their heads. John also spills on some epic marketing moves, like doubling a business with a cheeky holiday giveaway. Whether you're a sparky, chippy, or just love a good yarn, this one's loaded with gold. 🔧 Key Topics: 👉 Why every tradie needs a "wow factor" 👉 The sneaky power of giveaways to boost your business 👉 Hilarious and inspiring stories from the marketing trenches 👉 How to get Jerry Seinfeld to give your business a thumbs up 🤩 Featured Guest John Dwyer The Institute of WOW, theinstituteofwow.com Fun Escapes, funescapes.com.au WOW Manifesto, wowmanifesto.com.au/free 📽️ Watch on YouTube youtu.be/7zYVif4KQa4 ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, I sit down with Matt Shovelton from MWS Inspections to dive into the world of electrical inspections. Matt shares his journey from sparky to inspector, the challenges of the job, and some hilarious on-site stories. We also chat about why marketing matters for tradies, why keeping in touch with existing clients is key, and how we get the next generation onto the tools. Whether you're in the trade or just curious, this one's packed with insights and a few laughs. Don't miss it! 🔧 Key Topics: 👉 The reality of being an electrical inspector 👉 Marketing tips for tradies 👉 The importance of maintaining client relationships 👉 Encouraging young people into the trades 🤩 Featured Guests Matthew Shovelton MWS Inspections, mwsinspections.com.au LinkedIn, Matthew Shovelton ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, I chat with Warren Bradford , the innovative owner of Deacam Electrical and the mastermind behind Fermecraft, an automation system shaking up the craft beverage industry. Warren shares his journey from a mental breakdown after a business failure to building successful ventures in both electrical and craft brewing. We get into how his passion and resilience led to an internationally recognised automation system, plus honest advice on overcoming business challenges and looking after your mental health. If you're a tradie or business owner after some inspiration and practical advice for the tough times, this one's a must-listen. 🤩 Featured Guests Warren Bradford Deacam, deacam.com.au Fermecraft, fermecraft.com ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie I chat with Joel Kleber , Chief Marketing Officer for Jim's Group . Discover how Joel's social media strategies have doubled the number of franchisees in just five years. Hear the founder story behind Jim's Group and grab marketing insights tailored for trade businesses. If you're looking to grow your online presence and your trade business, this one's a must-listen. 🤩 Featured Guests Joel Kleber ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode I break down the difference between hard and soft selling, with five real-world examples of when you might want to use a hard sell in your trade business. Whether it's a trade show, a busy period, an upsell, a new service, or limited stock, I've got you covered. I also share a few personal stories, including recent family adventures in Thailand and Ballarat, that had me rethinking my own business. Plus a look at how I run my digital marketing and automation agency and the software behind it, Trade Magnet . If you're looking to boost your sales and know when to go all in, this one's for you. 🧰 Tech Tool of the Week Damn it! I forgot, sorry legend 😕 🤩 Featured Guests Just me this week ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode I chat with Pat Southwell, a solar industry legend and former inspector at True Value Solar during its meteoric rise and dramatic fall. We dive into the wild world of solar sales, from government rebates to the craziest defects Pat has seen. He shares insider tips on choosing the right solar installer and the truth about industry standards. Don't miss this one, plenty of insights and a few good laughs! 🧰 Tech Tool of the Week Sun Seeker, Tracker & Compass App 🤩 Featured Guests Pat Southwell, Southwell Solar Inspections ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, we chat with Noel McKay from Jonoco , a seasoned pro with over 32 years in the water industry. Noel shares his journey, how Jonoco has thrived without traditional advertising, and why diversifying skills and training the next generation matters. We get into some hilarious on-the-job stories, the impact of privatisation, and the tools Noel uses to keep Jonoco ahead. From apprenticeships to poly welding, it's a ripper chat. 🧰 Tech Tool of the Week Appenate, appenate.com 🤩 Featured Guests Noel McKay, Jonoco ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Web developer vs web designer, which one should you choose? In this episode I chat with Stuart Mclean, a tradie turned web developer. We get into the difference between the two and which one you want for your next trade website. 🧰 Tech Tool of the Week GitHub 🤩 Featured Guests Stuart Mclean ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Join me, David List, as I navigate the serious world of safety with a tradie twist. From awkward jokes to genuine lessons, we get into the power of storytelling for transforming safety culture. Have a laugh, learn a bit, and see why a bit of humour goes a long way on site. 🙏 A big thank you to the Australian Institute of Health and Safety for having me. 🧰 Tech Tool of the Week MS PowerPoint. I use it for everything! 🤩 Featured Guests Just me this time! ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode of The Digital Tradie, Dave List chats with Ben Cresswell from Eastern Generators Hire about the evolving power generation industry. They get into Ben's move from electrical work to running a generator rental business, and why service and sustainability matter. They also cover practical tools like a new generator sizing calculator to help tradies work out their power needs, plus digital marketing and the transparency it takes to succeed. Packed with useful tips for tradies wanting to stay ahead. 🧰 Tech Tool of the Week Willy Weather App, willyweather.com.au 🤩 Featured Guests Ben Cresswell from Eastern Generators Hire ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

In this episode we explore Jarryd's journey from starting out in his dad's security business to scaling his own company, focused on smart security solutions for building sites. Heaps of actionable insights on local SEO, streamlining operations, and building a team-focused culture to scale your trade business. Whether you're looking to sharpen operations or expand your reach, this one's packed with tips to help you grow. 🧰 Tech Tool of the Week Trade Magnet 🧲 🤩 Featured Guests Jarryd Miller from Building Site CCTV ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Discover expert accounting tips for tradies from Lynne List of Shine Accounting and Taxation, including the importance of professional bookkeeping, when to incorporate, and the tax deductions tradies miss. If you need a hand, Trade Magnet keeps paid ads simple to get you started. 🧰 Tech Tool of the Week Microsoft Excel. I know it's boring, but that's what Mum chose 🤔 🤩 Featured Guests Lynne List from Shine Accounting and Taxation ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

10 essential questions you should ask your web designer. Tune in to make sure you're fully prepared for your next web project! If you need help ⁠⁠LIST Media⁠⁠ uses a super simple paid ads fee structure to get you started. 🧰Tech Tool of the Week Sorry, I forgot. This is a bonus episode anyway 🤣 💰 SPONSOR Trade Magnet – The Digital Tradie is the official sponsor of Trade Magnet the CRM that gives a S#!T about Tradies. Check out them out at ⁠⁠https://trademagnet.com.au⁠⁠ ================================ 🤩 FEATURED GUESTS None this time mate! ================================ 📍SUBSCRIBE TO THE PODCAST The Digital Tradie, an AWESOME podcast for tradespeople looking to harness the power of digital marketing and automation. Join us as we dive into the nuts and bolts of SEO strategies, paid advertising, storytelling, and much more. Whether you’re a seasoned tradie keen on expanding your digital presence or just starting to explore the possibilities, this podcast is your go-to resource. Get practical tips, insightful interviews with industry experts, and real-life success stories to help you attract more clients and grow your business online with The Digital Tradie. ================================ 🤳 FOLLOW ME (or else) ⚪ TIKTOK - ⁠⁠https://www.tiktok.com/@davidlist.me⁠⁠ 🟠 INSTAGRAM - ⁠⁠https://www.instagram.com/davidlist.me/⁠⁠ 🔵 LINKEDIN - ⁠⁠https://www.linkedin.com/in/david-list/⁠⁠ 🟣 FACEBOOK - ⁠⁠https://www.facebook.com/davidlist.me⁠⁠ 🟡TWITTER - ⁠⁠https://twitter.com/davidlist_me⁠

Dave List breaks down whether HiPages is worth it for tradies, with honest insights on lead quality, costs, and smarter marketing strategies. Plenty of practical tips and a must-have tool for boosting your trade business. If you need a hand, Trade Magnet keeps paid ads simple to get you started. 🧰 Tech Tool of the Week CapCut, check it out at capcut.com 🤩 Featured Guests None this time! ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Facebook Ads or Google Ads, which one should tradies actually use? Whether you're launching your first campaign or tweaking your current one, this episode breaks down how to get the most out of both. We cover Google as intent advertising (catching people actively searching for your service), Facebook as interrupt advertising (planting the seed while they scroll), and how the marketing funnel, top, middle and bottom, helps you decide where to spend. 🧰 Tech Tool of the Week Check out Canva for knocking up eye-catching ad creatives. ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻

Welcome to the very first episode of The Digital Tradie! I'm Dave List, here to help you cut through the noise of online marketing, built for tradies. Today I break down the Storybricks framework: a simple way to use storytelling to connect with clients and turn lookers into buyers. We get into the ABT framework (And, But, Therefore) and the Story List (Legend, Issue, Strategy, Triumph) so you can craft a message that actually lands. ================================ 💰 SPONSOR Brought to you by Trade Magnet , the CRM that gives a S#!T about tradies. Check it out at trademagnet.com.au 🗞️ NEWSLETTER Trade news, marketing tips and exclusive offers, straight to your inbox 👇 Sign up to The Digital Tradie newsletter 🎙️ MORE EPISODES Catch every episode at trademagnet.com.au/resources/podcast 📍 ABOUT THE SHOW The Digital Tradie is the podcast for tradespeople who want to harness digital marketing and automation. We dig into SEO, paid ads, storytelling and plenty more, with practical tips, honest chats with industry legends, and real stories to help you win more work and grow your business online. 📺 WATCH ON YOUTUBE ⚡ Electrician Reacts: bit.ly/thinklist_playlists_electricianreacts 🔩 Component Breakdowns: bit.ly/thinklist_playlists_componentbreakdown 🛠️ What I Do At Work: bit.ly/thinklist_playlists_workit 🤳 FOLLOW ME ⚪ TikTok: @davidlist.me 🟠 Instagram: @davidlist.me 🔵 LinkedIn: David List 🟣 Facebook: davidlist.me 🟡 X: @davidlist_me 🔗 Some links may be affiliate links. Click one and I might earn a small commission at no extra cost to you, which helps support the show. Cheers 🍻